Cheat Codes: Play The Marketing Game On Easy Mode

Todd Clouser and Obaid Durrani
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Dumb conversations about b2b marketing

  1. 11/30/2023

    Let's Clear Up This Huge Misconception About Owned Media

    Hockeystack has The Flow. Lavender has LavenderLand. We've both bet the house on building out a very specific type of media company—a Netflix-style streaming service. And a common misconception is that the goal is to de-platform the audience from social media to that owned asset. But it's just that...A misconception. In this episode, we dive into the real reason we're building out a streaming service to house all of our content series.

    21 min

  2. 07/03/2023

    The Lost Episodes, Part 1: All The Generic Advice You Hear is True

    Recorded in April 2023. We discuss how we created The Easy Mode Framework, how we ended up implementing it at Cognism (and being mentioned in Alice de Courcy's first book!), and how we were able to throw together a promising and fun side-gig.

    28 min

  3. 07/03/2023

    The Easy Mode Framework, Part 8: Iteration

    Recorded in February 2023. We've finally arrived at the final part of The Easy Mode Framework: Iteration. In this short episode, we'll go over what to do at this stage of the framework, as well as which parts of the framework are one-time processes and which are repeatable steps.

    7 min

  4. 04/09/2023

    The Easy Mode Framework, Part 7: Performance

    In this episode, Todd and Obaid go over Part 7 of The Easy Mode Framework, Performance. There are six things you want to look at when trying to understand the performance of the content you're creating based on this framework. We'll speak in detail about seeing an increase in engagement from your ICP, questions/comments you can dive deeper on from your ICP, DMs/relationships with people from your ICP, collabs and podcast invites, tags in other conversations regarding the topic(s) you're building content on, and increase in follows from your ICP.

    27 min

  5. 02/16/2023

    The Easy Mode Framework, Part 6: Distribution

    In this episode of Cheat Codes, Todd & Obaid go over Part 6 of The Easy Mode Framework, Distribution. We go over the bad advice that is out there on this topic and then discuss a practical plan you can create and follow at your company to effectively distribute your content.

    31 min

  6. 01/26/2023

    The Easy Mode Framework, Part 5: Creation

    In this episode of Cheat Codes, Obaid and Todd go over Part 5 of The Easy Mode Framework, Creation. Creation is broken down into 4 smaller parts: Substance & Delivery, Effort/Payoff, Substance & Delivery, and the Consumption Experience. Instead of this part of the framework going over how to create content (since you already know that), it goes over important things you should keep in mind when it comes to content creation. Check out this can't-miss episode and level up your content game.

    37 min

  7. 01/19/2023

    The Easy Mode Framework, Part 4: Ideation

    We're back with The Easy Mode Framework. In this episode, we're going over Part 4, Ideation. Once you go through the first 3 parts of this framework and run these processes at your company, you'll end up with a lot of information. What do you do with all that info? How do you take it and turn it into content? Through an ideation process we call The 4-Step Thought Process. Step 1 of this process is to grab a marketing objective or business goal. Step 2 is to list out all the content formats you could potentially create to move closer to that goal. Step 3 is to determine the message you want to deliver. And Step 4 is to think of how you can turn this brand asset into a memorable experience for those reading, watching, or listening. Check out the full episode for a deep dive and breakdown of the 4-Step Thought Process, which is the Ideation part of The Easy Mode Framework.

    30 min

  8. 12/04/2022

    The Easy Mode Framework, Part 3: Strategy

    In the third part of the Easy Mode Framework, we discuss Strategy. This part is broken down into two sections: The 5 Prerequisites of Ideation & The Realm of Relevancy. The 5 Prerequisites of Ideation are Product, Narrative, Audience, Objectives, and Different Content Formats. The Realm of Relevancy is a map of your strategic narrative that serves as a bridge between your narrative and your topics (i.e. the actual content that your company creates). When you combine the Content Journey you created in Part Two with the 5 Prerequisites you'll establish and the RoR you'll create in Part Three, you can create your Content Strategy. This is a must-listen episodes that sets new methodologies for many outdated content marketing beliefs.

    42 min
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