Making of an Empire

Aditi Jajal-Newey
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Making of an Empire pulls back the curtain on the unglamorous work of building an iconic business empire. Expect honest conversations, strategy breakdowns, and lessons from founders and creators who are in the arena, not just talking about it.

  1. Episode 15 - Make Communication Your Superpower with Ty Hoesgen

    01/31/2025

    Episode 15 - Make Communication Your Superpower with Ty Hoesgen

    The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- The No.1 skill to grow your business today? Communication. Online, offline, in person, on social media, on the mic, on stage, in classrooms, on sales calls - every one of those spaces is vibrating with opportunity IF you can communicate effectively.  In this episode, communication coach and 3X best-selling author Ty Hoesgen shares transformative tools to help professionals like you level up their communication skills—whether in one-on-one meetings, presentations, or high-stakes business interactions. Ty, Founder of Advanced Growth Institute, specializes in turning communication struggles into strengths. Drawing from his journey of overcoming shyness and years of research, he’s coached over 300 individuals to radically transform the way they speak, listen, and show up in their personal and professional lives. What You’ll Gain from This Episode: The 3C Framework: Learn Ty’s proven system for developing Confidence, Charisma, and Clarity to elevate your communication.Everyday Impact: Why better communication doesn’t just improve presentations but transforms daily interactions with clients, teams, and partners.Practical Tools You Can Use Immediately: From speaking with structure to improving your posture and tone, discover actionable strategies that deliver results.The Fast Track to Confidence: Ty’s step-by-step formula to help introverts, extroverts, and everyone in between become magnetic and memorable speakers.Clarity for Cluttered Minds: How to organize your thoughts so people instantly understand your ideas and remember your message.This episode is packed with insights and takeaways you can start applying today to enhance your leadership presence, win more respect, and communicate your ideas effectively in every situation. Special Listener Bonus: Ty is offering a free course to all listeners: Speak Like a Confident Leader in 7 Days. Get started now at www.howtospeakbetter.com. Connect with Ty: Instagram: @tyhoesgenLinkedIn: Ty Hoesgen Get ready to transform your communication and unlock your potential as a confident, charismatic leader. Dive in now!

    59 min
  2. Episode 14 - How Solopreneurs and Small Businesses Can 5x Using AI

    01/22/2025

    Episode 14 - How Solopreneurs and Small Businesses Can 5x Using AI

    The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- How can AI become a game-changer for your business? In this episode, AI strategist and educator Tannya Jajal breaks down how small business owners, solopreneurs, and coaches can leverage AI to save time, scale faster, and stay competitive in a rapidly changing world. Tannya, Founder of AIDEN and author of Thinking Machines: AI and the Intelligence Explosion, shares actionable insights and tools to help you move beyond the hype and make AI a seamless part of your operations. Episode Highlights: Step-by-Step AI Implementation: How to build and train your own custom GPT to handle tasks like content creation, strategy, and more.Time-Saving Tools: Discover how AI can take over repetitive tasks, freeing you to focus on growth and strategy.Avoiding Common AI Pitfalls: Learn how to protect your data and avoid misinformation when using AI tools.Practical Applications for Experts: From social media strategy to market research, explore how AI can work for you, no matter your niche.Future-Proof Your Business: Why AI is no longer optional for staying competitive and how to get started today.This episode is packed with real-world examples, practical tips, and a hands-on walkthrough of AI tools that you can start using immediately. Ready to take your business to the next level? Whether you're starting your AI journey or looking to optimize your processes, this episode will inspire and equip you to make AI work for you. Connect with Tannya: Website: www.aiden.globalBook: Thinking Machines: AI and the Intelligence ExplosionLinkedIn: Tannya JajalInstagram: @tannyadj

    1h 14m
  3. Episode 13 - How and When to Build Your Brand with Solveig Petch and Rachel Allen

    11/13/2024

    Episode 13 - How and When to Build Your Brand with Solveig Petch and Rachel Allen

    The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- What sets a legacy brand apart from the rest? Great design and messaging? Or is there something deeper that makes it endure for decades and beyond? Brand strategist Solveig Petch and marketing expert Rachel Allen join us at the Help Me Unlock studios to reveal how to create brands with lasting impact through their unique Triple Diamond approach.  With over 20 years of experience crafting brands that are “quietly rebellious,” Petchy joined forces with Rachel, a marketer who combines heart-led and data-driven insights. Together, they’re breaking traditional molds to build brands with real staying power. From defining a values-centered strategy to creating human-first identities, Petchy and Rachel dive into the intentional process of building legacy brands. Episode Highlights: Knowing when you are legacy-brand ready: What are the signs? Values-Centered Branding: Why authenticity is a strategic assetBalancing heart and data: How to use strategy and intuition to form a brand that resonates deeplyBrand longevity: How to make sure your brand evolves with purpose and withstands changing trendsWhether you're ready to elevate your brand or just starting to consider its long-term impact, this episode will give you insight, direction, and the motivation to build something remarkable. Ready to create a brand that leaves a lasting mark? Tune in!  Connect with Solveig and Rachel: Triple Diamond website Friends of Triple Diamond (notion page with info for their supporters)Triple Diamond brand conversations — Substack + podcast (coming soon!)LinkedinInstagramSolveig Petch’s websiteRachel Allen’s website

    1h 13m
  4. Episode 12 - Unlocking Effortless High-Ticket Sales with Natalie Bullen

    04/16/2024

    Episode 12 - Unlocking Effortless High-Ticket Sales with Natalie Bullen

    The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy! -- P.S. The episode that made me log off and sign a $20,000 coaching contract with Natalie.  What makes a ‘high-ticket’ offer high-ticket? Should ever expert have a premium-priced, high-ticket offer? Is it as simple as creating a product ‘ladder’ from low price to high priced?  High-Ticket Sales Coach and Wealth Strategist Natalie Bullen spills all the beans on what it takes to design and sell high-ticket offers successfully.  Natalie Bullen is a Sales Coach, Wealth Strategist, and owner of Unapologetic Wealth. As a powerhouse coach and consultant, she positions her clients for wealth by accelerating their revenue with high ticket sales.  From debunking myths surrounding passive income to breaking down the nuances of premium buyer psychology, Natalie shares advice on navigating the complexities of building a profitable business model. Episode Highlights:  Is ‘High-Ticket’ for Everyone? The Myth of Passive IncomeBreaking the Cookie-Cutter ‘Ascension’ ModelEmbracing Authenticity in BusinessAligning with Your Purpose And so much more! So, whether you're a seasoned entrepreneur or just starting, join us as Natalie unveils the blueprint for unlocking unapologetic wealth in your business.  Ready to shatter your previous revenue targets? Tune in and be inspired, empowered, and equipped with actionable insights to thrive in the world of high-ticket sales. i2i (Invisible To In Demand) Masterclass Series Signup Page: https://www.aditijn.com/i2i-series-signup Connect with Natalie: LinkedIn: https://www.linkedin.com/in/nataliebullen/ Website: http://www.unapologeticwealth.com/

    1h 8m
  5. Episode 11 - Making and Breaking Habits with Ed Ley

    04/04/2024

    Episode 11 - Making and Breaking Habits with Ed Ley

    The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- How are you supposed to thrive and learn to embrace discomfort when your brain is literally designed to seek ways to do the opposite? That’s exactly what Help Me Unlock guest, Neuroleadership Coach Ed Ley, and I dive into: What it takes to form good habits and shed the ones that don’t serve you.  Ed uses the neuroscience of transformation to help CEO’s and leaders to understand and work with their brains rather than against them. He delivered a Tedx Talk In Bristol and in Denmark on behavioural change, and brings his wealth of knowledge and experience to our conversation. He brings this unique perspective on how our minds work into his content, his talks, and his very highly esteemed body of work. Ed is one of those people who creates tectonic shifts for his clients and his audiences.  Episode Highlights: What is Neuroleadership?Challenges in Neuroleadership.Bad Habits: easy to cultivate, hard to break. Future Self-ProjectionBehavioral Changes Creating Mental SpaceAnd so much more! If you’d like more of the gold that Ed shared today, he’s just launched his newsletter ‘CXO Secrets’  Enjoy the episode! This chat with Ed and every other episode on the Help Me Unlock podcast are designed to do one thing: Help you and me identify the bottlenecks holding us and our businesses back, dissolve those bottlenecks, and breakthrough to whatever that next level is. I’ll see you inside.  Connect with Ed: Website: https://www.edley.net/ LinkedIn: https://www.linkedin.com/in/ed-ley?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

    53 min
  6. Episode 10 - Storytelling Secrets to 10x Your Influence, Income, and Impact with Francisco Mahfuz

    03/19/2024

    Episode 10 - Storytelling Secrets to 10x Your Influence, Income, and Impact with Francisco Mahfuz

    The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- Since the beginning of time, humans have rallied around the storyteller. And it’s no different today. We’re just wired that way - stories draw us in, move us, influence our thoughts, ideas, and actions, inspire us.  And that’s exactly what my guest on this episode, Francisco Mahfuz, and I dive into: Unlocking the power of storytelling to take your influence, income and impact to the next level.  Francisco is a sought-after keynote speaker, renowned author of "Bare: A Guide to Brutally Honest Public Speaking," and a storytelling coach trusted by global organizations like PepsiCo, HP, and the United Nations to inspire effective communication through intentional storytelling. From discussing why some people prefer longer colonoscopies to unraveling the essence of brutally honest public speaking, we’ve literally gone everywhere with this conversation.  Episode Highlights:  How to craft a compelling story The concept of ‘Relatable Pain and Credible Power’The storytelling secrets that have helped Francisco turn it into a communication power tool The most challenging audience in the world Delivering a great story And so much more!  Intrigued? Jam on those pods and get into the episode!  And if you want more, you can join Francisco’s newsletter, Story Club. The first rule of story club is: You do not talk about story club. So you’re just going to have to get in to find out what it’s all about ;)  Connect with Francisco: Story Club Newsletter: https://storyclub.beehiiv.com/subscribe  LinkedIn: https://www.linkedin.com/in/fmahfuz/ Website: https://www.franciscomahfuz.com

    1h 6m
  7. Episode 9 - Unlocking Resilience With Hostage Turned Coach Jose Pereira

    03/05/2024

    Episode 9 - Unlocking Resilience With Hostage Turned Coach Jose Pereira

    The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- Imagine being held hostage in a military basement for five years. Writing letters to your family on scraps of paper that get smuggled with the rubbish.  Nope, not a movie.  This was my guest, Jose Pereira’s nightmarish reality between 2018 and 2022.  Jose was one of the group called the ‘CITGO 6’ - a group of corporate executives who the Venezuelan government wrongfully imprisoned.  After he returned home, Jose found purpose in an unexpected way: He decided to become a resilience coach to leaders, helping them steer their companies through adversity. His program, "LIFE PILLS FOR A SURVIVAL GUIDE (LPSG)," combines career experiences and strategic planning to help others conquer seemingly insurmountable situations. The conversation delves into Jose's experience facing adversity as part of the CITGO 6, the role of leadership in critical situations, and the emergence of leaders amidst challenges. Jose shares insights on team-building, creating bonds to navigate challenges together, and the transformative power of communication and connection in overcoming adversity.  Connect with Jose:  LinkedIn: linkedin.com/in/jose-angel-pereira Website: https://joseconnect.com/ Blog: https://fromheroetovillian-thetruestoryofthecitgo6.com/

    1h 8m
  8. Episode 8 - How to Write a Non-Fiction Best-Seller with Jennifer Locke

    10/17/2023

    Episode 8 - How to Write a Non-Fiction Best-Seller with Jennifer Locke

    The Help Me Unlock Podcast has been rebranded to Making of an Empire. Same magic, same awesome guest line-up, just a bit of that empire energy!  -- Join us as we discuss writing, creativity, and publishing with our guest, Jennifer. In this episode, we discussed the challenges and triumphs of the authorial journey, spoke about procrastination, book crafting, and the intricacies of book publishing. Jennifer shared her personal journey of yearning to write a book for ages but struggling to find the motivation and time. We explored the concept of procrastination and discover that it's just one piece of the puzzle when it comes to writing a book. Crafting a book is an ambitious endeavor, and she stresses on the importance of meticulous planning and a well-defined purpose. Exploring whether book writing is a universal calling, Jennifer celebrated the idea that everyone harbors a library of stories within, emphasizing that not all stories need to be expressed in the form of a book. But the journey doesn't end with writing; publishing is a whole different labyrinth. Traditional or self-publishing? Locke lays out the differences and shares essential insights for authors seeking traditional publishing deals. She mentions the concept of hybrid publishing, offering a balanced approach for authors to maintain creative control while receiving valuable support. She also introduced her innovative resource, "Book in Six," designed to empower busy individuals to bring their book ideas to life in just six months. Whether you're wrestling with procrastination, crafting a book, considering the right publishing route, or pondering the perfect book title, this episode offers a lot of insights and inspiration to fuel your book-writing journey. Want to connect with Jennifer? Here are her details: Get Book in Six: https://bookinsix.jenniferlockewrites.com/  Jennifer’s website: https://jenniferlockewrites.com/

    58 min
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About

Making of an Empire pulls back the curtain on the unglamorous work of building an iconic business empire. Expect honest conversations, strategy breakdowns, and lessons from founders and creators who are in the arena, not just talking about it.

Information

  • Creator
    Aditi Jajal-Newey
  • Years Active
    2022 - 2025
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © 2026 Making of an Empire
  • Show Website
    Making of an Empire