She Is A Leader - The Podcast for Women Creating Impact, Profit, and Peace in Their Business

with Ask Yvi
  • 5.0 (21)
  • Entrepreneurship
  • Updated Weekly

Real conversations for women who lead differently. Join Yvonne Heimann, Leadership & Efficiency Coach, for honest discussions with female leaders who are rewriting the rules on their own terms. Every episode explores the challenges women face in leadership - from building effective teams to creating systems that grow your business without burning you out. We dive into what matters: balancing intuition with strategy, building sustainable success, and leading authentically. Whether you're a digital entrepreneur, executive, or business owner, you'll discover practical strategies for team management, business automation, leadership development, and personal growth. No fluff, no cookie-cutter advice - just real conversations about what works when you're ready to step into bigger leadership while staying true to yourself. This isn't about following someone else's blueprint. It's about finding your unique leadership style and building a business that supports the life you want. Join us to explore frameworks that help you evolve as a leader without losing what makes you, you. Perfect for female executives, women entrepreneurs, business owners, and anyone ready to lead with both vision and heart. New episodes cover leadership strategies, business systems, team building, and the intersection of feminine wisdom and strategic action. She Is A Leader is brought to you by AskYvi.com, where visionary leaders find personalized support to transform their leadership impact through people-centered systems that scale.

  1. Your Nonprofit Isn't Supposed to Burn You Out with Lisa Avila

    5d ago

    Your Nonprofit Isn't Supposed to Burn You Out with Lisa Avila

    You've been told that caring deeply about your cause is enough. It isn't. And the women who are burning out in the nonprofit space aren't failing because they don't care, they're failing because nobody taught them the strategy to match their passion. Lisa Avila spent 25 years in business before walking into the nonprofit world and seeing the same pattern everywhere: brilliant women with massive missions, no infrastructure, running on passion and running out of steam.  So she built a framework to fix it. Her 4 P's of Philanthropic Profit, Purpose, People, Promise, Platform, has helped her clients raise over $1 million in funding. And her definition of a "rich nonprofit" is very different from the public perception of 'working for free'. This episode is for the woman who's been carrying a vision for years and keeps telling herself she's not ready. --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet Lisa Avila Lisa's website: https://poppygrovellc.com Instagram: https://www.instagram.com/lisaavila.co/ LinkedIn: linkedin.com/in/lisamavilaThe Rich Nonprofit Podcast: pod.link/1798833547 Telegram community: poppygrovellc.myflodesk.com -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 – The thing you've been carrying and why you're still waiting 02:52 – The nonprofit martyr pattern and how it starts with us 04:00 – Why passion alone will burn your nonprofit to the ground 04:48 – Double Scorpio energy and the and/both approach to passion and strategy 07:15 – What pushed Lisa out of the wine industry and into nonprofits 08:30 – Her great-grandmother came from Spain married at 14, and why that story shows up every single day 11:35 – Walking through the 4 P's of Philanthropic Profit 15:12 – Why women who help people think they can't make money (and why that's wrong) 16:15 – What happens when women make a lot of money 17:33 – What a "rich nonprofit" actually looks like in practice 19:00 – What separates the women who raise millions from the ones who stay stuck 20:55 – How Lisa keeps herself from running into the ground while building 26:07 – The one action step for women who are almost ready but still waiting 27:00 – Breathing as a business strategy --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    29 min
  2. What If the Stars Know Your Business Better Than You Do with Aleksandra Ceho

    Jun 16

    What If the Stars Know Your Business Better Than You Do with Aleksandra Ceho

    What if your birth chart knows your business better than your strategy does?  That's not a soft question. It's the one Aleksandra Ceho has been answering for CEOs, musicians, and entrepreneurs for years, and it changes everything about how you lead. Aleksandra is a professional astrologer and leadership strategist who uses natal charts the way Aristotle used philosophy with Alexander the Great, not to predict the future, but to understand the person making the decisions.  In this episode, she breaks down why your weaknesses aren't failures, they're unsupported gifts. Why every good decision you've ever made came from your heart, not your mind. And how fear of money is running more businesses than most owners want to admit. This one will shift something inside you. Make sure you grab Aleksandra's free Star Power Resilience Guide: https://masterthestars.ac-page.com/starpowered-resilience --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet Aleksandra Ceho Website: http://astrologerroyale.comInstagram: https://www.instagram.com/pallas.aleks Facebook: https://www.facebook.com/alex.ceho -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 – What serious leaders get wrong about astrology 00:47 – Aleksandra on what social media destroyed about her field 02:30 – Why being educated used to mean calculating the stars by hand 04:33 – The molds we never chose and the priorities we never questioned 06:03 – What it actually takes to walk into a business room as an astrologer 07:36 – What a session looks like: natal charts, blockages, and the path to unstoppable 10:00 – Why there's no such thing as a weakness, only an unsupported gift 11:51 – Heart vs. mind: your mind is a tool, so why does it keep running the show? 13:10 – The question that silenced a room: name one good decision your mind made 16:05 – The earbud moment: you control the tool, the tool doesn't control you 17:31 – What your emotions are actually telling you about your priorities 18:00 – Positive emotions mean you're getting closer. Negative ones? You're receding. 24:07 – Fear of money: is your bank account making your business decisions? 26:05 – The first thing to do if today's conversation shifted something --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    30 min
  3. The Real Reason Your Business Feels Stuck (And How to Fix It) with Rachel Minion

    Jun 9

    The Real Reason Your Business Feels Stuck (And How to Fix It) with Rachel Minion

    If your business is working but you still feel stuck, you don't have a marketing problem. You have a systems problem. And it's more common than anyone wants to admit. Rachel Minion has spent 25 years building marketing systems that work without the founder in the room. In this episode, she's direct about what creates momentum and what founders do instead that quietly kills it. You'll hear how she rebuilt her entire business in 21 days after losing her right-hand person, why she automated 100% of her team, and what she tells clients who insist their way isn't working. If you feel like you’ve been grinding without moving, this episode is for you. And make sure you grab Rachel's free playbooks: https://rockstarrandmoon.com/playbooks/ --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet Rachel Minion Website: https://rockstarrandmoon.com LinkedIn: https://www.linkedin.com/in/rachelminion Instagram: https://www.instagram.com/rachminion/ YouTube: https://www.youtube.com/@rockstarrandmoon/ -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 - Introduction 01:29 - "Don't we all hate marketing?" the real reason it falls off 03:35 - The founder problem: when passion doesn't transfer 04:56 - How to narrow your target without losing everyone 08:48 - What Rachel listens for when a client says "I'm stuck" 10:48 - The question that changes everything 13:24 - Why churn-and-burn ad agencies fail your business 15:35 - Rachel loses her right-hand person and what she does next 17:30 - 3am to 7pm, 21 days straight, rebuilding her business from the ground up 18:07 - Automating 100% of her team and what that made possible 21:09 - Why marketing is always the first thing cut (and why that's backwards) 22:18 - The feast-and-famine grind cycle explained 24:45 - The one action to take in the next 24 hours --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    27 min
  4. How to Hire Employees for a Small Business (And Keep Them) with Luby Purnell

    Jun 2

    How to Hire Employees for a Small Business (And Keep Them) with Luby Purnell

    You've been posting jobs, getting applicants, and still ending up with the wrong people. This episode is why, and what to change. Yvonne Heimann breaks down the exact hiring system she's built with her COO Luby Purnell. ClickUp automations that filter candidates before a single call, Easter egg tests that screen for attention to detail immediately, an AI agent that gives every applicant a 0-5 alignment rating, and a layered interview process that's caught people the system almost missed.  But the bigger conversation is what happens after you hire: growth plans, pay schedules built on buying power, weekly async check-ins, and why treating your team like people isn't just nice, it's cheaper than replacing them. This is a real behind-the-scenes look at how a small business runs hiring without burning out the CEO. No theory. Just the system they're actually using. And if you haven't listened to part one yet, start there for the full picture! --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission. -------------- 🌟Meet Luby Purnell Luby Purnell is the COO of AskYvi, the behind-the-scenes boss who built the hiring and team management systems that actually keep the business running. 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 – Why you should listen to Episode 1 first (and why Yvi almost didn't hire Luby) 01:51 – The ClickUp hiring system: forms, stages, and automated rejection emails 03:20 – What those automated emails actually got them back 05:07 – The two Easter eggs in every job application 06:48 – The AI agent scoring applicants 0-5 before a human looks 08:03 – How Yvi structures growth plans and position shifts after hiring 10:24 – Why the first question after hiring is "where do you want to be?" 13:07 – The internal pay schedule built on global buying power 16:17 – Why keeping someone costs less than replacing them (the math) 19:46 – The "hire fast, fire faster" debate and what they actually do instead 21:00 – Blame the process, not the person: how they handle mistakes 25:45 – What happened when a "solution" came back as a manual process 27:16 – The 3x weekly async check-in system (Monday, Wednesday, Friday) 31:52 – Hard skills are taught. What you can't teach. 33:36 – The closing framework: how to stop gambling on every new hire --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    35 min
  5. Why Good Intentions Keep Blowing Up in Your Face with Matthew Riven

    May 26

    Why Good Intentions Keep Blowing Up in Your Face with Matthew Riven

    Have you ever tried to help and ended up the bad guy? Yvonne got kicked out of an event for giving feedback she thought was welcome. What followed was a real-time lesson in intent versus impact, the Karpman Drama Triangle, and why our best intentions sometimes cause the most damage. In this episode, Yvonne and her coach Matthew Riven break down what actually happened, where the communication ruptured, and what it looks like to stay in your adult when everything in you wants to react. If you have ever been misunderstood when you were trying to help, or spiraled over something someone said that they claim was no big deal, this one is for you. What you will take away: Why intent and impact are almost never the same thing, and what to do about itHow the drama triangle shows up in business relationships without you realizing itThe difference between rescuing and helping, and why it mattersWhat it means to check out the fantasy instead of acting on itWhy drama is always optional, even when it does not feel like it --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet Matthew Riven Website: https://stirinstitute.com/  Instagram: https://www.instagram.com/matthew.riven/YouTube: https://www.youtube.com/@MatthewRivenTikTok: https://www.tiktok.com/@matthew.riven -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 | Introduction00:35 | Why intent vs impact matters01:54 | When is it okay to offer help? Setting the stage with Matthew Riven02:31 | The full story: giving feedback and getting kicked out of an event 04:50 | The logistics problem: why unclear event locations hurt attendees07:50 | The Karpman Drama Triangle explained11:55 | Rupture and repair: what to do when communication breaks down 14:48 | Drama is optional16:53 | Intent vs impact in real life20:48 | What is a "fantasy" in communication and why you need to check it out 24:42 | The right way to start a hard conversation 28:49 | Why "no emotions at work" is bad leadership and bad research 30:35 | Building a workplace culture where emotions are safe35:15 | Managing people through change vs managing them out --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    37 min
  6. Build a Team That Can Run Your Business Without You with Daria Rudnik

    May 19

    Build a Team That Can Run Your Business Without You with Daria Rudnik

    What if the reason your business feels heavy isn’t the workload, but the way everything still runs through you? In this episode of She Is a Leader, Yvonne Heimann sits down with Daria Rudnik, a former Chief People Officer turned team architect, to talk about what really keeps leaders stuck in doing it all. Their conversation moves beyond delegation tips and into how teams are actually built, or not built, inside a business. Daria shares what she has seen across companies that thrive and those that quietly fall apart. The difference is rarely talent. It is whether a team knows how to operate without constant approval, whether people are connected to each other, and whether there is a shared purpose strong enough to guide decisions without the leader in the middle. What stands out is how much of this is never taught. Most leaders learn how to manage individuals, not how to design how people work together. That gap is where bottlenecks form, where trust breaks down, and where growth stalls even when the vision is clear. This conversation also brings up something more personal. Letting go is not just a strategy. It is an identity shift. It requires trust, restraint, and the willingness to stop proving you can do everything yourself. If you have been feeling like everything depends on you, this episode will likely hit closer than expected. Grab a copy of Daria's book here: https://www.amazon.com/dp/B0FN4S6P37/ --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet Daria Rudnik Website: https://dariarudnik.com/LinkedIn: https://www.linkedin.com/in/dariarudnik/ YouTube: https://www.youtube.com/@dariarudnikcoaching X: https://x.com/DariaLRudnik -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 | Introduction 02:12 | What strong teams do differently in times of crisis 08:42 | What a “team architect” does in practice 10:01 | The 5 pillars of a self-sufficient team 12:05 | How to build real connections inside your team 14:26 | Delegation struggles and learning to let go as a leader 17:35 | Signs your team might be too dependent on you 20:15 | Handling overwhelm and urgencies 25:01 | How to stop micromanaging and build trust gradually 28:08 | Final thoughts on building a team that runs without you  --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    30 min
  7. How to Start Hiring the Right People and Build a Team You Can Trust with Luby Purnell

    May 12

    How to Start Hiring the Right People and Build a Team You Can Trust with Luby Purnell

    What if the reason hiring keeps failing is not the people, but the way you are bringing them in? In this episode of She Is a Leader, Yvonne sits down with her business manager, Luby, to unpack what really changed inside her business after years of hiring out of urgency. This conversation moves past the usual hiring advice and into what actually makes a team work. They talk about why hiring for skill alone kept leading to frustration, and how shifting the focus to values, personality, and communication changed everything. It is not about finding the perfect resume. It's about understanding how someone thinks, how they handle pressure, and whether they truly align with how you operate. There is also an honest look at leadership. The hesitation people feel around being honest with their boss. The habits carried over from bad work environments. The tension between having deadlines and still leading with humanity. At its core, this is a conversation about trust. What it takes to build it, and what becomes possible when you do. If you have ever felt like you are doing everything yourself or constantly starting over with new hires, this might shift how you see your role as a leader. --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission. -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 | Introduction 02:43 | Meet Luby: From Assistant to Business Manager 04:00 | Concerns About Hiring Within Relationships 07:14 | Why Firing Multiple Assistants Is a Red Flag 09:27 | Why Values Matter More Than Skills in Hiring 11:22 | Using Personality and Communication in Hiring 13:01 | Why Communication Became Our Top Value 16:22 | Why Team Members Struggle to Be Honest at Work 20:24 | Why Taking Time Off Improves Productivity 23:09 | How We Structure a Business That Supports the Team 23:59 | What’s Coming in Part 2: Team Systems and Structure  --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    25 min
  8. How to Lead as a Woman in a Male-Dominated Industry with Hannah Hurckes

    May 5

    How to Lead as a Woman in a Male-Dominated Industry with Hannah Hurckes

    Building a business in a male-dominated industry comes with a different kind of pressure, one where you’re often underestimated before you even get the chance to speak. In this episode of the She Is a Leader Podcast, we explore what it really takes to lead when you’re constantly being questioned, labeled, or placed into expectations that were never built for you. I’m joined by Hannah Hurckes, founder and CEO of Boss Lady Logistics, who shares how she built her company in the logistics space while challenging outdated norms and redefining what leadership looks like for women. In this conversation, Hannah opens up about the moment she was asked “whose assistant are you?” at a conference, and how that experience shaped her confidence, resilience, and leadership style over time. We talk about leading by example, building trust within your team, and why your actions will always speak louder than trying to prove yourself. Hannah also shares how she approaches team culture, balancing high expectations with real support, and what it looks like to grow a business without losing the human side of leadership. If you’ve ever felt overlooked or underestimated, this episode will shift how you think about authority, leadership, and the way you show up. --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet Hannah Hurckes Website: http://www.bossladylogistics.comLinkedIn: https://www.linkedin.com/in/hannahhurckes/ Instagram: https://www.instagram.com/hannahhurckes/ TikTok: https://www.tiktok.com/@hannahtherealbosslady YouTube: https://www.youtube.com/@hannahhurckes X: https://x.com/HannahHurckes Facebook: https://www.facebook.com/hannah.hurckes/ -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 | Introduction 02:30 | Facing gender bias in a male-dominated industry 04:30 | “Whose assistant are you?” defining moment 08:00 | What “Boss Lady” really means in leadership 12:30 | Setting boundaries without losing authority 15:00 | Managing teams with trust, not micromanagement 21:00 | Aligning employee growth with business goals 27:00 | The impact of compassionate leadership on business growth 33:00 | Balancing empathy with accountability as a CEO 36:00 | Boss Lady Logistics and future vision 42:00 | Breaking labels and rewriting the narrative --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    29 min
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5
out of 5
21 Ratings

About

Real conversations for women who lead differently. Join Yvonne Heimann, Leadership & Efficiency Coach, for honest discussions with female leaders who are rewriting the rules on their own terms. Every episode explores the challenges women face in leadership - from building effective teams to creating systems that grow your business without burning you out. We dive into what matters: balancing intuition with strategy, building sustainable success, and leading authentically. Whether you're a digital entrepreneur, executive, or business owner, you'll discover practical strategies for team management, business automation, leadership development, and personal growth. No fluff, no cookie-cutter advice - just real conversations about what works when you're ready to step into bigger leadership while staying true to yourself. This isn't about following someone else's blueprint. It's about finding your unique leadership style and building a business that supports the life you want. Join us to explore frameworks that help you evolve as a leader without losing what makes you, you. Perfect for female executives, women entrepreneurs, business owners, and anyone ready to lead with both vision and heart. New episodes cover leadership strategies, business systems, team building, and the intersection of feminine wisdom and strategic action. She Is A Leader is brought to you by AskYvi.com, where visionary leaders find personalized support to transform their leadership impact through people-centered systems that scale.

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