She Is A Leader - The Podcast for Women Creating Impact, Profit, and Peace in Their Business

with Ask Yvi
  • 5.0 (20)
  • Entrepreneurship
  • Updated Weekly

Real conversations for women who lead differently. Join Yvonne Heimann, Leadership & Efficiency Coach, for honest discussions with female leaders who are rewriting the rules on their own terms. Every episode explores the challenges women face in leadership - from building effective teams to creating systems that grow your business without burning you out. We dive into what matters: balancing intuition with strategy, building sustainable success, and leading authentically. Whether you're a digital entrepreneur, executive, or business owner, you'll discover practical strategies for team management, business automation, leadership development, and personal growth. No fluff, no cookie-cutter advice - just real conversations about what works when you're ready to step into bigger leadership while staying true to yourself. This isn't about following someone else's blueprint. It's about finding your unique leadership style and building a business that supports the life you want. Join us to explore frameworks that help you evolve as a leader without losing what makes you, you. Perfect for female executives, women entrepreneurs, business owners, and anyone ready to lead with both vision and heart. New episodes cover leadership strategies, business systems, team building, and the intersection of feminine wisdom and strategic action. She Is A Leader is brought to you by AskYvi.com, where visionary leaders find personalized support to transform their leadership impact through people-centered systems that scale.

  1. How to Hire Employees for a Small Business (And Keep Them) with Luby Purnell

    5d ago

    How to Hire Employees for a Small Business (And Keep Them) with Luby Purnell

    You've been posting jobs, getting applicants, and still ending up with the wrong people. This episode is why, and what to change. Yvonne Heimann breaks down the exact hiring system she's built with her COO Luby Purnell. ClickUp automations that filter candidates before a single call, Easter egg tests that screen for attention to detail immediately, an AI agent that gives every applicant a 0-5 alignment rating, and a layered interview process that's caught people the system almost missed.  But the bigger conversation is what happens after you hire: growth plans, pay schedules built on buying power, weekly async check-ins, and why treating your team like people isn't just nice, it's cheaper than replacing them. This is a real behind-the-scenes look at how a small business runs hiring without burning out the CEO. No theory. Just the system they're actually using. And if you haven't listened to part one yet, start there for the full picture! --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission. -------------- 🌟Meet Luby Purnell Luby Purnell is the COO of AskYvi, the behind-the-scenes boss who built the hiring and team management systems that actually keep the business running. 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 – Why you should listen to Episode 1 first (and why Yvi almost didn't hire Luby) 01:51 – The ClickUp hiring system: forms, stages, and automated rejection emails 03:20 – What those automated emails actually got them back 05:07 – The two Easter eggs in every job application 06:48 – The AI agent scoring applicants 0-5 before a human looks 08:03 – How Yvi structures growth plans and position shifts after hiring 10:24 – Why the first question after hiring is "where do you want to be?" 13:07 – The internal pay schedule built on global buying power 16:17 – Why keeping someone costs less than replacing them (the math) 19:46 – The "hire fast, fire faster" debate and what they actually do instead 21:00 – Blame the process, not the person: how they handle mistakes 25:45 – What happened when a "solution" came back as a manual process 27:16 – The 3x weekly async check-in system (Monday, Wednesday, Friday) 31:52 – Hard skills are taught. What you can't teach. 33:36 – The closing framework: how to stop gambling on every new hire --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    35 min
  2. Why Good Intentions Keep Blowing Up in Your Face with Matthew Riven

    May 26

    Why Good Intentions Keep Blowing Up in Your Face with Matthew Riven

    Have you ever tried to help and ended up the bad guy? Yvonne got kicked out of an event for giving feedback she thought was welcome. What followed was a real-time lesson in intent versus impact, the Karpman Drama Triangle, and why our best intentions sometimes cause the most damage. In this episode, Yvonne and her coach Matthew Riven break down what actually happened, where the communication ruptured, and what it looks like to stay in your adult when everything in you wants to react. If you have ever been misunderstood when you were trying to help, or spiraled over something someone said that they claim was no big deal, this one is for you. What you will take away: Why intent and impact are almost never the same thing, and what to do about itHow the drama triangle shows up in business relationships without you realizing itThe difference between rescuing and helping, and why it mattersWhat it means to check out the fantasy instead of acting on itWhy drama is always optional, even when it does not feel like it --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet Matthew Riven Website: https://stirinstitute.com/  Instagram: https://www.instagram.com/matthew.riven/YouTube: https://www.youtube.com/@MatthewRivenTikTok: https://www.tiktok.com/@matthew.riven -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 | Introduction00:35 | Why intent vs impact matters01:54 | When is it okay to offer help? Setting the stage with Matthew Riven02:31 | The full story: giving feedback and getting kicked out of an event 04:50 | The logistics problem: why unclear event locations hurt attendees07:50 | The Karpman Drama Triangle explained11:55 | Rupture and repair: what to do when communication breaks down 14:48 | Drama is optional16:53 | Intent vs impact in real life20:48 | What is a "fantasy" in communication and why you need to check it out 24:42 | The right way to start a hard conversation 28:49 | Why "no emotions at work" is bad leadership and bad research 30:35 | Building a workplace culture where emotions are safe35:15 | Managing people through change vs managing them out --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    37 min
  3. Build a Team That Can Run Your Business Without You with Daria Rudnik

    May 19

    Build a Team That Can Run Your Business Without You with Daria Rudnik

    What if the reason your business feels heavy isn’t the workload, but the way everything still runs through you? In this episode of She Is a Leader, Yvonne Heimann sits down with Daria Rudnik, a former Chief People Officer turned team architect, to talk about what really keeps leaders stuck in doing it all. Their conversation moves beyond delegation tips and into how teams are actually built, or not built, inside a business. Daria shares what she has seen across companies that thrive and those that quietly fall apart. The difference is rarely talent. It is whether a team knows how to operate without constant approval, whether people are connected to each other, and whether there is a shared purpose strong enough to guide decisions without the leader in the middle. What stands out is how much of this is never taught. Most leaders learn how to manage individuals, not how to design how people work together. That gap is where bottlenecks form, where trust breaks down, and where growth stalls even when the vision is clear. This conversation also brings up something more personal. Letting go is not just a strategy. It is an identity shift. It requires trust, restraint, and the willingness to stop proving you can do everything yourself. If you have been feeling like everything depends on you, this episode will likely hit closer than expected. Grab a copy of Daria's book here: https://www.amazon.com/dp/B0FN4S6P37/ --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet Daria Rudnik Website: https://dariarudnik.com/LinkedIn: https://www.linkedin.com/in/dariarudnik/ YouTube: https://www.youtube.com/@dariarudnikcoaching X: https://x.com/DariaLRudnik -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 | Introduction 02:12 | What strong teams do differently in times of crisis 08:42 | What a “team architect” does in practice 10:01 | The 5 pillars of a self-sufficient team 12:05 | How to build real connections inside your team 14:26 | Delegation struggles and learning to let go as a leader 17:35 | Signs your team might be too dependent on you 20:15 | Handling overwhelm and urgencies 25:01 | How to stop micromanaging and build trust gradually 28:08 | Final thoughts on building a team that runs without you  --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    30 min
  4. How to Start Hiring the Right People and Build a Team You Can Trust with Luby Purnell

    May 12

    How to Start Hiring the Right People and Build a Team You Can Trust with Luby Purnell

    What if the reason hiring keeps failing is not the people, but the way you are bringing them in? In this episode of She Is a Leader, Yvonne sits down with her business manager, Luby, to unpack what really changed inside her business after years of hiring out of urgency. This conversation moves past the usual hiring advice and into what actually makes a team work. They talk about why hiring for skill alone kept leading to frustration, and how shifting the focus to values, personality, and communication changed everything. It is not about finding the perfect resume. It's about understanding how someone thinks, how they handle pressure, and whether they truly align with how you operate. There is also an honest look at leadership. The hesitation people feel around being honest with their boss. The habits carried over from bad work environments. The tension between having deadlines and still leading with humanity. At its core, this is a conversation about trust. What it takes to build it, and what becomes possible when you do. If you have ever felt like you are doing everything yourself or constantly starting over with new hires, this might shift how you see your role as a leader. --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission. -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 | Introduction 02:43 | Meet Luby: From Assistant to Business Manager 04:00 | Concerns About Hiring Within Relationships 07:14 | Why Firing Multiple Assistants Is a Red Flag 09:27 | Why Values Matter More Than Skills in Hiring 11:22 | Using Personality and Communication in Hiring 13:01 | Why Communication Became Our Top Value 16:22 | Why Team Members Struggle to Be Honest at Work 20:24 | Why Taking Time Off Improves Productivity 23:09 | How We Structure a Business That Supports the Team 23:59 | What’s Coming in Part 2: Team Systems and Structure  --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    25 min
  5. How to Lead as a Woman in a Male-Dominated Industry with Hannah Hurckes

    May 5

    How to Lead as a Woman in a Male-Dominated Industry with Hannah Hurckes

    Building a business in a male-dominated industry comes with a different kind of pressure, one where you’re often underestimated before you even get the chance to speak. In this episode of the She Is a Leader Podcast, we explore what it really takes to lead when you’re constantly being questioned, labeled, or placed into expectations that were never built for you. I’m joined by Hannah Hurckes, founder and CEO of Boss Lady Logistics, who shares how she built her company in the logistics space while challenging outdated norms and redefining what leadership looks like for women. In this conversation, Hannah opens up about the moment she was asked “whose assistant are you?” at a conference, and how that experience shaped her confidence, resilience, and leadership style over time. We talk about leading by example, building trust within your team, and why your actions will always speak louder than trying to prove yourself. Hannah also shares how she approaches team culture, balancing high expectations with real support, and what it looks like to grow a business without losing the human side of leadership. If you’ve ever felt overlooked or underestimated, this episode will shift how you think about authority, leadership, and the way you show up. --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet Hannah Hurckes Website: http://www.bossladylogistics.comLinkedIn: https://www.linkedin.com/in/hannahhurckes/ Instagram: https://www.instagram.com/hannahhurckes/ TikTok: https://www.tiktok.com/@hannahtherealbosslady YouTube: https://www.youtube.com/@hannahhurckes X: https://x.com/HannahHurckes Facebook: https://www.facebook.com/hannah.hurckes/ -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 | Introduction 02:30 | Facing gender bias in a male-dominated industry 04:30 | “Whose assistant are you?” defining moment 08:00 | What “Boss Lady” really means in leadership 12:30 | Setting boundaries without losing authority 15:00 | Managing teams with trust, not micromanagement 21:00 | Aligning employee growth with business goals 27:00 | The impact of compassionate leadership on business growth 33:00 | Balancing empathy with accountability as a CEO 36:00 | Boss Lady Logistics and future vision 42:00 | Breaking labels and rewriting the narrative --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    29 min
  6. FemAuthority: Your Business, Your Way

    Apr 28

    FemAuthority: Your Business, Your Way

    There’s something new I’ve been building… and it’s been sitting in the background for years. In this solo episode of the She Is a Leader, I’m taking you behind the scenes of starting my second company: FemAuthority. I talk about what led to this. The realization that something is missing in how we teach business. The frustration with “one way to do it” messaging. The push to build something that actually gives women and minorities the tools to create real, profitable businesses on their terms. But I also share the other side of this… The moments of “who am I to do this?”The back and forth between excitement and doubt.The reality of building something that’s meant to be bigger than you. If you’ve been sitting on a vision that won’t leave you alone… this one is for you. --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟Follow FemAuthority Instagram: https://www.instagram.com/fem_authorityYouTube: https://www.youtube.com/@Fem_AuthorityTikTok: https://www.tiktok.com/@fem_authority 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 | Introduction  01:40 | I’m building a new company from scratch04:20 | Introducing FemAuthority and its mission08:20 | Building a business YOUR way10:30 | How FemAuthority will help women and minorities build profitable businesses14:00 | Dealing with imposter syndrome as a founder16:00 | The bigger vision: impact, nonprofits, and real change19:00 | Why systems and team support matter more than ever23:30 | What’s coming next and how to follow the journey  --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    23 min
  7. How to Find a Coach You Can Trust with Matthew Riven

    Apr 21

    How to Find a Coach You Can Trust with Matthew Riven

    When you start questioning the coaching industry, what do you actually find beneath the surface? In this episode of She Is a Leader Podcast, Yvonne Heimann is back with Matthew Riven for part two of their conversation. After unpacking a recent behind the scenes experience in part one, they zoom out to talk about the bigger picture and what’s really going on in the coaching space. They dive into why the word “coach” has started to lose trust, the rise of unqualified experts, and the red flags to watch for when choosing who to work with. From outdated programs to surface level promises, this conversation calls out what’s no longer working and why the industry is shifting. At the same time, they break down what good coaching actually looks like. From asking the right questions to respecting boundaries and helping clients find their own answers, this is a real look at coaching that creates change instead of dependency. This episode is about discernment, self responsibility, and understanding the difference between real support and empty promises. And this is only part two. If you haven’t listened to part one yet, go back to episode 161 to get the full story. --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet Matthew Riven Website: https://stirinstitute.com/  Instagram: https://www.instagram.com/matthew.riven/YouTube: https://www.youtube.com/@MatthewRivenTikTok: https://www.tiktok.com/@matthew.riven -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 | Introduction 01:10 | The problem with the coaching industry today 04:20 | Red flags when choosing a coach 06:00 | The dangerous “I can fix you” sales tactic 11:00 | Understanding emotional triggers and reactions 14:00 | The truth about “Instagram coaches” 18:30 | What good coaching actually looks like 20:40 | The most powerful question a coach can ask 25:30 | Why one-size-fits-all advice fails 30:00 | Final thoughts and what to look for in a coach --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    31 min
  8. A Better Way to Lead, Work, and Build Your Business with Melissa Aarskaug

    Apr 14

    A Better Way to Lead, Work, and Build Your Business with Melissa Aarskaug

    A business that truly supports your life isn’t built by pushing harder. It’s built by rethinking how you lead, work, and make decisions. In this episode of the She Is a Leader Podcast, we dive into what it actually looks like to move through burnout, redefine success, and build a business that feels aligned instead of overwhelming. I’m joined by Melissa Aarskaug, a cybersecurity executive, founder, and a mom, who shares her journey of navigating high-pressure environments, making bold career pivots, and choosing to lead with intention instead of constant hustle. In this conversation, Melissa opens up about what burnout looked like for her, the feeling of having “too many tabs open,” and the moment she realized something needed to shift. We talk about the pressure to have all the answers as a leader, why that belief falls apart in real life, and what leadership actually looks like when you’re making decisions without certainty. Melissa also shares how she started setting boundaries, reevaluating relationships, and taking back control of her time and energy to build a life and business that feel right. If you’ve been feeling stuck or overwhelmed, this episode will challenge how you think about leadership, success, and the steps it takes to move forward. --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet Melissa Aarskaug Website: https://www.executiveconnectexperience.com/ LinkedIn: https://www.linkedin.com/in/melissa-aarskaug/ YouTube: https://www.youtube.com/@ExecutiveConnect -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 | Introduction 05:00 | What Burnout Really Feels Like 08:30 | First Steps to Overcoming Burnout & Reclaiming Focus 10:20 | How Leadership Changes as You Grow in Business and Life 13:20 | The Biggest Leadership Myth 16:10 | Letting Go of Control and Trusting Yourself as a Leader 20:10 | Self-Trust, Intuition & Making Bold Decisions 22:45 | Feeling Stuck in Business? How to Move Forward 25:30 | Final Thoughts: Leadership, Courage & Building Your Own Path --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    27 min
See All (169)

5
out of 5
20 Ratings

About

Real conversations for women who lead differently. Join Yvonne Heimann, Leadership & Efficiency Coach, for honest discussions with female leaders who are rewriting the rules on their own terms. Every episode explores the challenges women face in leadership - from building effective teams to creating systems that grow your business without burning you out. We dive into what matters: balancing intuition with strategy, building sustainable success, and leading authentically. Whether you're a digital entrepreneur, executive, or business owner, you'll discover practical strategies for team management, business automation, leadership development, and personal growth. No fluff, no cookie-cutter advice - just real conversations about what works when you're ready to step into bigger leadership while staying true to yourself. This isn't about following someone else's blueprint. It's about finding your unique leadership style and building a business that supports the life you want. Join us to explore frameworks that help you evolve as a leader without losing what makes you, you. Perfect for female executives, women entrepreneurs, business owners, and anyone ready to lead with both vision and heart. New episodes cover leadership strategies, business systems, team building, and the intersection of feminine wisdom and strategic action. She Is A Leader is brought to you by AskYvi.com, where visionary leaders find personalized support to transform their leadership impact through people-centered systems that scale.

Information