She Is A Leader - The Podcast for Women Creating Impact, Profit, and Peace in Their Business

with Ask Yvi

Real conversations for women who lead differently. Join Yvonne Heimann, Leadership & Efficiency Coach, for honest discussions with female leaders who are rewriting the rules on their own terms. Every episode explores the challenges women face in leadership - from building effective teams to creating systems that grow your business without burning you out. We dive into what matters: balancing intuition with strategy, building sustainable success, and leading authentically. Whether you're a digital entrepreneur, executive, or business owner, you'll discover practical strategies for team management, business automation, leadership development, and personal growth. No fluff, no cookie-cutter advice - just real conversations about what works when you're ready to step into bigger leadership while staying true to yourself. This isn't about following someone else's blueprint. It's about finding your unique leadership style and building a business that supports the life you want. Join us to explore frameworks that help you evolve as a leader without losing what makes you, you. Perfect for female executives, women entrepreneurs, business owners, and anyone ready to lead with both vision and heart. New episodes cover leadership strategies, business systems, team building, and the intersection of feminine wisdom and strategic action. She Is A Leader is brought to you by AskYvi.com, where visionary leaders find personalized support to transform their leadership impact through people-centered systems that scale.

  1. 2h ago

    I Thought I Was Being Clear, So I Learned How to Communicate Better

    Your directness keeps landing wrong and you can't figure out why.  In this solo episode of She Is A Leader Podcast, Yvonne Heimann breaks down how to communicate better when good intentions keep getting misread as attacks. Three rooms. Three relationships. Same gap every time: what she meant and what the other person heard were two different things. From a restaurant kitchen where speaking German got mistaken for fighting, to a community dinner that nearly didn't happen, to a new friendship where helping landed as patronizing. By the end, you'll know what to ask instead of assuming, and why using more words is sometimes the most efficient thing you can do. --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 - The restaurant kitchen story 01:31 - What it feels like when your tone gets read wrong 03:31 - How one email nearly cost me a community 05:12 - Why skipping the emotion costs more than it saves 07:48 - The story I almost didn't share 10:05 - "What did you hear me say?" and other fixes 12:25 - Good intent is the starting point, not the finish line --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    I Thought I Was Being Clear, So I Learned How to Communicate Better
  2. Sep 8

    Small Business Owners Finally Get an AI Strategy That Works - with Heather McLean

    It's midnight, you're doomscrolling another "AI took my job" post, and you still don't have a plan. Today's guest on the She Is A Leader Podcast is Heather McLean. She spent twenty years in Air Force logistics before she built an AI consulting firm on one rule: do the right thing, and do the thing right. In this episode, she names the exact sentence that reveals a bad AI vendor, walks through the real story behind IKEA's biggest AI decision, and calls herself out on the one conflict of interest nobody in her industry admits to. If you've spent hours talking to ChatGPT and still don't have an AI strategy for your business, this episode is for you.  --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet Heather McLean Website: https://mcleanforrester.comLinkedIn: https://www.linkedin.com/in/heather-mclean1/YouTube: http://www.youtube.com/@HeatherMcLean1 -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 – Introduction 02:23 – Why AI hype and AI reality are two different things 04:22 – People vs. profit: how companies decide who survives AI 06:35 – The IKEA story: how one company avoided an 8,000-person layoff 09:00 – The mistake business owners make when they let vendors decide 11:20 – Why the word "automation" makes teams hesitant 13:13 – What a good AI strategy looks like 15:35 – The trust-building principle behind every good AI rollout 18:28 – The one thing to do this week if you've done nothing with AI --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    Small Business Owners Finally Get an AI Strategy That Works - with Heather McLean
  3. Sep 1

    My Passion Almost Got Talked Out of Me, So I Monetized It Instead

    If you've been told never build a business on your passion, this episode is for you. A mentor once told me straight to my face: don't build a business on your passion. I nodded. Something in my chest didn't. In this episode I break down the real difference between a passion and an obsession, why almost every coach who says "don't build on passion" is describing something else, and how 2024 nearly took my business down until passion was one of the only things that pulled it back up. You'll learn the real test for telling a lasting passion from a hobby you're five days from burning down, and why passion and profit were never opposites to begin with. --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 – Introduction 01:54 – Passion or obsession: the question nobody asks 06:00 – How 2024 nearly killed my business, and what pulled it back 08:50 – Why passion and profit were never opposites 13:48 – When "don't build on passion" is someone else's limiting belief 17:00 – The gut check: how to know it's real passion --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    My Passion Almost Got Talked Out of Me, So I Monetized It Instead
  4. Aug 25

    Her Career Couldn't Promise Financial Security, So She Built It - LaKiesha Tomlin

    Dependent on one income stream, even a good one, means someone else holds the exit door... LaKiesha Tomlin learned that the hard way and built something her career alone couldn't give her: financial security on her own terms. She spent over 20 years in aerospace and engineering before she quietly started trading on the side, not to get rich, not to quit her job, but to have options. She funded sabbaticals, paid down debt, and bought back career flexibility while still showing up full-time.  When she was laid off from a senior leadership position, she had investment accounts nearly equivalent to her annual salary and could afford to say no to offers below her level.  In this episode, she breaks down how she did it and what you can do to start building your freedom today.If you've been feeling stuck or reliant on someone else, this episode is for you! --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet LaKiesha Tomlin Website: https://LaKieshaTrades.com LinkedIn: https://www.linkedin.com/in/lakieshatomlin/ Instagram: https://www.instagram.com/chartconfidence/YouTube: https://www.youtube.com/@chartconfidenceGrab LaKiesha's Beginner Market Starter Kit here: https://chartconfidence.kit.com/30daystarterkit -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 – Introduction 01:54 – The moment you realize paycheck isn't safety 03:00 – Why trading looks nothing like the commercials 07:53 – Why she chose to keep her nine-to-five instead of going all in 12:43 – Why keeping your job makes you a better investor 15:58 – She got laid off... 20:05 – The difference between Wall Street chaos and sustainable trading 22:00 – "Small, small amounts that add up" and why the hype on social media isn't the norm 25:50 – Your first step to building freedom 27:50 – What it means to stop waiting for your career to hand you security --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    Her Career Couldn't Promise Financial Security, So She Built It - LaKiesha Tomlin
  5. Aug 18

    The Rooms That Rejected Her Built Her Leadership Skills with Tina Larsson

    You've probably been in a room where nobody wanted to hear what you had to say.  Tina Larsson walked into an industry that didn't want outside consultants and stayed anyway. As a former Wall Street analyst turned co-op and condo consultant, she learned that data doesn't panic, and neither does she.  In this episode, Tina breaks down how she leads with numbers instead of opinion, what she does when a room refuses to listen, and why she's fired clients who voted down $250,000 in savings because they were too risk-averse to act.  If you've been doubting whether to stay in the uncomfortable room, this one's for you. --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet Tina Larsson Website: https://www.thefolsongroup.com/LinkedIn: https://www.linkedin.com/in/tinalarssonli/ Instagram: https://www.instagram.com/folsongrp/ -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 – Introduction 02:23 – How a $10,000 goal turned into $340,000 04:00 – What HOAs actually are and why 66 million Americans are affected 06:50 – Why the property management industry didn't want Tina there 07:30 – How her consulting mirrors every change management situation you've been in 10:35 – Leading with data instead of opinion, and what Wall Street taught her 11:40 – The balcony photos moment: translating what a room can't read 16:30 – "I'm not in the convincing business" 18:00 – A quarter million in savings. Three recommendations. Every single one voted down. 20:40 – The marble polishing company (the most outrageous board decision you'll hear) 24:12 – What to do right before walking into a room that doesn't want you --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    The Rooms That Rejected Her Built Her Leadership Skills with Tina Larsson
  6. Aug 11

    Bad Decisions Start With Who's in the Room - with Kylee Ingram

    If your team keeps repeating the same bad decision, decision making starts with who's in the room. Most rooms get that wrong. Kylee Ingram spent years directing documentaries in over 100 countries before she built a decision intelligence platform. In this episode, she breaks down why decision making fails long before the meeting starts, and why adding more people to a room doesn't fix a broken process. You'll hear the three biases that quietly run every decision room, what happens to people who don't fit the two dominant leadership types, and the one thing Kylee says to check before your next big call. It's the room design problem behind decisions you've already lived through. --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet Kylee Ingram Website: https://www.wizer.business/LinkedIn: https://www.linkedin.com/in/kyleeingram/ YouTube: https://www.youtube.com/@wizertechnologies Kylee's Free Decision Profile tool: https://www.wizer.business/decision-profiles -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 – Introduction 02:35 – From directing documentaries to building a decision platform 04:05 – The board that lost their jobs over one bad call 07:16 – Why decision intelligence is infrastructure, not a framework 10:12 – What structural bias looks like on a regular Tuesday 13:38 – Yvi catches her own bias mid-sentence 14:40 – The three biases running every decision room 17:03 – What to do if you don't fit the two dominant leadership types 18:20 – Why silence means the decision is already lost 24:27 – The one thing to check before your next big decision --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    Bad Decisions Start With Who's in the Room - with Kylee Ingram
  7. Aug 5

    Built to Be Overlooked. We Are Raising Startup Funding Anyway - Allison Byers

    You didn't make it into venture capital because you didn't know the system was designed to keep you out.  Allison Byers raised $9.6 million, hit every milestone, and still couldn't close her Series B. What happened next changed everything she knew about startup funding. In this episode, Allison walks through what the data actually says about where venture capital goes (the number will make you furious!!), why the fundraising advice most founders follow is built for people who already have access, and what it looks like to find your people instead of convincing the wrong ones.  This is one of those conversations where everything clicks into place and you realize the rejection wasn't about you. --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet Allison Byers Website: https://www.scroobious.com/Allison's book: https://allisonbyers.com/LinkedIn: https://www.linkedin.com/in/allison-byers/ -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 - Introduction 02:12 - The "desirable exit" that wasn't... 03:36 - Why Allison blamed herself for years before looking outward 04:57 - The cost of burning yourself out for a company 06:29 - How Venture Capital investments work 07:30 - Not even 1% of VC dollars go to women-founding teams 10:35 - Relationship-first funding: what it means in practice 14:38 - Where money actually lives if VC isn't the answer 16:56 - The in-between most founders never consider 18:50 - Mission-driven businesses and the funding options nobody talks about 20:42 - Why community building is a fundraising strategy 23:14 - Why women haven't had generations of capital relationships to build on 25:05 – Yvi's "duh" moment. The disconnect she didn't see coming 26:45 - Allison's one piece of advice: care less --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    Built to Be Overlooked. We Are Raising Startup Funding Anyway - Allison Byers
  8. Jul 28

    She Turned a $20 Book Into a $100K Community - Lauren Erickson

    You've spent years building expertise. You've got clients. Results. A track record. And you still haven't built the thing that pays you when you're not in the room. Lauren Erickson's client had a $20 self-published finance book. Dry topic. Small audience. Amazon royalties that weren't retiring anyone. She turned it into a $100K community. No massive following. No ad budget. Just the right people, a warm network, and a framework for packaging what he already knew. The book was never the product. It just opened the door. In this episode Lauren breaks down her PANN framework, the four things established founders need before they productize their expertise: a Proven method, Authority, a Niche, and a Network. We also get into why the founders with the most experience are usually the ones who wait the longest to build something with it. We cover: What's really stopping established founders from productizing (it's not time)What a warm network actually means and how to use it to launchHow to sell knowledge products in high-trust industries like law and finance without cheapening your reputationThe one question to ask your network before you build anythingIf you've been saying "I'll build it when I have more time" for two years, this episode is for you. --------------DISCLAIMER:This podcast is sponsored by AskYvi.com. Some links are affiliate links which means if you buy something we'll receive a small commission.-------------- 🌟 Meet Lauren Erickson Website: https://onwardboundmarketing.com/Instagram: https://instagram.com/@onwardboundmarketing YouTube: https://www.youtube.com/@onwardboundmarketing LinkedIn: https://www.linkedin.com/in/laurenerickson-chicago/ -------------- 🌟Connect with Yvi https://instagram.com/askyvihttps://www.facebook.com/AskYvi/ -------------- 🏆 Highlights 🏆 00:00 - Introduction 01:58 - The $20 book: Steve's story and how it started 02:40 - Why books don't make you money (and what they actually do) 04:30 - The PANN framework: Proven method, Authority, Niche, Network 07:12 - Word of mouth as your real launch strategy 09:43 - Fear of self-promotion and the identity shift 11:08 - The reframe: you're not selling yourself, you're delivering a message 15:15 - Digital products that run without you 17:55 - Selling knowledge products in law, finance, and nonprofits 20:07 - Why corporate training is just a course with different packaging 24:30 - The one thing to do this week before you build anything --------------powered by ecamm: https://askyvi.tips/ecammand Transistor.fm :  https://askyvi.tips/transistorfm-------------- Subscribe on YouTube: https://www.youtube.com/@SheIsALeaderSubscribe to Podcast: https://askyvi.tips/podcastApply to be a guest: https://askyvi.tips/pod-SIAL Proud member of the podmatch network

    She Turned a $20 Book Into a $100K Community - Lauren Erickson
5
out of 5
20 Ratings

About

Real conversations for women who lead differently. Join Yvonne Heimann, Leadership & Efficiency Coach, for honest discussions with female leaders who are rewriting the rules on their own terms. Every episode explores the challenges women face in leadership - from building effective teams to creating systems that grow your business without burning you out. We dive into what matters: balancing intuition with strategy, building sustainable success, and leading authentically. Whether you're a digital entrepreneur, executive, or business owner, you'll discover practical strategies for team management, business automation, leadership development, and personal growth. No fluff, no cookie-cutter advice - just real conversations about what works when you're ready to step into bigger leadership while staying true to yourself. This isn't about following someone else's blueprint. It's about finding your unique leadership style and building a business that supports the life you want. Join us to explore frameworks that help you evolve as a leader without losing what makes you, you. Perfect for female executives, women entrepreneurs, business owners, and anyone ready to lead with both vision and heart. New episodes cover leadership strategies, business systems, team building, and the intersection of feminine wisdom and strategic action. She Is A Leader is brought to you by AskYvi.com, where visionary leaders find personalized support to transform their leadership impact through people-centered systems that scale.