The Amazon Strategist Show

The Amazon Strategist Show
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The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!

  1. 5d ago

    Amazon Listing Not Converting? The Image Strategy That Drives More Sales

    Is your Amazon listing getting traffic but not converting into sales? In this episode, John sits down with Vincenzo Toscano, Founder of eComcy, to reveal the image optimization framework his 70-person agency uses to improve click-through rates and conversions for Amazon brands worldwide. From competitor research and customer psychology to split testing main images and optimizing for Amazon's evolving AI algorithms like Rufus and Cosmo, this episode is packed with practical strategies every Amazon seller can apply. Whether you're launching a new product or trying to revive an underperforming listing, you'll learn how to build images that stop shoppers from scrolling and persuade them to buy. In This Episode ✅ How to create Amazon images that increase click-through rate ✅ The image testing framework used by leading Amazon agencies ✅ Why customer research matters more than design alone ✅ How Rufus and Cosmo are changing image optimization ✅ Best practices for main images, infographics, and A+ Content ✅ How to split test Amazon listing images for better results ✅ AI tools that speed up Amazon creative production ✅ A free SOP for building high-converting Amazon images 🎁 FREE RESOURCE Email business@ecomcy.com with the subject: Seller Candy Image SOP You'll receive the exact SOP and blueprint eComcy uses to research, plan, and create high-converting Amazon listing images. Guest Vincenzo Toscano Founder & CEO, eComcy 🌐 https://ecomcy.com Book a free consultation: https://ecomcy.com Connect on LinkedIn: https://www.linkedin.com/in/vincenzo-toscano Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

    18 min

  2. Jun 19

    Amazon Catalog Management Explained: Fix Suppressed Listings, Brand Errors & Listing Issues

    Amazon listing updates not going through? Dealing with suppressed listings, catalog errors, or incorrect brand information? In this episode, we break down Amazon Catalog Management and show you how to keep your listings active, compliant, and optimized for conversions. Whether you're struggling with listing updates, brand ownership issues, policy violations, or unhelpful Seller Support responses, you'll learn practical strategies to diagnose and resolve common catalog problems. In this episode you'll learn: ✅ What Amazon Catalog Management actually means ✅ The key elements of a high-converting Amazon product detail page ✅ How to fix suppressed listings and catalog suppression issues ✅ Common reasons listing updates don't stick ✅ How to correct incorrect brand names and ownership problems ✅ Steps to resolve health claim and intellectual property policy violations ✅ When and how to escalate catalog cases effectively ✅ Best practices for working with Amazon Seller Support One of the biggest mistakes sellers make is constantly reopening cases or following up too aggressively. In many situations, strategic escalation and patience can lead to faster resolutions than repeatedly contacting Seller Support. If you're an Amazon seller, brand owner, agency, or ecommerce operator, this episode will help you avoid costly catalog mistakes and keep your listings performing at their best. Topics Covered: Amazon Catalog Management • Suppressed Listings • Amazon Listing Optimization • Product Detail Pages • Brand Registry • Seller Central • Amazon Policy Violations • Listing Updates • Catalog Troubleshooting • Amazon Seller Support Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

    15 min

  3. Jun 12

    Amazon Sellers: One Lawsuit Could Shut Down Your Business

    Most Amazon sellers focus on PPC, rankings, reviews, and conversion rates. But according to Rohit Nair, Founder & CEO of Assureful, the sellers who thrive in 2026 will be the ones who master compliance, insurance, product safety, and operational resilience. In Part 2 of this conversation, John Cavendish and Rohit discuss why ecommerce businesses are increasingly being treated like regulated product companies, how Amazon is tightening compliance requirements, and the surprising product liability claims that catch sellers completely off guard. You'll also learn how Amazon sellers can switch insurance providers mid-policy, why many businesses are paying for coverage they don't need, and how modern ecommerce insurance is evolving to support multi-channel sellers. In This Episode: ✅ Why Amazon sellers are becoming regulated product businesses ✅ The compliance shift happening across Amazon and e-commerce ✅ Real product liability claims that will surprise you ✅ Why many sellers are underestimating legal and insurance risks ✅ How Amazon suspensions can be triggered by compliance issues ✅ Multi-channel insurance for Amazon, Shopify, Walmart, TikTok Shop, and more ✅ How to lower insurance costs without sacrificing coverage ✅ What every seller should know about product liability in 2026 Featured Guest Rohit Nair Founder & CEO, Assureful Former ecommerce operator who built and exited multiple brands before launching Assureful, an insurance platform built specifically for ecommerce businesses. Connect with Rohit and Assureful: www.assureful.com Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

    27 min

  4. Jun 5

    The Insurance Industry Is Broken for Ecommerce Sellers

    Most Amazon sellers treat insurance as a box to check. According to Rohit Nair, Founder & CEO of Assureful, that's exactly why so many ecommerce brands end up overpaying, underinsured, or exposed to unnecessary risk. In this episode, John Cavendish sits down with Rohit to break down how product liability insurance actually works, the costly mistakes sellers make when buying coverage, and why traditional insurance models haven't caught up with modern ecommerce.  If you sell on Amazon, Walmart, TikTok Shop, Shopify, or any ecommerce marketplace, this conversation could save you thousands of dollars per year. What You'll Learn  Why Amazon sellers are required to carry insurance  The difference between product liability and general liability insurance  Why many ecommerce brands are paying for coverage they don't need  How insurance brokers and underwriters actually work  The hidden cost of monthly insurance financing  Why annual revenue projections often create insurance problems  How usage-based insurance pricing could reduce costs for sellers  Common insurance mistakes that can leave products uninsured Key Takeaways ✔ Most ecommerce businesses buy insurance designed for traditional companies, not online sellers.  ✔ Revenue forecasting can lead to overpaying or becoming underinsured.  ✔ Product liability coverage is one of the most important protections for Amazon sellers.  ✔ Insurance should scale with your business, not with inaccurate annual projections. Featured Guest Rohit Nair Founder & CEO, Assureful A former ecommerce operator who scaled multiple brands before launching an AI-native insurance company built specifically for ecommerce businesses.  Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

    14 min

  5. May 22

    How Ecommerce Brands Use AI Automation to Scale Faster

    Most ecommerce businesses respond to growth the same way: Hire more people. Juan Montero says that approach is already outdated. In this episode, John Cavendish sits down with Juan Montero, CEO of Flowgrama, to break down how AI automation systems are replacing repetitive operational work, reducing overhead, and helping founders scale without adding unnecessary headcount. This conversation goes deep into AI workflows, internal tools, Claude, Zapier, operational systems, and how businesses can become truly “AI-ready” in 2026. What you’ll learn in this episode • Why most businesses scale inefficiently   • The difference between workflow automation vs true AI systems  • Why Zapier alone is not enough anymore  • How AI internal tools are replacing repetitive VA work  • How founders can build AI-first operations  • Why AI systems can outperform larger support teams  • The future of AI employees and operational infrastructure  • How businesses are using AI for LinkedIn content, lead generation, and support  • Why companies need to become “AI-ready” now Key Takeaways  Hiring more people does not always solve operational problems  AI systems can reduce overhead dramatically  The best businesses are restructuring operations around AI  Founders who delay AI adoption risk falling behind competitors Guest: Juan Montero CEO & Founder of Flowgrama AI Automation Engineer helping businesses scale smarter Connect with Juan and Flowgrama Youtube: https://www.youtube.com/@flowgrama www.flowgrama.com Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

    18 min

  6. May 15

    Why Most Businesses Are Using AI Completely Wrong

    Most businesses are still using AI like a chatbot. Juan Montero says that’s the biggest mistake founders are making in 2026. In this episode, John Cavendish sits down with Juan Montero, CEO of Flowgrama, to break down how AI automation is actually being used inside real businesses to reduce manual work, automate customer support, cut operational chaos, and scale without adding headcount. If you’re only using ChatGPT to write emails, this episode will completely change how you think about AI. What you’ll learn in this episode • How founders are using AI to automate operations   • Why most businesses implement AI incorrectly  • How AI customer support systems actually work  • The difference between ChatGPT usage vs real AI automation  • Why AI can now replicate your brand voice naturally  • How businesses are reducing support workload with AI agents  • The best AI tools for operations, content, and development in 2026  • Zapier vs custom AI systems: which one should you use?  • How founders can scale without hiring more employees Key Takeaways  AI is moving beyond chatbots into full operational systems  Customer support is one of the biggest automation opportunities  Modern AI tools can now sound human and match brand tone  Businesses that adopt AI workflows early gain massive leverageGuest: Juan Montero CEO & Founder of Flowgrama AI Automation Engineer helping businesses scale smarter Connect with Juan and Flowgrama Youtube: https://www.youtube.com/@flowgrama Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

    14 min

  7. May 1

    Why Most Amazon Ads Never Scale Profitably

    Most Amazon sellers think low ACOS means success. Elizabeth Greene says that’s exactly why many brands get stuck. In this episode, John Cavendish sits down with Elizabeth Greene, Co-Founder of Junglr, to break down the real reason Amazon brands plateau, why scaling “profitable” campaigns can quietly destroy growth, and how to actually build an ad strategy that increases both market share and profitability. What you’ll learn in this episode • Why low ACOS campaigns can hurt long-term growth • The hidden difference between scaling ad sales vs total sales • Why auto campaigns alone won’t build organic ranking • How to structure Amazon PPC campaigns strategically • The real role of exact match campaigns for ranking • Why many sellers get trapped in the “growth vs profitability” cycle • How to lower TACOS without tanking organic rank Key Takeaways Low CPCs do not automatically equal profitable growth Organic ranking still matters in 2026 Amazon ads should have different strategic purposes Market share growth requires intentional ranking campaigns The Big Insight A profitable ACOS does not always mean a profitable business. If your ads only grow ad sales instead of total sales, your brand eventually hits a ceiling. Guest Elizabeth Greene Co-Founder, Junglr Connect with Elizabeth and Junglr: https://junglr.com Facebook Linkedin Instagram X Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

    20 min

  8. Apr 24

    Everyone Is Using AI Wrong for Amazon Ads

    AI is everywhere in Amazon selling. But most sellers are using it completely wrong. In this episode, John Cavendish sits down with Elizabeth Greene, Co-Founder of Junglr, to break down what AI can actually do for Amazon ads — and where it completely fails. What you’ll learn in this episode • Why AI outputs are often “AI slop” without expertise • The biggest mistake sellers make when using AI tools • How to actually use AI to improve Amazon ads performance • Why expertise still matters more than automation • The right way to build AI-powered systems for your business • How AI + human strategy creates better results than either alone Key Takeaways AI is powerful, but not autonomous Garbage in = garbage out AI works best when guided by real expertise Most sellers expect AI to replace thinking, not enhance it The Big Insight AI doesn’t replace experts. It amplifies them. If you don’t know what “good” looks like, AI won’t help you get there. Guest Elizabeth Greene Co-Founder, Junglr Helping Amazon brands scale past 8 figures with data-driven ad strategies Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

    12 min
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About

The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!

Information

  • Creator
    The Amazon Strategist Show
  • Years Active
    2022 - 2026
  • Episodes
    138
  • Rating
    Explicit
  • Copyright
    © 2026 The Amazon Strategist Show
  • Show Website
    The Amazon Strategist Show