The Amazon Strategist Show

The Amazon Strategist Show
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The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!

  1. FEB 6

    How Fulfillment Impacts Amazon Rankings, Prime Eligibility & Profit

    What you will learn in this episode • How Amazon fulfillment performance impacts ranking and visibility • Why communication failures are the biggest 3PL red flag • What accuracy standards top 3PLs must hit to stay competitive • How hazmat and lithium ion products are really handled off Amazon • Why forecasting is a growth skill, not an ops task • How fulfillment mistakes should be resolved and owned • Why logistics is one of the biggest hidden profit leaks for sellers Mark also explains why most brands spend all their energy on marketing while ignoring fulfillment signals that Amazon uses behind the scenes. This is Part 2 of a deep dive into Amazon fulfillment, logistics strategy, and how operational decisions affect sales, rankings, and profitability. If you have not watched Part 1 yet, start there to understand Amazon’s FBA vs FBM shift and hybrid fulfillment strategies. ------------------------------------------------------------- Connect with Mark and G10 Fulfillment Website: https://g10fulfillment.com Facebook: https://www.facebook.com/G10Fulfillment LinkedIn: https://www.linkedin.com/in/mark-becker-03b70854 Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

    9 min

  2. JAN 30

    Amazon FBA vs FBM in 2026: How Smart Brands Avoid Storage Fees and Stockouts

    Amazon used to reward sellers who sent massive amounts of inventory into FBA. That era is over. In Part 1 of this podcast, John Cavendish sits down with Mark Becker, CEO and Co-Founder of G10 Fulfillment, one of the longest operating Amazon-focused 3PLs in the industry. They break down how Amazon’s aggressive stance on long term storage fees, inventory limits, and warehouse prioritization is forcing brands to rethink their entire fulfillment strategy. This episode goes deep into hybrid FBA and FBM models, Seller Fulfilled Prime, and how brands can protect cash flow while staying in stock even when Amazon changes the rules overnight. What you will learn in this episode • Why Amazon is penalizing excess FBA inventory • How Seller Fulfilled Prime actually works in 2026 • The real difference between FBA, FBM, and hybrid fulfillment models • How multi-warehouse FBM setups maintain Prime eligibility • Why inventory flexibility matters more than ever • When it makes sense to move inventory out of Amazon warehouses • How advanced 3PLs help brands pivot fast without losing sales Mark also explains how national warehouse networks allow sellers to reach nearly the entire US population with two day shipping without relying solely on FBA. Who this episode is for • Amazon sellers frustrated with storage fees • Brands hitting inventory limits or stockouts • Operators running Shopify, Amazon, and Walmart together • Sellers considering FBM or hybrid fulfillment • Brands scaling beyond 500 orders per month ------------------------------------------------------------- Connect with Mark and G10 Fulfillment Website: https://g10fulfillment.com Facebook: https://www.facebook.com/G10Fulfillment LinkedIn: https://www.linkedin.com/in/mark-becker-03b70854 ------------------------------------------------------------- Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

    15 min

  3. JAN 16

    How to Recover a Crashed Amazon Listing (Ranking, Suppression & Relaunch Strategy) | Part 2

    Most Amazon sellers think once a listing crashes, it is game over.  That is not true. In Part 2 of this conversation, John Cavendish sits down with Colin Raja, Founder of Launch Lab, to break down how experienced sellers actually recover suppressed listings, lost rankings, and stalled ASINs. They dive deep into what really happens when Amazon suppresses a listing, why some types of suppression can actually be easier to recover from, and how poor segmentation, pricing mismatches, and buyer intent confusion silently kill momentum. Colin explains why many “dead” listings fail to recover, not because Amazon is unfair, but because sellers are targeting the wrong buyer, the wrong value perception, or the wrong data signals. He also shares how deep audits, segmentation analysis, and incremental improvements can bring listings back to life, sometimes stronger than before. This episode is essential for Amazon sellers dealing with ranking drops, suppressed listings, hijackers, bad reviews, or failed launches. In Part 2, you’ll learn: • What to do when an Amazon listing crashes  • The difference between soft suppression and hard suppression  • Why some listings fail to recover after relaunch  • How buyer segmentation impacts ranking and conversions  • Why pricing and product positioning matter more than keywords  • How small improvements compound into major ranking gains  • The data signals Amazon rewards long term Hosted by John Cavendish Guest: Colin Raja, Founder of Launch Lab Colin is offering a free ASIN segmentation review for listeners, a process his team normally charges for. You can connect with him via colinraja.org or on LinkedIn or via Facebook at Colin Raja. If you are serious about fixing broken listings and building sustainable Amazon growth, this episode will change how you think about recovery. Subscribe for real Amazon strategies that focus on data, momentum, and long term wins, not shortcuts. Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

    11 min

  4. JAN 9

    Amazon Product Launch Strategy That Actually Ranks Keywords (Part 1)

    Most Amazon sellers fail at product launches because they chase tactics instead of following data. In Part 1 of this conversation, John Cavendish sits down with Colin Raja, Founder of Launch Lab, to break down the foundations of a successful Amazon product launch. Colin has built and scaled eight figure Amazon brands and now helps seven and eight figure sellers remove guesswork from keyword ranking and launch strategy. This episode focuses on the early decisions that determine whether a launch succeeds or stalls. Colin explains how Amazon reveals ranking signals, why momentum matters more than hacks, and where most sellers go wrong before ads even scale. If you are planning a new launch or fixing one that never gained traction, this episode lays the groundwork you need before moving into execution. In Part 1, you’ll learn: • Why most Amazon launches fail early  • How data signals influence keyword ranking  • What Amazon looks for during the launch phase  • Why momentum beats short term tactics  • The role of buyer intent in launch success  • Common mistakes sellers make before scaling PPC Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

    20 min

  5. JAN 2

    Amazon Sellers: Why Scaling Fails Without Clean Product Data

    Many Amazon sellers focus on ads, rankings, and traffic but overlook the one system that holds everything together: product data. In this episode, John Cavendish sits down with Sascha Dobbelaere, founder of OneSila, to break down why poor product information silently limits growth for Amazon and ecommerce brands. Sascha shares how his background in a family run pet accessories business exposed the real challenges sellers face when managing SKUs, attributes, translations, and catalog updates across multiple platforms. They discuss why product data becomes more fragile as catalogs grow, how bad information creates downstream issues in ads, listings, and international expansion, and why scaling without structure often leads to costly mistakes. This conversation is especially relevant for Amazon sellers expanding to new marketplaces or managing large SKU counts. You’ll learn why clean product data is no longer optional, how AI is changing product information management, and what sellers should fix before trying to scale globally. What You’ll Learn: • Why Amazon sellers struggle when scaling catalogs • How product data impacts trust, conversions, and expansion • Common mistakes sellers make with large SKU imports • Why translations and localization break international growth • How better product data supports ads, SEO, and brand trust • Where AI fits into modern catalog management If you’re serious about scaling your Amazon or ecommerce business without breaking systems behind the scenes, this episode will change how you think about growth. Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

    17 min

  6. 12/26/2025

    The Missing Piece in Scaling Your Amazon Business

    Scaling an ecommerce business should not come at the cost of burnout, misalignment, or losing yourself in the process. In this episode, John talks with Daphne Bravo, a former corporate retail buyer who left the traditional retail world to build a values led, spiritually aligned business. Drawing from her experience in corporate buying and entrepreneurship, Daphne explains how tools like human design, astrology, and emotional intelligence can support smarter leadership, clearer decision making, and long term brand growth. This conversation bridges practical ecommerce strategy with inner alignment, showing Amazon sellers and online business owners how clarity, energy, and intention directly impact pricing, positioning, customer trust, and scalability. John and Daphny dive into why alignment is becoming a competitive advantage in ecommerce, how emotionally intelligent brands outperform transactional ones, and why products and services carry value beyond what is visible on the listing or sales page. If you are an Amazon seller, ecommerce founder, or online entrepreneur who wants to grow sustainably without constant stress, this episode offers a refreshing perspective on building a profitable business that actually supports your lifestyle. In this episode, you will learn: -Why alignment matters for sustainable ecommerce growth -How human design can influence leadership and team decisions -The connection between emotional intelligence and brand loyalty -How to price products or services with confidence and integrity -Why authentic brands stand out in crowded Amazon and ecommerce markets Whether you are scaling your Amazon store, building a personal brand, or launching a purpose driven ecommerce business, this episode will help you rethink what real success looks like and how to achieve it without burning out. ------------------------------------------------------------- Connect with Daphne Website: http://dlaurenb.com Linkedin: https://www.linkedin.com/in/daphny-lauren-bravo Instagram: https://www.instagram.com/daphnylaurenbravo Facebook: https://www.facebook.com/DLaurenBpaper Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

    21 min

  7. 12/19/2025

    The Product Data Mistake Killing Amazon Sales

    In this episode, John interviews Sascha Dobbelaere, the founder of OneSila, a SaaS product designed to help e-commerce businesses manage their product information more effectively. Sascha shares his journey from a family-run pet accessories business to creating a software solution that addresses the challenges of product data management. They covered the importance of accurate product information, the role of technology in e-commerce, and strategies for expanding into international markets. Key Takeaways: - Sascha emphasizes the need for practical strategies in e-commerce. - OneSila helps manage product data quality across multiple platforms. - The transition from B2B to M2C can be challenging but rewarding. - Product information is often overlooked in favor of marketing efforts. - AI can enhance product data management and streamline processes. - Preparation is crucial when importing large catalogs of SKUs. - Companies struggle with translating product information for different markets. - Effective product management can lead to increased sales and customer trust. Connect with Sascha and OneSila: Website: http://onesila.com LinkedIn: https://www.linkedin.com/in/saschadobbelaere Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

    17 min

  8. 12/12/2025

    How to Build an Aligned Brand Without Burnout

    What if scaling your business didn’t mean burning yourself out or disconnecting from who you are? In this episode, John Cavendish sits down with Daphne Bravo, a former corporate retail buyer who transitioned into spiritual entrepreneurship after realizing her career was no longer aligned with her values. Daphne shares how tools like human design, astrology, and emotional intelligence can help entrepreneurs lead more sustainably, make better decisions, and build brands that truly resonate. They explore how alignment impacts leadership, pricing, and long term growth, why spiritual products carry energetic value beyond the physical product, and how women entrepreneurs can grow successful businesses without sacrificing their lifestyle or wellbeing. This conversation is especially valuable for founders, coaches, and brand builders who want to stand out in a saturated market by creating authentic, emotionally intelligent brands rooted in purpose and intention. In this episode, you’ll learn: - Why alignment is critical for sustainable business growth - How human design can guide leadership and decision making - The role of emotional intelligence in branding and customer connection - How to price spiritual or service based offerings with integrity - Why authenticity will define the future of successful brands - If you’re building a purpose driven business and want growth that feels good and lasts, this episode will give you a fresh perspective. ------------------------------------------------------------- Connect with Daphne Website: http://dlaurenb.com Linkedin: https://www.linkedin.com/in/daphny-lauren-bravo Instagram: https://www.instagram.com/daphnylaurenbravo Facebook: https://www.facebook.com/DLaurenBpaper  Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller #amazontips #amazonbusiness #AmazonStrategistS...

    26 min
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About

The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!

Information

  • Creator
    The Amazon Strategist Show
  • Years Active
    2022 - 2026
  • Episodes
    120
  • Rating
    Explicit
  • Copyright
    © 2026 The Amazon Strategist Show
  • Show Website
    The Amazon Strategist Show