The Advertiser's Guide to the Galaxy

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The Advertiser's Guide to the Galaxy

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business? In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes. Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

  1. The Top 10 Ads of 2022

    01/22/2023

    The Top 10 Ads of 2022

    Of the many, many ad campaigns released in 2022, I have watched and observed 927 Indian advertisements and 2,531 global advertisements. That’s a good universe for me to pick my top 10 ads from India in 2022! Tune in to ‘The Advertiser’s Guide to the Galaxy’ with me Karthik Srinivasan to know which 10 brands and ad made it to the list!

    10 min
  2. HUL’s Vim throws the kitchen sink at men

    01/16/2023

    HUL’s Vim throws the kitchen sink at men

    HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist. Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.

    9 min
  3. Be like X. Don't be like Y!

    01/09/2023

    Be like X. Don't be like Y!

    A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person! Examples of ads that use these framing devices and how it works - tune in to know more!

    8 min
  4. How lazy is your money?

    01/02/2023

    How lazy is your money?

    There is a specific creative device in advertising that involves financial brands - they ask, "Is your money lazy?". And they also ask the opposite, "Is your money working (as) hard (as you)?". Which brands have used this idea and how does it work? Listen... to know more!

    8 min
  5. Emami Kesh King vs Indulekha - a hair-raising battle!

    12/26/2022

    Emami Kesh King vs Indulekha - a hair-raising battle!

    Emami Kesh King recently named Hindustan Unilever’s Indulekha in their ads and claimed, Kesh King is 2 times more effective than Indulekha in reducing hair fall". And "2X effective at half the price"! How did Indulekha respond? In a really smart way! Tune in to the ‘Advertiser’s guide to the Galaxy’ to know more!

    8 min
  6. A new 'match': Matchmaker Sima Taparia's career change

    12/19/2022

    A new 'match': Matchmaker Sima Taparia's career change

    Sima Taparia is most well known for her hit Netflix show, Indian Matchmaking. When she announced a new position on LinkedIn recently, it made news, understandably. It's a clever campaign idea. But I do wish the brand behind it had pushed it, even more, exploiting the potential fully.

    9 min
  7. Positioning brainwave from PhonePe!

    12/12/2022

    Positioning brainwave from PhonePe!

    In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at a really clever positioning brainwave from PhonePe Insurance that helps itself differentiate instantly from others!

    8 min
  8. Monster rebrands to Foundit and loses marketing ethics

    12/05/2022

    Monster rebrands to Foundit and loses marketing ethics

    In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan explores the unethical LinkedIn tactic in Monster's rebranding announcement!

    8 min
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About

Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business? In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes. Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

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