The Advertiser's Guide to the Galaxy

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Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business? In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes. Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

  1. The Top 10 Ads of 2022

    01/22/2023

    The Top 10 Ads of 2022

    Of the many, many ad campaigns released in 2022, I have watched and observed 927 Indian advertisements and 2,531 global advertisements. That’s a good universe for me to pick my top 10 ads from India in 2022! Tune in to ‘The Advertiser’s Guide to the Galaxy’ with me Karthik Srinivasan to know which 10 brands and ad made it to the list! Check out the ads referred to here: https://bit.ly/topads2022 You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music See omnystudio.com/listener for privacy information.

    10 min
  2. HUL’s Vim throws the kitchen sink at men

    01/16/2023

    HUL’s Vim throws the kitchen sink at men

    HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist. Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL. Check out the ads here: Vim Black product packaging 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-2.jpg Vim Black product packaging 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-product-pack-shots.jpg Vim’s confession: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/12/vim-fake.jpg Vim Black ad starring Milind Soman: https://www.youtube.com/watch?v=bEDNbPQyVVw Vim Black ad 2: https://www.youtube.com/watch?v=5Z61w6ZFUEY Vim Black ad 3: https://www.youtube.com/watch?v=HIQ9Wk1W3xI Vim ad campaign featuring Virender Sehwag: https://www.youtube.com/watch?v=CAAl3J0yKyw https://www.youtube.com/watch?v=AwY0IjoSNRk https://www.youtube.com/watch?v=h03H-e0rpCM Vim’s December 2021 ad campaign: https://www.youtube.com/watch?v=6b8f3XQZZXc P&G Ariel’s Share The Load campaign: https://www.youtube.com/watch?v=AIr5btESyNA https://www.youtube.com/watch?v=wJukf4ifuKs https://www.youtube.com/watch?v=8QDlv8kfwIM https://www.youtube.com/watch?v=DA64FF7MR58 Lloyd Unisex washing machine ad: https://www.youtube.com/watch?v=vOX0XrxYqpc Henkel’s Pril Tamarind ad: https://www.youtube.com/watch?v=yGU34cOjQRg  You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music See omnystudio.com/listener for privacy information.

    9 min
  3. Be like X. Don't be like Y!

    01/09/2023

    Be like X. Don't be like Y!

    A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person! Examples of ads that use these framing devices and how it works - tune in to know more! Check out the ads here: Kunal, Wildstone: https://www.youtube.com/watch?v=U-bpHTapG-U Kiran, UpGrad: https://www.youtube.com/watch?v=JpXg0vFqKGU ACKO: https://www.youtube.com/watch?v=mM0Dv01r-QQ FTX: https://www.youtube.com/watch?v=BH5-rSxilxo BT: https://vimeo.com/463011619?embedded=true&source=video_title&owner=17334059 Lifebuoy: https://www.youtube.com/watch?v=nZXWUd-sGDk Dezerv: https://www.youtube.com/watch?v=8wa7Z6C1qac Mercury 1: https://www.youtube.com/watch?v=VNK4rV_FbXQ Mercury 2: https://www.youtube.com/watch?v=N-RA7R9LvKI  Mercury 3: https://www.youtube.com/watch?v=HoHN1Gdxtx8  Mercury 4: https://www.youtube.com/watch?v=9D_jxiW5sHs  You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)    Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram.   Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music See omnystudio.com/listener for privacy information.

    8 min
  4. How lazy is your money?

    01/02/2023

    How lazy is your money?

    There is a specific creative device in advertising that involves financial brands - they ask, "Is your money lazy?". And they also ask the opposite, "Is your money working (as) hard (as you)?".  Which brands have used this idea and how does it work? Listen... to know more! Check out ad videos here:  SBI Savings Fund: https://www.youtube.com/watch?v=3PNEh-R2lPc Bestinvest, UK: https://www.youtube.com/watch?v=-HolR79DF3Q Mutual Funds Sahi Hai: https://www.youtube.com/watch?v=VdC5pPIKExw Aldermore Bank, UK: https://www.facebook.com/watch/?ref=external&v=1001509479917702 Ally, 1: https://www.youtube.com/watch?v=atxG29g2B2o Ally, 2: https://www.youtube.com/watch?v=LR4nf3otbQ0 Rabidirect: https://www.youtube.com/watch?v=_ETRDe_C0H0   Screenshots: Ibotta 1: https://image.adsoftheworld.com/q066qf6dzbujj7vci2550v6cqxf9 Ibotta 2: https://image.adsoftheworld.com/9nwmai9gpg2qhy7u30on3jfw5cmv Ibotta 3: https://image.adsoftheworld.com/jgw2dbf729yv2t01dkrst63lngda  Ibotta 4: https://image.adsoftheworld.com/yhuxe7dgvhitlzsmo4ql52wwffsl   You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music See omnystudio.com/listener for privacy information.

    8 min
  5. Emami Kesh King vs Indulekha - a hair-raising battle!

    12/26/2022

    Emami Kesh King vs Indulekha - a hair-raising battle!

    Emami Kesh King recently named Hindustan Unilever’s Indulekha in their ads and claimed, Kesh King is 2 times more effective than Indulekha in reducing hair fall". And "2X effective at half the price"! How did Indulekha respond? In a really smart way! Tune in to the ‘Advertiser’s guide to the Galaxy’ to know more! Ads to refer to: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/keshking-ads.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/kesh-king-digital-ads.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/indulekha-ads-english.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/06/indulekha-ads-hindustan.jpg You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music See omnystudio.com/listener for privacy information.

    8 min
  6. A new 'match': Matchmaker Sima Taparia's career change

    12/19/2022

    A new 'match': Matchmaker Sima Taparia's career change

    Sima Taparia is most well known for her hit Netflix show, Indian Matchmaking. When she announced a new position on LinkedIn recently, it made news, understandably. It's a clever campaign idea. But I do wish the brand behind it had pushed it, even more, exploiting the potential fully. Tune in to the Advertisers guide to the galaxy to know more! Check out the Ad here: Video: https://www.youtube.com/watch?v=1aybcJMe3qA Screenshots:  https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-1.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-2.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-post-3.jpg https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/sima-li-profile.jpg You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music   See omnystudio.com/listener for privacy information.

    9 min
  7. Positioning brainwave from PhonePe!

    12/12/2022

    Positioning brainwave from PhonePe!

    When was the last time you got your vehicle—2-wheeler or 4-wheeler—physically inspected while renewing the insurance? Chances are, you may not have at all! And yet, PhonePe highlights that you can get a phone-based inspection done to avoid physical inspection! In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at a really clever positioning brainwave from PhonePe Insurance that helps itself differentiate instantly from others! Tune in to know more! Check out the ads here:  ACKO: https://www.youtube.com/watch?v=Pdgr8LQbXSY Policybazaar: https://www.youtube.com/watch?v=mIyEqGucNCs LIC: https://www.youtube.com/watch?v=EqcNHhsNzeA PhonePe Hindi ad: https://www.youtube.com/watch?v=ABlG3_Uy35A PhonePe South ads: Cars Tamil - https://www.youtube.com/watch?v=hdMu3UzdiDA Telugu - https://www.youtube.com/watch?v=fQoC6DliGLY Malayalam - https://www.youtube.com/watch?v=xCLn7fHjZHM Kannada - https://www.youtube.com/watch?v=L_f1v16PruM PhonePe South ads: 2-wheelers Tamil: https://www.youtube.com/watch?v=Z1dL8Snng-4 Telugu: https://www.youtube.com/watch?v=xjG3kI2WTEA Malayalam: https://www.youtube.com/watch?v=VoWKbFWW0DA Kannada: https://www.youtube.com/watch?v=55I9fOTgqQY   You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music See omnystudio.com/listener for privacy information.

    8 min
  8. Monster rebrands to Foundit and loses marketing ethics

    12/05/2022

    Monster rebrands to Foundit and loses marketing ethics

    Monster India recently rebranded itself as Foundit. The rebranding campaign included a shady idea that Monster got its many employees to do on LinkedIn. In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan explores the unethical LinkedIn tactic in Monster's rebranding announcement! Tune in to know more! Monster employees’ LinkedIn posts before the announcement: Image 1: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons1-scaled.jpg Image 2: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons2-scaled.jpg Image 3: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons3-scaled.jpg  Image 4: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/mons4-scaled.jpg  Rebranded entity: https://beast-of-traal.s3.ap-south-1.amazonaws.com/2022/11/foundit-new-640x1107.jpg  You can follow Karthik Srinivasan on social media LinkedIn : ( https://www.linkedin.com/in/karts/ ) Twitter: ( https://twitter.com/beastoftraal ) Instagram: ( https://www.instagram.com/beastoftraal ) Blog: ( https://beastoftraal.com/)  You can listen to this show and other incredible shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured Do follow IVM Podcasts on social media. We are @IVMPodcasts on Facebook, Twitter, & Instagram. Follow the show across platforms: Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music See omnystudio.com/listener for privacy information.

    8 min
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Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business? In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes. Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades. PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.

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