Growing a Fruitful Brand Podcast

Fruitful Design & Strategy
  • 4.9 (13)
  • MARKETING
  • UPDATED WEEKLY

Growing a Fruitful Brand is a commentary/interview podcast that helps business leaders clarify and infuse their brand into every area of their organization. Join Raj Lulla and Ben Lueders, owners of Fruitful Design & Strategy, as they explore the role that brand identity plays in creating company culture, driving valuable customer experiences, and recruiting/retaining great employees.

  1. Is Liquid Glass Good Design? | Episode 71

    10/01/2025

    Is Liquid Glass Good Design? | Episode 71

    On September 15th Apple released iOS 26 – featuring a controversial all-new design language that they’re calling “Liquid Glass”. Drawing inspiration from transparency, magnification and reflection of actual glass, Apple is trying a new twist at “skeuomorphism” – a classic design practice that incorporates real-world visual elements and textures into digital interfaces. Raj and Ben take you on a journey through the evolution of smart phone interface design and explore the implications of this radical new design language by such an industry leader. What does Liquid Glass mean for brands? Will other companies need to adopt this new design aesthetic? How does Google’s new “Material 3 Expressive” design language compare to Apple’s update? Is Liquid Glass actually good design? And perhaps more importantly, is Liquid Glass good for us? Have you updated to iOS 26? What do you think of Apple’s new design?

    43 min
  2. Build Your Business Without Doing Tik-Tok Dances with Macy Robison | Episode 70

    09/17/2025

    Build Your Business Without Doing Tik-Tok Dances with Macy Robison | Episode 70

    Macy Robison’s Leadership Quiz and Podcast: https://macyrobison.com/

    42 min
  3. Spotify Ghost Artists? | Episode 69

    09/04/2025

    Spotify Ghost Artists? | Episode 69

    Without an artist, is it still considered art? Spotify has begun sneaking “AI Ghost Artists” into their listener’s playlists. To the casual listener, these ghosts may sound like real artists – but they offer a big advantage to Spotify: They don’t have to pay royalties to AI musicians. Ben and Raj explore the moral, business, and existential ramifications of a world filled with soulless, generative art and music. 🤪Is entertainment designed to exploit human emotions psychopathic? 🎵Can humans truly be moved by music devoid of true story, talent, and emotion? 🎨What makes something art? Welcome to Season 4 of Growing a Fruitful Brand. #ai #aighostartists #spotify #aimusic

    41 min
  4. SPECIAL EPISODE: The Cracker Barrel Rebrand Fiasco

    08/28/2025

    SPECIAL EPISODE: The Cracker Barrel Rebrand Fiasco

    It’s not every day that a nationwide rebrand emergency happens – Ben and Raj could no longer keep silent about the branding story of our generation: The Great Cracker Barrel Fiasco What happened?: Last week, Cracker Barrel released a new logo, the internet melted, their stock plummeted, President Trump scolded them, and they went back to their old logo.  That’s the story in a nutshell, anyway. Was the visual rebrand really that bad? Or was this really just a political story that got way out of hand? Join Raj and Ben as they unpack the attempted rebrand from a design and branding perspective, and learn a valuable lesson about differentiation and honoring your brand’s history.  #crackerbarrel #rebrand #emergency #graphicdesign #logo #crackerbarrellogo #branding #trump

    48 min
  5. Stop Feeling Overwhelmed: Plan Your Week Like a Pro with Derek Imai | Episode 67

    04/10/2025

    Stop Feeling Overwhelmed: Plan Your Week Like a Pro with Derek Imai | Episode 67

    This interview offers practical, actionable tips for crafting a weekly plan that maximizes your productivity. Derek Imai is the founder of Parliament Consulting and specializes in leading owners and entrepreneurs from feeling overwhelmed to flourishing. He is a certified coach in both Working Genius as well as the Full Focus Planner (Both of which are discussed in this interview). Learn how to prioritize your tasks, schedule your time effectively, and create a roadmap for achieving your goals.  Here’s a peek at Derek’s four focus hacks: Plan your week before it starts 🗓️ Determine three big tasks that you need to accomplish every day ✅ Designate certain places and routine for work 🏡 Listen to the same playlist every time you need to do focused work 🎧 Check out Derek’s workshop and coaching opportunities, today!: https://www.parliament.consulting/

    38 min
  6. Southwest Airlines: Is this the end? | Episode 66

    03/26/2025

    Southwest Airlines: Is this the end? | Episode 66

    In this episode Ben Lueders and Raj Lulla unpack what the heck has been going on at Southwest Airlines– and what we can all learn from their potential brand FAIL. 🛬 In this episode: What was so great about Southwest? ✈️ What's changing at Southwest (and why)? 🧳 How will Southwest’s changes affect their brand? 🤔 What can your brand learn from Southwest's failure? 📈

    59 min
  7. Is Brand Dead? A Branding Agency’s Response to Scott Galloway | Episode 65

    03/12/2025

    Is Brand Dead? A Branding Agency’s Response to Scott Galloway | Episode 65

    Famed branding and marketing guru Scott Galloway (Prof G) recently made some bold claims about the state of branding, advertising and marketing. In our latest episode of Growing a Fruitful Brand, brand designer Ben Lueders and brand strategist Raj Lulla react to his recent comments. #branding #advertising #marketing #brandstrategy #brand #design #profg #scottgalloway

    47 min
  8. What to Look For in a Book Designer w/ Lauren Cibene | Episode #64

    02/26/2025

    What to Look For in a Book Designer w/ Lauren Cibene | Episode #64

    In the latest episode of Growing a Fruitful Brand, designer Ben Lueders interviews Lauren Cibene, author of the upcoming memoir, Tiger in a Lifeboat (available May 6). When Lauren needed a cover designer - she immediately thought of Fruitful. But why? Ben and Lauren get into what it was like working with each other, what makes a good book cover, and what the Fruitful design process is really like. If you’ve ever considered writing your first book, this episode may help you understand what to look for in a good design partner! #instabook #read #books #booklover #bookstagram #reading #bookworm #bookish #bookaddict #bookstagrammer #booklove #booklovers #instabooks #reader #design #graphicdesign #bookdesign #cover #coverart #coverdesign #designprocess #process #author #newauthors #illustration

    54 min
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4.9
out of 5
13 Ratings

About

Growing a Fruitful Brand is a commentary/interview podcast that helps business leaders clarify and infuse their brand into every area of their organization. Join Raj Lulla and Ben Lueders, owners of Fruitful Design & Strategy, as they explore the role that brand identity plays in creating company culture, driving valuable customer experiences, and recruiting/retaining great employees.

Information

  • Creator
    Fruitful Design & Strategy
  • Years Active
    2022 - 2025
  • Episodes
    77
  • Rating
    Clean
  • Copyright
    © Fruitful Design & Strategy 2022
  • Show Website
    Growing a Fruitful Brand Podcast