The Sports Business Discovery

Thierry Savaria
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The Sports Business Discovery is your podcast for discovering new expert from the sports business industry! As a 18 year old student at Champlain College in Sports Marketing and Management, Thierry interviews experts of various departments every episode to make you discover more about the business!

  1. 03/25/2024

    Marketing Maestro: Anthony Soufan's Journey in the Agency World with Wasserman

    In this final episode of the season 2, Thierry receives Anthony Soufan, who is manager of integrated marketing for Wasserman. In the episode, they discuss about Wasserman, but also the different kind of marketing strategies and tactics Anthony uses when doing brand consulting for Wasserman. Anthony also shares his journey, all the way from Lebanon to now working for Wasserman.

    58 min

  2. 03/18/2024

    Beyond the Mic: Brett Dolan's Insights on the World of Sports Broadcasting

    In this eleventh episode of the season 2, Thierry receives Brett Dolan, who is Senior Broadcast Manager for On-Air Talent and Content at University of Arkansas. In the episode, they discuss Brett's career, as well as the differences between college sports and professional sports. Brett also shares his tips if you want to become a broadcaster!

    54 min

  3. 03/11/2024

    Inside the Gates: JT McCreary's insights on Managing Guest Services for the D-Backs

    In this tenth episode of the season 2, Thierry receives JT McCreary, who is senior director of guests services for the Arizona Diamondbacks. In the episode, JT explains what is the guest services department, how it is to deal with events of various sizes as well as how he got where he is today!

    51 min

  4. 03/04/2024

    Home Run Insights: Exploring Business Analytics with Tomás Benzo of the Minnesota Twins

    In this ninth episode of the season 2, Thierry receives Tomás Benzo, who is Senior Manager of CRM and Business Intelligence for the Minnesota Twins. In the episode, Tomás shares his expertise about business analytics, explaining how he gathers and interprets data to make better business decisions as well as some tips if you want to pursue a career in analytics.

    46 min

  5. 02/26/2024

    CBA Decoded: Earl Schwartz's Insights into the NHL CBA as a Compliance Assistant

    In this eighth episode of the season 2, Thierry receives Earl Schwartz, who works as Compliance Assistant for the Carolina Hurricanes. In the episode, Earl shares the different duties of his position, as well as how he learned to navigate through the NHL CBA (Collective Bargaining Agreement) to understand even more about the process behind players' management.

    1h 1m

  6. 02/19/2024

    Game-Changing Alliances: David Aitken's Sales Strategies in the ECHL

    In this seventh episode of the season 2, Thierry receives David Aitken, who is VP of Ticket Sales and Corporate Partnerships for the Worcester Railers, a hockey team in the ECHL. In the episode, David shares his career journey, his sales and management tips, as well as the difference between making key alliances with customers and making key alliances with partners as well!

    59 min

  7. 02/12/2024

    Strategic Stripes: Navigating Sports Retailing with Jeff McDonell of Adidas

    In this sixth episode of the season 2, Thierry receives Jeff McDonnell, who is Director of Sports Marketing, Licensed & US Sports at Adidas Group. In the episode, Jeff shares his insights about sports retailing his career journey, as well as how big partnerships deals with retailers and leagues work!

    40 min

  8. 02/05/2024

    South African Trailblazer: Tommy Makhobela's Rise in Sports Marketing

    In the fifth episode of the season 2, Thierry receives Tommy Makhobela, who is a South African entrepreneur working in both the business and the sports business world. Tommy shares in the episode his journey from an extremely difficult environment to be able to now be able to do some consulting for the City Football Group and working with big agencies such as Roc Nation!

    54 min
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About

The Sports Business Discovery is your podcast for discovering new expert from the sports business industry! As a 18 year old student at Champlain College in Sports Marketing and Management, Thierry interviews experts of various departments every episode to make you discover more about the business!

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