Brand New Taste

Tastehead
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This is a podcast for people working in food and drink BRANDS, looking at NEW product development, innovation and marketing, and understanding how TASTE is vital for success. Brandt Maybury and Micah Carr-Hill are product developers and taste experts, having developed 100's of successful products for leading brands such as Green & Black's, Cawston Press, Heinz, New Covent Garden, Waitrose and well over 100 ambitious start-ups. They both have a unique blend of product development and marketing experience, whilst sharing an obsession for all things 'taste' and believe that food and drink should never be style over substance. In 2017 they founded Tastehead, the London-based food and beverage development agency, working with brands of all sizes to develop and launch new and often highly-innovative products. In these episodes, Micah and Brandt share their expertise, insights and stories from their careers that will hopefully guide and inspire marketeers, founders, sales people and many others to achieve greater success for their business. New episodes out every other Thursday. Please consider subscribing so that you never miss one! Visit www.tastehead.com to learn more.

  1. 04/18/2024

    The INCREDIBLE success of THE GUT STUFF | EP:20 Brand New Taste

    Alana and Lisa MacFarlane are the dynamic twins behind ‘The Gut Stuff’, the award-winning brand bringing gut health into the mainstream and educating us about the importance of our body’s 'second brain'. Emerging from their Scottish roots, with (self admittedly) less-than-ideal dietary habits, the sisters have gone on to become champions for the power of gut health, redefining what it means to eat well. Their journey began with a landmark twin study in the UK, supervised by none other than  Professor Tim Spector, which was instrumental in uncovering the gut's critical role and its unique intricacies in each and every individual. This episode unpacks their path from unexpected findings about microbiomes to creating a brand that captures the attention of both consumers and industry alike. Alana joins us to discuss the transformation of gut health from a niche scientific topic to a mainstream necessity, emphasising the fundamental role of fibre and how simple dietary tweaks can lead to substantial health benefits. The Gut Stuff have built a community of the world’s leading scientists in gut health, dieticians and nutritionists, bringing together their knowledge and disseminating it to the public in digestible and fun formats.  Fresh from a global research conference and deep in the throes of gut health research, Alana shares her insights on the future of probiotics and upcoming innovations in gut health. Whether you're a health enthusiast or just curious about the intersection of science and diet, this episode is brimming with insights, engaging stories, and practical tips from one of the twins spearheading the gut health revolution. Find more from The Gut Stuff on their app, their website and their prime-time TV show, ‘Know your Sh*t” on Channel 4.  If you enjoy this episode, please consider subscribing.   Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/  Visit https://www.tastehead.com/ to learn more   Follow Alana and Lisa:  https://www.linkedin.com/in/lisa-macfarlane-931777112/?originalSubdomain=uk https://www.linkedin.com/in/alana-macfarlane-kempner-5904b4173/  The Gut Stuff  https://thegutstuff.com/  https://apps.apple.com/gb/app/the-gut-stuff/id6444077201  Brands Mentioned:  JKR - https://jkrglobal.com/  Dram and Smoke - https://dramandsmoke.com/  Flo App - https://flo.health/  Peloton - https://www.onepeloton.co.uk/  Gut - Guilia Enders – https://www.waterstones.com/book/gut/giulia-enders/david-shaw/9781911344773  The Diet Myth – Tim Spector - https://www.waterstones.com/book/the-diet-myth/professor-tim-spector/9781474619301  Sophie Medlin - https://www.citydietitians.co.uk/team/sophie-medlin

    45 min

  2. 02/26/2024

    How GYM KITCHEN has TRANSFORMED the Ready Meals category | EP. 19 Brand New Taste

    Segun Akinwoleola, the brain (and muscles) behind The Gym Kitchen, joins Brandt and Micah to spill the beans on crafting meals that pack a tasty and protein-filled punch.  Segun is on a mission to reinvent the face of British ready meals, providing consumers with first and foremost a delicious and convenient meal, that is *actually* nutritious and filling.  From the early days of the brand concept and trademarking to the strategic manoeuvres that landed The Gym Kitchen in the nation’s major retailers, this episode covers it all. Segun reveals the strategies behind building a brand before launch, the importance of community, and how staying true to your vision—even when it means reimagining your product based on feedback—can lead to success in a crowded market. But it's not just about the food. Segun opens up about the broader implications of being a black founder in the food and beverage industry, shedding light on the hurdles and highlighting the need for more representation and support. From confronting stereotypes to pushing for change, his insights offer a candid look at the landscape of entrepreneurship through a diverse lens.   Whether you're a budding entrepreneur, a health-conscious eater, or someone interested in the intersection of diversity and business, this episode is packed with valuable lessons, inspirational stories, and the inside scoop on what it takes to build a brand that stands out and stands for something more. If you enjoy this episode, please consider subscribing. If you have any suggestions for future episode topics, please email them to hello@tastehead.com   Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/   Visit https://www.tastehead.com/ to learn more   Follow Segun: https://www.linkedin.com/in/segun-akinwoleola-a0941530/   https://thegymkitchen.com  https://www.instagram.com/thegymkitchen/  Brands Mentioned: The Mind Collective Liquid Studio  Liquid Death The Black Farmer  Rory Sutherland - The Ikea Effect Tesco Black Action Plan Sainsbury’s Thrive  Strong Roots Gym Shark Hawksmoor Brand Growth Heroes Diary of a CEO High Performance Podcast Will it Make the Boat go Faster?

    48 min

  3. 02/15/2024

    Squid Game Special - How we made 10,000 Dalgona Cookies for Netflix | EP. 18 Brand New Taste

    A cookie to die for? Certainly a project to die for! Fortunately, no one was ACTUALLY harmed in the making or consuming of these Squid Game Dalgona cookies, as Brandt and the Tastehead team talk us through one of the most exciting, and challenging development projects yet. As the biggest trending show on Netflix of 2023, you can imagine the excitement in the team opening the email brief - to develop and make the actual dalgona cookies to be used in the biggest reality game show ever made, Squid Game: The Challenge.  In this episode, Brandt is joined by the team behind bringing the dalgona cookies to the contestant's hands and your screens; Lucy, Tastehead project manager, Eaman, senior development chef and Paddy, junior development chef. Lifting the veil on why the brief was not as straight forward as you might imagine, from the ‘ticking time bomb’ of air exposure to the incredible precision required to achieve the desired pass rate for the challenge, the whole show hinged on the honeycomb breaking (or not) right on queue.   With $4.56 million at stake, each of the shapes had to be equally possible to successfully complete to give all of the show’s 456 contestants a fair chance to get through.   Having spent months on the project, the Tastehead team left the kitchen smelling of caramel, sugar coated and making honeycomb in their sleep, but at least there was a honeycomb old fashioned waiting for them at the end of it all.   We hope you enjoy this behind the scenes dive in to what it takes to make TV magic happen!   If you enjoy this episode, please consider subscribing.  If you have any suggestions for future episode topics, please email them to hello@tastehead.com    Follow Brandt and Micah:  https://www.linkedin.com/in/brandt-maybury/  https://www.linkedin.com/in/micah-carr-hill-34a91811/    Visit https://www.tastehead.com/ to learn more    To watch the Dalgona Squid Game Episode and see more of Behind the Scenes:  https://www.netflix.com/gb/title/81734609    https://www.netflix.com/gb/title/81615540

    40 min

  4. 02/01/2024

    How William Kendall went from his Family Farm to Building some of the UK's most well known Brands | EP:17 Brand New Taste

    William Kendall, the mastermind behind some of Britain's most iconic household food and beverage brands (New Covent Garden Soup Company, Green & Black's, Cawston Press) has a talent for turning small beginnings into remarkable success stories.   Starting out on his family farm in Suffolk, through to studying law, qualifying as a barrister, moving into investment banking then completing an MBA in France, he surprisingly found himself ‘rather unemployable’.    Discovering this, he went full circle, back to his roots in working with food and joined the team at New Covent Garden Soup Company when they were still in their infancy. Building the brand up to a supermarket mainstay, his next mission was to make organic chocolate irresistibly appealing at the pioneering British fair-trade brand, Green & Black's.   Amongst the plethora of roles he holds, he serves as an investor and consultant to a variety of emerging brands as well as chairman of Cawston Press, the British soft drink brand. In this conversation, Micah and William chat through what William sees as key to his success, how he approaches leadership and valuable insights for small brands seeking funding from investors.  One thing is for sure, William has a knack for building great brands on the foundations of great products. Join us for this episode where long-time colleagues William and Micah discuss the excitement of launching first-of-their-kind brands defining the industry standards to follow.  If you enjoy this episode, please consider subscribing.  If you have any suggestions for future episode topics, please email them to hello@tastehead.com    Follow Brandt and Micah:  https://www.linkedin.com/in/brandt-maybury/  https://www.linkedin.com/in/micah-carr-hill-34a91811/    Visit https://www.tastehead.com/ to learn more  Follow William: https://www.grosvenor.com/about-us/our-people-2e99a4c93c49100fe0bb82bdea5d432a/william-kendall Brands Mentioned   New Covent Garden Soup Company - https://www.newcoventgardensoup.com/   Green & Black’s - https://www.greenandblacks.co.uk/   Cawston Press - https://cawstonpress.com/   Bold Bean - https://boldbeanco.com/?gclid=Cj0KCQiAh8OtBhCQARIsAIkWb6-pg_UwFGEYpTibof_TWr4iAEaR9OV-oKI5zet33uES2Fribm8qZ9kaAqqZEALw_wcB   Purdy and Figg - https://purdyandfigg.com/   The Greyhound - https://www.greyhoundpettistree.co.uk/   The Suffolk - https://the-suffolk.co.uk/restaurant/   The Canteen - https://www.oldhospitalhub.co.uk/canteen   Pinch - https://eatpinch.com/

    56 min

  5. 01/18/2024

    Why it's VITAL for PRODUCT and BRAND teams to WORK TOGETHER | EP:16 Brand New Taste

    While a product's taste may be amazing, if its packaging doesn't grab its target audience, it risks staying unnoticed on the shelf. So, how can you ensure that your packaging is as enticing to the eyes as your product is to the taste buds? The challenge lies in effectively translating the taste and narrative of a product into its visual identity, and often, this connection is overlooked, resulting in lacklustre packaging not speaking to its target consumer.   To address this, we're excited to introduce you to the brand creation experts at BuxtonThreeTwo, Hal Tyler and James Bettinson, also known as the Tastehead brand design partners. With a wealth of experience creating challenger brands from the ground up, they talk us through how to bring truly disruptive brands to life.  In order to nail your packaging, first we discuss how critical it is to spend time positioning your brand, carefully understanding who your target consumer is and how they want to be communicated to.  Join us as we explore the importance of precise product positioning before diving into the creative process, how working with the development chef allows for design work that pulls taste into the visual realm, and the pivotal role of storytelling in crafting a successful brand. If you enjoy this episode, please consider subscribing. If you have any suggestions for future episode topics, please email them to hello@tastehead.com Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/ Visit https://www.tastehead.com/ to learn more Follow BuxtonThreeTwo: https://www.linkedin.com/in/hal-tyler-683a3387/ https://www.linkedin.com/in/james-bettinson-937630158/ https://buxtonthreetwo.com/ Links Mentioned: David Ogilvy - https://www.ogilvy.com/#work Marty Neumeier - https://www.martyneumeier.com/ Rory Sutherland - https://www.linkedin.com/in/rorysutherland/ Black and Decker - https://www.blackanddecker.co.uk/ DeWalt - https://www.dewalt.co.uk/ Seabrook crisps - https://www.seabrookcrisps.com/

    49 min

  6. 01/11/2024

    What is IMPORTANT in a REBRAND? | Brand New Taste

    When approaching a rebrand, understanding your core values and how to communicate them to your consumer is vital. For Isle of Wight Tomatoes, all the amazing work they were doing from pioneering the growth of new, taste-driven tomato varieties to their inherent sustainability credentials was being overlooked. They worked with B&B Studios to look inwards and evolve the former ‘Tomato Stall’ brand to the new ‘Isle of Wight Tomatoes’, in doing so becoming recognisable as an iconic British producer and supplier that we can now see today. If you enjoy this episode, please consider subscribing. If you have any suggestions for future episode topics, please email them to hello@tastehead.com Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/ Visit https://www.tastehead.com/ to learn more Follow Paul and Isle of Wight Tomatoes: https://www.linkedin.com/in/paul-thomas-41b65338/?originalSubdomain=uk https://iowtomatoes.co.uk/ https://www.instagram.com/iowtomatoes/?hl=en

    6 min

  7. 01/04/2024

    Leading MARKETING for PRET, GREEN & BLACKS and CAWSTON PRESS - Mark Palmer | EP:15 Brand New Taste

    Mark Palmer has an incredibly impressive CV in food & beverage, heading up the marketing teams at Burger King, Pret, Green & Black’s and now Cawston Press. His journey through the food and beverage industry is a masterclass in adaptability and innovation. From his tenure at the globally renowned quick-service café, Pret A Manger, to founding the UK's fastest-growing ambient juice brand, Cawston Press, and now as an investor nurturing start-up concepts, Mark has accumulated a wealth of wisdom along the way. 🌟    Having experienced the industry from both sides of the table—supplier and consumer—Mark offers invaluable insights. At the helm of Pret, he learned the art of agility and innovation, understanding that small tweaks can lead to seismic shifts. Mark also emphasises the critical importance of truly knowing your consumer and how their lifestyles dictate their interaction with your brand, providing a roadmap for adaptation to better meet their needs. 🛋️    Unsurprisingly, Mark knows a thing or two about leadership. As a seasoned marketing director for various brands, he's also built teams for the companies he's founded. His leadership philosophy centres on empowering individuals to shine, leveraging their expertise, and allowing them the freedom to excel in their roles. He believes in the strength of a well-rounded team, emphasizing collaboration over the myth of a one-person show. 💼💡    Now, as an investor, Mark sits through countless pitches from hopeful start-ups. In this episode, we dive into what it takes to convince him to invest and how to persuade an investor that your venture has the potential to be the next success story. Mark's insights into the world of investment are a must-listen for aspiring entrepreneurs. 💰🚀 If you enjoy this episode, please consider subscribing. If you have any suggestions for future episode topics, please email them to hello@tastehead.com Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/ Visit https://www.tastehead.com/ to learn more Follow Mark: https://www.linkedin.com/in/markpalmermarketing/ Links Mentioned: Brands Mentioned  United Biscuits (Hula Hoops, Skips, McCoys) - http://www.unitedbiscuitsfoods.com/  Burger King - https://www.burgerking.co.uk/ LA Brewery - https://labrewery.co.uk/ Forest Feast - https://forestfeast.com/ Pret a Manger - https://www.pret.co.uk/en-GB Guinness - https://www.guinness.com/en-gb Bold Beans - https://boldbeanco.com/ Lego - https://www.lego.com/en-gb?age-gate=grown_up Baileys - https://www.baileys.com/en-gb/ This sh*t will never sell - David Gluckman - https://www.thatshitwillneversell.com/book.html David Gluckman LinkedIn - https://www.linkedin.com/in/englishauthor/?originalSubdomain=uk

    1h 8m

  8. 12/21/2023

    How JAMES CADBURY Launched TWO Successful CHOCOLATE Start Up Brands | EP:14 Brand New Taste

    With such an iconic name, it’s no surprise that James Cadbury is obsessed with chocolate.  As you have probably guessed, James’ great-great-Grandfather was one of the brothers that founded the now illustrious Cadbury’s brand.    Growing up just down the road from the legendary Bournville site, James had an early fascination with chocolate from a young age. Despite beginning his journey in finance after university, he soon realized that his heart was elsewhere—immersed in the world of chocolate. With a desire to make his mark on the industry and having supported several start ups, James took the plunge, investing his hard-earned savings into his first chocolate venture, Love Cocoa.    While navigating the rollercoaster of start-up life and having great success with his first brand, it also became clear that the nation’s growing love for plant-based milk chocolate was growing. With an opportunity to be the first chocolate in the UK market with oat milk, James launched his second brand, HIP. His team developed a product that was a true game-changer to the category, a great-tasting, dairy-free chocolate like the UK had never seen before. It skyrocketed to success and hasn't looked back since.    In this episode, James takes us behind the scenes, sharing the challenges of running two start-up brands, along with the dilemmas of whether to put his name on the packaging and the pros and cons that came with it. He also dives into the critical focus on sustainability for both of his brands, drawing inspiration from his pioneering ancestors. James explains why it was imperative for Hip to breathe new life into the plant-based chocolate category and stand out on the store shelves. If you enjoy this episode, please consider subscribing. If you have any suggestions for future episode topics, please email them to hello@tastehead.com Follow Brandt and Micah: https://www.linkedin.com/in/brandt-maybury/ https://www.linkedin.com/in/micah-carr-hill-34a91811/ Visit https://www.tastehead.com/ to learn more Follow James: https://www.linkedin.com/in/cadbury/?originalSubdomain=uk Love Cocoa Instagram HIP Instagram Links Mentioned: Cadbury - https://www.cadbury.co.uk/ Property Moose - https://propertymoose.co.uk/ Hotel Chocolat - https://www.hotelchocolat.com Tony's - https://tonyschocolonely.com/uk/en Dragons Den (James Cadbury Episode) - YouTube Midday Squares - https://www.middaysquares.com/ Shoe Dog - https://www.waterstones.com/book/shoe-dog/phil-knight/ Kind Bag -  https://www.kindbag.co

    51 min
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About

This is a podcast for people working in food and drink BRANDS, looking at NEW product development, innovation and marketing, and understanding how TASTE is vital for success. Brandt Maybury and Micah Carr-Hill are product developers and taste experts, having developed 100's of successful products for leading brands such as Green & Black's, Cawston Press, Heinz, New Covent Garden, Waitrose and well over 100 ambitious start-ups. They both have a unique blend of product development and marketing experience, whilst sharing an obsession for all things 'taste' and believe that food and drink should never be style over substance. In 2017 they founded Tastehead, the London-based food and beverage development agency, working with brands of all sizes to develop and launch new and often highly-innovative products. In these episodes, Micah and Brandt share their expertise, insights and stories from their careers that will hopefully guide and inspire marketeers, founders, sales people and many others to achieve greater success for their business. New episodes out every other Thursday. Please consider subscribing so that you never miss one! Visit www.tastehead.com to learn more.

Information

  • Creator
    Tastehead
  • Years Active
    2022 - 2024
  • Episodes
    24
  • Rating
    Explicit
  • Copyright
    © 2024 Brand New Taste
  • Show Website
    Brand New Taste