Marketing 4 Business

Scott Wilson
  • 5.0 (1)
  • Marketing
  • Updated Weekly

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

  1. 2d ago

    200 Episodes Later: These are the real lessons we've learnt

    200 episodes in, and this time Scott's not asking the questions our Operations Manager, Olivia Hale is. In this Marketing 4 Business episode, Olivia Hale takes over the mic, pulling members of the Digital Influence team aside for five minutes each to share their favourite lesson from the podcast's first 200 episodes. From regulating stress under pressure to why every business needs both a "combine harvester" and a "baler", this episode is a tour through four years of guest wisdom, filtered through the people who put it into practice every day at Digital Influence, including: - Why "don't climb mountains alone" beats grinding solo, and how celebrating small wins builds resilience - The two-inhale, one-exhale technique that regulates your nervous system before a high-pressure moment - Why the best leaders push their top performers hardest and let leadership trickle down - How AI cut one video edit down from three hours to 20 minutes, and where the team uses it daily - The "combine harvester and baler" theory, and why every team needs both a doer and an organiser to avoid chaos - Why closing one door often has to happen before the next one opens, and how confidence starts with someone believing in you first - Why video builds trust faster than a static image - And how success doesn't require being a shark If you're a business owner wanting to learn lessons in one episode, this one is well worth your time. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here Connect with Olivia on LinkedIn here

  2. Jul 8

    A Little Less Talk, More Action: Building Tradestaff Over Three Decades

    He started with a clear objective and never stopped. Thirty years later, Kevin Eder has built something most business owners only dream of. In this Marketing 4 Business episode, Scott chats with Kevin Eder, founder and leader of TradeStaff, to mark both Episode 200 and TradeStaff's 30-year milestone. From the philosophy that guides every decision to the everyday culture that keeps people loyal for nearly three decades, this conversation is packed with lessons you can put to work straight away. Kevin shares insights on: Why "less conversation, more action" isn't just his style – it's the philosophy that runs through TradeStaffThe dangerous trap of solving problems that don't actually exist (and how to avoid wasting time on them)Setting clear objectives before every meeting or action – Kevin's non-negotiable habitHow to build a culture where people feel genuinely valued and supportedEmpowering your team with real competition and ideas (not just tasks)Teaching company philosophy to new staff – why this matters more than you thinkWhy face-to-face relationships still close deals and build loyalty (the midnight margaritas story)The responsibility you have to your people when they come to you for workBalancing humility and fun while leading through 30 years of change If you're a business owner trying to build a team that sticks around, create a culture people actually want to work in, or figure out how to keep clarity and momentum over decades of growth, this episode is essential. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here Connect with Kevin on LinkedIn here

  3. Jul 8

    200 Episodes Later: These are the real lesson we've learnt

    200 episodes in, and this time Scott's not asking the questions our Operations Manager, Olivia Hale is. In this Marketing 4 Business episode, Olivia Hale takes over the mic, pulling members of the Digital Influence team aside for five minutes each to share their favourite lesson from the podcast's first 200 episodes. From regulating stress under pressure to why every business needs both a "combine harvester" and a "baler", this episode is a tour through four years of guest wisdom, filtered through the people who put it into practice every day at Digital Influence, including: - Why "don't climb mountains alone" beats grinding solo, and how celebrating small wins builds resilience - The two-inhale, one-exhale technique that regulates your nervous system before a high-pressure moment - Why the best leaders push their top performers hardest and let leadership trickle down - How AI cut one video edit down from three hours to 20 minutes, and where the team uses it daily - The "combine harvester and baler" theory, and why every team needs both a doer and an organiser to avoid chaos - Why closing one door often has to happen before the next one opens, and how confidence starts with someone believing in you first - Why video builds trust faster than a static image - And how success doesn't require being a shark If you're a business owner wanting to learn lessons in one episode, this one is well worth your time. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here

  4. Jul 1

    From Dairy to Franchise: 35 Years of Little India

    They started selling lamb curry out of a Diary shop in Dunedin. Thirty-five years later, Little India is one of New Zealand's most-loved restaurant brands. In this Marketing 4 Business episode, Scott chats with Sukhi and Joanna, co-founders of Little India, about what it really takes to build a hospitality brand people return to for generations - from a tiny dairy in Ravensbourne to a franchise network that has changed the lives of staff, families, and loyal customers across New Zealand. This is one of those conversations where you keep pulling out the notepad. Sukhi and Joanna share lessons you can put to work straight away, including: How listening to customer feedback saved the businessThe rule they have never broken: no fusion, no shortcuts, the same food every time - and why a confused menu is a losing oneHow the franchise started not from a strategy document, but a determination to keep their best peopleWhy they financed their own staff into franchise ownership - and what happened to the business once those people had skin in the gameThe charcoal tandoor Sukhi had custom-made by a potter in Cromwell because there was no other way to get the flavour rightWhat Sukhi learned about hospitality from a woman who spent 15 minutes buying one loaf of bread - and why there was no profit in rushing herThe moment Sukhi rang his old boss to ask for his accounting job back - and what happened when the answer was noWhy Scott observes that successful business owners do the hard things - even when a shortcut is availableWhat 17 employees, 7 grandchildren, and 35 years of cooking finally adds up to If you're a business owner trying to build a brand people trust, grow a team with genuine skin in the game, or figure out how to hold your standard for the long haul, this episode is well worth your time. Download the Local Business AEO Playbook here https://yourmarketingpartner.getdigitalinfluence.com/aeo-playbook – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here Have Fun & Take Action

  5. Jun 24

    Why Every Business Owner Should Start a Podcast (Even in the AI Era)

    You don't need a big audience, fancy gear, or a marketing budget to start winning with a podcast. You need to show up, and most people won't. In this Marketing 4 Business episode, Scott Wilson, founder of Digital Influence, shares the keynote he refined for the Marketing Association on why podcasting has become one of the most powerful trust building tools a business owner has. After nearly 200 episodes over four years, Scott breaks down what a podcast actually does for a business, the mistakes he made early on, and why it matters more now that AI is flooding feeds with generic content. He shares lessons you can act on straight away, including: Why a podcast is a trust compounding machine, not just another marketing channelHow one long form recording becomes short form clips, blog posts, emails and sales collateralWhy the gear should never hold you back (Scott recorded episode one on his iPhone)The know, like and trust framework, and how a podcast builds all three fasterWhy being a guest can do your selling for you, the way it does for past guest Nick BurnsThe distribution effect, where guests share your content with their own networksWhy committing to one episode a week beats chasing the numbers (four years, never missed)"Give value in advance", the principle Scott picked up from Brett McFall that still pays offWhy most podcasts quit before episode 10, and why that gap is your advantage If you're a business owner sitting on insights worth sharing, weighing up whether a podcast is worth the effort, or looking for a way to build trust that AI can't shortcut, this episode is well worth your time. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here Have Fun & Take Action

  6. Jun 17

    Why a Tough Economy Is the Best Time to Grow Your Business

    When the economy gets tough, most business owners go quiet. Darren Pratley reckons that is exactly the moment to take their customers. In this Marketing 4 Business episode, Scott sits down with Darren Pratley, a business performance and sales specialist with over 30 years in business across dozens of industries. They get into what it actually takes to grow when the market is running in concrete: the mindset, the structure, and the sales skills that separate the businesses that win from the ones that freeze. In this episode, Darren shares lessons you can put to work straight away, including: Why a downturn is "separation season" and how to win market share while your competitors stopThe invoicing tweak one owner made that delivered their best cash flow month everHow to get clear on your purpose and core values so you can act bolder than the marketWhy revenue per employee and focused work matter more than ever (and the simple timer trick that fixes it)Why you can no longer afford to carry B players, because your customers are now smarter than your staffHow AI is rewiring the way people buy, and what your website and socials need so you stay visibleThe two voices in your head, and which one should be making your decisionsThe black coat story: how one skilled salesperson turned zero buying intent into a $1,000 saleWhy calling customers when they do not need you is the cheapest growth lever you are not using If you are a business owner trying to grow in a tight market, sharpen your sales, or stop your hard-won customers slipping away, this episode is well worth your time. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here Connect with Darren on LinkedIn here Have Fun & Take Action

  7. Jun 10

    From Selling Cars to Leading a Movement: The People Skills Behind Every Great Team

    She was once told she could sell ice to Eskimos. These days she leads one of New Zealand's most inclusive organisations. In this Marketing 4 Business episode, Scott chats with Fran Scholey, Chief Executive of Special Olympics New Zealand, about the people skills behind good sales, strong teams and leadership that actually connects. From selling cars in her twenties to running professional netball and basketball, and now leading an organisation that supported more than 1,200 athletes at last year's National Summer Games, Fran has built her career on one simple idea: meet people where they are. Fran shares insights and lessons you can put to work straight away, including: The one question Fran asks herself before selling anything, and why honesty beats any scriptWhy reaching people where they are matters more than the message itselfThe difference between listening to reply and listening to understandWhy the best leaders ask "what did you see?" instead of handing over the answerHow to keep your whole team engaged, not just the players who get on the courtWhat fostering a police dog (and a blunt comment from her daughter) taught Fran about switching offThe two ways people respond to adversity, and the question that changes everythingHow to find work you actually enjoy, without chasing a title or the money If you're a business owner or leader trying to build a team that wants to turn up, sell with honesty, or simply get better at understanding the people around you, this episode is well worth your time. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here Connect with Fran on LinkedIn here Have Fun & Take Action

  8. Jun 3

    Why Your Cash Flow Problem Is Actually a Marketing Problem

    He scraped through school doing just enough to pass, and went on to teach more than 5,000 New Zealand business owners how to actually grow one. In this Marketing 4 Business episode, Scott sits down with Hamish Anderson, business tutor at Te Wānanga o Aotearoa, to unpack the thinking behind every business that works. After 18 years and thousands of students, from solo startups to companies turning over $40 million, Hamish has boiled it all down to one formula and a handful of simple ideas you can put to work today. This is one of those episodes where you will keep reaching for your notepad. Hamish shares lessons you can use straight away, including: The formula every business runs on whether owners realise it or not, and why your cash flow problem is almost never actually a cash flow problemWhy marketing is really just creating noise, and the difference between selling a pen nobody asked for and solving a real problem people will pay forThe coffee van owner who was in tears thinking she owed $40,000 in tax, and what actually turned out to be trueThe single most important moment in any business, and the one asset that matters more than your staff or your gearWhy cutting your marketing in a downturn is the worst move you can make, and how to market for the rebound insteadThe easiest people in the world to sell to, and a hint, it is not your existing customersThe everyday invoicing habit quietly strangling cash flow, traced all the way back to 16th century farmingWhy being relentless and 1% better beats sitting around waiting for one big breakthrough If you are a business owner trying to grow revenue without burning out, get a real grip on your cash flow, or steal market share while your competitors pull back, this episode is well worth your time. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Scott on LinkedIn here Have Fun & Take Action

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About

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

Information

  • Creator
    Scott Wilson
  • Years Active
    2022 - 2026
  • Episodes
    203
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Digital Influence
  • Show Website
    Marketing 4 Business

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