Marketing 4 Business

Scott Wilson
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

  1. 3H AGO

    Brand Is Culture, Culture Is Brand: How to Build a Brand People Trust (and Pay More For)

    What do people actually feel when they interact with your business? Because that feeling is your brand, and it’s either working for you… or quietly costing you sales. In this episode of the Marketing 4 Business podcast, Scott sits down with Islay Wharton, brand strategist, designer, and director at Forme Creative Studio, to unpack what brand really means for business owners, and why so many get it wrong. From starting her business by Googling “how to start a business in New Zealand” to now helping ambitious companies clarify their vision and position themselves properly, Islay shares practical insights on how brand drives growth, pricing power, and long-term trust. You’ll learn: Why brand is “the way people feel when they interact with your business”The 5% vs 95% rule, and why short-term sales thinking keeps businesses stuckThe simple positioning questions most owners never ask (like why customers leave)Why “better service” isn’t a strategy unless customers can see and feel itHow culture and team behaviour directly shape your brand in the market If you’re serious about building a business that stands out, earns trust, and grows sustainably, this episode will challenge how you think about marketing and give you practical direction on where to focus next. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Islay on LinkedIn here Connect with Scott on LinkedIn here Have Fun & Take Action

    1h 4m

  2. FEB 11

    Losing a Business, a Partner, and a Daughter – How Sheena Hemens Rebuilt a Life of Meaning

    What do you do when life takes everything? In this raw and moving episode, Scott sits down with Sheena Hemens, writer, entrepreneur, and speaker, to talk about the year her world fell apart. After losing her business, her relationship, and her daughter, Sheena had to start from scratch. She shares what got her through, and how she found a way to move forward: Why hitting rock bottom changed her view of successHow writing helped her process grief (and why her first novel won’t ever be published)The small, practical things that helped her rebuild day by dayWhat she’s doing now, from a new business to a powerful charity project helping young people through sport This one’s honest, real, and full of takeaways if you’ve ever felt like you were starting over. If you’re going through something tough, or just need a reminder of what really matters, this episode is for you. The Three Secrets of Resilient People TED Talk Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Sheena on LinkedIn here Connect with Scott on LinkedIn here Have Fun & Take Action

    1h 11m

  3. FEB 4

    Build a Business That Runs Without You: Hiring, Culture & Leadership That Works

    What if your business could thrive without you there every day? In this episode of the Marketing 4 Business podcast, Scott chats with Brad Ferris, a Canadian agency owner, author, and former nurse turned entrepreneur, about how to build a team that actually runs the business, so you don’t have to. Brad’s been in the trenches. From managing at McDonald’s to running a 40-person agency, he’s learned what it really takes to hire well, grow leaders from within, and create a culture people want to stick around for. You’ll hear: Why most hiring processes are broken, and what to do insteadHow Brad takes 6 weeks off with full confidence in his teamThe interview question he uses to find serious talentA simple framework to grow leaders inside your businessHow your Google reviews will shape your AI visibilityAnd why marketing never fixes your problems, it just reveals them If you’re serious about building a better business, this one’s packed with insights you’ll want to action straight away. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Brad on LinkedIn here Connect with Scott on LinkedIn here Have Fun & Take Action

    1h 14m

  4. JAN 28

    Why Everyone Needs a Coach (Especially Right Now)

    Who’s in your corner when business gets tough? In this episode of the Marketing 4 Business podcast, Scott sits down with Margie Foster – former Silver Fern, high-performance coach, breast cancer survivor, and founder of Motivations NZ – to talk about the power of coaching, belief, and backing people to grow. From elite sport to youth mentoring to running government-backed employment programmes, Margie shares the mindset and methods she uses to help people bounce back, level up, and find their purpose. You’ll learn: Why every business owner (and young person) needs someone who believes in themHow Margie built a purpose-driven business that now holds six government contractsWhat sport taught her about leadership, resilience, and cultureHow to turn your team into a pack – and why themes matter more than you thinkWhy “finding a way” beats following a plan If you’re leading a business, growing a team, or just need a reminder that you’re not alone – this episode will give you clarity, energy, and a few laughs too. Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Margie on LinkedIn here Connect with Scott on LinkedIn here Have Fun & Take Action

    1h 7m

  5. JAN 21

    How to Stay Calm, Think Clearer, and Lead Smarter Under Pressure with Dr Sarah Anticich

    Feeling the pressure of running a business in uncertain times? Here’s how to stay calm, clear, and in control (backed by science). In this episode of the Marketing 4 Business podcast, Scott chats with clinical psychologist Dr Sarah Anticich about how business owners can manage stress, build resilience, and lead more effectively using her Executive Frame framework. Sarah works with everyone from high-performing CEOs to people overcoming trauma, and she shares simple, powerful tools that help in both business and life. You’ll learn: What happens when you “flip your lid” and how to reset fastThe 3 pillars of strong leadership: Emotional Intelligence, Executive Functioning, and Self-DeterminationWhy micro-habits matter more than big goalsHow to build a psychologically safe workplace that actually performs If you want to lead with more clarity and calm (especially when the pressure’s on) this one’s for you. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Dr Sarah Anticich on LinkedIn here Connect with Scott on LinkedIn here Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here. Have Fun & Take Action

    1h 10m

  6. JAN 14

    What Smart Businesses Are Doing Differently in 2026

    What will actually move the needle for your business in 2026? In this episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore. Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie. You’ll learn: Why video is non-negotiable in 2026 – and how to get started without overthinking itThe rise of zero-click marketing and how to win in AI-driven searchWhat small businesses need to know about YouTube as a lead-gen toolHow most businesses are leaking money by underusing their CRM – and how to fix itWhy offline events are making a comeback (and how to run one that actually works) Whether you’re recharging at the beach or already back into the swing of things, this episode gives you a clear, confident roadmap for marketing smarter in 2026. If you're a business owner ready to grow with more clarity and less fluff, this one’s for you. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Renée on LinkedIn here Connect with Scott on LinkedIn here Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here. Have Fun & Take Action

    58 min

  7. JAN 7

    The Secret to Performing Under Pressure (on the Field and in Business)

    What do you do after a 17-year professional rugby career? If you’re Tim Bateman, you turn personal struggle into purpose and build a franchise that’s redefining recovery and wellbeing. In this Marketing 4 Business episode, Tim joins Scott to share how lessons from elite sport helped shape O-Studio, a growing wellness brand across New Zealand and now Australia. From stress and leadership to habits and high performance, this episode is not one to miss. You’ll learn: Why stress quietly kills performance and how to fix itHow to build a culture people want to be part ofThe habits Tim swears by to stay mentally and physically fitWhy recovery is the next frontier for health-focused businesses If you’re leading a business and want to perform at your best, this one’s for you. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Tim on LinkedIn here Connect with Scott on LinkedIn here Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here. Have Fun & Take Action

    1h 5m

  8. 12/31/2025

    Marketing in 2026: What’s Changing, What’s Working, What to Ignore

    What will actually move the needle for your business in 2026? In this New Year’s episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore. Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie. You’ll learn: Why video is non-negotiable in 2026 – and how to get started without overthinking itThe rise of zero-click marketing and how to win in AI-driven searchWhat small businesses need to know about YouTube as a lead-gen toolHow most businesses are leaking money by underusing their CRM – and how to fix itWhy offline events are making a comeback (and how to run one that actually works) Whether you’re recharging at the beach or already back into the swing of things, this episode gives you a clear, confident roadmap for marketing smarter in 2026. If you're a business owner ready to grow with more clarity and less fluff, this one’s for you. If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated. See below for ways to get in touch with us… Follow the Marketing 4 Business podcast on Instagram here Follow Digital Influence on Instagram here Connect with Renée on LinkedIn here Connect with Scott on LinkedIn here Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here. Have Fun & Take Action

    55 min
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About

The Marketing 4 Business Podcast gives business owners the insights and strategies they need to succeed. M4B episodes feature a mix of interviews with successful business owners, during which we discuss their business, marketing, and mindset. Plus, you will get actionable direct response marketing advice and real-world examples of what works from your Marketing 4 Business Podcast host Scott Wilson.

Information

  • Creator
    Scott Wilson
  • Years Active
    2022 - 2026
  • Episodes
    181
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Digital Influence
  • Show Website
    Marketing 4 Business