Small Talk

°Small World
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°Small Talk is the brand marketing podcast that gives you everything you need, nothing you don’t.  Brought to you by °Small World, the agency that builds scaleup brands the °Small Way.  Settle in each week for stories, inspiration and know-how from the people helping brands cross the chasm into the mainstream. Hosted on Acast. See acast.com/privacy for more information.

  1. 09/15/2023

    Cubitts - Building a brand focused on 'precision with soul'

    This week, we’re joined by Charlie Humphries, Head of Brand at Cubitts, the modern spectacle makers. We covered a lot in this chat; the history of spectacle-making and the role of the NHS in defining the category as well as discussing those iconic Specsavers ads and what’s wrong with them. But mostly we talked about the power of brand and how for them, utilising the beauty of the English language is fundamental to bringing their brand to life. Hosted on Acast. See acast.com/privacy for more information.

    36 min
  2. Great Influence - "Lack of trust is culturally ingrained in businesses"

    02/27/2023

    Great Influence - "Lack of trust is culturally ingrained in businesses"

    This week we're joined by Claudia Cardinali, Head of Client Operations at Great Influence, the talent agency for entrepreneurs. We spoke about personal branding but largely the conversation landed on how to build a fantastic company culture and how to get the best out of talent. - a passion both Great Influence and °Small World share. From the pitfalls of hustle culture to building trust in the workplace this is one not to miss if you're battling with building a great workplace in the modern day. Hosted on Acast. See acast.com/privacy for more information.

    52 min
  3. trumpet - "Email outreach has increased by 70%, reply rates have dropped by 30% - something needs to change"

    02/20/2023

    trumpet - "Email outreach has increased by 70%, reply rates have dropped by 30% - something needs to change"

    This week we're joined by Nick Telson and Rory Sadler, founders of trumpet, the SaaS sales tool helping create better buying journeys for B2B customers. We covered both the brand itself and how it's bringing fun to the sales cycle as well as the process they both went to raising investment for the brand and the vision story you have to tell in any good pitch deck. Hosted on Acast. See acast.com/privacy for more information.

    1 hr
  4. HumanForest - The Spotify of Micromobility

    01/31/2023

    HumanForest - The Spotify of Micromobility

    Joe Rampley and Jack Mitchell join us from HumanForest. Joe heads up everything design and brand whilst Jack leads on content, constantly engaging the HumanForest community. We spoke about gamifying the experience of renting bikes with the brand, building community through their 'nodding strategy' and the story behind that golden bike. Hosted on Acast. See acast.com/privacy for more information.

    49 min

  5. 01/16/2023

    Foodstuff - Front of house on wheels

    We speak to Toby Savill Co-Founder and CEO of Foodstuff, the independent food delivery company giving Deliveroo a run for their money. We touched on everything from how to create a sticky brand, how to use a creative platform to organise advertising and why it's vital that food delivery brands act like front of house on wheels. Hosted on Acast. See acast.com/privacy for more information.

    40 min
  6. King of Shaves - How to tackle Gillette for market share

    12/12/2022

    King of Shaves - How to tackle Gillette for market share

    We're joined by Will King, the Founder of the aptly named King of Shaves. The original shaving challenger brand turns 30 next year so what better time to discuss how the brand was built and what led to its success? Harvey and Will cover how other categories can spark product innovation, which products endure during a recession and how Gillette missed out on one of the world's greatest trademarks. Hosted on Acast. See acast.com/privacy for more information.

    42 min
  7. Freestar - "1 in 3 pub visits in alcohol free, it's a movement driven by consumers"

    11/29/2022

    Freestar - "1 in 3 pub visits in alcohol free, it's a movement driven by consumers"

    1 in 3 pub visits in the UK is now alcohol-free but there's still a massive opportunity for those pubgoers to be converted to non-alcoholic options like beer and spirits. We're joined by Felix von Hurter, Co-Founder of Freestar, one of the UK's leading non-alcoholic beer brands to discuss how they're seizing the opportunity. We covered why beer is recession-proof, why off-trade retail is so important for new brands and why football is ripe for an alcohol-free beer sponsor. Hosted on Acast. See acast.com/privacy for more information.

    54 min
  8. Karta - "Here, marketing budgets are infinite"

    11/21/2022

    Karta - "Here, marketing budgets are infinite"

    In April 2020, 45.8 million people saw Travis Scott perform across 3 days. The biggest crowd he'd performed to before that was less than 1% of that total. That's because he performed in the metaverse. We spoke to Erik Londré the founder of Karta, an agency helping brands activate in the metaverse. We spoke about the mass of new jobs being made by the metaverse, what makes a good experience in the space and why there are truly infinite budgets in the metaverse. Hosted on Acast. See acast.com/privacy for more information.

    43 min
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About

°Small Talk is the brand marketing podcast that gives you everything you need, nothing you don’t.  Brought to you by °Small World, the agency that builds scaleup brands the °Small Way.  Settle in each week for stories, inspiration and know-how from the people helping brands cross the chasm into the mainstream. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    °Small World
  • Years Active
    2022 - 2023
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © °Small World
  • Show Website
    Small Talk