Writers With Wrinkles

Beth McMullen and Lisa Schmid

Whether you're an aspiring author, indie publisher, or career writer, Writers with Wrinkles is your essential guide to writing craft, book marketing, and the publishing industry. Hosted by authors Beth McMullen and Lisa Schmid, we iron out the wrinkles of the business — from mastering novel writing and story structure to navigating literary agents, query letters, and KDP self-publishing. Each week, we bring you expert interviews with editors, publishers, and bestselling authors, plus practical advice on building your author platform and marketing your book. Whether you're drafting your first manuscript or preparing for a book launch, we have the guidance you need to thrive in today's competitive publishing landscape. Visit www.WritersWithWrinkles.net for resources. Follow us on TikTok: @writerswithwrinkles

  1. 3d ago

    Literary Agent Ann Rose: What Your First Chapter Needs

    Send us Fan Mail Literary agent Ann Rose (Marsal Lyon Literary Agency) returns to Writers With Wrinkles for a candid, funny, and reassuring conversation with Beth and Lisa about the current state of publishing—and how writers can keep going anyway. Ann is also the author of The Seemingly Impossible Love Life of Amanda Dean and A Hexcellent Chance to Fall in Love. The episode opens with a frank look at an industry in flux. Ann and the hosts dig into why publishers have grown so risk-averse, why "branded" and name-recognition titles are crowding out fresh voices, and why debut authors and previously published writers alike are finding the trenches tougher than ever. They also tackle the hard truth that marketing has largely shifted onto authors' shoulders—and that, post-Twitter, no one has cracked the code on selling books online. From there, the conversation turns practical and hopeful. Ann shares exactly what hooks her in a first chapter, what makes her stop reading, and how to push past the "messy middle" of a draft. If you're querying, pivoting genres, or rebuilding after a book that didn't sell, this one's for you. In this episode: Why publishers are playing it safe—and what that means for debuts and option booksHow the marketing burden has shifted to authors, and why there's no magic bulletThe two things Ann needs in a first chapter: voice and character agencyWhy "starting with action" can backfire if we don't yet care about the characterThe power of the unexpected: write down your first idea, then find your seventhRed flags that make Ann stop reading, and the "and then" trap that kills momentumTrusting the reader and leaving space on the page (a lesson from Brian Selznick)Advice for authors dropped after a disappointing option—and how to shake off imposter syndromePivoting genres and riding the pendulum: why what's "dead" always comes backAnn's midpoint challenge: move your ending to the middle and raise the stakesHer #1 piece of advice for writers: stay in your own lane and stop comparingWhat's at the top of her wish list: feminine rage, women doing bad things for good reasons, and gripping, feminist-leaning suspenseWhether you're a debut writer, a seasoned author starting over, or somewhere in the messy middle, Ann's message is one to hold onto: control what you can—your writing—and don't be afraid to get gritty. Learn more about Ann and find the full blog at writerswithwrinkles.net. Next time: an Ask Beth and Lisa episode—send us your questions! Until then, happy reading, writing, and listening. Support the show  Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!

    31 min
  2. Jun 17

    How to Revise Your Novel: Developmental Editor Joel Brigham's Checklist (encore episode!)

    Send us Fan Mail In this re-released conversation, developmental editor Joel Brigham returns to talk all things revision: how to approach your first editing pass, the most common pitfalls he sees in drafts, and how to know when a manuscript is truly ready to query. A great refresher as you set your summer writing goals. (Note: a recording glitch cut the original intro, which Beth explains at the top.) What you'll learn in this episode Joel revises in phases, and phase one is always structure. He looks for the "tent pole" story beats: the inciting incident, the midpoint turn, and the all-hope-is-lost moment, and checks whether they fall where reader expectations and pacing demand. He explains why pantsers tend to have the beats but in the wrong places, and how genre and age level dictate placement (the inciting incident around 8–12% for YA and adult, the romance meet-cute by the end of chapter one). He then walks through a practical self-editing checklist writers can use before paying a professional: Have you hit the major story beats, and are they in the right place?Does every character, including the antagonist and secondary cast, have clear motivation and an arc?Is your character driving the plot through choices and consequences, or just passively reacting? (Joel calls character agency the single biggest difference between a good book and one that isn't ready.)Is there tension in every chapter, even small-scale?Are the stakes clear and high?Have you read your dialogue out loud?Does the book open and close with a bang?Is your word count appropriate for your genre and age level?For kid lit, have you checked readability scores (Lexile, Flesch-Kincaid)?Have you proofread to a pristine, professional standard?And finally, do you feel proud of it? That feeling, Joel says, is often how you know you're close.The episode digs into developing narrative voice, which Joel calls the hardest thing to teach. His advice: read widely, mimic authors you admire until your own voice emerges, write in different mediums, be authentic, seek feedback, and read your work aloud. He shares his own path from imitating Dave Barry and John Green to finding his own style. On story structure red flags, Joel offers a memorable test borrowed from South Park's Trey Parker and Matt Stone: strong stories connect scenes with "but" or "therefore," not "and then." A string of "and thens" signals missing consequences and a passive protagonist. He also tackles the saggy middle and rushed endings, with concrete fixes for each: introduce a new obstacle, separate inseparable characters, drop a backstory reveal, add a ticking clock, or shift the power dynamic to revive a sagging midpoint. For endings, make your all-hope-is-lost moment dark enough that you're forced to pace the resolution, and think of act three as its own four-chapter arc. He closes with hard-won advice on polishing: focus on one element at a time, get other eyes on your pages, learn to weigh feedback wisely, rest between revision phases, and above all, be right, not fast. Don't impose artificial deadlines or query before a manuscript is ready. As Joel reminds listeners, finishing a draft already puts you in rare company, and persistence is what eventually turns into success. Resources & links Learn more about Joel and find episode notes at writerswithwrinkles.net.  Happy reading, writing, and listening! Support the show  Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!

    54 min
  3. Jun 8

    Stop Making Videos Nobody Watches — Here's a Way to Actually Sell Books

    Send us Fan Mail Hosts Beth McMullen and Lisa Schmid cut through the noise of book marketing advice to spotlight what genuinely moves books: word of mouth. Nearly half of readers (47–48%) choose books based on personal recommendations — outperforming social media, platforms, and AI discovery tools combined. Beth and Lisa share three low-cost, actionable strategies to spark that word of mouth before and after your launch. 3 Strategies to Spark Word of Mouth 1. Build a Street Team •       Recruit 20–30 trusted readers (writers, friends, community members) and give them an advance copy — digital or print •       Provide a short, clear list of 3 specific asks: post on social media, share with friends, leave a review •       One voice becomes 25 — and those 25 can each reach 10 more, creating exponential amplification with minimal effort from you 2. Engage Bookstagrammers & BookTok Creators — Early •       Identify creators who read books in your genre months before your launch — not the week of •       Comment, share, and engage with their content authentically to build a genuine relationship first •       Pay it forward with fellow authors — share their books freely, and don't be afraid to ask directly when your book drops 3. Attend Local Book Festivals •       Book festivals are abundant, often within driving distance, and free to apply for as an author — no flights or hotel rooms required •       Having a new or recent release significantly improves your chances of acceptance; apply before your launch •       In-person connection creates lasting amplifiers — readers who meet you, enjoy your book, and tell 10 friends  Key Takeaway: Stop spending hours on content nobody sees. Invest that time in real relationships — book groups, communities, and fellow authors. Marketing doesn't have to be expensive or high-tech to work. Have a marketing tip that's worked for you? Beth and Lisa want to hear it. •       Beth: beth@writerswithwrinkles.net •       Lisa: lisa@writerswithwrinkles.net Support the show  Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!

    24 min
  4. Jun 1

    Back by Popular Demand: Words on the Page with editor Joel Brigham

    Send us Fan Mail Joel Brigham runs Brigham Editorial (developmental edits, manuscript critiques, query help), teaches high school English in Illinois, and is an editor for RevPit — a community that gives away free developmental edits each spring. REVPIT •    Free developmental editing contest — editors (not authors) mentor selected writers through full drafts •    Applications open April, winners announced early May; ~14–15 editors participate •    Year-round mini-event: 10 Queries — public feedback on first 5 pages + query letters THE FIRST DRAFT •    One goal: words on the page. Momentum beats perfection — always •    Psychology backs this up: Goal Gradient Effect, Zeigarnik Effect, and Commitment Principle all support just keeping going •    Comparing your messy first draft to your last polished book is a trap — every published book started the same way 5 DRAFTING HINDRANCES •    Starting slow — avoid waking-up scenes, mirror descriptions, dream openers. Try dropping into the middle of something (*in medias res*) •    Perfectionism — editing as you go wastes time on scenes that may not survive. Grammar is the last step •    Weak character foundation — know their goal, fear, flaw, and wound as early as possible •    No tension — even “everyday life” chapters before the inciting incident need friction, stakes, or a ticking clock •    Info dumping — no backstory or flashbacks in chapters 1–2. Backstory is a breadcrumb, not a full loaf FOR DISCOVERY / PANTSER WRITERS •    Check in every 15–20k words — assess without forcing rigid plot beats •    By 20k: your character should have a clear want and be on the book’s core journey •    Made a change mid-draft? Drop a note and keep writing forward as if it’s always been that way — don’t stop to rewrite LINKS Joel’s services: brighameditorial.com  •  RevPit: reviseresub.com  •  Show notes: writerswithwrinkles.net Support the show  Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!

    57 min
  5. May 25

    Stop Querying Wrong: Agent Nikki Carrero Breaks It Down

    Send us Fan Mail Beth and Lisa talk with literary agent Nikki Carrero, from The Rights Factory, to break down the querying process from the agent’s side — what gets you noticed, what gets a pass, and how to make the most of The Call.   Highlights•       Nikki runs monthly pitch parties on Threads — currently her only open submission path since she’s closed to general queries. •       Biggest query red flags: word count outside genre norms, miscategorized genre, and sending to agents who don’t rep your category. •       Personalization? Just use her name. “Dear Agent” won’t auto-reject you, but do double-check pronouns. •       Multiple passes don’t always mean bad writing — it may be wrong agents, weak hook, or pacing issues in the opening pages. •       Nikki is an editorial agent: developmental notes, line edits, and reader reactions all in the margins. •       Watch your social media. Agents notice public venting in the query trenches — keep it in private group chats.   Questions to Ask on The Call (with prospective agent!)•       How editorial are you, and what does your revision process look like? •       Will I see the pitch letter and submission list? •       What happens if the book doesn’t sell — do you stay with me? •       Always ask for a boilerplate contract before signing.   Nikki’s Parting AdvicePatience and persistence. Self-publishing is not a fallback. Keep writing new books — voice and craft develop over time, and the writers who stick with it are the ones who break through.  Nikki Carerro Substack Nikki Carerro Threads Support the show  Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!

    52 min
  6. May 11

    How to Write Better Stakes & Tension in Your Novel (and some Taylor Swift!)

    Send us Fan Mail We tackle a publishing debate, draw writing wisdom from Taylor Swift, and dig into one of the most common craft problems in fiction — weak stakes and missing tension. Plus a community book shout-out. THE HARDBACK DEBATE Beth shares a Guardian article arguing hardbacks are outdated — too expensive, they kill buzz before the paperback drops, and lead with the least accessible format. Beth and Lisa push back: libraries and schools depend on durable formats, sprayed-edge editions have made hardcovers a Gen Z collector's item, and paperbacks consistently outsell. Lisa made hardcover a deal-breaker when negotiating Heart and Souls to protect library access. Read the article here. TAYLOR SWIFT AS A WRITING TEACHER Swift is a master of show-don't-tell — capturing massive emotion in a single precise phrase without ever stating it outright. Beth recommends the New York Times in-depth interview on her songwriting process as required reading for any fiction writer. CRAFT DEEP DIVE: STAKES, TENSION & CONSEQUENCES Every story lives or dies on what is at risk. There are always two levels and you need both — external stakes (plot consequences) and internal stakes (identity, belief, sense of self). They must be connected or the story falls flat. Beth's "So What?" Stress Test — apply to any scene or chapter: State what is happening in one plain sentence.Ask: So what? Readers ask this unconsciously on every page.Answer with a specific consequence — not "things get harder" but something like "she'll spend the rest of her life wondering if he ever really knew her."Ask "so what?" once more. What does this cost the character in terms of who they ARE? That second layer is where the real stakes live.The Index Card Method: Write one sentence per chapter, lay the cards out, and ask what the stakes are in each. Any blank card is a dead zone — and dead zones lose readers. COMMUNITY BOOK SHOUT-OUT Double Crossed by Rebecca Barone — out April 28th. Middle grade narrative nonfiction about Operation Bodyguard, the Allied WWII mission to fool the Nazis about the true location of D-Day. Reads like a spy thriller. Every word is true. Buy it here. Join The Waiting Room, our private Facebook community for writers, to connect with authors like Rebecca and get your upcoming release featured in a future shout-out. NEXT EPISODE: Agent Nikki Carrero from The Rights Factory joins us May 25th! Support the show  Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!

    39 min
  7. Apr 27

    We Read Your First Pages So You Don't Have To Guess

    Send us Fan Mail First Page Feedback: Charlotte's Hunt for Glory Beth and Lisa critique the opening page of a middle grade fantasy submission and pull out craft lessons for any writer working on those critical first pages. The Submission Charlotte's Hunt for Glory follows 12-year-old Charlotte through a morning routine steeped in grief for her late grandmother and sibling envy — anchored by a rich exploration of hair as identity. What's Working A strong, warm first-person voice with real overall potentialEfficient emotional layering: grief, envy, and identity all on page oneSmall character moments (sticking her tongue out at the mirror) that do big workWhat to Work On No fantasy signal. MG fantasy readers expect an early hint of the fantastical — even one small touch. It needs to appear quickly.The "why now" test. Nothing distinguishes this morning from any other. Signal that this day changes everything (or something).Too much telling. The sister and family dynamics can be revealed through action and dialogue rather than description.Watch the clichés. Cascading down her back and stab of envy undercut an otherwise fresh voice. Craft Takeaways Every sentence in your opening must earn its place — if it's not doing work, cut it.Most writers warm up in their first chapter. In revision, the real story usually starts later than you think.Don't delete cut material — save it. It may fit somewhere else (and if it doesn't, that's okay too).Next episode: Ask Beth and Lisa — send in your questions! Writers with Wrinkles is hosted by Beth McMullen and Lisa Schmid. Support the show  Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!

    23 min
  8. Apr 22

    Rolling With It (And Then Not)

    Send us Fan Mail The One Where Nobody Ordered the Books  |  Beth McMullen & Lisa Schmid Lisa Schmid shares a cautionary tale from the Sacramento Book Festival, where a series of logistical failures turned what should have been an exciting milestone — her first book festival — into a comedy of errors. A week before the event she discovered the bookseller had never ordered any books, resulting in last-minute scrambling, one copy secured, and Lisa packing 20 of her own into her son’s little blue racing-sticker suitcase. She then had to park seven blocks away and roll it through the crowds just to get in the door. The takeaway from both hosts: never assume logistics are handled — confirm book orders, ask who’s responsible for what, and follow up all the way through. Beth admitted she’s largely stopped accepting event invitations after too many similar experiences. On a positive note, Lisa previews an upcoming signing at Old Haunts Bookshop in Granite Bay — a model of how it should be done. Next week: guest Kolby Sharp, booked as a “palate cleanse” and described as a breath of fresh air for book lovers. Key Takeaways Confirm your books have been ordered — don’t assumeAsk who’s handling logistics and follow up close to the eventBring your own copies as backup if you canCheck the organizer’s track record before you commitOne person’s decision can have a major ripple effect on authors, organizers, and readersYouTube video version Support the show  Visit the Website Find Full Episodes on YouTube! Writers with Wrinkles Link Tree for socials and more!

    32 min
4.9
out of 5
48 Ratings

About

Whether you're an aspiring author, indie publisher, or career writer, Writers with Wrinkles is your essential guide to writing craft, book marketing, and the publishing industry. Hosted by authors Beth McMullen and Lisa Schmid, we iron out the wrinkles of the business — from mastering novel writing and story structure to navigating literary agents, query letters, and KDP self-publishing. Each week, we bring you expert interviews with editors, publishers, and bestselling authors, plus practical advice on building your author platform and marketing your book. Whether you're drafting your first manuscript or preparing for a book launch, we have the guidance you need to thrive in today's competitive publishing landscape. Visit www.WritersWithWrinkles.net for resources. Follow us on TikTok: @writerswithwrinkles

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