The Bottom Line Pharmacy Podcast: Sykes & Company, P.A.

Sykes & Company, P.A.

Welcome to the Bottom Line Pharmacy Podcast! On this show, we bring you valuable insights from pharmacists, key vendors and other innovators to bring you pharmacy CPA advice and fuel your bottom line. Subscribe wherever you listen to podcasts for the latest in independent pharmacy! 

  1. From the Lab to Legislature: A Pharmacists Run for Congress with Dr. Didi Okpareke, PharmD, RPh

    May 22

    From the Lab to Legislature: A Pharmacists Run for Congress with Dr. Didi Okpareke, PharmD, RPh

    Send us Fan Mail Schedule an Rx Assessment: https://www.sykes-cpa.com/rx-assessment-service/ Support Didi’s Campaign: https://www.didiforcongress.com/ What does it take for a pharmacist to go from opening a compounding pharmacy to running for U.S. Congress? Turns out, it takes a lot. In this episode, Austin and Scotty sit down with Dr. Ndidiamaka Okpareke, PharmD, Owner of Olive Tree Compounding, and U.S. Congressional Candidate for NM CD1 to find out. We talk about:  - Didi’s path to pharmacy ownership  - Top advocacy issues facing compounding pharmacies - Over-regulation of 503A compounding pharmacies and the peptide debate  - Campaign updates And more! Stay connected with Dr. Ndidiamaka Okpareke: Didi’s website: https://www.didiforcongress.com/ Didi’s Instagram: https://www.instagram.com/didiforcongress/ Didi’s Facebook: https://www.facebook.com/DidiForCongress/ Didi’s Twitter (X): https://x.com/DidiForCongress Olive Tree Compounding: https://www.olivetreecompounding.com/ Check out all our social media: Facebook: https://www.facebook.com/sykesandco Twitter: https://twitter.com/OllinSykes LinkedIn: https://www.linkedin.com/company/sykes-&-company-p-a-?trk=tyah Scotty Sykes – CPA, CFP LinkedIn: https://www.linkedin.com/in/scottysykes/ Scotty Sykes – CPA, CFP Twitter: https://twitter.com/ScottySykesCPA More resources on this topic:  Podcast – Inside the Fight for Compounding with Scott Brunner: https://www.youtube.com/watch?v=o5X4cfI9gY4&list=PLbdUM3PBAwLvuE95Acu1EbvpV_PUBqVfo&index=17  Podcast – And Out Came the PBM Reform: https://www.youtube.com/watch?v=f-dK5NBK4K8&list=PLbdUM3PBAwLvuE95Acu1EbvpV_PUBqVfo&index=7

    31 min
  2. Marketing That Moves the Needle with Bruce Kneeland, Independent Pharmacy Marketing Specialist

    May 14

    Marketing That Moves the Needle with Bruce Kneeland, Independent Pharmacy Marketing Specialist

    Send us Fan Mail Schedule an Rx Assessment What's the difference between marketing and advertising and why does it matter for your pharmacy?  In this episode of the Bottom Line Pharmacy Podcast, Austin Murray sits down with Bruce Kneeland, longtime independent pharmacy advocate and host of the Pharmacy Crossroads podcast, for a candid conversation about what it really takes to grow an independent pharmacy in today's competitive landscape. Bruce shares his fascinating journey from a chance job posting at BYU that landed him in Fargo, North Dakota, to senior roles at Health Mart, AmerisourceBergen, and eventually becoming a consultant and road-tripper who has visited pharmacies coast to coast. In this episode, Bruce and Austin cover: Marketing vs. advertising and why confusing the two is costing pharmacies patientsThe word-of-mouth myth and why relying on it alone is "killing you slowly"Messaging that connects how to talk about complex services like compounding in language patients actually understandThe B2B opportunity and why your real customer for compounding and specialty services might be the prescriber, not the patientAnd more!Stay connected with Bruce Kneeland and his work: Pharmacy Crossroads Podcast | Bruce Kneeland LinkedIn | Dispense Times Check out all our social media: Facebook | Twitter | LinkedIn | YouTube | TikTok | Instagram More resources on this topic: Podcast - Marketing for Independent Pharmacies with Gabe Trahan

    32 min

Ratings & Reviews

5
out of 5
6 Ratings

About

Welcome to the Bottom Line Pharmacy Podcast! On this show, we bring you valuable insights from pharmacists, key vendors and other innovators to bring you pharmacy CPA advice and fuel your bottom line. Subscribe wherever you listen to podcasts for the latest in independent pharmacy! 

You Might Also Like