"Once you see it, you can't unsee it." What starts as a teacher's search to reduce conflict can become a lifelong journey in leadership and transformation. In this episode, Jake Rodgers shares how discovering Dr. Deming's philosophy changed the way he thinks about teaching, leadership, parenting, and work. From fifth-grade classrooms to leading The W. Edwards Deming Institute, Jake reflects on the lessons, challenges, and breakthroughs that shaped his path. Along the way, he explores why Deming's ideas still matter, how leaders can create more joy in work, and why understanding systems helps us make better decisions for people and organizations alike. A thoughtful conversation about learning, leadership, and what happens when you see the world through a different lens. TRANSCRIPT 0:00:02.4 Andrew Stotz: My name is Andrew Stotz, and I'll be your host as we continue our journey into the teachings of Dr. W. Edwards Deming. Today, I'm here with featured guest Jake Rodgers. Jake, are you ready to explain your Deming journey? 0:00:18.0 Jake Rodgers: Absolutely. Yeah. I'm so glad to be here. 0:00:20.8 Andrew Stotz: See, I already made a mistake right from the beginning, Jake, so you don't have to worry at all. [laughter] Let me introduce you to the audience. Jake Rodgers is the executive director of The W. Edwards Deming Institute. He's an educator, leader, and consultant with more than 20 years of experience as a teacher, principal, superintendent, and leadership coach. Jake, really, this has been long overdue to get you on the podcast. I think, everybody wants to understand your Deming journey, so take it away. 0:00:53.6 Jake Rodgers: Sure. Thanks, Andrew. It's so good to be here. This is actually my first podcast and first podcast with the Institute. And like you mentioned, long overdue. So I'm excited to be on here with you, and hopefully it's the first of many. 0:01:10.1 Andrew Stotz: Agree. 0:01:11.1 Jake Rodgers: Yeah. Okay. So how did I encounter Dr. Deming's philosophy? I've told this story a couple times, actually. Once at a Deming in Education conference back in 2015. But I was a fifth grade teacher back in 2008, I think it was. And we had just started, we had redesigned our system for how we support kids, who needed additional intervention, math and reading. And we had all the pieces in place. But once we got things going, the whole psychology piece was tough. We struggled with direction in meetings. There was quite a bit of conflict, even among people that were very good friends. We just couldn't get much done in the times that we were trying to figure out what do we do when kids need extra support? 0:02:23.9 Jake Rodgers: So I reached out to our principal, who said, "Hey, if you can find something, we'll pay for it," which is rare in education, increasingly rare. And I came across David Langford. Someone had referenced him, so I didn't know much about what he did, but we needed help. So I just called his office and he returned my call, and I told him a little bit about what was going on, and he said, "Oh, well, I can help you with that and a whole lot more, too." And I wasn't really interested in the whole lot more. I just wanted to stop the arguments and the conflict. 0:03:11.7 Andrew Stotz: That sounds like the alcoholic going to an AA meeting. "Look, I don't need all of that. I just want to stop drinking." 0:03:18.3 Jake Rodgers: Yes. That's all. Yeah. So, gosh, it wasn't too long after that a small team went out to Montana, and went to one of David's four-day conferences. And it totally transformed the way I thought about teaching, learning, leadership. It was a very memorable trip, because of the conference that David ran, but also with the four of us, we stayed up until 1, 2 o'clock in the morning every single night just talking about what we heard that day and what the implications were for the work we were doing. The things that stood out to me the most were bringing joy and meaning back to learning, getting kids more involved in designing, redesigning the classroom system, their learning. One of the great things that David does, he has, along with in his seminar going through the System of Profound Knowledge, he has a lot of tools that he teaches you to actually do the work, right? And so we went back and we started trying stuff, messed up a lot. I called David a lot, got some what he calls quality therapy, and eventually got a couple other team members involved. So our entire fifth grade team started doing this work. And after, I don't know, probably after two or three years, we started to see some good results. And during that time, I had gone back to school to get my principal accreditation. 0:05:17.2 Jake Rodgers: And I remember people telling me, "Jake, you need to, right after you're done with this program, you need to get a job as a principal, because if you wait too long, people will think you're unhireable." But I couldn't stop doing the work with my team, because we were having fun, and I think the kids were having fun. We were seeing some results, and it was something I wanted to get better at. Around maybe a couple years after that first conference, well, during that time, we had David out, and he did a couple more seminars with our school and then with a couple other schools in the school district. And then I got connected with the Seattle Area Deming Study Group, which was co-facilitated by Dave Nave, who I'm sure some of our listeners know, and also Al Viswanathan, two great mentors. Darlene Suyematsu, who used to work at the Institute, was also a part of that. That was a fantastic learning experience. That's the first time I read The New Economics. 0:06:40.0 Jake Rodgers: And I think, I had a fun time learning about how this applies outside of education. And I think the folks there at the study group also enjoyed trying to think about how does this apply in a fifth grade classroom or from a school leadership perspective. And then, I ended up moving to a new district, got a job as a principal, thought, "This worked so well with kids, adults are just going to eat this up." And they didn't. We had some definite bumps along the road, got some harsh feedback my first year. 0:07:28.4 Andrew Stotz: And when you say adults, what... Describe those who it was that you're talking about. What type of adults? 0:07:35.4 Jake Rodgers: Yeah, it was the teachers, the staff, support staff. It was a hard first year, for sure. When you're a teacher, you always think, "Oh, I could do that job as a principal better than they're doing it." But once I stepped into that role, I just had tremendous respect for the pressure, managing and leading change with a lot, you know in the public education system, there's a lot of required inputs, and so managing those in a way that, and a lot of them are antithetical to Deming's teachings. And so trying to protect staff and kids from some of the things that he would say do harm. Performance evaluations were one of those things that were a requirement. We had school-level evaluations from the state on how you're doing, and you get a report card and you basically get graded. And then your superintendent... 0:08:55.6 Andrew Stotz: Ranked. 0:08:56.9 Jake Rodgers: Ranked, absolutely. Yep. And then your superintendent comes in and says, based on the last data point, you need to do this, you need to change. So trying to navigate that constant pressure was tough. And yeah, like I said, I ended up having a lot more respect for people in that role. I remember, the first day of school, a parent walked into the office who did not speak English. They were Spanish-speaking and they were extremely upset, crying. And I had to find somebody to interpret. And turns out somehow their kid had gotten lost at the end of the day and we didn't know where they were either. I mean, long story short, the student went to the wrong place. We found them, all was fine, right. But I remember in the middle of that walking, I had to walk out of my office to, I think, use the restroom or something, and I just looked in the mirror and thought, "What have I gotten myself into here?" [laughter] 0:10:07.1 Andrew Stotz: It's like you're responsible for everything. Like the buck stops here. 0:10:11.4 Jake Rodgers: Yeah, exactly. But that, as kind of a side note, that actually ended up being a tremendous opportunity. We used some tools with a number of the Spanish-speaking families, learned that, and they were a significant part of our population, 20%, 25%, and had grown quite a bit quickly over the last couple years before I got there. And we had learned that they just didn't feel like a part of the community. And so the system hadn't adapted yet to that change in the community. And so it was a cool opportunity to showcase how the use of some of these tools that we had learned from David and that are common in the quality world, how it raised the voice for people who weren't feeling heard in the community, gave them a lot of agency and autonomy to create some programs that helped the rest of the community understand who they were, what they valued, some of their traditions. So that was kind of a first big success from a situation that was pretty difficult. It turned into a definite win. So anyway, we kind of kept working at things for a couple years. And then in my third year, some of the team members were starting to kind of pick up on the use of some of the tools. We were improving some pretty critical processes at the school. People joked a lot about how much I used flowcharts. 0:12:13.4 Jake Rodgers: That was a good sign that people were starting to approach it with humor as opposed to just avoiding it. And then I had that opportunity to present at the Deming in Education conference in 2015 and brought a couple staff members along. One of them who co-presented with me did a great job. And I think that