Transforming Biopharma

ZS
  • 5.0 (7)
  • LIFE SCIENCES
  • UPDATED SEMIWEEKLY

Transforming Biopharma by ZS dissects the complex world of pharmaceuticals through candid conversations. Hosted by Maria Whitman, Transforming Biopharma by ZS covers a variety of perspectives from industry leaders who are pushing boundaries and redesigning the future.

  1. DEC 1

    ‘Move slow to go fast’: Keeping pace with responsible AI with Michael Shaw

    The rapid evolution of generative AI has led to increased adoption but also raises significant compliance challenges. ZS Principal Michael Shaw joins the podcast to discuss the importance of responsible and ethical AI adoption in the biopharma industry, particularly as it relates to compliance, risk management and improving patient outcomes.  Highlights include: The importance of developing a comprehensive framework for responsible AI, focusing on principles like fairness, safety, transparency and accountability Why effective AI governance requires cross-functional collaboration and continuous trade-off assessmentHow leveraging AI to enhance workflows can drive efficiency and effectiveness but must be implemented thoughtfully with the right controls in place

    51 min

  2. JUL 23

    Cultivating resilience: Building a better supply chain with McKesson’s Ammie McAsey

    As senior vice president of customer distribution experience at McKesson, Ammie McAsey makes it a point to connect her day-to-day work with the company’s mission of improving healthcare in every setting. Learn how she’s working to connect the healthcare ecosystem to bring additional access and benefits to patients. Highlights include: Her view of the opportunities for collaboration to build a better healthcare value chainDiscussion of how we can improve the patient’s experienceAreas where she sees the most potential for innovation across healthcare

    47 min

  3. JUN 23

    ‘We can’t do it alone’: UCB’s Colin Lake on partnerships, patients and rare diseases

    Colin Lake, VP and head of digital care transformation, neurology and rare disease at UCB, is passionate about helping patients with rare diseases. He joins Maria Whitman to talk about how UCB has focused on simplifying its digital strategy to address key pain points for rare disease patients.  Highlights include: Why partnerships are an important part of this journeyHow a collaboration using ZS’s ZEBRA tool helped UCB move the needle of diagnosisWhy pharma leaders should experiment with new technologies to drive real change and innovation

    51 min

  4. MAY 27

    ‘The hinge moment’: Envisioning transformation with Amgen’s Alex Koehler

    How should pharma companies respond to the current “hinge moment” where new technologies are enabling breakthroughs in drug discovery, manufacturing and customer engagement? Maria Whitman’s guest Alex Koehler, vice president and head of digital technology and innovation at Amgen, believes it’s time to be bold and move faster to capitalize on this opportunity. In this episode they discuss:  How Amgen is using its Amgen India Center as an innovation hub to tackle key challengesHow AI and data-driven insights can help personalize interactions, predict barriers and improve the patient journey and access to therapiesHow biopharma can transform to better serve patients through innovation and digital enablement

    43 min

  5. MAY 6

    ‘We’re all tech leaders now’: A conversation with Salesforce’s Kyrsten Musich

    The opportunities to reshape customer engagement have never been greater for pharma, but what role does the customer relationship management (CRM) system play? Kyrsten Musich, vice president of healthcare and life sciences at Salesforce, talks with Maria Whitman about how CRM can enable a more customer-centric approach for life sciences. Highlights include: Why we need to think about the CRM as a system of context, a system of intelligence and a system of activationHow Salesforce is framing the concept of “digital labor”—using AI and intelligent agents to take on repetitive tasks and free up human resources to focus on higher-value, more strategic activitiesWhy pharma leaders need to be directly involved in shaping the vision and strategy for CRM in order to drive true competitive advantage

    54 min

  6. APR 18

    How CRM can help pharma break barriers and transform customer engagement

    Drive behavior-changing personalized customer engagement at scale by addressing customer barriers with a powerful customer relationship management (CRM) system. ZS experts Omer Hancer, Namita Powers and Srihari Sarangan talk with Maria Whitman about how companies can get started. Highlights include: ·       Why now is the pivotal moment for pharma to embrace CRM as a strategic, customer-centric tool  ·       How to orchestrate roles, content and collaboration by pinpointing customer barriers and challenges  ·       The crucial role of field feedback in creating a responsive learning system

    46 min

  7. 09/11/2024

    Expanding access to cell and gene therapies with McKesson’s Joe DePinto

    Joe DePinto, McKesson’s head of cell and gene advanced therapies, supports patients, providers and payers throughout the treatment journey. He’s particularly passionate about helping patients get access to groundbreaking therapeutic interventions. Maria Whitman gets his perspective on the current state of cell and gene therapy and the promising advancements that can ensure more patients receive these treatments.  Highlights include: Why strategic partnerships and digital information are criticalHow McKesson is working to improve patient access and supportThe need for standardization and data transparency

    44 min

  8. 08/22/2024

    Future focus: How the AHA is tackling cardiac health and more with Juliana Crawford

    If we want to make change in healthcare, we can’t take a one-dimensional approach. We need a multifaceted plan. Having just celebrated its 100th anniversary, the American Heart Association (AHA) is pursuing that vision. Maria Whitman talks with Juliana Crawford, EVP of emerging strategies at the AHA, to find out how the association is thinking about how policy, science and consumer education can fit together in a broad approach to solving healthcare problems.   Highlights include: How the association is shaping its role as a convener to work more broadly to solve healthcare problemsWhy improving health literacy is a key step in improving patient experienceWhy it’s important to take a lifelong view to improve cardiac health for womenWhy community involvement and partnerships are key to addressing health equity gaps and barriers related to social drivers of health

    40 min
See All (31)

Ratings & Reviews

5
out of 5
7 Ratings

About

Transforming Biopharma by ZS dissects the complex world of pharmaceuticals through candid conversations. Hosted by Maria Whitman, Transforming Biopharma by ZS covers a variety of perspectives from industry leaders who are pushing boundaries and redesigning the future.

Information

  • Creator
    ZS
  • Years Active
    2022 - 2025
  • Episodes
    31
  • Rating
    Clean
  • Copyright
    © 2025 Transforming Biopharma
  • Show Website
    Transforming Biopharma

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