The Dr. Claude Kershner Show

Dr. Claude Kershner IV
  • 5.0 (10)
  • Business

Build better businesses. Lead people well. Create value that lasts. The Dr. Claude Kershner Show brings practical lessons in entrepreneurship, consulting, leadership, strategy, and AI in business to entrepreneurs, managers, and emerging consultants. Join professor, entrepreneur, and ARCH Consulting Managing Principal Dr. Claude Kershner for teaching, real-world examples, and frameworks you can put to work. Explore how to understand clients, strengthen business models, develop teams, and make better decisions. Follow the show and explore companion resources at thedrclaudekershnershow.com.

  1. 15h ago

    Ep. 127: Extended Workshop: Business Strategy, Planning & Entrepreneurship

    How do you move from running a busy business to building a better one? In this extended workshop, Dr. Claude Kershner breaks down strategic thinking for entrepreneurs and new consultants: choosing customers, differentiating your offer, and turning those decisions into a practical business plan. Examples include a bowling alley, a chocolate shop, a surfboard business, Snap-on tools and Arm & Hammer. The session closes with a conversation with Julio about entrepreneurship, AI search, digital visibility, and adapting a business as technology changes. Chapters 0:00 Show intro 0:35 Welcome and the strategic thinking mindset 6:35 Working on your business 15:19 Reactive, tactical, and strategic decisions 21:12 Product strategy: bowling, chocolate, and surfboards 34:40 Choosing your target customers 36:40 Market segmentation in practice 54:25 Escaping the commodity trap 59:51 Differentiation beyond price 1:11:29 Making service value tangible 1:13:53 The four levels of your offering 1:19:37 Customer benefits versus product features 1:25:25 Snap-on: competing through service 1:30:16 Finding new uses and positioning 1:31:50 Why planning matters 1:38:19 Build a plan you understand 1:40:23 The complete business plan outline 1:50:04 Conversation with Julio: marketing and AI 1:53:28 AI search and changing customer behavior 1:55:42 Recognizing entrepreneurial opportunities 1:59:35 Specificity and digital visibility 2:06:36 Planning when technology keeps changing 2:11:43 Practical AI workflows and closing thoughts Watch the video: https://youtu.be/0CFUOV4KTPM

    Ep. 127: Extended Workshop: Business Strategy, Planning & Entrepreneurship

  2. 1d ago

    Ep. 126: Teaching with AI: From Business Idea to Simulation

    What does teaching with AI actually look like? A simple business simulation becomes a customized exploration of a student's landscaping opportunity, live in the classroom. Follow the process: prompt, explore the market, change pricing and staffing, examine the results, and ask whether the opportunity is feasible. The simulations are illustrative starting points for better questions, not forecasts. Research, customer evidence and human judgment still decide. Chapters 0:00 Show intro 0:35 Decisions before launch 0:51 A simple prompt becomes a simulation 1:19 From a student's idea to a custom scenario 1:58 Market context inside the simulation 2:24 Change decisions and examine results 3:25 Pricing response and a landscape project 3:38 What scenario analysis makes possible 4:00 Test the opportunity: feasibility analysis 4:28 Validate with real customers Watch the video: https://youtu.be/yuudvfCPpAI Related resources for further exploration Try the Business Simulation Studio: https://thedrclaudekershnershow.com/kershner-lab/business-simulation-studio/ Explore ARCH Consulting workshops and speaking: https://archconsults.com/services/keynote-speaking/

    Ep. 126: Teaching with AI: From Business Idea to Simulation

  3. 2d ago

    Ep. 125: Why Good People Should Want Power (Power Is Morally Neutral)

    Power isn't good or bad. It's money in the bank. Influence is what you spend. Dr. Claude Kershner makes the case that good people should want power: hard and soft power, why followers comply, resist or commit, why the org chart and the influence map are rarely the same, six ethical influence tactics, and why the right people need to step into the arena. Chapters 0:00 Show intro 0:35 Cold open 0:44 Power is neutral 3:18 Read the room 4:29 Politics is how things get decided 5:41 Six ethical tactics 9:04 If not you, then who? Watch the video: https://youtu.be/vGIV43mw2qs

    Ep. 125: Why Good People Should Want Power (Power Is Morally Neutral)

  4. 3d ago

    Ep. 124: Leading Across Cultures: Hofstede, Cultural Intelligence & Diverse Teams

    Why does a leadership style that works at home fall flat abroad? And why do diverse teams solve problems faster? In this full lecture, Dr. Claude Kershner covers the global mindset, Hofstede's value dimensions, high- and low-context communication, the business card that cost a pitch its audience, cultural intelligence (CQ), and what the research says about diversity, unconscious bias and better decisions. Chapters 0:00 Show intro 0:35 The global mindset 7:44 National culture 11:32 Hofstede's dimensions 17:50 Styles don't travel 22:11 High and low context 24:52 Leading a multicultural team 28:32 Diversity as a strategic asset 33:45 Why diverse teams decide better 36:01 Unconscious bias 37:53 Gender and transformational leadership Watch the video: https://youtu.be/kS3Akt7q4bI

    Ep. 124: Leading Across Cultures: Hofstede, Cultural Intelligence & Diverse Teams

  5. 4d ago

    Ep. 123: Are Leaders Born or Made? 5 Leadership Myths, Debunked

    Do organizations really need one great man or woman at the top? Dr. Claude Kershner takes on the Great Man theory, why the traits that win wars can sink a leader in peacetime, five leadership myths that do not survive the research, the four threads every leadership scholar agrees on, why leadership is shifting from hero to humble, and the trait that changed how he leads: tolerance for ambiguity. Chapters 0:00 Show intro 0:35 The Great Man theory 2:06 Five leadership myths 4:54 What scholars agree on 6:06 Hero or humble? Watch the video: https://youtu.be/f-NURow4MWI Related resources for further exploration Reflect on your leadership habits with Are You Ready to Lead?: https://thedrclaudekershnershow.com/kershner-lab/are-you-ready-to-lead-leadership-readiness-self-assessment/ Explore leadership and team frameworks: https://thedrclaudekershnershow.com/kershner-lab/frameworks/ Bring the discussion to your organization through ARCH Consulting: https://archconsults.com/services/keynote-speaking/

    Ep. 123: Are Leaders Born or Made? 5 Leadership Myths, Debunked

  6. 5d ago

    Ep. 122: Why Good Leaders Get Derailed (and the Blind Spots Behind It)

    Talented leaders rarely fail for lack of talent. They get derailed. Dr. Claude Kershner walks through the five derailers identified by the Center for Creative Leadership, why self-awareness is the foundation of effective leadership, the two directions blind spots take (too hard or too nice), and his own Big Five personality results and what they taught him about how he leads. Chapters 0:00 Show intro 0:35 Cold open 0:42 The five derailers 3:43 Self-awareness 4:28 Blind spots 5:52 My own results Watch the video: https://youtu.be/kcsxbeOYYOI

    Ep. 122: Why Good Leaders Get Derailed (and the Blind Spots Behind It)

  7. 6d ago

    Ep. 121: Why EQ Beats IQ: The Science of Emotional Intelligence for Leaders

    Two leaders with the same IQ. One thrives, one fails. The difference is emotional intelligence. In this Leadership, Decoded deep dive, Dr. Claude Kershner breaks down what EQ really is, why we are emotional beings who learned to be rational, what faking your feelings at work actually costs, why AI makes EQ matter more, and whether to lead with love or fear. Research referenced includes Goleman, Damasio, Hochschild, and Sadun and colleagues in Harvard Business Review. Chapters 0:00 Show intro 0:35 Cold open 0:41 What EQ really is 1:57 Why emotions matter 4:43 Emotional labor 6:09 EQ in the age of AI 7:06 Lead with love or fear? Watch the video: https://youtu.be/GiGNIIFeYPQ

    Ep. 121: Why EQ Beats IQ: The Science of Emotional Intelligence for Leaders

  8. Oct 28

    Ep. 120: What Moves People: Motivation, Communication & Leading Teams

    Why do people follow one leader onto a rocket ship and quit on another after a year? This full lecture brings three classes together into one guide to leading people: what really motivates them, how to communicate so your message lands, and how to turn a group into a high-performing team. Dr. Claude Kershner works through the evidence: why so many people who quit cite a lack of appreciation, the overjustification effect, Maslow, Herzberg, goal-setting, equity and expectancy theory, empowerment and delegation, the illusion of communication, Tuckman's stages, the 8 pillars of trust, and the ten characteristics of high-performing teams. Chapters 0:00 Show intro 0:35 Cold open: why people really quit 1:20 Part 1: Why people follow 2:04 Leader vs. manager 2:26 Generalists vs. specialists 5:53 Valence: one incentive won't motivate everyone 7:28 Followership 8:11 Part 2: What really motivates people 12:15 The 79% problem: appreciation 13:54 Whose job is motivation? 15:32 Extrinsic vs. intrinsic motivation 16:38 The shopkeeper and the overjustification effect 20:51 Part 3: The science of motivation 21:07 Maslow's hierarchy of needs 26:09 Herzberg's two-factor theory 28:42 Goal-setting theory 31:34 Equity theory and salary compression 34:40 Expectancy theory 37:39 Autonomy and empowering environments 39:15 The motivation playbook 41:26 Part 4: Empowerment and motivating work 43:53 Job design: the job characteristics model 47:05 Why leaders don't delegate, and how to delegate 49:36 Employee engagement and quiet quitting 51:26 Part 5: Leadership is communication 52:34 Why two people hear the same message differently 54:40 Give them the gist 55:45 The illusion of communication 58:49 The communication process 1:01:33 The leader as communication champion 1:03:07 Three laws of communicating vision 1:05:19 Good vs. bad listening 1:07:55 Part 6: Leading teams 1:10:36 Team vs. group 1:12:15 Three kinds of teams: softball, orchestra, jazz 1:18:09 Four myths of teamwork 1:23:06 Tuckman: forming, storming, norming, performing 1:27:15 The 8 pillars of trust 1:29:12 Team USA 2004: talent without teamwork 1:30:57 Buffer down, advocate up 1:32:47 Ten characteristics of high-performing teams 1:37:14 The two-pizza rule and leading with humility Watch the video: https://youtu.be/zUOU5Z4Lsug

    Ep. 120: What Moves People: Motivation, Communication & Leading Teams
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About

Build better businesses. Lead people well. Create value that lasts. The Dr. Claude Kershner Show brings practical lessons in entrepreneurship, consulting, leadership, strategy, and AI in business to entrepreneurs, managers, and emerging consultants. Join professor, entrepreneur, and ARCH Consulting Managing Principal Dr. Claude Kershner for teaching, real-world examples, and frameworks you can put to work. Explore how to understand clients, strengthen business models, develop teams, and make better decisions. Follow the show and explore companion resources at thedrclaudekershnershow.com.

Information

  • Creator
    Dr. Claude Kershner IV
  • Years Active
    2022 - 2026
  • Episodes
    127
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    The Dr. Claude Kershner Show