Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Annie Franceschi | Brand + Business Strategist
  • 5.0 (19)
  • MARKETING
  • UPDATED WEEKLY

Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever. Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it. Tune in to get clear on your brand message, create confident signature offers, and streamline your systems This podcast helps answer questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I stop playing small? • What’s the secret to creating smarter, streamlined processes? • How can I manage my time better when I feel overwhelmed? • How can I create better processes to work smarter, not harder? • How can I manage my time effectively despite being overwhelmed? Hosted by Annie Franceschi—brand strategist of 12+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond. With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks. Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms

  1. 60. Disney’s Proudly Unoriginal Positioning Strategy: Choose a Common Purpose (Clarity Before Creativity Series)

    15H AGO

    60. Disney’s Proudly Unoriginal Positioning Strategy: Choose a Common Purpose (Clarity Before Creativity Series)

    If you’ve been stuck trying to sound “unique” enough in your messaging, this episode is your permission slip to stop. Because even Disney—one of the most iconic brands on the planet—doesn’t win by obsessing over originality. They win by aligning everything they do around one simple idea: a common purpose. A short, clear reason your business exists that becomes an internal filter for your messaging, your decisions, and your client experience. In this first episode of the "Clarity Before Creativity" series, I’ll introduce Disney’s “common purpose” concept (straight from the Disney Institute), why it’s a secret weapon for service-based businesses, and how to create your own in 10 words or less—so you can build momentum without rewriting your website 47 times. 🎯 YOU’LL DISCOVER Why “trying to be original” keeps smart experts spinning instead of taking actionDisney’s common purpose—and how it quietly powers their consistency and customer / client experienceHow a 3–10 word purpose becomes your North Star for messaging, offers, and decisionsWhy your positioning doesn’t need to be unique—it only needs to be true (and delivered consistently)A real retreat example of what a common purpose can sound like in the real world 🙌 PUT THIS INTO ACTION Before the end of today, write 3 draft versions of your common purpose (10 words or less). Try these prompts: I create ___I help people ___I make ___ possible Keep it simple. Don’t overthink it. Make it true. Want help defining your common purpose and turning it into messaging that attracts dream clients? 👉 Book a free 20-minute consult at greateststorycreative.com/consult and we’ll map your clearest next step together. 🎧 DIVE INTO THESE RELATED EPISODES More from the Clarity Before Creativity series: Arriving next week (Feb. 24): The Blue Ocean Mistake 🌊 (the trap that keeps experts chasing original instead of building momentum) #positioning #messagingstrategy #brandclarity #coachingbusiness #consultingbusiness #servicebusiness #dreamclients #businessstrategy #disneyinstitute #customerservice #establishyourself #claritybeforecreativity

    19 min
  2. 59. Bookkeeping Hack: How to Organize Receipts Without Thinking or Adding Software (Minisode)

    FEB 10

    59. Bookkeeping Hack: How to Organize Receipts Without Thinking or Adding Software (Minisode)

    Ever wish receipts could magically file themselves? Well... maybe they can! Got a phone + an email address? I've got you covered! In this short but powerful minisode, I share my 2 almost autopilot, stress-free systems I use to organize business receipts on-the-go, with no new apps, no complicated tools, and definitely zero spreadsheet overwhelm. Whether you’re a coach, consultant, or speaker, these hacks will help you feel lighter and more prepared when tax time rolls around. 🎯 YOU'LL DISCOVER: How to organize paper receipts using just your phone’s photo album (or Google Drive)A “set-it-and-forget-it” email trick for digital receiptsWhy simplicity—not more software—is the key to staying on top of tax-time clutterThe confidence boost that comes from knowing your receipts are handled 📬 NEVER MISS A NEW EPISODE: Want new episodes (and any exclusive resources or bonus tips) sent straight to your inbox? 👉 Sign up here to stay in the loop: greateststorycreative.com/podcast

    6 min
  3. 58. Fresh Start Strategies to Fix an Offer That Flopped the First Time ("Best Of" Episode)

    FEB 3

    58. Fresh Start Strategies to Fix an Offer That Flopped the First Time ("Best Of" Episode)

    Not every offer lands the first time—and that doesn’t mean it’s not worth doing. Back in 2021, I poured my heart into launching my Make More Magic™ business retreat at Disney World… and only one person signed up. Oof. But THIS week?! I'm packing my bags for Orlando, because just a few months ago: That same dream offer sold out with ease—and no pressure, no pushing, just alignment-and it's happening! In this “Best Of” episode (with brand new intro), I’m sharing the behind-the-scenes story of how I turned that flop into a full house—and the 3 Fresh Start Strategies you can leverage that made all the difference. If your new year or January hasn't gone as planned or your latest offer didn’t land, this episode will help you reset, regroup, and relaunch—with clarity, confidence, and clients who are genuinely excited to say YES! 🎯 YOU’LL LEARN: How I went from 1 signup to a sold-out retreatHow many days of school my son missed this January ;)The exact steps to validate and reshape your ideaA practical way to co-create offers your audience can’t resistWhy letting go of pressure creates magnetic alignment 🎢 READY TO JOIN THE MAGIC NEXT TIME? Wish you were heading to Disney with us? Another Make More Magic™ retreat at Disney World is coming! ✨ Get on the interest list now and be first to know when applications open: 👉 greateststorycreative.com/retreat

    20 min
  4. 57. Marketing Content Made Simple: The Wildly-Easy Editing Tool Anyone Can Use (Minisode)

    JAN 20

    57. Marketing Content Made Simple: The Wildly-Easy Editing Tool Anyone Can Use (Minisode)

    If you’ve ever put off starting a podcast, video, or any kind of content because you’re dreading the editing, you need to know about this. I’m sharing the exact tool that makes it possible for me to produce this weekly show myself—without a production team, fancy software, or a ton of extra time. This one editing tool lets me clean up audio, trim video, remove ums, add captions, and repurpose clips… all in a way that feels as simple as editing a Google Doc or Microsoft Word file. It’s been a powerhouse, huge value tool in my business toolbox—and I want you to have that kind of ease too! 🎯 YOU'LL DISCOVER How I edit this entire podcast myself without drowning in tech or timelinesWhy Descript is so different from traditional editing software (and perfect if you’re “not techy”)Some of the wild things it can do for your content—from auto-transcripts to social clips, captions, B-roll, and more 🛠️ TRY DESCRIPT FOR YOURSELF The tool I swear by is Descript, and I’ve been using it for years—long before this show existed! Get 50% off your first 2 months of Descript’s Creator Monthly Plan using my link 👉 https://descript.cello.so/n2uJQwuyPLW (This is an affiliate link, which means I may earn a small commission if you purchase—at no extra cost to you. I only share tools I genuinely use and love, and Descript is the reason I can show up for you with this weekly podcast.) #marketingcontent #contentcreation #podcastediting #coachingbusiness #consultingbusiness #businesssystems #establishyourselfpodcast

    5 min
  5. 56. Are You Really Competing With ChatGPT? How Coaches Stand Out in the AI Era

    JAN 13

    56. Are You Really Competing With ChatGPT? How Coaches Stand Out in the AI Era

    If you’re wondering, “Why would a client hire me when they can just ask ChatGPT for free?”, this episode is for you. As AI tools become more mainstream, it can feel like you’re suddenly competing with a robot that never sleeps and has endless answers. But after 12+ years in business, I’ve seen something very different: the coaches and consultants clients still seek out (and happily pay premium prices to) are the ones with clear, branded frameworks, a strong point of view, and a body of work only they could create. In this episode, I’ll show you why AI is not actually your competition—and how to use it as a supportive tool while you do the real work of becoming irreplaceable. You’ll walk away with a practical roadmap to capture your original thinking, package your intellectual property, and build a body of work that stands out in the AI era. 🎯 YOU'LL DISCOVER Why trying to “out-content” ChatGPT creates a race to the bottom—and what top experts are doing insteadThe 3R Test for your frameworks (Memorable, Repeatable, Referable) and how it makes your IP stand outSimple ways to capture your original thinking (before you ever open an AI tool) so your content actually sounds like youHow packaging your ideas into clear frameworks and a body of work can even lead AI tools to recommend you as the expert 🙌 PUT THIS INTO ACTION Ready to stop worrying about AI and start packaging what makes you irreplaceable? 👉 Set your own free consult with me to explore Package Your Process™. This is my signature service for experienced coaches and consultants who are ready to: Turn their expertise into clear, branded frameworks and signature offersMake their work more memorable, repeatable, and referableUse tools like ChatGPT after their original thinking—so AI becomes a helpful assistant, not a threat Set your free consultation now at greateststorycreative.com/consult and we’ll look together at the best next step for you and your body of work in the AI era. 🎧 DIVE INTO THESE RELATED EPISODES The Find Your Frameworks Series on the Establish Yourself® Podcast > Episode 33 (Body of Work)Episode 34 (The Framework Advantage)Episode 35 (The Framework Pyramid)Episode 36 (The Framework Game Plan) ⏸️ REST EASY AT SABBATICAL SCHOOL WITH FRIEND OF THE SHOW, MEAGAN MEGGINSON Per this episode's "Moment of Magic," tune into a special podcast series about "Sabbatical School" here: https://sabbatical-school.captivate.fm/listen #ai #chatgpt #aiforcoaches #coachingbusiness #consultingbusiness #thoughtleadership #brandedframeworks #intellectualproperty #establishyourself #businessgrowth #marketingwithintegrity

    21 min
  6. 55. The Unexpected Way to Build More Confidence (Even If Your Story Isn’t Perfect)

    JAN 6

    55. The Unexpected Way to Build More Confidence (Even If Your Story Isn’t Perfect)

    Feeling stuck in self-doubt... even though you know you're good at what you do? 💛 If you’ve ever questioned your path, your qualifications, or whether you're really “expert enough,” this is the pep talk you didn’t know you needed. I’m sharing the unexpected mindset shift that’s helped me—and so many of my clients—quiet imposter syndrome, claim our value, and build the kind of confidence that actually gets results (not just likes on a quote graphic). 🎯 YOU’LL DISCOVER: • Why your “imperfect path” might be your most powerful business asset • How to stop downplaying your expertise (even when it feels safer) • The 3-part process I teach for building grounded confidence and showing up fully • What to do before you update your website, pitch yourself, or raise your rates 🔥 ACTION CLUB IS OPEN Ready to stop second-guessing and start showing up like the expert you are? My coaching + community for service pros is enrolling now—for a limited time! 👉 www.greateststorycreative.com/actionclub #businessconfidence #consultinglife #coachlife #establishyourself #ownyourstory #confidenceinbusiness #showupfully

    18 min
  7. 54. Hustle-Free Happiness: 3 Surprising Actions Real Coaches Taught Me ("Best Of" Episode)

    12/30/2025

    54. Hustle-Free Happiness: 3 Surprising Actions Real Coaches Taught Me ("Best Of" Episode)

    Ready to grow your coaching or consulting business without working 24/7? 💛 I’m kicking off the new year with 3 unexpected actions I learned from real, successful (and HAPPY!) coaches and consultants that completely changed how I work… how much money I make, and especially: how joyful my business feels. If you’ve ever wondered whether it’s actually possible to grow and profit without burning out, these insights will give you the clarity and confidence you’ve been craving. 🎯 YOU’LL DISCOVER: • The time-protection habit that instantly creates more space in your week • Why saying “no” (even to good money!) is a profitable power move • How imperfect action can unlock the momentum you’ve been missing • The surprising truth real coaches taught me about building a business you love 🔥 ACTION CLUB OPENS JAN. 5 Want 2026 to be the year your business finally feels lighter—and more profitable? Join the early access list for Action Club, my coaching + community for consultants: 👉 www.greateststorycreative.com/actionclub 🎟️ JOIN MY LIVE JAN. 5 WORKSHOP ($27) Get a sneak peek of Action Club + walk away with a simple, clear 2026 goal plan you can actually stick to. 👉 www.greateststorycreative.com/popup #happyhustlefree #consultinglife #coachlife #establishyourself #timefreedom #boundariesforbusiness #noburnoutbusiness

    16 min
  8. 53. Smart, Social Media-Free Marketing: 3 Simpler Steps to Premium Clients ("Best Of" Episode)

    12/23/2025

    53. Smart, Social Media-Free Marketing: 3 Simpler Steps to Premium Clients ("Best Of" Episode)

    Feeling drained just thinking about social media? 😩 You’re not alone—and good news: it’s not the only (or best!) way to grow your coaching or consulting business. As a holiday gift to you, I’m re-airing one of the most popular episodes of the show—plus including a FREE chapter of my bestselling book, "Establish Yourself" 🎁 to help you start the new year with clarity and calm. Inside, I walk you through 3 simpler, social-media-free strategies I’ve used to attract premium clients and scale my practice to multiple six figures—without becoming an AI wizard, living online 24/7, or hustling nonstop. 🎯 YOU'LL DISCOVER: Why the “Tactic Tornado” leads to burnout and how to avoid itThe overlooked visibility strategy most service providers missWhy a “great cake” beats fancy frosting when it comes to referralsHow I generated $80K+ through one overlooked strategy instead of obsessing over LinkedIn posts 🎁 YOUR HOLIDAY GIFT Get the first chapter of Establish Yourself FREE → 👉 www.greateststorycreative.com/read This is the very chapter that breaks down my full EST Framework—how to Embrace Your Story, Shape Your Business, and Translate Your Value to grow a happy, sustainable, six-figure practice. 🔥 ACTION CLUB OPENS JAN. 5 Want help putting this into practice in 2026? Action Club—my coaching + community for consultants—will open doors briefly to the public for just a week in early January. Get notified and join the early access list: 👉 www.greateststorycreative.com/actionclub 🎟️ JOIN MY JAN 5 LIVE WORKSHOP (JUST $27) Want a sneak peek + a smart, quick goal-setting session? Save your seat for my Super Simple Goals Workshop (includes a preview of Action Club): 👉 www.greateststorycreative.com/popup #noburnoutbusiness #consultingmarketing #establishyourself #coachlife #simplifytoscale #happyhustlefree #socialmediafree

    15 min
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5
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19 Ratings

About

Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever. Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it. Tune in to get clear on your brand message, create confident signature offers, and streamline your systems This podcast helps answer questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I stop playing small? • What’s the secret to creating smarter, streamlined processes? • How can I manage my time better when I feel overwhelmed? • How can I create better processes to work smarter, not harder? • How can I manage my time effectively despite being overwhelmed? Hosted by Annie Franceschi—brand strategist of 12+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond. With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks. Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms

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