Grow Your Tutoring Business Podcast

Richard Cowell
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  • Self-Improvement
  • Updated Weekly

A podcast for tutors to share their story on transitioning from being a classroom teacher into a self-employed tutor. We share business tips and ideas to help increase income. The aim is to support teachers to create a life they want around a business that provides high-level value. Hosted on Acast. See acast.com/privacy for more information.

  1. 3d ago

    The Best Marketing Doesn’t Always Need the Biggest Budget

    What can tutoring business owners learn from Heinz, Gillette and Levi’s? Quite a lot, actually. In this episode, I’m talking about branding, marketing and what happens when big businesses are told they can’t show up in the way they expected. During the World Cup, several well-known brands were restricted from displaying their names because they were not official tournament sponsors. But instead of disappearing quietly, they got creative. Levi’s changed its social media branding to match its covered-up stadium sign. Gillette leaned into the shaving foam idea. Heinz used the familiarity of its bottle shape and branding to make the point that people already knew who they were. And there’s a lesson here for all of us. Running a tutoring business is not always straightforward. Sometimes things feel unfair. Sometimes the rules change. Sometimes you don’t have the budget, platform or opportunity that someone else has. But that does not mean you have no options. This episode is a reminder that creativity often comes from constraint. The businesses that stand out are not always the ones with the biggest budget. Sometimes they are the ones willing to think differently, respond quickly and make the most of the cards they have been dealt. If your tutoring business is going through an ebb and flow moment, this one is for you. Hosted on Acast. See acast.com/privacy for more information.

    4 min

  2. Jun 24

    Life After Teaching: Creating Stability Again

    Leaving teaching can feel like leaving stability behind. A monthly salary, a school timetable, pension contributions, colleagues, policies, procedures and someone else making the big decisions can all create a sense of security. But stability does not only come from a salary. In this final episode of the mini-series on moving from teacher to tutor, I explore what stability can look like outside the classroom. Not the fantasy version. Not the “quit teaching and everything is instantly easy” version. The real version. We look at how tutors and tuition business owners can begin to create stability through income, routines, systems, boundaries, community and support. I also talk about the emotional side of leaving the structure of school behind, why self-employment can feel lonely, and why it is so important to know whether you need business support, emotional support, or both. This episode is for teachers considering tutoring, tutors still trying to find their rhythm, and anyone building a business after leaving the classroom. The big message is this: you are not leaving stability behind forever. You are learning how to build a new version of it. Hosted on Acast. See acast.com/privacy for more information.

    29 min

  3. Jun 17

    The Money Fear Behind Leaving Teaching

    Leaving teaching is not just an emotional decision. For many teachers, one of the biggest questions is much more practical: can I actually afford to leave teaching and build a tutoring business? In episode 3 of this mini-series, I’m looking at the money fear behind leaving the classroom. We talk about why a teaching salary can feel hard to walk away from, why financial worry is not weakness, and why understanding your real numbers is so important before making big decisions. This episode is not about encouraging teachers to quit. It is for those who already have one foot out of the classroom, or those who have already started tutoring and are trying to make the financial side feel more secure. We explore survival numbers, comfortable numbers, ideal numbers, and why replacing your salary is not always the same as replacing your required income. I also share examples of different tutoring business models, including one-to-one tuition, small groups, workshops and mock exams. The big message is this: you do not need to leap blindly. You need to build a bridge. If you are wondering whether tutoring could realistically pay the bills, this episode will help you stop letting money fear swirl around and start looking at the numbers, evidence and next sensible steps. Hosted on Acast. See acast.com/privacy for more information.

    31 min

  4. Jun 15

    How to Create Content Without Sounding Stuffy

    In this Make It Happen Monday episode, Richard answers Jessica Sapida’s question about how tutors can create media content without sounding stuffy, and how building a following can impact their business. This episode explores the difference between being professional and being overly polished, why authenticity matters, and how tutors can show up online in a way that feels natural, useful and trustworthy. Richard also looks at why content does not have to mean dancing reels, viral trends or becoming a performer; sometimes, the most effective content simply comes from answering the real questions parents and clients are already asking. You’ll hear practical ideas for creating content from frequently asked questions, building familiarity over time, understanding your audience, and using content to create warmer enquiries, better-fit clients and a calmer business. If you have ever worried that your content sounds too formal, too generic or too far away from the real you, this episode will help you rethink what good content can look like. Hosted on Acast. See acast.com/privacy for more information.

    26 min

  5. Jun 10

    Leaving Teaching Without Losing Your Impact

    Leaving teaching is not always the exciting fresh start people make it out to be. Sometimes it feels heavy. Sometimes it feels guilty. Sometimes it feels like you are walking away from your identity, your colleagues, your pupils, your security and the version of yourself you worked so hard to become. In this first episode of my new mini-series on the mindset of leaving teaching, I explore the emotional weight that can come with stepping away from the classroom. We talk about guilt, grief, fear, responsibility, financial pressure, identity, and the difficult question many teachers carry quietly: does leaving teaching mean I’ve failed? This episode is not about telling you to quit teaching. It is about helping you think honestly about what is going on underneath the decision. Are you tired, or are you done? Are you leaving impact behind, or simply changing where your impact happens? Are you staying because you want to, or because guilt is keeping you there? If you are a teacher thinking about tutoring, starting a tuition business, or finding a different way to use your skills outside the classroom, this episode will help you feel seen, supported and less alone. Leaving teaching does not mean leaving education. It may simply mean finding a healthier way to use your experience, values and impact. Hosted on Acast. See acast.com/privacy for more information.

    34 min

  6. Jun 8

    How to Increase Your Tutoring Prices Without Apologising

    In this Make It Happen Monday episode, Richard answers Emma Salter’s question: “What is the best way of increasing my prices?” At first, this sounds like a simple pricing question. Just tell families the price is going up, right? But for many tutors, the difficult part is not changing the number. It is the emotional reaction that comes with it. Will parents leave? Will they question the increase? Will it feel greedy? Are you really worth the new price? Richard explores why tutors often undercharge, how to understand the value of the whole tuition experience, and why your prices need to support a sustainable business — not just please the client. You’ll hear practical advice on increasing prices for new clients, handling existing families, giving notice without over-explaining, and communicating the change with confidence. Because increasing your prices does not mean you care less. It means you are building a business that allows you to keep doing good work properly. Hosted on Acast. See acast.com/privacy for more information.

    22 min

  7. Jun 3

    The Emotional Weight of Leaving Teaching

    Leaving teaching is not always the exciting fresh start people make it out to be. Sometimes it feels heavy. Sometimes it feels guilty. Sometimes it feels like you are walking away from your identity, your colleagues, your pupils, your security and the version of yourself you worked so hard to become. In this first episode of my new mini-series on the mindset of leaving teaching, I explore the emotional weight that can come with stepping away from the classroom. We talk about guilt, grief, fear, responsibility, financial pressure, identity, and the difficult question many teachers carry quietly: does leaving teaching mean I’ve failed? This episode is not about telling you to quit teaching. It is about helping you think honestly about what is going on underneath the decision. Are you tired, or are you done? Are you leaving impact behind, or simply changing where your impact happens? Are you staying because you want to, or because guilt is keeping you there? If you are a teacher thinking about tutoring, starting a tuition business, or finding a different way to use your skills outside the classroom, this episode will help you feel seen, supported and less alone. Leaving teaching does not mean leaving education. It may simply mean finding a healthier way to use your experience, values and impact. Hosted on Acast. See acast.com/privacy for more information.

    44 min

  8. May 27

    Stop Fitting Clients In — Start Leading Your Business

    CEO mindset for tutors starts before your business feels “big enough” — it starts with how you lead it now. In this final episode of the mindset mini-series, we bring everything together: identity, confidence, trust and leadership. A lot of tutors wait until their business reaches a certain size before they start seeing themselves as the person leading it. But your tutoring business grows when you begin making decisions like the owner, not when everything already feels perfect. This episode explores what it means to act like the CEO of your tutoring business, even if that word feels a bit too big right now. We look at boundaries, pricing, timetable design, saying no, group tuition, and making decisions based on the business you are building, not just the clients in front of you today. I also share stories from my own business, including moving from one-to-one tuition into groups, saying no to work that no longer fit, and making decisions that felt risky at the time but helped the business grow. Who this helps:Tutors growing a tutoring businessTutors moving from one-to-one to group tuitionTutors struggling with boundaries, pricing or timetable decisionsTeachers transitioning into business ownership Chapters:Why CEO thinking matters for tutorsActing like the leader before you feel readyWhat standards are you setting?Boundaries, cancellations and termsPricing with intentionDesigning your timetableSaying no to protect the businessMoving from one-to-one to group tuitionYour leadership takeaway 👉 CTA: If this mini-series helped, send me a message and tell me one leadership decision you are going to make in your business. Thrive Business Circle Information https://www.tutorswhothrive.com/thrive-business-clinic Hosted on Acast. See acast.com/privacy for more information.

    20 min
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About

A podcast for tutors to share their story on transitioning from being a classroom teacher into a self-employed tutor. We share business tips and ideas to help increase income. The aim is to support teachers to create a life they want around a business that provides high-level value. Hosted on Acast. See acast.com/privacy for more information.

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