Tip Top - Grow Up Your Business With Metronomics

Shannon Susko and Ged Roberts
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  • Entrepreneurship
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Welcome to Tip Top – Grow Up Your Business With Metronomics, the podcast where hosts Shannon Byrne Susko & Ged Roberts engage with business thought leaders, entrepreneurs, CEOs, and CEO+leadership coaches. These experts have all embarked on the journey to grow their businesses with ease, speed, and confidence. Join us as we delve into strategies, systems, and inspiring stories that empower you to elevate your company at your desired pace. Whether you’re seeking your path to growth or aiming to accelerate your business, this podcast is for you. Tune in and let’s unlock your business potential!

  1. 2d ago

    Why 94% of AI Projects Fail, and What the Other 6% Do Differently with Salim Ismail

    Episode Description: 🎟️ TIP TOP SUMMIT 2026 If you're serious about scaling your business, join 350+ CEOs, founders, and leadership teams at the Tip Top Metronomics Growth Summit on October 28–29 in Toronto. Over two days, you'll learn practical growth strategies, leadership frameworks, and execution systems from experienced business leaders and growth experts—all designed to help you scale with greater clarity and accountability. As a listener of the Tip Top podcast, you can save 15% on your ticket by using code: TIPTOP15. Learn more and register at: https://www.metronomics.com/tip-top/home ━━━━━━━━━━━━━━ In this episode, Salim Ismail, author of Exponential Organizations and The Organizational Singularity, explains why 94% of CEOs implementing AI aren't seeing results at the bottom line, and why the problem isn't the technology but the way their organizations are built. Salim shares how a hard lesson as head of innovation at Yahoo, watching the corporate "immune system" attack anything disruptive, led him to two decades of research into how the fastest-growing companies scale. He breaks down why most companies are only using AI to speed up old human bottlenecks, the difference between using AI and being AI native, and the acid test every CEO should run on their business today. The conversation also explores how leaders can make this shift without blowing up the core business. Salim explains why disruptive change belongs at the edge, not in the mothership, how to start with just two workflows, and why AI is actually driving hiring up for most small and mid-sized companies. Whether you're a founder, CEO, leadership team member, or coach, this episode offers practical insights into rebuilding your company for AI, asking the right questions in your next leadership meeting, and why the leaders who move early will take the advantage. ━━━━━━━━━━━━━━ Chapters 00:00 Introduction to Salim Ismail and the episode's focus 01:37 Yahoo, the corporate immune system, and why big companies struggle to innovate 05:34 Why the most adaptive companies delivered 40x the shareholder returns 09:51 What the organizational singularity means 11:19 Why building a feature is now cheaper than the meeting about it 12:17 Ronald Coase and the original reason companies exist 15:45 The acid test every CEO should run on their business 16:13 Why 94% of AI projects aren't hitting the bottom line 18:59 The intelligence-centric organization of the future 21:22 Building AI native at the edge, not in the core 26:12 The people side of AI and the end of white-collar drudgery 28:42 The three levels of AI adoption 32:55 Choosing your first two AI-native workflows 34:49 Three questions for your next leadership meeting 36:00 The compounding advantage of starting early 44:11 Closing thoughts and the Tip Top Growth Summit in Toronto ━━━━━━━━━━━━━━ About Salim Ismail Salim Ismail is the author of Exponential Organizations and The Organizational Singularity, and the former head of innovation at Yahoo. He has spent two decades advising companies around the world on how to build organizations that adapt as fast as technology changes. He'll be speaking live at the Tip Top Growth Summit in Toronto this October. Secure your seat here: https://www.metronomics.com/tip-top/ ━━━━━━━━━━━━

    Why 94% of AI Projects Fail, and What the Other 6% Do Differently with Salim Ismail

  2. Sep 21

    You Think You're Helping Your Team, But You're Actually Holding Them Back. Here's What Multipliers Do Instead

    Ever feel like you're working harder than your whole team combined and somehow that's the problem? Liz Wiseman, author of Multipliers, joins Shannon to share the exact moment she realized she was the bottleneck in her own organization, and the research that followed: a 2x difference in team output between "multiplier" and "diminisher" leaders. This conversation covers the nine accidental diminisher tendencies (starting with the one almost every optimistic CEO has), why rescuing struggling employees can be a "failure of leadership," and how to hold both comfort and challenge at once. Liz also previews what she'll unpack live at the Tip Top Growth Summit in Toronto this October. Key Topics Multipliers vs. diminishers in leadershipHow well-meaning leaders unintentionally diminish their teamsContext-setting and clear visionOptimism and challenge as leadership toolsBuilding teams that don't need their leader to succeedStrategies for fostering autonomy and accountabilitySelf-awareness and continuous improvement Chapters 00:00 Introduction to Liz Wiseman and the episode's focus 02:04 The origins of Wiseman's insights from her experience at Oracle 03:59 The management advice to do everything hard and important 07:06 Realizing the impact of overhelping and micromanaging 10:07 Accidental diminishers and common behaviors 12:00 Optimism and high expectations as diminishing traps 14:45 Balancing safety and stretch for optimal performance 19:57 Context setting and clear vision 26:06 Using AI as a metaphor for effective team communication 33:09 Building organizations that don't depend on one leader 40:02 The multiplier effect and leadership legacy 47:55 Key questions CEOs should ask their leadership teams 52:11 Closing thoughts and the Tip Top Growth Summit in Toronto About Liz Wiseman Liz Wiseman is a researcher and executive advisor, and author of the New York Times bestseller Multipliers: How the Best Leaders Make Everyone Smarter. She'll be speaking live at the Tip Top Growth Summit in Toronto this October. Secure your seat here: https://www.metronomics.com/tip-top/ Don't Forget To Follow Us! Instagram Linkedin Youtube Facebook Tiktok Connect with Liz Wiseman Instagram: @bylizwiseman Website: https://thewisemangroup.com/

    You Think You're Helping Your Team, But You're Actually Holding Them Back. Here's What Multipliers Do Instead

  3. Jul 13

    The Future of Growth Is Product-Led with Wes Bush

    🎟️ TIP TOP SUMMIT 2026 If you're serious about scaling your business, join 350+ CEOs, founders, and leadership teams at the Tip Top Metronomics Growth Summit on October 28–29 in Toronto. Over two days, you'll learn practical growth strategies, leadership frameworks, and execution systems from experienced business leaders and growth experts—all designed to help you scale with greater clarity and accountability. As a listener of the Tip Top podcast, you can save 15% on your ticket by using code: TIPTOP15. Learn more and register at: https://www.metronomics.com/tip-top/home ━━━━━━━━━━━━━━ In this episode, product-led growth expert and bestselling author Wes Bush explains why the traditional sales-led approach is becoming less effective—and why the future belongs to businesses that let customers experience value before asking them to buy. Wes shares how a failed free trial, a wildly successful freemium launch, and years of researching hundreds of companies led him to develop the Product-Led Growth methodology. He breaks down the core principles behind building products that sell themselves, why trust is earned through experience rather than marketing, and how AI is fundamentally changing customer expectations. The conversation also explores how product-led growth extends far beyond software. From SaaS and AI to hardware, gyms, and consumer products, Wes explains how any business can create meaningful "try before you buy" experiences that accelerate trust, reduce friction, and drive sustainable growth. Whether you're a founder, CEO, product leader, or growth executive, this episode offers practical insights into building products customers love, shortening time-to-value, and creating a business that grows through the product itself. ━━━━━━━━━━━━━━ Chapters 0:38 - Introduction to Wes Bush 1:13 - Wes's journey into product-led growth 3:17 - Why growth is getting harder for CEOs 5:18 - What product-led growth really means 6:37 - Becoming "the Product-Led Growth guy" 8:26 - Why Wes wrote Product-Led Growth 9:41 - What separates successful PLG companies 11:36 - The core principle behind product-led growth 13:07 - Lessons learned from building ProductLed 15:56 - How AI is changing customer expectations 19:40 - Applying product-led growth beyond software 22:42 - What "free" really means 24:18 - Why most free trials fail 25:39 - The five levels of product-led growth 27:27 - Companies that execute PLG successfully 29:03 - Who should own product-led growth? 33:31 - Lightning round 35:18 - Where to learn more from Wes ━━━━━━━━━━━━━━ Resources & Links https://productled.com https://productled.com/book/product-led-growth https://productled.com/book/playbook https://www.linkedin.com/in/wesbush/ Connect with Wes https://productled.com https://www.linkedin.com/in/wesbush/

  4. Jun 29

    The Systems That Set CEOs Free with David Jenyns

    🎟️ TIP TOP SUMMIT 2026 If you're serious about scaling your business, join 350+ CEOs, founders, and leadership teams at the Tip Top Metronomics Growth Summit on October 28–29 in Toronto. Over two days, you'll learn practical growth strategies, leadership frameworks, and execution systems from experienced business leaders and growth experts—all designed to help you scale with greater clarity and accountability. As a listener of the Tip Top podcast, you can save 15% on your ticket by using code: TIPTOP15. Learn more and register at: https://www.metronomics.com/tip-top/home ━━━━━━━━━━━━━━ In this episode, entrepreneur, bestselling author, and Systemology founder David Jenyns explains why so many CEOs become the bottleneck in their own businesses—and how building the right systems can restore the freedom they set out to create. David shares the personal turning point that transformed his approach to business after years of working 70-hour weeks, and why documenting processes isn't about bureaucracy—it's about creating an organization that can thrive without depending on the founder. Together, David and Shannon explore why growth often creates more complexity instead of more freedom, how to identify and empower a "Systems Champion," and why AI is accelerating the value of well-documented processes more than ever before. Whether you're a founder, CEO, or leadership team member, this conversation offers practical frameworks to help you reduce dependency, delegate with confidence, and build a scalable business that's ready for an AI-enabled future. ━━━━━━━━━━━━━━ Chapters 0:38 – Introduction to David Jenyns 2:23 – David's entrepreneurial journey and discovering systems 3:32 – The turning point that changed everything 4:13 – Why founders get trapped in their businesses 6:01 – Why growth often creates less freedom 7:00 – The hidden reason CEOs struggle to delegate 8:42 – Letting go to grow 10:33 – Why systems create freedom 11:27 – Introducing the Systems Champion 14:57 – Where CEOs should start documenting processes 17:28 – AI, automation, and why process comes first 19:04 – A real-world AI automation success story 21:47 – Preparing your business for an AI-enabled future 22:43 – The 80/20 approach to business systems 24:15 – Why documenting systems is a two-person job 25:13 – How to identify a Systems Champion 27:27 – Real examples of Systems Champions in action 32:24 – David's books and where to learn more 33:03 – The first step every CEO should take this week 35:53 – Why freedom doesn't happen by accident ━━━━━━━━━━━━━━ Resources & Links https://www.systemology.com/book/ https://www.systemology.com/scbook/ https://systemology.com Connect with David https://systemology.com https://www.linkedin.com/in/david-jenyns/

  5. Jun 17

    The CEO Journey: From Isolation to Impact with Barb Kinnaird

    🎟️ TIP TOP SUMMIT 2026I f you're serious about scaling your business, join 350+ CEOs, founders, and leadership teams at the Tip Top Metronomics Growth Summit on October 28–29 in Toronto. Over two days, you'll learn practical growth strategies, leadership frameworks, and execution systems from experienced business leaders and growth experts—all designed to help you scale with greater clarity and accountability. As a listener of the Tip Top podcast, you can save 15% on your ticket by using code: TIPTOP15. Learn more and register at: https://www.metronomics.com/tip-top/home ━━━━━━━━━━━━━━ In this episode, former CEO and leadership coach Barb Kinnaird shares the lessons she learned during her 20-year journey at a med-tech company, including a decade as CEO leading through growth, transformation, and privatization. Barb opens up about one of the least discussed realities of leadership: the loneliness that comes with stepping into the CEO role. She explains how peer advisory groups, facilitated CEO roundtables, executive coaching, and leadership systems helped her evolve from solving every problem herself to building an organization capable of succeeding without her. The conversation explores the power of accountability, leadership team development, peer learning, and coaching as catalysts for growth. Barb also shares why great CEOs eventually become coaches, how leaders can move from working in the business to working on it, and the practical frameworks that helped drive alignment, execution, and triple-digit growth. Whether you're a founder, CEO, executive, or emerging leader, this episode offers valuable insights on leadership evolution, coaching, team development, and building a business that doesn't depend on you for every decision. ━━━━━━━━━━━━━━ Chapters: 0:37 - Introduction to Barb Kinnaird 2:00 - Barb's 20-year journey and becoming CEO 4:43 - Taking over as CEO and leading a public company 6:14 - Shareholder pressure and taking the company private 7:52 - The loneliness of the CEO role 9:48 - Discovering the power of peer support 11:28 - Why CEOs need accountability and facilitation 12:40 - From CEO learning to leadership team learning 13:23 - Implementing growth systems inside the organization 15:55 - How peer learning accelerated team development 16:48 - Moving from working in the business to leading the business 18:59 - Why Barb invested in executive coaching 21:28 - The impact of one-on-one coaching 23:47 - Coaching vs. peer groups: do leaders need both? 25:33 - Why Barb became a leadership coach 26:27 - Common leadership challenges CEOs face 30:35 - The role of systems and execution in growth 33:11 - Metrics, accountability, and organizational alignment 36:10 - The ROI of coaching and leadership development 42:41 - Rapid-fire leadership lessons 44:20 - Where to connect with Barb 45:19 - Final advice for CEOs looking to grow ━━━━━━━━━━━━━━ Resources & Links: https://metronomics.com https://quantumedgeadvisors.ca Connect with Barb: https://quantumedgeadvisors.ca  / barbkinnaird

  6. Jun 8

    Buy Back Your Time: How CEOs Escape the Operational Trap with Peter Oxley

    In this episode, certified Metronomics coach and Oxygen Advisory founder Peter Oxley shares practical strategies from Dan Martell's bestselling book *Buy Back Your Time* to help CEOs break free from overwhelm and reclaim their most valuable resource: time. Peter explains why many business owners become bottlenecks in their own companies, how poor delegation limits growth, and why hiring should be focused on freeing up time rather than simply driving revenue. From the DRIP Matrix and Time Energy Audit to delegation frameworks and executive assistant systems, Peter offers actionable tools leaders can implement immediately to create more capacity, focus on high-impact work, and build businesses that don't depend on them for every decision. Resources & Links: https://www.buybackyourtime.com https://www.danmartell.com https://www.metronomics.com https://oxygenadvisory.com Connect with Peter: https://oxygenadvisory.com https://www.linkedin.com/in/peter-oxley

  7. Jun 8

    The Conversations That Move Companies Forward with Gustavo Razzetti

    In this episode, leadership expert and Fearless Culture founder Gustavo Razzetti shares why most organizations struggle not because of a lack of strategy or talent, but because of the conversations they avoid. From overcoming groupthink and conversational debt to building cultures rooted in honest dialogue and courageous leadership, Gustavo breaks down practical frameworks leaders can use to create stronger alignment, trust, and execution. If your team feels stuck despite having ambitious goals and smart people, this conversation offers actionable insights to help move your company forward. Resources & Links: https://gustavorazzetti.com/books/  / patrick-lencioni-orghealth  https://www.audiobooks.com/audiobook/...https://www.danpink.com/https://gustavorazzetti.comhttps://fearlessculture.design Connect with Gustavo:   / gustavorazzetti  https://gustavorazzetti.com

  8. Feb 12

    The Words That Make or Break Leadership

    The conversation explores the impact of language on leadership, highlighting the importance of specific language in building credibility. It delves into the transition from TV news to leadership communication, uncovering unintentional communication by leaders and identifying phrases to avoid for successful leadership. The discussion also focuses on words and phrases that signal competence and confidence, communication pitfalls for seasoned leaders, and the creation of a feedback loop in leadership. The conversation covers the importance of active listening, effective communication, and practical strategies for empowering leadership through language and behavior. It emphasizes the impact of non-verbal communication, the role of AI in communication, and the significance of confidence as a verb. Takeaways Language shapes leadershipSpecific language builds credibility Active listening is keyEffective communication is a skill that can be learned Chapters 00:00 The Power of Language in Leadership08:18 Phrases to Avoid for Successful Leaders14:47 Words and Phrases that Signal Competence and Confidence22:42 Communication Pitfalls for Seasoned Leaders28:15 Changing Language to Reduce Tension33:42 Addressing Uncomfortable Situations38:45 Lessons from Live Television44:56 The Role of AI in Communication

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Welcome to Tip Top – Grow Up Your Business With Metronomics, the podcast where hosts Shannon Byrne Susko & Ged Roberts engage with business thought leaders, entrepreneurs, CEOs, and CEO+leadership coaches. These experts have all embarked on the journey to grow their businesses with ease, speed, and confidence. Join us as we delve into strategies, systems, and inspiring stories that empower you to elevate your company at your desired pace. Whether you’re seeking your path to growth or aiming to accelerate your business, this podcast is for you. Tune in and let’s unlock your business potential!

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