Marketing #Unfiltered

Sophia
  • 4.9 (77)
  • Marketing
  • Updated Weekly

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

  1. Ep 220 | Why Your Videos Aren't Getting Clients (And How to Fix It) with Kim Rittberg

    Jun 17

    Ep 220 | Why Your Videos Aren't Getting Clients (And How to Fix It) with Kim Rittberg

    In this episode, I'm joined by Kim Rittberg—former media executive at Us Weekly and Netflix, who had a wake-up call in her hospital delivery room (yes, she was checking emails while in labor) and left corporate to build her own business teaching coaches and service providers how to use video to actually grow their income, not just their follower count.  If you’ve ever wondered how to find your confidence on camera when you feel awkward and self-conscious, how to come up with content ideas that actually sound like you, and what it looks like to turn video views into DMs, calls, and clients—this episode is for you! Here’s what we cover: Why most people freeze on camera and the simple mental shift that unlocks confidenceWhy your video scripts sound stiff (The difference between writing for the spoken word vs. the written word)Credibility + connection: the two things your content needs  How to turn video into actual sales Why most people show up on camera with too little energy and how to bring the dinner party vibe instead Resources and Sponsorship: Connect with Kim: Website: kimrittberg.com  Instagram: @kimrittberg  YouTube: https://www.youtube.com/@kimrittbergcontent 10 Tips to Take Your Videos From Mediocre to Magnetic: Kim's free guide covering the crucial foundations of how to get clients and leads through video. https://www.kimrittberg.com/tips Video Boot Camp: Attract clients, grow your brand & your revenue on Social Media through video. https://kimrittberg.mykajabi.com/video_boot_camp This episode is brought to you by The Monthly Money Check-In Guide by Chika Obih, CPA. https://chika-obih-cpa.kit.com/moneyguide You know that tight feeling in your chest when you realize you haven't looked at your numbers in weeks? The tab you keep closing. The invoices you keep meaning to follow up on. The vague anxiety that lives in the background of your business because you're not quite sure what's happening with your money. This free guide changes that in less time than it takes your coffee to brew. The Monthly Money Check-In Guide walks you through a simple monthly process that takes you from avoidant and anxious to clear, confident, and actually in control. No complicated software. No accounting degree. Just a repeatable habit that makes running your business feel a whole lot lighter. Get it here: https://chika-obih-cpa.kit.com/moneyguide

    1 hr
  2. Ep 219 | I Didn't Need a New Strategy. I Needed a New Identity. (With Megan Yelaney)

    Jun 3

    Ep 219 | I Didn't Need a New Strategy. I Needed a New Identity. (With Megan Yelaney)

    In this episode, Megan Yelaney walks us through how she rebuilt from scratch after having twins, what she actually did to find her edge again after becoming a ‘basic business coach’, and why the business identity crisis you're experiencing right now might have more to do with your messaging than anything else. This episode is for anyone who's felt like their business doesn't fit anymore—whether you just had a baby, went through a major life shift, or just quietly stopped recognizing yourself in the thing you built. Here's What We Cover: The "basic coach" wake-up callHow to find your edge when you've lost itWhy your business identity crisis is probably a messaging problemHow the online business landscape is shifting right nowThe stupidly simple relationship-building strategy that Megan swears by Resources and Sponsorship: Connect with Megan: Website: https://meganyelaney.com/ Instagram: instagram.com/meganyelaney Main Character Energy: Megan's 7-episode private podcast series that walks you through finding your distinctive edge, understanding your messaging gap, and showing up in a way that's unmistakably you — https://meganyelaney.com/main-character-energy This episode is brought to you by The Monthly Money Check-In Guide by Chika Obih, CPA. https://chika-obih-cpa.kit.com/moneyguide You know that tight feeling in your chest when you realize you haven't looked at your numbers in weeks? The tab you keep closing. The invoices you keep meaning to follow up on. The vague anxiety that lives in the background of your business because you're not quite sure what's happening with your money. This free guide changes that in less time than it takes your coffee to brew. The Monthly Money Check-In Guide walks you through a simple monthly process that takes you from avoidant and anxious to clear, confident, and actually in control. No complicated software. No accounting degree. Just a repeatable habit that makes running your business feel a whole lot lighter. Get it Here: https://chika-obih-cpa.kit.com/moneyguide

    1h 11m
  3. Ep 218 | Would your messaging pass this 4-part test?

    May 27

    Ep 218 | Would your messaging pass this 4-part test?

    Justin Blackman is a brand voice and messaging strategist who's spent years helping businesses figure out what makes them different on purpose. And in this conversation, we're diving into something most people skip right over: finding your distinctive edge.  Because here's the thing: you can have all the right keywords, all the right frameworks, all the voice-of-customer research in the world—but if you don't know what makes you different, your copy is going to sound like everyone else's.  If your messaging feels a little too generic, a little too safe, or like it could belong to anyone in your industry, this episode is for you.  Here’s what we cover: Why everyone sounds the same now (it’s not just AI)The four-part test for your distinctive edge How to find your edge and what actually makes you different Why voice-of-customer research isn't enough The role emotion plays in great copy  Resources and sponsorships: Connect with Justin: Website: https://justinblackman.com/ Want to continue the conversation with Justin? Reply to Justin's emails – he actually reads and responds to them! 93 Email Sign-Offs to Punch Up Your Emails: Justin's free download of funny, personality-driven ways to close your emails (because "talk soon" is boring) justinblackman.com/emails  Justin's Movie Breakdowns: Blog posts analyzing copywriting lessons from film scenes  The Bear: https://justinblackman.com/bear/ Gilmore Girls: https://justinblackman.com/gilmoregirls/ This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit: https://audit.brandospro.com/ Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This! In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable. Start your audit here: https://audit.brandospro.com/

    1h 8m
  4. Ep 217 | Back on the Map Part 2: It’s Not Your Niche — It’s Your Perspective (And Other Shifts to Help Your Authority Strategy)

    May 20

    Ep 217 | Back on the Map Part 2: It’s Not Your Niche — It’s Your Perspective (And Other Shifts to Help Your Authority Strategy)

    Welcome to part two of my Back on the Map series. In part one, I talked about the biggest mistake I've made in business and what it's cost me. Part 2 is the next layer of that conversation. Because once you get clearer on what you want to be known for, you also have to start changing how you operate—how you build your visibility and authority, how you approach growth, how you structure your business. In this episode, I'm pulling back the curtain to talk about what I'm changing behind the scenes, what I'm noticing, and what I think actually matters if you want to become known for something online.  Here's What I Cover: 1. Why I'm doing way less but building way more intentionally 2. Why your niche isn't enough anymore 3. The shift from random marketing activities to a visibility ecosystem 4. Why you need to sell sooner than you think 5. The four buckets your business needs Resources and sponsorship: Back on the Map Part 1: Listen to the first episode where I break down my biggest mistakes: //podcasts.apple.com/gb/podcast/ep-211-back-on-the-map-the-biggest-mistake-ive-made/id1644601845?i=1000758653311 Leave a voicemail with your questions: Sophia will answer them in upcoming episodes: https://www.speakpipe.com/MarketingUnfiltered  This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit: https://audit.brandospro.com/ Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This! In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable. Start your audit here: https://audit.brandospro.com/

    25 min
  5. Ep 216 | AI Search and SEO: What You Actually Need to Know with Laura Jawad

    May 12

    Ep 216 | AI Search and SEO: What You Actually Need to Know with Laura Jawad

    There's a lot of noise out there right now about AI search "killing" SEO.  In this episode, SEO Strategist Laura Jawad is back to cut through the panic and get real about what's actually changing and what hasn’t in the world of SEO.  We talk about the foundation you still need (yes, the basics still matter), the new layer AI adds on top of that, and the practical steps you can take right now to make sure your work gets found—whether someone's searching on Google or asking ChatGPT. Here’s what we cover: The real numbers on AI search and why SEO isn’t dead The SEO basics that still matter What AI really does to your SEO and visibilityWhy your online visibility and reputation matter more than ever How to audit where you currently rank in searchesPlus so much more Resources and Sponsorships: Connect with Laura: Instagram: https://www.instagram.com/heylaurajawad Website: https://www.laurajawadmarketing.com/ SEO Simplified Keyword Research Workbook: laurajawadmarketing.com/marketing-unfiltered How to Check Your Google Ranking for Free blog post: https://www.laurajawadmarketing.com/blog/how-do-i-check-my-google-ranking-for-free/ This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit: https://audit.brandospro.com/ Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This! In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable. Start your audit here: https://audit.brandospro.com/

    45 min
  6. Ep 215 | How to make sure visibility actually pays off

    May 6

    Ep 215 | How to make sure visibility actually pays off

    This week’s episode is a follow-up to my recent conversation with Kelly Chase in episode 213. We talked about something I don't think enough people are discussing: what happens when your business gets more visibility than it's actually built to handle. The truth? More visibility doesn't automatically grow your business like we think it does. Sometimes it actually breaks it. In this episode, I'm breaking down the three pieces you need in place before chasing more visibility—because if these aren't solid, more eyes on your work won't grow your business. It'll just amplify the gaps. Here's what I discussed: 1. Why more visibility won't fix unclear messaging 2. The difference between getting attention and holding attention  3. Visibility for the sake of being seen vs. visibility that builds authority  4. What happens after someone finds you?  5. The infrastructure piece most people skip  And so much more… Resources & Sponsorship: She's a Big Deal: Sophia's program for building authority, deepening your network, and creating a rinse-and-repeat system that doesn't rely on constant content creation. Beta round kicks off May 18th. Learn More & Apply Here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?usp=sharing This episode is brought to you by Belinda Rosenblum's Pay Yourself Calculator. https://ownyourmoney.isrefer.com/go/calculator/Sophia/ As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.  The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow. Get it here: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

    22 min
  7. Ep 214 | Why Making More Money Doesn't Always Mean Keeping More With Belinda Rosenblum

    Apr 29

    Ep 214 | Why Making More Money Doesn't Always Mean Keeping More With Belinda Rosenblum

    If you've ever hit six figures and thought, "Wait...where did all the money go?" — this episode is for you.  I'm joined by Belinda Rosenblum, who's been in business for nearly two decades and has seen (and experienced) every version of the six-figure paycheck-to-paycheck trap. This is the conversation about what actually happens to your money as you scale — the real numbers, the hidden expenses, and why so many smart business owners end up resenting the business they built. Here's What We Cover: 1. The six-figure trap: Why $100K+ can still feel broke (and why $250K doesn’t fix it) 2. What’s actually killing your profit: undercharging, overdelivering, messy team spending, and “bank balance” decision-making 3. The $155K year that made $2K: The wake-up call that led to a $96K profit glow-up the very next year 4. How to build offers that actually pay you well (without chaining you to your laptop) Plus so much more… Resources: Connect With Belinda: IG: @belindarosenblum  Website: ownyourmoney.com  → Rich Business Bootcamp - May 11-14: https://ownyourmoney.isrefer.com/go/series/Sophia/  In 4 days, discover the upgraded financial system to keep more revenue in your pocket and set you up to scale to $500K+ without running yourself into the ground. → Pay Yourself Calculator: https://ownyourmoney.isrefer.com/go/calculator/Sophia/  As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.  The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow. → Listen to this episode with 18+ offer ideas beyond 1:1 coaching if you're ready to get creative about what you're selling: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013

    1h 19m
  8. Ep 213 | What Love Is Blind’s Kelly Chase Learned About Visibility vs Authority

    Apr 22

    Ep 213 | What Love Is Blind’s Kelly Chase Learned About Visibility vs Authority

    In this episode, Coach Kelly Chase shares what it was really like behind the scenes of building her business after filming Love Is Blind: the brand deals that didn't convert, the audience that wanted health coaching when she wanted to talk business, the $45,000 she made in 7 months but couldn't celebrate because it "wasn't six figures," and why she eventually took a year and a half off from coaching altogether. This is a conversation about visibility, public failure, nervous system dysregulation, money mindset, and what it actually takes to rebuild when you've lost your way. Here's What We Cover: What really happened to her visibility after Love is BlindThe mistake of building the wrong type of audienceWhy followers don't equal authority or salesThe big wins she couldn't celebrate Money mindset tips that actually workplus so much more... Resources + Sponsorship: Connect with Kelly Chase: IG: @chaselifewithkelly & @chaselifewithkellypodcast TikTok: @iamkellychase Website: Www.chaselifewithkelly.com  This episode is brought to you by Belinda Rosenblum's - Pay Yourself Calculator. https://ownyourmoney.isrefer.com/go/calculator/Sophia/ As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.  The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow. Get it here: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

    1h 18m
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4.9
out of 5
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About

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

Information

  • Creator
    Sophia
  • Years Active
    2022 - 2026
  • Episodes
    220
  • Rating
    Explicit
  • Copyright
    © 2026 Marketing #Unfiltered
  • Show Website
    Marketing #Unfiltered

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