The B2B BRAND180 Podcast with Linda Fanaras

Linda Fanaras
  • 5.0 (11)
  • MARKETING
  • UPDATED MONTHLY

Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you will gain the latest insights on how to build a powerhouse brand that sells. Learn how to build a brand strategy that drives new business, uncover the white space in the market to find untapped opportunities, and craft a B2B marketing strategy that drives new leads and sales. Connect with Linda on LinkedIn: https://bit.ly/3EI2Ynh or visit www.mill.agency 

  1. Personal Branding Secrets Every CEO Needs to Hear with Jen Dalton, Founder and CEO of BrandMirror

    2D AGO

    Personal Branding Secrets Every CEO Needs to Hear with Jen Dalton, Founder and CEO of BrandMirror

    In this episode of the B2B Brand180 Podcast, Linda sits down with Jen Dalton, founder and CEO of BrandMirror, to unpack how personal and executive branding directly impact credibility, growth, and revenue at every stage of a company’s lifecycle.  The conversation explores why leaders often underutilize their personal brand, how to decide when to lead with the executive brand versus the company brand, and what it really takes to build visibility, trust, and authority over time—without chasing trends or burning out. 01:26 The Three Biggest Branding Mistakes CEOs Make 02:17 Personal Brand vs. Company Brand at Different Growth Stages 05:16 How Long It Really Takes to Build a Credible Personal Brand 06:12 Using LinkedIn to Track Visibility, Perception, and Momentum 09:18 Simple Exercises to Define Your Executive Brand 12:25 How Leadership Visibility Accelerates Deals, Talent, and Trust 15:56 Rapid Fire Questions: Myths, Platforms, Trust Killers, Ownership https://www.linkedin.com/in/jennifervdalton/ https://brandmirror.com/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Books: Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Passion + Profits: Fueling Business And Brand Success https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

    18 min
  2. Turning Reviews Into Revenue with Shane Barker, CEO and Founder of TraceFuse.ai

    FEB 2

    Turning Reviews Into Revenue with Shane Barker, CEO and Founder of TraceFuse.ai

    In this episode of the B2B Brand180 Podcast, Linda sits down with Shane Barker, CEO and founder of TraceFuse, to explore how reputation quietly drives buying decisions long before a sales conversation ever begins. The conversation covers how to audit brand and executive presence online, respond effectively to negative reviews without damaging trust, and turn feedback from a liability into a competitive advantage. 02:05 Why Reputation Shapes Buying Decisions Before Sales 03:40 What Companies Miss When Auditing Their Online Reputation 06:00 Proactive vs. Reactive Reputation Management 07:55 Monitoring Tools and Tracking Brand Sentiment 12:10 Turning Reviews Into Trust and Growth Opportunities 17:10 Rapid Fire Questions: Platforms, Red Flags, and Ownership https://www.linkedin.com/in/shanebarker/ https://tracefuse.ai/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Books: Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Passion + Profits: Fueling Business And Brand Success https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

    17 min
  3. Building a Story-First Brand with David Ebner from Content Workshop

    JAN 12

    Building a Story-First Brand with David Ebner from Content Workshop

    In this episode of the B2B Brand180 Podcast, Linda Fanaras sits down with David Ebner, President of Content Workshop and author of Kingmakers, to unpack what effective brand storytelling really looks like in today’s B2B landscape. David shares why most companies get brand storytelling wrong by leading with their own story instead of their audience’s—and how shifting that perspective can dramatically improve clarity, trust, and conversion. Together, Linda and David break down a simple, four-step framework for building a story-driven brand, rooted in understanding your ideal customer, identifying real pain points, and showing—clearly and concisely—how you make life better for the people you serve. 01:05 Why Most Brand Stories Miss the Mark 04:10 Shifting the Focus From Founder Stories to the Audience 07:25 Getting Leadership Buy-In to Change the Narrative 14:30 Using Story to Build Trust in Cybersecurity and SaaS 24:05 The Role of AI in Content Creation and Storytelling 34:20 Advice for CEOs Who Overcomplicate Their Message 37:10 Key Takeaways from Kingmakers for B2B Leaders 40:05 Rapid Fire Questions and Final Advice https://www.linkedin.com/in/davidjebner/ https://contentworkshop.com/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Books: Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Passion + Profits: Fueling Business And Brand Success https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

    15 min
  4. Creating Authentic Customer Connections with  Nick Loise from the Sales Performance Team

    11/03/2025

    Creating Authentic Customer Connections with  Nick Loise from the Sales Performance Team

    In this episode of the B2B Brand180 podcast, Linda interviews Nick Loise from the Sales Performance Team. They discuss  branding and marketing strategies that businesses can apply for a complete 180-degree shift in their marketing efforts. Nick discusses the importance of strong brand positioning and trust.  Key topics include mapping ideal customer profiles (ICP), crafting targeted messaging, and overcoming common industry challenges, B2B lead generation, optimal sales processes, and effective use of marketing channels. 01:10 The Importance of Branding in Sales 03:20 Understanding Ideal Customer Profiles (ICPs) 05:40 Crafting Effective Messaging for ICPs 12:17 Successful Campaigns and Lessons Learned 15:19 Effective Channels for B2B Marketing 17:29 Rapid Fire Questions and Final Advice https://www.linkedin.com/in/nicholasloise/ https://salesperformanceteam.com Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Books: Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Passion + Profits: Fueling Business And Brand Success https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

    21 min
  5. Creating Authentic B2B Brand Communications with Jimi Gibson, VP at Thrive Agency

    10/06/2025

    Creating Authentic B2B Brand Communications with Jimi Gibson, VP at Thrive Agency

    In this episode of the B2B Brand180 Podcast, Linda interviews Jimi Gibson, VP of Brand Communications at Thrive Agency. Jimi, who is also a TEDx speaker and Forbes Agency Council member, shares his journey from a professional magician to a marketing expert. He introduces the concept of the 'Magic Script,' a framework that helps brands connect with audiences in a meaningful way by creating parallels to the stages of a magic trick.  This episode covers effective messaging, the importance of curiosity in marketing, and offers practical examples for businesses to engage their audience. Jimi also discusses his book, 'Chasing Carrots,' which encourages individuals to embrace their unique qualities for success.  https://www.linkedin.com/in/jimi-gibson/ https://www.amazon.com/Chasing-Carrots-wont-purpose-bananas/dp/1736052624 01:00 The Magic Script: A Framework for Effective Messaging 01:38 Experiential Exercise: Building a Message 08:14 Breaking Down the Marketing Message 13:35 Creating Curiosity and the Big Reveal 16:10 The Magic Script and Its Applications 17:53 Common Marketing Mistakes and How to Avoid Them 18:56 The Power of Magic in Marketing Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Books: Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Passion + Profits: Fueling Business And Brand Success https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

    22 min
  6. Mastering B2B Relationship Selling with Dawn Grooters, Inside & Hybrid Sales Professional

    09/08/2025

    Mastering B2B Relationship Selling with Dawn Grooters, Inside & Hybrid Sales Professional

    In this episode of the B2B Brand180 Podcast, Linda interviews Dawn Grooters, a business development expert with 20 years of B2B sales experience. Dawn shares her journey from top-performing field rep to inside sales leader, and how she developed a hybrid sales approach that blends the best of both worlds. They explore the benefits and challenges of internal vs. external sales teams, and how B2B companies can scale their sales efforts effectively. Dawn also introduces her Hybrid Sales Advantage training program, offering strategies that combine field and inside sales techniques. The conversation covers key topics like CRM setup, integrating marketing and sales, and why consistent follow-up is essential for driving results. 01:23 Dawn's Journey from Field Rep to Inside Sales 02:59 Differences Between Internal and External Sales Teams 05:16 Hybrid Sales Advantage Explained 10:08 Setting Up Field and Inside Sales Teams 12:52 Common Pitfalls and Follow-Up Strategies 14:24 Marketing and Sales Collaboration More about Dawn here: https://www.brokenvesselsales.com/masterclass-signup https://www.linkedin.com/in/dawn-grooters-a8b480105/ Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Books: Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Passion + Profits: Fueling Business And Brand Success https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

    19 min
  7. Harnessing the Power of Data in B2B Marketing with Justin Rashidi, Co-Founder of SeedX

    08/04/2025

    Harnessing the Power of Data in B2B Marketing with Justin Rashidi, Co-Founder of SeedX

    In this episode of the B2B Brand180 podcast, Linda interviews Justin Rashidi from SeedX on the importance of data science in understanding and optimizing B2B marketing efforts.  The discussion covers key topics such as the significance of accurate attribution tracking, the necessity of a well-defined Ideal Customer Profile (ICP), and the potential misconceptions about the effectiveness of various marketing channels. Justin also shares insights on the value of integrating online and in-person marketing efforts and details on how to leverage CRM tools for better marketing outcomes.  This episode is a must-listen for marketers seeking to align their campaigns more effectively with business growth. 02:14 The Science Behind Marketing Success 03:25 Real-World Marketing Challenges and Solutions 04:30 Effective Campaign Strategies and Testing 13:37 Understanding CRM and Attribution Tracking 16:17 The Value of In-Person Marketing https://www.linkedin.com/in/justin-rashidi/ https://seedx.us Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Books: Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Passion + Profits: Fueling Business And Brand Success https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

    19 min

  8. 05/05/2025

    Building Effective USPs for B2B Brands with Chris Fox, Founder of Ideas-Led Growth

    In this episode of the B2B Brand180 podcast, Linda discusses the development of Unique Selling Propositions (USPs) with Chris Fox, founder of Ideas-Led Growth. Chris explains the process of identifying and refining a USP, starting from understanding the fundamental change a product or service brings to the world. He emphasizes taking a step back from traditional marketing approaches to focus on the underlying passion and unique value that drives a business.  The episode also covers strategies for breaking down the USP into actionable marketing plans, including thought leadership content and targeted communication efforts. 01:42 Understanding Unique Selling Propositions (USPs) 04:51 Breaking Down USPs into Strategies 09:45 Implementing Thought Leadership in Marketing 17:04 Rapid Fire Question More on Chris: https://www.linkedin.com/in/christophergfox Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/ Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency YouTube Channel: https://www.youtube.com/@mill.agency/ Linda's Books: Claim Your White Space https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV Passion + Profits: Fueling Business And Brand Success https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/

    21 min
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5
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11 Ratings

About

Tune in to the B2B BRAND180 Podcast with Linda Fanaras, CEO/Strategist! Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm, that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the market to lock in an effective marketing strategy. A brand expert and marketing strategist, she interviews top industry thought leaders and through this, you will gain the latest insights on how to build a powerhouse brand that sells. Learn how to build a brand strategy that drives new business, uncover the white space in the market to find untapped opportunities, and craft a B2B marketing strategy that drives new leads and sales. Connect with Linda on LinkedIn: https://bit.ly/3EI2Ynh or visit www.mill.agency 

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