Knack 4 Business

Bernie Franzgrote
  • 5.0 (1)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to the Knack 4 Business podcast, where we explore business ideas and share those ideas globally. Knack 4 Business is about sharing Knowledge, Networking, Architecture, Connecting and being Kreativ. That is what KNACK stands for. The common threads of any business are people, money, continuous change and information. In a diverse world, we are unique and face the same wins and challenges. In this podcast, we invite you to learn about what is out there and how connecting with people and ideas helps us all succeed. We cover business topics that range from the mind, the body, finances, legal, accounting, real estate, manufacturing, networking, IT, marketing, and social media, and add anything to the list that supports your work. Even your competitors have something to offer you.

  1. Your Family is Your Business Advantage | Here's Why

    5H AGO

    Your Family is Your Business Advantage | Here's Why

    Growth Pillar: Networking & Community Family business owners lose focus and growth momentum when personal stress, grief, or conflict impacts leadership and performance. What if your greatest business advantage is not your marketing plan—but your family table? In this powerful episode of Knack 4 Business, we sit down with Dorina Lantella, founder of Dorina’s Kitchen, to explore the Roseto Effect—a real-world study proving that strong community and family bonds increase longevity, health, and resilience. Dorina shares her personal story of grief, family crisis, and rebuilding focus after loss. Through faith, food, and connection, she discovered something powerful: Strong families build strong businesses. Gathering at the kitchen table. Cooking together. Talking through conflict. Leading with empathy. These simple habits build emotional resilience. And resilient leaders grow resilient companies. This episode is a practical business case study for family-owned businesses who want: • Better leadership under pressure • Stronger communication • Healthier team culture • Long-term business sustainability Dorina explains how the Roseto Effect applies directly to entrepreneurship. Community reduces loneliness. Support builds confidence. Positive leadership improves performance. If you feel isolated as a business owner, this conversation will remind you: You are not meant to lead alone.   Who This Podcast Is For Family business owners, second-generation leaders, entrepreneurs balancing work and home, and founders building culture-driven companies.   What You’ll Gain • Actionable leadership lessons rooted in real life • A resilience framework for family businesses • Practical communication strategies • A new perspective on business growth through community • Inspiration to rebuild connection at home and at work   Key Topics Covered • The Roseto Effect and business resilience • Family culture as a competitive advantage • Entrepreneur mental health • Leadership through community • Faith and entrepreneurship • Networking as modern community • Emotional resilience in business growth   Guest Links & Resources Dorina Lantella Website: https://www.dorinaskitchen.com/ LinkedIn: https://www.linkedin.com/in/dorinaskitchen/ Italy Immersion Retreats Leadership & Family Coaching Cooking & Connection Workshops   Watch & Read 📺 YouTube: https://youtu.be/FE3605nTMlE 📰 Article: https://knack-4-business.ghost.io/your-family-is-your-business-advantage-heres-why   SPONSORS  💼 Canada Growth Network – $47 CAD /mo = Business networking + CRM tools for SMBs Start your trial 👉 https://tinyurl.com/3s5d3ayv 💬 WebIndexer – Turn your website into a 24/7 sales assistant See it live 👉 https://tinyurl.com/yav4edf5 🤝 @Hive – Real-world business networking community Join here 👉 https://tinyurl.com/4dmcxah8   Special thanks to: Carl Richards from Podcast Solutions Made SimpleFred Crouch of the Property Wizard PodcastJovan Strika from @HiveMelanie Webber Co-host: Wayne Pratt Next Steps to Take: If this episode helped you rethink leadership and family business growth: ✔️ Subscribe and follow Knack 4 Business ✔️ Share this episode with another business owner ✔️ Comment on YouTube and join the discussion ✔️ Connect with Dorina on LinkedIn ✔️ Reach us at info@kreativinsight.com Visit https://knack4business.com/ to explore more episodes. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    43 min
  2. Build Authority Fast With This One Strategy

    1D AGO

    Build Authority Fast With This One Strategy

    Growth Pillar:Marketing & Branding Many business owners want to start a podcast but don’t know how to use podcast marketing strategically to generate real clients instead of just downloads. What if your voice could grow your business? In this episode of Knack 4 Business, we sit down with Hector Santiesteban, founder of Amplafy Media, to unpack one powerful strategy: podcast marketing for business owners. Hector shares his founder journey—from working 60–70 hours a week in sales to discovering that live streaming and podcasting could build real authority. He explains why podcasting is not about becoming the next celebrity host. It is about attracting 5 to 20 ideal clients who already trust you. For global English-speaking business owners, consultants, healthcare leaders, legal professionals, and B2B advisors, this episode explains how podcast strategy builds authority, trust, and long-term growth. You will learn: • Why podcast marketing works best in high-trust industries • How to structure episodes for real business outcomes • The ideal podcast length for engagement and retention • How to avoid becoming an abandoned podcast • Why YouTube and LinkedIn clips expand visibility • How to align your podcast directly with revenue strategy This episode is for startup founders, solopreneurs, consultants, and scaling business owners who want authority-driven growth instead of chasing downloads. What you’ll gain: • Clear authority-building strategies • A practical podcast marketing framework • Lead generation insights • Sustainable client acquisition tactics • Confidence to launch with purpose 📺 Watch on YouTube: https://youtu.be/A-WTVS0kpng 📰 Read the full blog on Ghost: https://knack-4-business.ghost.io/build-authority-fast-with-this-one-strategy   Guest Resources Hector Santiesteban Amplafy Media: https://amplafymedia.com/ LinkedIn: https://www.linkedin.com/in/hector-podcast/ Free Podcast Planning Session available through Amplafy Media. Acknowledgements Special thanks to: Carl Richards of Podcast Solutions Made SimpleFred Crouch of Property Wizard PodcastJovan Strika of @HiveMelanie Webber Co-Host: Wayne Pratt   Sponsors Supporting Business Growth 💼 Tools & Communities That Help SMBs Grow • Canada Growth Network – Business networking plus GoHighLevel CRM for SMBs and solopreneurs at $47 CAD/month. • WebIndexer – Turn your website into a 24/7 AI sales assistant chatbot. • Notionhive – High-performing websites built to generate leads and clients. (I may earn a small commission at no extra cost to you.)   Next steps to take: If this episode sparked an idea, read more, comment, and share your thoughts. Reach us directly at mailto:info@kreativinsight.com Visit https://knack4business.com/ to explore more Growth Pillar episodes. Let us motivate you. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    45 min
  3. Accessible Websites Get Better Rankings and More Customers

    1D AGO

    Accessible Websites Get Better Rankings and More Customers

    Growth Pillar: Marketing & Branding The Problem Trevor Gibbs Solves: Most businesses lose traffic, rankings, and sales because their websites are not accessible — and they don’t even know it. About 1 in 4 people live with a disability. Millions more deal with temporary vision, hearing, or mobility challenges. When a website is hard to use, people leave. Search engines notice. Rankings drop. In this episode of Accessible Websites Get Better Rankings and More Customers, Trevor Gibbs, known as The Web Detective, explains how accessible websites improve SEO (Search Engine Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). He shares simple truths: If your buttons are unclear, screen readers struggle. If your videos have no captions, users leave. If your site is not mobile-first, 80% of visitors get frustrated. Accessible websites help real people. They also help Google, voice search, and AI engines understand your content better. This is not just about compliance. It is about growth.   Key Topics Covered What Accessible Websites mean for SEO, AEO, and GEO WCAG standards explained in simple terms Why mobile-first design matters The “3-second rule” for homepage clarity Screen readers and why labels matter U.S. tax credits for accessibility improvements Legal risks and global compliance trends How accessibility increases conversions and trust   Who This Podcast Is For Startup founders, solopreneurs, scaling business owners, marketing leaders, website developers, and anyone who depends on online traffic to generate leads and revenue. What You’ll Gain Actionable insights to improve website accessibility Hard-won lessons about rankings and usability Real growth strategies tied to SEO and revenue Clear steps to make your site mobile-first and compliant Speaker Trevor Gibbs – The Web DetectiveOffers Mentioned Website accessibility audit Guidance on U.S. accessibility tax credits Informal consultation to review your website Hosts Percy Barr | https://percybarr.com/Wayne Pratt | https://motive8u.ca/Bernie Franzgrote Sponsors WebIndexer – AI Chatbot for Your Website Turn your website into a 24/7 sales assistant.Notionhive – Websites That Actually Work High-performing websites built to convert.@Hive – Real-World Business Networking Build real partnerships online and in person.   Next Steps to Take: Listen to the episode. Review your website for accessibility gaps. Connect with Trevor for an audit. Comment your biggest website challenge. Share this episode with a business owner who needs better rankings. Watch on YouTube Read about the details!  Have questions? Email us at: info@kreativinsight.com Explore Canada Growth NetworkTo see more episodes Let us Motivate You. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    14 min
  4. The Client Magnet Method Coaches Wish They Knew Earlier

    2D AGO

    The Client Magnet Method Coaches Wish They Knew Earlier

    Growth Pillar: Marketing & Branding Kimberly Crowe helps coaches and speakers attract steady clients without cold calls or complicated sales funnels by using live workshops that build trust and convert. If you're a coach or speaker trying to grow your business, you’ve likely been told to build a funnel. Free download. Email sequence. Webinar. Upsell. But what if the real answer isn’t another funnel — but a better conversation? In this episode of Knack 4 Business, host Bernie Franzgrote sits down with Kimberly Crowe, founder of Entrepreneurs Rocket Fuel, to unpack a smarter way to generate leads and convert clients: high-converting workshops. Kimberly has spoken on over 5,000 stages and built her authority by helping entrepreneurs replace outdated sales funnels with interactive workshops that create real connection. She shares her powerful 3-step Client Magnet Method: Connection – Build trust through live interaction. Novelty – Teach one clear solution that feels new and valuable. Challenge – Invite your audience to take the next step confidently. You’ll learn why webinars often fail, why many speakers over-deliver but under-sell, and how to design a workshop that converts without feeling pushy. Key Topics Covered How to get coaching clients without cold outreach Workshop marketing strategy that converts How to replace sales funnels with live events Podcast guesting for visibility and authority Structuring one-day workshops for higher conversions Making strong calls to action without sounding salesy   Who This Podcast Is For Coaches, speakers, consultants, solopreneurs, and scaling business owners who want predictable lead generation and authority-based marketing.   What You’ll Gain Actionable workshop strategies, clearer client conversion systems, improved calls to action, and practical growth tools you can use immediately. Connect with the Guest 🔗 Kimberly Crowe – LinkedIn 🌐 Entrepreneurs Rocket Fuel – https://entrepreneursrocketfuel.com/ Watch on YouTube: https://youtu.be/PFojqRzmlz4 Read more: https://knack-4-business.ghost.io/the-client-magnet-method-coaches-wish-they-knew-earlier   Sponsors Supporting Small Business Growth • Start your trial 👉 Canada Growth Network – Networking + CRM for SMBs • See it live 👉 WebIndexer – Turn your website into a 24/7 sales assistant • Explore 👉 Notionhive – High-converting business websites • Learn real estate investing 👉 Property Wizard Podcast with Fred Crouch     Special Thanks 🎙 Carl Richards – Podcast Solutions Made Simple 🏢 Jovan Strika – @Hive  🤝 Melanie Webber – Business Partner Co-Host: Wayne Pratt   What to do next ! If this episode helped you rethink how to get coaching clients, share it with another coach or speaker. Have a question for Kimberly or the Knack 4 Business team? Email us at info@kreativinsight.com Visit https://knack4business.com/ for more resources. Read more. Comment. Connect with Kimberly. Let’s grow together. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    41 min
  5. Your Coach Can Accelerate Growth by Years: Here's Why

    5D AGO

    Your Coach Can Accelerate Growth by Years: Here's Why

    This episode sits within the Growth Pillar of business development — helping entrepreneurs scale with clarity, accountability, and mindset strength. Feeling stuck in your business? Discover how business coaching helps small business owners overcome limiting beliefs, gain clarity, and take action. Wayne Pratt explains why the right coach can accelerate growth by years—and why AI can’t replace human insight.   Many small business owners feel “fine” but quietly stuck. In this episode, Wayne Pratt of Motive8U explains how limiting beliefs, blind spots, and old stories hold entrepreneurs back. Learn how business coaching creates clarity, accountability, and real growth through 3–5 year goals, 90-day plans, and daily action. If you want practical steps to overcome limiting beliefs in business, this episode shows how a coach can accelerate growth by years. The Problem This Guest Solves: Small business owners often stay stuck in fear, blind spots, and limiting beliefs that quietly slow growth for years without realizing it. Many entrepreneurs work hard every day. The doors are open. Sales are coming in. Life looks “fine.” But deep down, something feels off. In this episode of Knack 4 Business, host Bernie Franzgrote sits down with Wayne Pratt of Motive8U to talk about business coaching for small business owners — and why the right coach can accelerate growth by years. Wayne shares how limiting beliefs in business often come from old stories — what a teacher said, what a boss believed, what we once failed at. These stories quietly shape decisions. They limit scale. They block confidence. He explains the key difference between a friend and a professional coach: A friend supports you. A coach challenges your blind spots. Wayne breaks growth into three simple steps: • Set clear 3–5 year goals • Create 90-day targets • Take daily action steps If you cannot break a goal into 90 days, it is not a goal — it is a wish. The conversation also explores AI in coaching. While AI may replace low-cost coaching tools, it cannot replace human insight, accountability, and personalized strategy. If you feel “comfortably unhappy” in your business, this episode will challenge you to rethink what is possible. 👉Read more on our blog 👉Watch it on YouTube   Who This Podcast Is For Startup founders, solopreneurs, and scaling business owners who feel stuck, overwhelmed, or unsure how to break through limiting beliefs.   What You’ll Gain Actionable insights, clear growth frameworks, mindset tools, and practical business coaching strategies that accelerate momentum.   Guest Resources 📘Freshly Brewed Coaching book by Wayne Pratt &  Matt Hawksley    🔗 Connect with Wayne Pratt        Website: https://motive8u.ca/   Sponsors & Business Growth Partners 💼Canada Growth Network – $47 CAD/mo, no contract = Business networking + GoHighLevel CRM access 🤖WebIndexer – Turn your website into a 24/7 sales assistant 🏡Property Wizard Podcast – Real Estate Made Practical 🌍East Trade Winds – Free networking community     Acknowledgements Carl Richards – Podcast Solutions Made SimpleFred Crouch – Property Wizard podcastJovan Strika – @HiveMelanie Webber – Business Partner   Next steps! If this episode helped you rethink growth, share it with another entrepreneur. Read more, comment, or connect with Wayne directly. We would love your feedback. 📩 Email us at: info@kreativinsight.com  🌐 Visit: https://knack4business.com/ Let us Motivate You. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    28 min
  6. Your Talents Are Worthless Without This Money Alignment

    6D AGO

    Your Talents Are Worthless Without This Money Alignment

    Growth Category: AI & Automation WHO THIS PODCAST IS FOR Global CEOs, startup founders, executive leaders, CFOs, financial services firms, AI-forward organizations, and scaling business owners.   WHAT LISTENERS WILL GAIN Actionable insights, hard-won lessons, AI-powered decision frameworks, and practical leadership strategies for aligning behavior, money, and exponential growth. Most leaders struggle because their natural talents and financial decisions are misaligned, creating stress, poor judgment, and stalled growth. AI is powerful. But if your behavior around money is broken, no technology will fix it. In this episode of Knack 4 Business, we sit down with Hugh Massie, Founder of DNA Behavior International and Chairman of the Behavioral Economics Institute. Hugh explains how your “financial DNA” is formed early in life and shapes how you handle risk, savings, leadership, hiring, culture, and strategic growth. When leaders are under pressure, they do not rise to training — they fall back to instinct. That instinct impacts: • Investment decisions • Risk tolerance • Executive leadership style • Organizational culture • Long-term business growth Hugh shares how behavioral economics and artificial intelligence now allow companies to digitally scan behavioral patterns at scale. Instead of guessing how your executive team or clients think, AI-powered behavioral analytics can predict stress triggers, communication styles, and decision bias. This is AI applied to human behavior — not automation for tasks, but automation for smarter leadership. Hugh also challenges common money myths: • Risk profiling alone is not enough • Savings behavior may matter more than risk appetite • Culture is a reflection of CEO behavior • Exponential growth requires human alignment first If you want to build a people-first organization with scalable global growth, this conversation will shift how you think about money, leadership, and AI. 🎥 Watch on YouTube: Your Talents Are Worthless Without This Money Alignment 🎧 Listen on Simplecast: Episode Link 📖 Read the article: Ghost.io Feature   GUEST LINKS & RESOURCES 🌐 Hugh Massie – DNA Behavior Website: dnabehavior.com LinkedIn: Hugh Massie   SPONSOR SPOTLIGHT (Best Fit for AI & Global Growth Audience) 💻 WebIndexer – AI Website Assistant Turn your website into a 24/7 sales assistant using AI-powered chat. 👉 What we use it on our Knack 4 Business website 🏠 Property Wizard Podcast – Real Estate Strategy Build wealth strategically through practical real estate insights. 👉 Learn more at Property Wizard Podcast 🌎 East Trade Winds – Global Networking That Works Build serious international business relationships — free. 👉 Register here: East Trade Winds   SPECIAL THANKS Podcast production support by Carl Richards of Podcast Solutions Made Simple Real estate collaboration with Fred Crouch of the Property Wizard Podcast Community space support from Jovan Strika at @Hive Coworking Strategic partnership support from Melanie Webber Co-host: Wayne Pratt   If this episode helped you rethink money, leadership, or AI — 📩 Send your questions or comments to info@kreativinsight.com Explore more episodes at the official Knack 4 Business website Let us motivate you. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    37 min
  7. The Introvert Advantage | Close the Income Gap Without Faking Extroversion

    FEB 19

    The Introvert Advantage | Close the Income Gap Without Faking Extroversion

    BUSINESS GROWTH PILLAR: Leadership & Operations   Core Focus: How Introverts Succeed in Business Introverted professionals are often overlooked and underpaid—not because of talent, but because they were never taught how to communicate their value strategically. Many people believe leadership belongs to the loudest voice in the room. Gregory Weinger once believed that too. Early in his career, he tried to act like an extrovert. He spoke more. Promoted himself more. Pushed harder in meetings. It worked—but it drained him. Then he discovered something powerful: Introversion is not a weakness. It is wiring. In this episode of Knack 4 Business, Greg explains how introverts succeed in business by using their natural strengths. He shares the real difference between introversion and shyness, how energy management drives executive performance, and why preparation is a strategic advantage in leadership. If you are an introverted professional, entrepreneur, or executive who feels unseen in meetings—or if you lead a team and want better results—this episode delivers practical tools for authentic leadership development. KEY TOPICS COVERED: • How introverts succeed in business without faking extroversion • Introvert leadership skills and executive presence • Closing the income gap through strategic communication • Meeting management strategies that unlock better ideas • Energy management for high-performance professionals • Why introverts are underrepresented in senior leadership • Authentic leadership vs performative extroversion WHO THIS PODCAST IS FOR: Startup founders, introverted professionals, solopreneurs, scaling business owners, and executive leaders seeking stronger communication and operational performance. WHAT YOU WILL GAIN: Actionable leadership strategies, structured communication tools, confidence-building frameworks, and practical ways to close the introvert income gap while staying authentic. READ MORE HERE ! WATCH this ON YOUTUBE   Gregory Weinger Senior Leader at SheerID Listen to Gregory's podcast: The Powerful Introvert Podcast HOSTS: Bernie Franzgrote Wayne Pratt Knack 4 Business use our website chatbot to find other podcasts! Special thanks to: Carl Richards – Podcast Solutions Made Simple Fred Crouch – Property Wizard Jovan Strika – @Hive Melanie Webber   SPONSORS Canada Growth Network – $47 CDN / mo – no contract -Business Networking + CRM @Hive – Real-World Business Networking Notionhive – High-Performing Websites If this episode helped you rethink leadership, we want to hear from you. Comment on YouTube. Connect with Greg on LinkedIn. Share this with an introverted leader who needs to hear it. For consulting or speaking inquiries: Email us at mailto:info@kreativinsight.com Or visit: https://knack4business.com/ Subscribe to Knack 4 Business for weekly executive growth insights. Let us motivate you. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    41 min
  8. Tariffs Aren't Killing Profitability. Your Decisions Are!

    FEB 17

    Tariffs Aren't Killing Profitability. Your Decisions Are!

    Most business owners blame tariffs for shrinking profits—but the real damage comes from USMCA compliance mistakes, miscoded HS classifications, and poor trade visibility. Tariffs between Canada and the U.S. feel like a tax problem. But in this episode, Karena Bell, Founder of ProfitLinz (https://profitlinz.com/) explains something simple: Tariffs rarely destroy margin. Bad decisions do. Many companies are overpaying 20–40% in duties because of: Incorrect HS codesMissed United States–Mexico–Canada Agreement (USMCA) qualificationsConservative classificationsUnreviewed broker filingsThat money leaves quietly. No headlines. No alerts. Just lower EBITDA months later. When tariffs rise, landed costs increase immediately. Duties are paid before revenue is collected. Inventory ties up cash. Pricing adjustments lag. Cash stress shows up before profit erosion. Most leaders don’t see it until it’s too late. Karena breaks down how USMCA compliance mistakes and tariff misclassification are hurting small and mid-sized businesses across Canada and the United States. This is not a compliance issue. It is a profit strategy issue.   Key Topics Covered What are common USMCA compliance mistakes?How do tariffs impact cash flow before profit?Why are companies overpaying import duties?How do HS code errors reduce EBITDA?Why brokers focus on compliance, not margin optimizationHow leaders can model tariff volatility risk  Who This Podcast Is For Startup founders, solopreneurs, CFOs, import/export businesses, and scaling business owners operating between Canada and the U.S.   What You’ll Gain Actionable insights, hard-won lessons, and practical trade strategies to protect margin, improve working capital, and prevent hidden duty overpayments.   Guest Karena Bell Founder, ProfitLinz LinkedIn: https://www.linkedin.com/in/karenambell/ Website: https://profitlinz.com/ Complimentary tariff assessment on the ProfitLinz website at: https://profitlinz.com/tariff Hosts Bernie Franzgrote https://link.v1ce.co.uk/berniefranzgrote Percy Barr LinkedIn: https://www.linkedin.com/in/percy-barr-10992b10/ Website: https://percybarr.com/ Wayne Pratt LinkedIn: https://www.linkedin.com/in/prattwayne/ Website: https://motive8u.ca/   Sponsors WebIndexer – Turn your website into a 24/7 sales assistant with a smart chatbot. 👉 https://tinyurl.com/yav4edf5 Notionhive – High-performing websites that generate leads. 👉 https://tinyurl.com/35hrnu4a East Trade Winds – Free networking community for serious business connections. 👉 https://us06web.zoom.us/meeting/register/tZUlf-msrzktGdz-UTwX8Tv6CK5Lu3tacGI9   Canada Growth Network Membership Join the Canada Growth Network for $47 CAD per month. Get access to GoHighLevel, business tools, and community support. First month is just $1. Cancel anytime. 👉 https://canadagrowthnetwork.com//ghl   Watch & Read YouTube: https://youtu.be/7zxiYncTQzE Article Version: https://knack-4-business.ghost.io/tariffs-arent-killing-profitability-your-decisions-are   Call To Action Read more. Review your HS codes. Then tell us—have you checked your USMCA compliance in the last two years? Email us at: 📧 info@kreativinsight.com Visit: https://canadagrowthnetwork.com Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    18 min
See All (496)

About

Welcome to the Knack 4 Business podcast, where we explore business ideas and share those ideas globally. Knack 4 Business is about sharing Knowledge, Networking, Architecture, Connecting and being Kreativ. That is what KNACK stands for. The common threads of any business are people, money, continuous change and information. In a diverse world, we are unique and face the same wins and challenges. In this podcast, we invite you to learn about what is out there and how connecting with people and ideas helps us all succeed. We cover business topics that range from the mind, the body, finances, legal, accounting, real estate, manufacturing, networking, IT, marketing, and social media, and add anything to the list that supports your work. Even your competitors have something to offer you.

Information

  • Creator
    Bernie Franzgrote
  • Years Active
    2022 - 2026
  • Episodes
    496
  • Rating
    Clean
  • Copyright
    © 2026 Knack 4 Businesss
  • Show Website
    Knack 4 Business