Knack 4 Business

Bernie Franzgrote
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Welcome to the Knack 4 Business podcast, where we explore business ideas and share those ideas globally. Knack 4 Business is about sharing Knowledge, Networking, Architecture, Connecting and being Kreativ. That is what KNACK stands for. The common threads of any business are people, money, continuous change and information. In a diverse world, we are unique and face the same wins and challenges. In this podcast, we invite you to learn about what is out there and how connecting with people and ideas helps us all succeed. We cover business topics that range from the mind, the body, finances, legal, accounting, real estate, manufacturing, networking, IT, marketing, and social media, and add anything to the list that supports your work. Even your competitors have something to offer you.

  1. The System That Separates Good Leaders From Great Ones | CGN with Steffan Surdek

    2D AGO

    The System That Separates Good Leaders From Great Ones | CGN with Steffan Surdek

    GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear five-skill framework for leading with more collaboration, less friction, and better results — starting this week.   Most leaders were never taught how to lead. They were taught how to perform. Steffan Surdek is a senior leadership advisor and founder of Surdek Solutions who has spent over a decade helping leaders shift from directive to co-creative — and the results speak for themselves. In this Canada Growth Network Power Hour session, Steffan walks through his five key skills of a co-creative leader. These are not theories. They are practical tools built from real work with real teams. Key topics covered: Being a voice among many — how to share your perspective without shutting down the room. Steffan's seven-second rule alone will change how your meetings run. Unleashing the leaders around you — most teams have dormant leaders hiding in plain sight. They coach soccer on weekends. They run events. They just don't feel permission to lead at work. Building the capacity of your team — delegation is not about offloading tasks. It is about building muscle. Steffan's do for, do with, let them do model gives you a repeatable path to a stronger team. Dancing with the system — your organization is a living system. When you understand what it is telling you, you can inject the right change at the right moment instead of pushing against resistance. Fostering learning by doing — forget "fail fast." Steffan reframes it around learning. When people know what they are trying to learn, mistakes become data. That changes everything. Grab Steffan's free five-skill handbook and self-assessment here: Five Key Skills of a Co-Creative Leader Connect with Steffan Surdek on LinkedIn or visit surdek.com to learn more about his coaching and advisory work.   Sponsors we trust: Join Canada Growth Network — full GHL CRM plus membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in. Try Web Indexer — the smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting. Attend the Monday Power Hour free — Canada Growth Network's weekly session for business owners who want real conversations and real connections.   Ready to go deeper? Email us: info@kreativinsight.com Join Canada Growth Network — full GHL CRM plus community. $1 CAD first month. $47 CAD/month after. No lock-in. Subscribe to the podcast on your favourite platform. Subscribe to the K4B blog — episode recaps and business insights delivered to your inbox. Search K4B episodes by topic — press the ? on the K4B website and search by topic. Register as a K4B guest — want to be on the show? Tell us your story. Visit Knack 4 Business   Acknowledgements:  Carl Richards — Podcast Solutions Made Simple Fred Crouch — Property Wizard podcast Jovan Strika — @Hive Melanie Webber Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    20 min
  2. Why Smart Contracts Are Replacing Traditional Deals – K4B with Neil Williams

    3D AGO

    Why Smart Contracts Are Replacing Traditional Deals – K4B with Neil Williams

    GROWTH PILLAR: AI & Automation WHO THIS IS FOR: SMB owners / Solopreneurs / Investors / Leaders building systems WHAT THEY'LL GAIN: A clear, jargon-free understanding of tokenization — how it works, why it matters, and what smart entrepreneurs should know right now.   Most people hear "blockchain" and tune out. Neil Williams wants to change that. Neil is the Chief Operating Officer of ElastaLink and a strategic advisor for Raze Fintech. He's also an adjunct professor at the University of Ottawa and Carleton University. He's raised millions in capital, guided companies through IPOs, and helped businesses enter global markets. He knows this space from the inside. In this episode of Knack 4 Business, Neil breaks down tokenization in plain language. No jargon. No coding talk. Just the business side of one of the biggest shifts in finance. Here's what gets covered: What tokenization actually is — and why it matters for everyday entrepreneurs. How blockchain works as an immutable digital ledger. Why smart contracts replace paper-based deals and reduce the need for intermediaries. How major institutions like JP Morgan and BlackRock are already using this technology. What fraud prevention looks like in a regulated tokenization environment. Where this is all heading in the next five to ten years. Neil makes the case that tokenization is not a buzzword. It is a business tool. It is regulated. It is compliant. And it is moving fast. Connect with Neil Williams on LinkedIn or reach him directly at nwilliams@elastalink.com. Explore ElastaLink and connect with the company on LinkedIn, YouTube, Facebook, and Vimeo.   Sponsors: Join Canada Growth Network — full GHL CRM + membership community. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in. Try Web Indexer — the smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting — all from the K4B site. Explore @Hive — Community, collab, and resource space for entrepreneurs.   Visit Knack 4 Business Got a question or want to find a past episode? Search K4B episodes by topic — press the ? on the K4B website and use the chatbot. Join Canada Growth Network — full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in. Subscribe to the K4B blog — episode recaps and business insights delivered to your inbox. Register as a K4B guest — have a story worth sharing? Tell us about it. Subscribe to the podcast on your favourite platform. Contact: info@kreativinsight.com Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    45 min
  3. Forget Traditional Hiring, Try This Instead

    4D AGO

    Forget Traditional Hiring, Try This Instead

    GROWTH PILLAR: Leadership & Ops WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: When to bring in a fractional executive. How to productize decades of expertise. Why combining human networks with strategic management drives real revenue growth.   Most businesses plateau not because they lack effort — but because they lack the right outside perspective at the right time. Robin Ayoub is the Founder and CEO of N49 Networks — a fractional leadership and growth advisory firm helping SMBs accelerate revenue, enter new markets, and lead smarter. With 20-plus years across language, technology, and AI, Robin has served as VP of Sales and General Manager for Lionbridge Canada and as President of the Canadian Language Industry Association. He also hosts the Localization Fireside Chat — a global podcast on innovation and leadership in the language industry. In this episode of Knack 4 Business, Robin shares how he launched N49 Networks from a moving bus in Greece — domain purchased, lawyers called, email set up — all within two hours on a highway with a spotty eSIM connection. He talks about what triggers the need for fractional leadership, how to take decades of corporate experience and productize it, and why his model of combining human networks with hands-on management is what separates real growth from theory. Key topics covered: What fractional leadership actually is — and when your business needs it How Robin scaled a $1M company to $16M using replicable sales processes The blind spots that hit every executive who goes independent Why knowing the CEO of Amazon won't get you a purchase order — process will Navigating tariffs, global expansion, and geopolitical disruption CEO mentoring — real coffee-shop guidance vs. $100K consultant reports How N49 Networks plans to grow as a collaborative fractional network Connect with Robin Ayoub: Visit N49 Networks | Robin's Blog | Connect on LinkedIn | Instagram | Facebook |  Phone/WhatsApp: 416-409-8202   This episode is brought to you by: Join Canada Growth Network — full GHL CRM + membership community. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in. Try Web Indexer — the smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting — all from the K4B site. Explore @Hive — Community, Collab and resource space for entrepreneurs.   Stay connected: Questions or collaborations — email info@kreativinsight.com Join Canada Growth Network — full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in. Subscribe to the K4B blog — episode recaps and business insights delivered to your inbox. Search K4B episodes by topic — press the ? on the K4B website and search by topic using the Web Indexer chatbot. Register as a K4B guest — have a story worth sharing? Register on the K4B website. Visit Knack 4 Business Subscribe to the podcast on your favourite platform. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    47 min
  4. Podcast Guest Strategy That Actually Drives Revenue | Knack 4 Business Carl Richards

    MAR 26

    Podcast Guest Strategy That Actually Drives Revenue | Knack 4 Business Carl Richards

    GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear framework for podcast guesting, audio branding fundamentals, and practical steps to turn mic time into business momentum.   Most entrepreneurs think they need their own podcast to grow. Carl Richards says you're missing the bigger opportunity. Carl is the founder and CEO of Podcast Solutions Made Simple. He's a 3x bestselling author, TEDx speaker, and host of the Speaking of Speaking podcast. He's been behind the mic for over 25 years — in radio, on stage, and on global platforms. He's also a returning guest on Knack 4 Business for the fourth season running. In this episode, Carl breaks down why strategic podcast guesting is one of the most underrated growth tools available to entrepreneurs right now. He walks through how to choose the right shows, how to show up prepared, and how to follow through after the recording ends. He also unpacks audio branding — what it is, why most businesses have never thought about it, and how getting it right puts you in a category of one. Key topics covered: Why guesting beats hosting for most entrepreneurs just starting out How to choose podcasts based on audience fit — not audience size What separates a forgettable guest from one who generates leads The before, during, and after framework for a high-converting appearance Audio branding — what McDonald's and Netflix can teach your business The concierge podcast model and what a six-figure podcast offer looks like How AI is reshaping podcasting and why authenticity is your competitive edge Connect with Carl Richards: Podcast Solutions Made Simple Connect with Carl on LinkedIn Carl on Facebook Carl on TikTok Book a free strategy session directly at podcastsolutionsmadesimple.com Mentioned in this episode: Wayne Pratt — Motive8U This episode is brought to you by: Join Canada Growth Network — Full GHL CRM plus membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting. Explore @Hive — Community, Collab and resource space for entrepreneurs Have a question or want to connect? Reach us at info@kreativinsight.com Join Canada Growth Network — Full GHL CRM plus membership community. $1 CAD first month. $47 CAD/month after. No lock-in. Visit Knack 4 Business Subscribe so you never miss an episode. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    46 min
  5. The 7-Second LinkedIn Test: Are You Passing It?

    MAR 25

    The 7-Second LinkedIn Test: Are You Passing It?

    GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable LinkedIn profile strategies, keyword and search tactics, and a clear framework to stop being invisible on the world's largest professional network.   Most LinkedIn profiles are invisible. Not broken. Not offensive. Just invisible. That's the problem Tony K Silver has spent his career solving. Tony is a LinkedIn trainer and speaker based in the UK. He works with professionals and business owners who've set up their profiles and walked away — not realizing that a static profile is a silent one. In this episode of Knack 4 Business, Tony walks through the exact elements that determine whether your profile gets found, gets read, and gets results. What's covered in this episode: Why keywords matter more than your job title — and how to choose the right ones The Boolean search method and how to use it to find the right clients on LinkedIn The seven-second window: what visitors see, what they decide, and how to control it Why your banner, headshot, and headline do more work than your entire About section The Featured section — the most underused real estate on all of LinkedIn How LinkedIn's algorithm now penalizes profile mismatch and rewards niche consistency Why AI-generated comments are hurting reach — and what to do instead Tony doesn't just explain what's broken. He shows you how to fix it — without upgrading to premium. Connect with Tony K Silver on LinkedIn or visit him at tonyksilver.com. You can also find his speaking and training work at The Silver Voice. Interested in Tony's LinkedIn Silver Academy? The Learner Level includes a profile ranking report, monthly 30-minute training webinar, a private LinkedIn group, resource library, and weekly LinkedIn updates. £25/month. Reach Tony directly at tony@tonyksilver.com or visit tonyksilver.com.   This episode is brought to you by: Join Canada Growth Network — Full GHL CRM + membership community. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting — all from the K4B site. Explore @Hive — Community, Collab and resource space for entrepreneurs   Ready to go deeper? Visit Knack 4 Business Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in. Questions? Reach us at info@kreativinsight.com Don't forget to subscribe so you never miss an episode. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    20 min
  6. Your Financial Statements Are Lying to You, Here's Why

    MAR 24

    Your Financial Statements Are Lying to You, Here's Why

    GROWTH PILLAR: Sales & Revenue WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: Actionable financial clarity, cash flow tools, margin benchmarks, and the confidence to make smarter business decisions.   Most business owners check their bank balance and call it a day. That's not a financial strategy. That's a guess. Thomas Howard is the Business Development Director at Brightway Advisors. His team provides outsourced bookkeeping, controller services, and HR support to growing businesses across the United States. He's also the founder of Phoenix Swords — a historical performance group specializing in live swordplay and fire demonstrations. Precision under pressure is his thing, whether the tool is a spreadsheet or a flaming blade. In this episode of Knack 4 Business, Thomas breaks down what your financial statements are really telling you — and what they're hiding. You'll learn why profitable-looking businesses run out of cash, how to read gross vs. net margins the right way, and what buyers actually look at when they value your business. Key topics covered: Why bank balance is the wrong number to watch Cash flow forecasting — seeing problems 10 to 13 weeks out Gross margin vs. net margin — and why the gap matters EBITDA and what it means for your business value Shiny object syndrome and how financials keep you focused Best case and worst case scenario planning When to bring in a fractional CFO vs. a controller HR costs as a hidden profit killer How Brightway Advisors works with clients from $2M to $50M in revenue Connect with Thomas Howard directly: Thomas Howard on LinkedIn Brightway Advisors on LinkedIn Brightway Advisors on Facebook Email: thoward@brightwayadvisors.com Website: brightwayadvisors.com Phoenix Swords: phoenixswords.com   This episode is brought to you by: Join Canada Growth Network — Full GHL CRM + membership community access. First month $1 CAD. Then $47 CAD/month. No contract, no lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Search episodes faster, discover related content, and book a meeting. Explore @Hive — Community, Collab and resource space for entrepreneurs   Have a question or want to connect? Reach us at info@kreativinsight.com Join Canada Growth Network — Full GHL CRM + community. $1 CAD first month. $47 CAD/month after. No lock-in. Visit Knack 4 Business Subscribe wherever you listen. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    49 min
  7. The Brand Positioning Secret Behind Market Dominance

    MAR 23

    The Brand Positioning Secret Behind Market Dominance

    GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: A clear, practical framework for entering new markets, building brand equity on a real budget, and using disciplined storytelling to drive long-term revenue growth.   Most brands don't fail because the product is bad. They fail because nobody positioned it well. Pedja Radjenović has spent over a decade launching and scaling CPG brands across North America and Europe — from local markets to global shelves. He knows what separates brands that earn their place from brands that disappear. And in this episode, he lays it out plainly. Pedja breaks down the three pillars every brand needs when entering a new market: physical availability, consumer trial, and smart awareness building. He explains how to pitch retailers the right way, why your brand story has to align with the retailer's story, and what most entrepreneurs get wrong when they think shelf space is the finish line. He also gets into the budget conversation most brand builders avoid. His rule: never go below 10% of revenue on marketing, push toward 30% in the early stages. And apply the 80/20 rule — 80% working dollars (advertising), 20% non-working (production and creative). Storytelling runs through all of it. Not legacy for the sake of nostalgia — but consistent, emotionally connected communication that breaks through a cluttered digital world and keeps your brand in the consideration set long after the launch buzz fades. Key topics covered: The three pillars of successful market entry How to pitch retailers and earn shelf space Working vs. non-working marketing dollars explained Why the Prime energy drink rose fast and stalled How global brands adapt to regional cultural nuances Distinctive brand assets — sound, smell, touch, packaging shape The 80/20 marketing budget rule for SMBs Personal branding and the Schwarzenegger mindset Connect with Pedja Radjenović: Connect with Pedja Radjenović on LinkedIn  Your hosts: Bernie Franzgrote — Kreativ Insight Consultants Inc. Wayne Pratt — Motive8U Inc. Sponsors & Resources: Join Canada Growth Network — Full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in. Try Web Indexer — The smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting. Explore Gentry Learning — Real estate investing platform built to teach you how to invest with confidence. Listen to Property Wizard — The podcast arm of Gentry Learning. Visit Knack 4 Business: knack4business.com Questions? Email us at info@kreativinsight.com Join Canada Growth Network — Full GHL CRM + community. $1 CAD first month. $47 CAD/month. No lock-in. Subscribe to Knack 4 Business wherever you listen to podcasts. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    42 min
  8. The AI Visibility Assessment Every Brand Needs Right Now

    MAR 18

    The AI Visibility Assessment Every Brand Needs Right Now

    GROWTH PILLAR: Marketing & Branding WHO THIS IS FOR: SMB owners / Solopreneurs / Corporate escapees / Leaders building systems WHAT THEY'LL GAIN: How to define a clear brand story. How AI is changing the way customers find you. Practical steps to improve your brand's visibility right now. Most business owners think they have a sales problem. Zoltan Lorantffy says it's usually a brand problem. Zoltan is the founder of BrandRelate Marketing — a brand strategy and AI marketing agency helping small and medium-sized businesses look credible, communicate clearly, and grow with purpose. He brings 25 years of corporate brand experience, including work with global firm Interbrand, to the SMB world. In this Canada Growth Network Power Hour session, Zoltan breaks down what a brand actually is — and why most businesses are underselling themselves without knowing it. He covers brand value, the three ways a brand creates real worth (driving choice, securing loyalty, commanding a premium), and why your brand story is the one thing that holds all of it together. He also gets practical about AI. Fifty percent of consumers are now using AI to find products and services. If your brand isn't showing up in AI-generated answers, you're invisible to half your market. Zoltan explains how brand strategy and AI optimization work together — and what SMB owners can do right now to close that gap. Key topics covered: Why your sales problem might actually be a brand problem How brand value is calculated — and why it matters for SMBs The three pillars of brand worth: choice, loyalty, premium Why your brand story must be consistent at every touch point How AI search is displacing traditional Google results in 2026 What AI visibility actually means and how to measure it Free offer from Zoltan: Take the free AI Visibility Assessment — find out how well AI systems are using your content right now. Connect with Zoltan: BrandRelate Marketing | LinkedIn | Company LinkedIn | Instagram | Facebook | Blog   Resources that support this session: Join Canada Growth Network — full GHL CRM + membership community. $1 CAD first month. $47 CAD/month after. No lock-in. Try Web Indexer — the smart chatbot for the Knack 4 Business website. Find episodes faster, discover related content, and book a meeting. Explore @Hive — Community, Collab and resource space for entrepreneurs Explore Gentry Learning — real estate investing platform | Listen to Property Wizard — the Gentry Learning podcast   Ready to go deeper? Attend the Monday Power Hour free — every Monday, practical tools and real introductions for business owners who are building. Join Canada Growth Network — full GHL CRM + membership community. $1 CAD first month. $47 CAD/month. No lock-in. Questions? Email: info@kreativinsight.com | Subscribe for a new episode every weekday. Disclaimer: Please note that the Knack 4 Business podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations. It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode. It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    23 min
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About

Welcome to the Knack 4 Business podcast, where we explore business ideas and share those ideas globally. Knack 4 Business is about sharing Knowledge, Networking, Architecture, Connecting and being Kreativ. That is what KNACK stands for. The common threads of any business are people, money, continuous change and information. In a diverse world, we are unique and face the same wins and challenges. In this podcast, we invite you to learn about what is out there and how connecting with people and ideas helps us all succeed. We cover business topics that range from the mind, the body, finances, legal, accounting, real estate, manufacturing, networking, IT, marketing, and social media, and add anything to the list that supports your work. Even your competitors have something to offer you.

Information

  • Creator
    Bernie Franzgrote
  • Years Active
    2022 - 2026
  • Episodes
    523
  • Rating
    Clean
  • Copyright
    © 2026 Knack 4 Businesss
  • Show Website
    Knack 4 Business

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