Slice of Ad Tech

Blockthrough

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TECHNOLOGY

Tune into Slice of Ad Tech by Blockthrough, part of eyeo to learn about the people, ideas, and stories shaping the $700B digital advertising industry. Every episode features a new ad tech veteran, as they take us through their journey into the mad world of ad tech, the problems that they try to solve, along with helpful insights and perspectives on user monetization strategies, revenue growth, and the future of the industry.

04/03/2024

Erik Requidan & Justin Hansen (Media Tradecraft)

On this episode of our podcast, we chat with Erik and Justin, co-founders of Media Tradecraft, a multi award-winning media services firm that specializes in bespoke digital advertising and monetization solutions for big media companies and large publishers. Tune in to hear about: Their founder journey and focus on running an operator-led businessHow Media Tradecraft approaches their customer's most pressing challengesThe top three challenges publishers face in 2024 (and how to think about them)How publishers can differentiate themselves in the market by looking inwardThe most overlooked revenue metrics to focus on to drive growthHope you enjoyed this episode! While you're here... Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators. Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users. Want to learn more? Explore our customer case studies Read press coverage about Blockthrough Try our revenue recovery calculator Contact us to get started

41 min
02/01/2024

Jared Siegal (Aditude)

In our first episode of the year, we chat with Jared Siegal, Founder and CEO of Aditude, a leading cloud-based monetization platform that helps publishers reduce latency and improve yield, which completed its $15M Series A late last year. Tune in as Jared shares: His journey from Answers.com to leading a funded ad tech startupHow raising capital is changing Aditude's approach to the marketWhy he thinks Session RPM is the one metric to rule 'em allThe unique insight that led to the creation of their cloud wrapperThe need to be skeptical about winning bid prices received from SSPsHow to use dynamic bid floors to eke out more revenueWhy industry classification of MFA sites may be misleadingHope you enjoyed this episode! While you're here... Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators. Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users. Want to learn more? Explore our customer case studies Read press coverage about Blockthrough Try our revenue recovery calculator Contact us to get started

33 min
12/13/2023

Ben Morrisroe (Publift)

In our last episode for the year, we speak with Ben Morrisroe, Head of Growth at Publift—a Google Certified Publishing Partner and multi-award winning vendor whose technology powers over 500 websites and 4 billion monthly ad impressions globally. Tune in as Ben shares: A fun (yet cautionary) tale about overdressing in ad techWhat a typical work day looks like as Head of Growth @PubliftThe challenges that Publift is solving for media companiesWhy Publift partnered with Blockthrough to address ad-blockingGood and bad examples of utilizing first-party data in advertisingThe correlation between page speed, auction timeouts, and yieldChanges to Core Web Vitals and how UX can become a competitive advantageHope you enjoyed this episode! While you're here... Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators. Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users. Want to learn more? Explore our customer case studies Read press coverage about Blockthrough Try our revenue recovery calculator Contact us to get started

30 min
09/26/2023

Ratko Vidakovic (AdProfs)

In this episode, we speak with Ratko Vidakovic, Founder of AdProfs and author of the widely popular newsletter This Week in Ad Tech, which is read by over 12, 000 industry professionals, including key executives at companies like Google, Meta, Amazon, etc. Tune in as Ratko shares his thoughts on: The origin story of AdProfsThe lessons he learnt in the process of building AdProfsThe key challenges awaiting publishers in 2024 and beyondPrivacy regulations and their impact on UXThe winners and losers of the Retail Media waveTrade-offs between sustainability and monetizationIf (and how) certain ad-blockers are better than othersHope you enjoyed this episode! While you're here... Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators. Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users. Want to learn more? Explore our customer case studies Read press coverage about Blockthrough Try our revenue recovery calculator Contact us to get started

29 min
06/07/2023

Kean Graham (MonetizeMore)

In this episode, we speak with Kean Graham, Founder and CEO of MonetizeMore, a Google Certified Publishing Partner (GCPP) that helps publishers reduce ad fraud, improve reporting, and maximize their revenue. Tune in as Kean shares his thoughts on: How he got started in the ad tech industryThe crucial connection between auction competition and yieldWhy solving for ad fraud goes beyond just blocking invalid traffic (IVT)Using technology to automate routine tasks in ad operationsThe positive and negative aspects of generative AIThe most important revenue metrics publishers should be trackingThe outlook for programmatic ad spend in 2023 and beyondHope you enjoyed this episode! While you're here... Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators. Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users. Want to learn more? Explore our customer case studies Read press coverage about Blockthrough Try our revenue recovery calculator Contact us to get started

29 min
04/12/2023

Paul Bannister (Raptive)

In this episode, we speak with Paul Bannister, Chief Strategy Officer of CafeMedia—the world's largest ad management service that reaches 195M US unique visitors every month. Many in the industry follow Paul for his thought leadership, clarity, insight, and yes... some highly fun and topical tweets. Tune in as Paul shares his thoughts on: How he got started in the ad tech industryThe future of publishing beyond the third-party cookieHis centrist approach to user privacy on the webWhether ChatGPT is going to put us out of work (tl;dr: probably not)Things publishers should learn from the retail industryWhat the "perfect browser" looks likeWhat CafeMedia is doing to support creatorsHope you enjoyed this episode! While you're here... Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators. Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users. Want to learn more? Explore our customer case studies Read press coverage about Blockthrough Try our revenue recovery calculator Contact us to get started

41 min
01/19/2023

Mark McEachran (Yieldmo)

In this episode, we speak with Mark McEachran, VP of Product Management at Yieldmo. Tune in as he shares how he got started in ad tech, what his typical work day looks like, the problems that Yieldmo is solving for buyers and sellers, why publishers need a strategy for their non-addressable audience, as well as the importance of tracking what the platforms (iOS, Chrome, Firefox) are up to. Hope you enjoyed this episode! While you're here... Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators. Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users. Want to learn more? Explore our customer case studies Read press coverage about Blockthrough Try our revenue recovery calculator Contact us to get started

31 min
12/07/2022

Cody Bye (NitroPay)

In this episode, we speak with Cody Bye, Co-Founder and Chief Growth Officer of NitroPay. Keep listening to learn how Cody and his team set their publishers up for success from the get-go, including tips on optimizing your ad layouts (and what to avoid), as well as highlighting the critical revenue metrics you should be focusing on. Hope you enjoyed this episode! While you're here... Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators. Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users. Want to learn more? Explore our customer case studies Read press coverage about Blockthrough Try our revenue recovery calculator Contact us to get started

39 min
11/03/2022

Christina Fiasconaro (Freestar)

Welcome back to Slice of Ad Tech. In this episode, our host Vishveshwar Jatain speaks with Christina Fiasconaro, SVP of Customer Success at Freestar. Tune in to learn more about their out-of-box yield optimization experiments and the results they've seen, as well as 3 big things publishers should be thinking about going into 2023. Hope you enjoyed this episode! While you're here... Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators. Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users. Want to learn more? Explore our customer case studies Read press coverage about Blockthrough Try our revenue recovery calculator Contact us to get started

20 min
09/21/2022

James Van Sweringen (Blockthrough)

Welcome to Slice of Ad Tech. For our first episode, our host Neera Shanker speaks with James (Van) Sweringen, Director of Revenue Operations at Blockthrough. Tune in to learn what revenue metrics publishers should actually be looking at (not just your fill rate and RPMs) and tips on how to drive revenue growth before 2022 ends. Hope you enjoyed this episode! While you're here... Did you know that the average publisher loses 10-40% of their revenue to adblocking? What you may not know is that adblocking has largely shifted to ad-filtering, with over 250M users allowing a safer, less interruptive ad experience to be served to them—in turn supporting their favorite sites and creators. Blockthrough's award-winning technology plugs into publishers' header bidding wrapper and ad server to scan ad creatives for compliance with the Acceptable Ads Standard to activate this "hidden" audience and generate incremental revenue, while respecting the choice and experience of ad-filtering users. Want to learn more? Explore our customer case studies Read press coverage about Blockthrough Try our revenue recovery calculator Contact us to get started

22 min

10 Episodes

Tune into Slice of Ad Tech by Blockthrough, part of eyeo to learn about the people, ideas, and stories shaping the $700B digital advertising industry. Every episode features a new ad tech veteran, as they take us through their journey into the mad world of ad tech, the problems that they try to solve, along with helpful insights and perspectives on user monetization strategies, revenue growth, and the future of the industry.

Creator

Blockthrough
Years Active

2022 - 2024
Episodes

10
Rating

Clean
Copyright

© 2024 Slice of Ad Tech
Show Website

Slice of Ad Tech