Law Firm Marketing Club's Podcast

Clare Fanner
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The Law Firm Marketing Club helps professional services firms to 'do' better marketing.The podcasts follow this theme with a mix of long and short podcasts from experts each either educating and informing, explaining, inspiring or simply telling us about how they do things. All with the practical goal of helping you to 'do' better marketing (get more clients, more income, increase your know-how, do things better, do things cheaper etc.)

  1. 06/23/2025

    Getting better results from your law firm's events and networking

    In this episode, Karen Clarkson, Marketing & BD Partner at Parker Bullen, joins us to share how intentional, people-first networking has transformed her personal brand and the firm’s visibility. From preparing for events to smart follow-ups, Karen reveals her top tips for creating meaningful connections, supporting lawyers in the field, and turning networking into a powerful marketing tool.

    30 min
  2. Client listening with Client Talk's Anna Lake

    05/27/2025

    Client listening with Client Talk's Anna Lake

    In this insightful episode, Anna Lake of Client Talk discusses the merger of her consultancy with Claire Raison’s and their shared mission to improve client listening and experience for law firms across the UK and beyond. Anna outlines the multifaceted services they offer, from consultancy and training to a supportive community for firms conducting their own listening exercises. A central theme is the importance of commitment at three levels – firm-wide, individual partner, and client variety – to create a meaningful client listening programme. Anna stresses the need for law firms to engage not only satisfied clients but also those with criticisms, as the richest insights often stem from less positive feedback. She advocates for independent voices in the process, ensuring unbiased input. Client Talk’s “Gather, Reflect, Act” framework enables firms to collect feedback, consider it holistically, and implement changes that close the feedback loop. This approach helps firms tackle points of friction such as onboarding or billing, and identify opportunities like cross-selling or training. Anna also emphasises listening beyond clients – to teams, support staff, and referrers – to foster a culture of responsiveness and continuous improvement. She advocates blending qualitative and quantitative feedback for richer insights and explains how thoughtful reporting and storytelling around feedback strengthens internal engagement. Key challenges addressed include demonstrating ROI, fostering psychological safety, and improving soft skills like giving and receiving feedback. Anna notes that firms often overemphasise technical skill development at the expense of relationship-building and internal collaboration. The episode closes with encouraging signs from the latest Professional Services Marketing Survey, revealing a small but meaningful increase in law firms actively engaging in client listening, signalling growing recognition of its strategic value.

    22 min

  3. 04/11/2025

    All things law firm branding with Jim Walton

    In this episode, Sophia catches up with Jim Walton about all things brand related. Jim runs Ascend Studio, a strategy, design and digital consultancy. They work with the emerging innovators and global leaders that know that to just stand out is not enough. They want to stand up for what they believe, through powerful ideas and purposeful design that means as much to their audiences as it does to them. Big or small, old or new, we stand for brands that matter.

    26 min

  4. 03/13/2025

    Law firm awards with Donna O'Toole

    Donna O'Toole, founder of August Recognition and an expert in awards strategy, shared essential tips to help law firms maximise their chances of success when entering awards. Here are the key takeaways that will help you navigate the awards landscape and elevate your firm to new heights.

    21 min

  5. 03/11/2025

    The Trusted Advisor: How law firm leaders can thrive in a competitive market

    In this episode, Peter Grundy, CEO of The Partnership, shares his top strategies for law firm leaders looking to build lasting relationships with clients and differentiate themselves in the market. From business-driven coaching and reframing "selling" legal services to mastering meaningful conversations and developing influence, Peter’s insights offer actionable advice for leaders ready to thrive. Tune in to learn how to build trust, adapt to market changes, and set yourself apart in the legal profession.

    17 min

  6. 03/11/2025

    Digitalising Estate Planning with Stephen Moses

    Zenplans is a digital estate planning tool, designed to help you provide your clients with priceless peace of mind and create more rewarding relationships. In this episode, Sophis talks with Stephen moses, the founder of Zenplans about the importance of clear, accessible estate planning, the role of legal professionals in supporting clients, and how digital tools can enhance the process for both clients and their families.

    21 min

  7. 12/19/2024

    An experimental AI podcast: What Clients Want 2024

    This was an experimental podcast created by some AI software. The team at Conscious Solutions research AI and regularly experiment with softwre which could be beneficial for law firms.  This week, Ben Foord showed me some new tech from Google called NotebookLM (https://notebooklm.google.com/) which turns written documents into podcasts. Hear me out...  We fed it the Law Firm Marketing Club What Clients Want report (80+ pages!), and it turned the whole thing into a conversational podcast.  Instead of reading through the entire report, you can listen to it while you're on the go or in the background when working from home - which is my favourite time to listen to podcasts.  This got me thinking: could this be useful for other long reports or resources you have? Could turning documents into podcasts help make them more accessible and easier to consume - even if they're not for public consumption?  Have a listen and let me know your thoughts...

    21 min

  8. 11/21/2024

    From pitch to publication: Legal PR with David Opie

    In this episode, Sophia and David talk all things law firm PR. David Opie is the Managing Director of Today's Media, a UK-based company focused on publications, events, and marketing services for the legal and property sectors. Under his leadership, Today’s Media oversees several well-regarded outlets, including Today’s Wills and Probate, Today’s Conveyancer, and Today’s Family Lawyer. These platforms aim to bridge gaps in the legal industry, particularly between regulated and unregulated sectors, while providing valuable insights and updates for professionals in those fields.

    23 min
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About

The Law Firm Marketing Club helps professional services firms to 'do' better marketing.The podcasts follow this theme with a mix of long and short podcasts from experts each either educating and informing, explaining, inspiring or simply telling us about how they do things. All with the practical goal of helping you to 'do' better marketing (get more clients, more income, increase your know-how, do things better, do things cheaper etc.)

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