Product, Packaging, & Profit

Kelley Kempel
  • 5.0 (5)
  • MARKETING
  • UPDATED BIWEEKLY

Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.

  1. 10/17/2023

    19. My #1 Last Minute Holiday Packaging Hack

    Today, on Product, Packaging, and Profit, I’m sharing an easy way to position your product as a must-have gift without custom packaging design. This is something I learned while designing packaging at Kohl's. These two simple additions to your existing packaging make your products feel giftable and get shoppers to ask "Who would love this?" Things you won’t want to miss: Simple additions to your existing packaging can make your products feel giftable Why not every product needs in holiday packaging My number one holiday packaging hack, listen to find out How to take the holiday packaging hack to the next level Why this is the most cost-effective holiday packaging option Where you can get what you need to position your product as giftable before your next market Download the Ultimate Packaging Checklist to not miss a thing in your packaging process: https://www.hiddenpathcreative.com/checklist Let’s Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram https://www.instagram.com/hiddenpathcreative/ Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/  Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com

    10 min

  2. 09/19/2023

    18. What Retail Buyers Are Really Looking For with Kristin Fisher

    Today, on Product, Packaging, and Profit, I’m talking with Kristin Fisher, the Founder of the gifting brand Bocu, a Retail Strategy Coach for Makers and Independent Retailers, and the host of The Buyerside Chat Podcast.  With a profitable six-figure business and over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to help female entrepreneurs get inside the mindset of a buyer to scale their small retail business with big retail strategy. Things you won’t want to miss: Kristin’s journey from corporate retail to entrepreneurship What retail buyers are looking for Aligning your product with retail values Applying big retail strategies to small businesses Scaling your small retail business Tips and considerations for wholesaling on Faire The significance of packaging for wholesaling Packaging's role in building customer connections Connect with Kristin: Follow Kristin Fisher on Instagram https://www.instagram.com/kristinfishercoaching Follow Shop Bocu on Instagram https://www.instagram.com/shopbocu www.shopbocu.com Listen to The Buyerside Chat podcast Let’s Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram https://www.instagram.com/hiddenpathcreative/ Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/  Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com

    35 min

  3. 09/12/2023

    17. Must-Have Info for your Product Packaging (U.S. Version)

    Today, on Product, Packaging, and Profit, I’m breaking down the five pieces of information every product package must include to comply with U.S. labeling regulations. This is one of the most asked questions I get from clients, and there are some easy fixes to implement and protect your business. These insights will ensure your packaging meets legal requirements and strengthens your brand. Things you won’t want to miss: The significance of complying with federal regulations, focusing on the Fair Packaging and Labeling Act (FPLA) The need for product businesses to adhere to these regulations regardless of their size or industry How non-compliance with the FPLA can lead to fines from multiple states where the products are sold The five must-have pieces of information on your product package Easy formatting fixes for the trickiest part of the federal and state regulations Where on your packaging to include this important information Download the Ultimate Packaging Checklist to get the FPLA visual explanations: https://www.hiddenpathcreative.com/checklist Let’s Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram https://www.instagram.com/hiddenpathcreative/ Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/  Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com

    25 min

  4. 08/22/2023

    16. How To Use PickFu Polls in your Product Business with Justin Chen

    Today on Product, Packaging, & Profit I’m chatting with Justin Chen. Justin Chen is the co-founder of PickFu, a polling platform anyone can use to get fast, reliable feedback from real people. Justin built PickFu with co-founder and college classmate John Li to use in their first business venture. People and businesses worldwide now rely on PickFu to help them make better data-driven decisions, faster. He has a BS in electrical engineering and computer science from UC Berkeley and an MS in engineering management from Santa Clara University. A firm believer in remote work, Justin braves Los Angeles traffic daily to shuttle his kids between school and activities. Things you won’t want to miss from our chat What are customer insights, and how can they benefit your business Where Justin got the idea of PickFu polls How to run a PickFu poll to get insights on your packaging design Why using customer insights reduces risk in your business Connect with Justin and PickFu https://www.pickfu.com/#_r_hpc On Instagram https://www.instagram.com/pickfupolls/ Get 50% off your first poll with code: HPC Let’s Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram https://www.instagram.com/hiddenpathcreative/ Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/  Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com

    24 min

  5. 04/19/2023

    15. The Ultimate Growth Tool for Product Businesses

    Welcome to episode 15 of Product, Packaging, and Profit. Let’s dive deeper into how packaging design can help you grow your project business. Specifically, how can packaging help you grow your visibility and reach? Things you won’t want to miss The difference between growth and scaling How packaging can grow the visibility of your brand The most valuable thing packaging does for your product  How packaging can free up your time The multiplication of packaging Let’s Keep In Touch: Subscribe to the Podcast for more product and packaging tips Chat with Kelley: www.hiddenpathcreative.com/servicesguide Follow me on Instagram www.instagram.com/hiddenpathcreative Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/ Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com

    14 min

  6. 04/11/2023

    14. My Favorite Packaging Goals for Product Businesses

    Welcome to episode 14 of Product, Packaging, and Profit. Let’s chat about setting goals for your product business. Specifically, goals packaging design can help you achieve. Every business is different. That’s why I’m talking about my top five favorite outcomes impacted by packaging design. Things you won’t want to miss The five areas of goals to consider for your business The two different types of financial goals to set One type of goal that is unique to ONLY product-based businesses The most crucial intangible goal to set Let’s Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram www.instagram.com/hiddenpathcreative Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/ Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com

    22 min

  7. 03/28/2023

    13. How Do You See a Return on the Investment in Packaging Design?

    Welcome to episode 13 of Product, Packaging, and Profit. Today, I’m breaking down why the investment in packaging design for a product business feels a little scary. It’s expensive, another expense, and you don’t always know the outcome. So how do you know if investing in packaging will get you a good return on your investment?  Things you won’t want to miss Why investing when you have a product business is unique Considering both the expense of packaging design and producing the packaging How most product businesses default to DIY and home printing How business goals connect to packaging ROI Three ideas for measuring the return on investment of packaging design Let’s Keep In Touch: Join me At Ultimate Product Party www.hiddenpathcreative.com/upp Subscribe to the Podcast for more product and packaging tips Follow me on Instagram @hiddenpathcreative Follow me on LinkedIn @kelleykempel Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com

    16 min

  8. 03/21/2023

    12. Build a Cult-ish Product Brand with Kerrie Fitzgerald

    Welcome to episode 12 of Product, Packaging, and Profit.  Today I’m chatting with Kerrie Fitzgerald. Kerrie Fitzgerald the founder of Kerrie Fitzgerald LLC - an eCommerce and product business consulting & educational agency, and host of top 100 marketing podcast- The 6 Figure Product Business Podcast. As a digital marketing expert, Kerrie helps eCommerce businesses create “wildly in demand” brands that their customers are obsessed with. Her unique framework stems in organic marketing that brings in consistent sales and traffic without focusing a dime on ads. After starting her first high-end pet eCommerce business, The Dapper Dog Box in 2016, she grew the business to multi 6 figures of revenue in two years without funding, staff or support and successfully sold the business in 2019. During that time, she was featured in Buzzfeed, Forbes and Mariah Carey’s Christmas gift guide wish list. She is a proud boy & dog mom, hot sauce and coffee lover and is an east coast transplant living in Seattle. Things you won’t want to miss from our chat What is a cult-ish product? Why creating an awesome experience is essential in your eCommerce business Why cultivating obsession with your customers is Kerrie’s favorite marketing strategy The energy of in-person events and meeting internet friends in-person How you can hang out with us at the Ultimate Product Party in May! Join us At Ultimate Product Party: www.hiddenpathcreative.com/upp Connect with Kerrie https://kerriefitzgerald.com On Instagram @kerrie.a.fitzgerald FREE VIDEO TRAINING- 4 Proven Ways To Grow Your Ecommerce Sales (without ads)https://marketing-by-kerrie.mykajabi.com/evergreen4provenways Let’s Keep In Touch: Subscribe to the Podcast for more product and packaging tips Follow me on Instagram @hiddenpathcreative Follow me on LinkedIn @kelleykempel Find the transcript of this episode and other packaging design tips at www.hiddenpathcreative.com

    43 min
See All (19)

5
out of 5
5 Ratings

About

Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.

Information