BJJ Business and Martial Arts Marketing with Lance Trippett CEO of Academy Kings

Lance Trippett CEO of Academy Kings
  • 0.0 (0)
  • MARKETING
  • UPDATED DAILY

Welcome to the BJJ business owners and martial art marketing podcast! This show is for Brazilian Jiu Jitsu school owners & other Martial art school owners. Who want learn how to get leads, sales, & grow their business. Learn from Lance Trippett Cofounder of Conquest Brazilian Jiu Jitsu & Academy Kings one of the largest marketing / consulting company’s for martial arts business owners. Each episode Lance will share his biggest secrets, & breakthroughs. All his lessons learned growing multiple profitable businesses in and out of the martial arts industry.

  1. The Gap Between Knowing and Doing Is Where Most Dreams Die | BJJ, Business & Personal Growth

    11/19/2025

    The Gap Between Knowing and Doing Is Where Most Dreams Die | BJJ, Business & Personal Growth

    In this episode, we're diving deep into one of the most overlooked killers of progress in martial arts, entrepreneurship, and personal development: inaction. Everyone thinks they need more knowledge — another book, another podcast, another YouTube tutorial. But the truth is, you probably already know what to do. The problem? You’re not doing it. And that gap — the space between what you know and what you do — is exactly where dreams die.💥 Whether you’re a Brazilian Jiu-Jitsu white belt, a seasoned martial arts coach, a BJJ gym owner, or an ambitious entrepreneur, this message is for you. Inside this episode, I reveal: Why "I know I should…" is one of the most dangerous thought patterns holding back high performers How fear, perfectionism, and procrastination disguise themselves as smart strategy Why discipline, not motivation, is the ultimate driver of success — in training, in business, and in life The hidden cost of overthinking and overconsumption (especially in the martial arts and self-help space) How to defeat overwhelm with simple, actionable habits that build real momentum Whether you’re trying to:✅ Grow your Brazilian Jiu-Jitsu school✅ Launch a fitness coaching brand✅ Build consistency in your content creation✅ Develop a stronger mindset both on and off the mats✅ Or finally follow through on the goals you’ve been talking about for months… This episode is a roadmap to getting unstuck and moving forward with clarity and courage. Success isn’t about doing something huge once — it’s about doing something small, consistently.You don’t need the perfect plan. You need reps. You need to start, even if it’s messy. Especially if it’s messy. 🔗 Tune in now to learn how to close the gap between knowing and doing — and finally become the person who takes action, not just talks about it. SEO Keywords: Brazilian Jiu-Jitsu podcast, BJJ gym owner tips, martial arts business growth, mindset podcast for entrepreneurs, how to build discipline, BJJ mental game, stop procrastinating, productivity for creators, martial arts marketing, jiu-jitsu lifestyle, consistency in business, take action now, personal growth strategies, overcoming fear in business, motivation vs discipline, mindset coaching podcast, fitness entrepreneur tips 💬 Are you part of my FREE private group for martial arts school owners? If not, you’re missing out on weekly trainings, live Q&A’s, and proven growth strategies from schools crushing it right now. 👉 Join the group here: https://www.facebook.com/groups/MMAStudioSecrets 📈 Want to learn how I can help you grow your school, attract more students, and finally get predictable profits? Book a free Pathfinder Discovery Call here: https://academykings.com/book-a-call-1a 🔥 If this video helped you, don’t forget to LIKE, SUBSCRIBE, and turn on notifications so you never miss the next training session.

    16 min
  2. The Priority Paradox & The 30-Minute Rule

    11/13/2025

    The Priority Paradox & The 30-Minute Rule

    In today’s episode, Lance breaks down one of the harshest… and most freeing truths for school owners: You don’t rise to the level of your goals…You fall to the level of your priorities. This is the Priority Paradox — the illusion that something is “important”… even though your actions prove it isn’t. Lance shares a behind-the-scenes story of a school owner who desperately wants to hit $7K/month, change his life, and grow his academy… yet couldn’t carve out 30 minutes a day to work on his business instead of just in it. And the reality is simple: If you can’t find 30 minutes a day to work on your dream…Your dream isn’t the problem.Your priorities are. This episode hits on: ⚔️ Why school owners stay stuck (even when they’re talented)⚔️ How chaos, emotion, and “busy-ness” hijack growth⚔️ Why accountability changes everything⚔️ The mindset shift that separates broke hobbyists from thriving academy CEOs⚔️ How to build momentum in 30 minutes a day⚔️ What the Priority Paradox is and how to break out of it⚔️ A simple framework you can implement today to finally move forward If you’ve ever felt stuck, stalled out, or frustrated that you’re not where you want to be… this one will punch you in the chest (in the best way possible). Because once you fix your priorities…You fix your life, your business, and your trajectory.

    11 min
  3. Why Your Facebook Ads Keep Failing… Even When the Leads Look Good

    11/10/2025

    Why Your Facebook Ads Keep Failing… Even When the Leads Look Good

    Most martial arts school owners aren’t stuck because they lack passion, skill, or effort.They’re stuck because the business model on the front end is upside down. In this episode, we break down the LPL System (Leads Pay for Leads)… and why it’s the key to finally scaling without stress. Dan Kennedy says:“The business that can spend the most to acquire a customer… wins.” But here’s the problem… Most school owners can’t afford to spend to acquire new students.The ads turn on for a week… then off for a month.Cash feels tight.Growth feels inconsistent.The business is constantly one bad month away from pressure. Not because the school is weak…But because the front-end offer isn’t generating cash flow. The LPL System fixes this by making your new students pay for the next new students.Which means: You can keep ads running every day You can outspend competing schools You can grow without working harder And your school finally becomes stable, predictable, and profitable In this episode, you’ll learn:• Why free trials keep schools broke• The simple paid offer that funds your marketing• How to increase show-up rates and commitment instantly• The exact process to turn paid trials into long-term members• How to remove the “I can’t afford to advertise” excuse permanently If you’ve ever felt like: Growth is slower than it should be You’re hustling too hard for every student Or your business feels tight month-to-month…This episode will hit home. Because your school isn’t the problem.The model is. And we’re going to fix that today. Resources Mentioned: 💬 Join the free private group for martial arts school ownershttps://www.facebook.com/groups/MMAStudioSecrets 📈 Want help installing the LPL System inside your school?Book a free Pathfinder Discovery Call:https://academykings.com/book-a-call-1a

    14 min
  4. Apple Just Exposed the #1 Mistake School Owners Make

    11/06/2025

    Apple Just Exposed the #1 Mistake School Owners Make

    Apple — the biggest, richest company in the world — just admitted they were stuck. Siri was falling behind. Their AI wasn’t good enough. And instead of spending years trying to figure it out internally, Apple did something almost no martial arts school owner ever does… They borrowed the brain.They partnered with the people who already solved the problem. This is the shift that separates schools that scale… from schools that stay exhausted, overwhelmed, and constantly “grinding.” In this episode, we’re breaking down: • The #1 mistake school owners make when trying to grow• Why working harder is not what gets you to the next level• How to identify the bottlenecks that keep you stuck• And the mindset shift that compresses growth from years into weeks If you’ve been feeling like you’re doing everything right but still not gaining traction, this is your wake-up call. You don’t have to build every system yourself. You don’t have to be the ads person, the sales person, the follow-up machine, and the coach. There’s no honor in struggling alone.Your students don’t benefit from your burnout.Your family doesn’t benefit from you being overwhelmed.Your school doesn’t grow because you take pride in doing it the hard way. Your job isn’t to do everything...Your job is to plug into what already works. 💬 Are you part of my FREE private group for martial arts school owners?If not, you’re missing out on weekly trainings, live Q&A’s, and proven growth strategies from schools crushing it right now.👉 Join the group here: https://www.facebook.com/groups/MMAStudioSecrets 📈 Want to learn how I can help you grow your school, attract more students, and finally get predictable profits?Book a free Pathfinder Discovery Call here: https://academykings.com/book-a-call-1a CTA🔥 If this podcast helped you, don’t forget to FOLLOW, RATE, and SHARE so more school owners can grow with us. marketing, business, business growth, running a martial arts school, BJJ business, martial arts marketing, martial arts business, gym owner tips, martial arts school success, entrepreneurship, small business tips, jiu jitsu, BJJ academy, fitness business, gym marketing, lead generation, school owner advice, coach interviews, BJJ marketing strategies, Brazilian Jiu-Jitsu, sales strategies, martial arts growth, BJJ school marketing, student retention, business coaching

    11 min
  5. 7 Golden Rules For Organic Growth

    10/29/2025

    7 Golden Rules For Organic Growth

    Most school owners want organic growth... but few actually understand the rules behind it.In this episode, I break down the 7 Golden Rules for Organic Growth... the same principles that help schools grow without relying on massive ad budgets. You’ll learn how to:✅ Build trust and authority that converts✅ Turn your members into your best marketers✅ Create content that compounds over time✅ And why organic growth is a multiplier, not a replacement for ads Whether you’re running ads or not, these 7 rules will make every marketing effort you do hit harder and last longer. 💬 Are you part of my FREE private group for martial arts school owners?If not, you’re missing out on weekly trainings, live Q&A’s, and proven growth strategies from schools crushing it right now.👉 Join the group here: https://www.facebook.com/groups/MMAStudioSecrets 📈 Want to learn how I can help you grow your school, attract more students, and finally get predictable profits?Book a free Pathfinder Discovery Call here: https://academykings.com/book-a-call-1a 🔥 If this episode helped you, don’t forget to LIKE, SUBSCRIBE, and turn on notifications so you never miss the next training session.

    21 min
  6. EXACT Reason Your Business Is STUCK

    10/24/2025

    EXACT Reason Your Business Is STUCK

    The Tree Line: Why Your Martial Arts School Is Stuck Description:Every business has a Tree Line — the invisible point where growth stops, not because you’re lazy or unmotivated, but because the conditions no longer support growth. In this episode, Lance breaks down the Tree Line Framework — a powerful analogy that explains why so many martial arts schools stall out even when the owners are working harder than ever. You’ll discover:🌲 The exact formula to find your Tree Line💨 Why losing as many members as you’re gaining kills momentum🔥 How to create new “oxygen” in your business with better systems, retention, and lead flow Plus, Lance shares the story of living in Aspen at 19 and the mountain lesson that inspired this entire framework — a mindset shift every school owner needs to hear. If your school feels stuck no matter how hard you push, this episode is your map to breaking through. 💬 Join the FREE private group for martial arts school owners:👉 https://www.facebook.com/groups/MMAStudioSecrets 📈 Book a free Pathfinder Discovery Call:👉 https://academykings.com/book-a-call-1a 🔥 Like, follow, and subscribe for more real conversations that help school owners grow, scale, and evolve.

    13 min

  7. 10/22/2025

    The Haircut That Exposed a Marketing Blind Spot

    In this episode, Lance Trippett breaks down two costly marketing mistakes he spotted during a simple trip to a barbershop — mistakes that happen in almost every small business. From missed cross-promotions to poorly timed automation, Lance unpacks how good businesses lose repeat customers without realizing it... and how a few small tweaks in your customer journey can dramatically increase retention and referrals. You’ll learn:✅ Why timing and messaging matter more than automation itself✅ How to spot blind spots by auditing your own client experience✅ A simple system for turning one sale into multiple touchpoints If you run a martial arts academy, gym, or any service-based business, this one will open your eyes to the hidden leaks in your marketing funnel. 🎧 Tune in, take notes, and start looking at your customer journey through fresh eyes.👉 Subscribe for weekly marketing, sales, and business growth insights.

    11 min
  8. Stop Chasing Results — The Real Reason You’re Stuck in Business

    10/14/2025

    Stop Chasing Results — The Real Reason You’re Stuck in Business

    In this episode, Lance Trippett breaks down the hard truth behind why so many martial arts school owners feel stuck — even when they’re “doing all the right things.” You’re posting. You’re running ads. You’re grinding every day.But the results still don’t match the effort. The problem isn’t your work ethic — it’s your focus.You’ve been chasing the outcome instead of mastering the process. Lance shares what he learned after going back into the lab to rebuild the systems and mindset behind the Academy Kings Pathfinder Program, revealing the key shift that separates owners stuck in the Cage from those building their Kingdom. You’ll learn:🔥 Why chasing results leads to burnout and frustration🔥 How to fall in love with the process again — and find fulfillment in the work🔥 The mindset, habits, and structure that create consistent business growth🔥 How to move from chaos to clarity by focusing on identity, not outcome If you’ve ever felt like you’re doing everything but still not moving forward, this episode will hit hard — and help you rebuild your foundation for lasting success. 🎧 Tune in now and remember:👉 You’re closer than you think to the academy of your dreams!

    13 min
See All (47)

About

Welcome to the BJJ business owners and martial art marketing podcast! This show is for Brazilian Jiu Jitsu school owners & other Martial art school owners. Who want learn how to get leads, sales, & grow their business. Learn from Lance Trippett Cofounder of Conquest Brazilian Jiu Jitsu & Academy Kings one of the largest marketing / consulting company’s for martial arts business owners. Each episode Lance will share his biggest secrets, & breakthroughs. All his lessons learned growing multiple profitable businesses in and out of the martial arts industry.

Information