Elite Publishing with Melanie Johnson and Jenn Foster

Elite Online Publishing
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Welcome to the Elite Publishing Podcast, where cohosts Melanie and Jenn take you on an exploration of the author's path to success. Join them as they interview accomplished authors, diving into their unique writing processes, the challenges they've overcome, and the strategies they've employed to navigate the world of publishing. Whether you're an aspiring author or a book enthusiast, the Elite Publishing Podcast is your trusted guide to unlocking the secrets of success in the dynamic world of publishing.

  1. FEB 25

    How Michael Erath Uses Books to Build Business Authority

    In this inspiring episode of the Elite Publishing Podcast, hosts Jenn sit down with 3-time author Michael Erath, to explore the journey behind his latest book, "The Five Obsessions of Elite Organizations."Discover how Michael Erath pivoted from ghostwriting to penning his most technical and impactful book himself—with the support of a writing coach. He shares candid stories about overcoming business setbacks, the lessons learned from losing a $45 million company, and how these experiences shaped his approach to authorship and business leadership.You’ll hear actionable advice for aspiring authors—including how to clarify your audience, define the purpose of your book, and why working with the right partner can make all the difference.

    12 min

  2. JAN 28

    Using Books to Grow Influence and Opportunity with Jim Matuga

    Jim Matuga shares his story of writing and publishing "Humble Influence," detailing his process from initial ideas to creating an outline, compiling anecdotes, and incorporating lessons from his career. He discusses the impact his books have had on growing his business, building credibility, and landing speaking engagements, while also providing practical advice for leveraging books as powerful marketing tools and enhancing your author presence online.

    16 min

  3. JAN 15

    How to Finally Write Your Book with Verity Craft

    Unlock the secrets to writing and publishing your book with expert insights from Verity Craft and Melanie Johnson. This episode quickly covers common struggles authors face, the realities of using AI in book creation, and how to organize content with the reader in mind.You'll also learn the difference between shortcuts and truly original work, the importance of understanding copyright when using AI, and key guidance on selecting the best publishing path for your goals.

    20 min

  4. 12/10/2025

    How Chris Prefontaine Repurposes Content Into Real Estate Bestsellers

    Get expert advice on book writing and publishing from bestselling author Chris Prefontaine in this interview. Learn practical strategies for creating, publishing, and marketing your book, including insights on self-publishing, repurposing content, and using books as powerful marketing tools.Discover how Chris approaches book creation, the advantages of working with publishing professionals, and new trends like AI-driven audiobooks. Perfect for anyone looking to establish authority, grow a personal brand, or generate leads through publishing.

    11 min

  5. 11/26/2025

    How Dr. Candace Holmes Turned Her Neurofeedback Expertise into a Published Book

    Dr. Candace Holmes joins the Elite Publishing Podcast to reveal her practical approach to writing, publishing, and marketing her book on neurofeedback. She shares how dictating her manuscript, working with a supportive community, and using technology helped her complete her book in six months, and covers the ins-and-outs of self-publishing, launch strategies, and leveraging her book for speaking engagements and bulk sales.

    10 min

  6. 10/23/2025

    Sell Smarter, Not Harder: Bulk Book Sales with Susan Friedman

    In this episode, expert Susan Friedman shares practical advice for authors on how to stand out and continue selling their books well beyond the launch.Learn why marketing should be an ongoing part of your book’s journey, how finding the right niche audience can dramatically boost your sales, and what creative strategies you can use to sell your book in bulk. Susan also discusses smart ways to leverage speaking opportunities, corporate gifts, and sponsorships, emphasizing the importance of thinking outside the box rather than following the crowd. Whether you’re just starting your book or looking for new ways to grow your impact, this episode delivers actionable insights from a seasoned book marketing professional.

    31 min

  7. 10/08/2025

    How Janis Reese Brought Rosemeade to Life

    Get an inside look at Janice Johnson Reese's journey as she shares how she wrote and published her new book, "Seasons of Change," the first in the Rosemead Chronicles series. In this episode of the Elite Publishing Podcast, Janice talks about her note-taking and outlining strategies, drawing inspiration from true events in her husband's family, and developing characters from real-life experiences.She discusses why she chose Elite Online Publishing instead of going the self or traditional publishing route, and offers advice to aspiring authors on overcoming procrastination. Janice also shares her creative marketing plans, including a themed launch party and engaging readers online. If you're looking for practical tips to help you start, finish, and market your book, this episode is packed with straightforward advice and encouragement.

    13 min

  8. 09/10/2025

    From Cardiac Arrest to Dadisms with Brent John Larsen

    Discover the inspiring story behind "You Make My Heart Giggle" with author Brent John Larson as he shares his journey from a life-changing cardiac arrest to publishing his heartfelt book. Learn how family wisdom, historical lessons, and the support of Elite Online Publishing turned his personal mission into an international bestseller.In this episode, you’ll hear about:- The life event that motivated Brent to write his book- How family sayings and "dadisms" inspired the book's unique content- Brent’s decade-long writing and self-publishing journey- Effective marketing strategies, including word of mouth and social mediaBrent’s advice for aspiring authors and what’s next for his writing career

    21 min
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About

Welcome to the Elite Publishing Podcast, where cohosts Melanie and Jenn take you on an exploration of the author's path to success. Join them as they interview accomplished authors, diving into their unique writing processes, the challenges they've overcome, and the strategies they've employed to navigate the world of publishing. Whether you're an aspiring author or a book enthusiast, the Elite Publishing Podcast is your trusted guide to unlocking the secrets of success in the dynamic world of publishing.

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