Web Pro Savvy

Cathy Sirvatka

Web Pro Savvy is a podcast for freelance web designers and developers, hosted by Cathy Sirvatka. You'll hear interviews with experienced freelance web pros about their business operations, the services they offer, and the types of clients they work with. They openly share their stories and pull back the curtain on how they achieve success so that you can boost your own business.  Cathy also shares her own experiences and insights that help other freelancers skip past the trials to achieve satisfaction and success.

  1. 01/20/2025

    Streamlining Business Operations: CEO Hacks and Digital Tools with Gresham Harkless Jr

    What do you think of the show? Let me know! Discover the secrets to streamlining your business operations with Gresham Harkless Jr., the innovative mind behind CB Nation and Blue 16 Media. Gresham brings a wealth of knowledge from his diverse experiences, including his time as an adjunct professor and a digital marketer, to share actionable CEO hacks that can transform the way you manage your business processes. From invoicing to project management and note-keeping, learn how his entrepreneurial journey has shaped unique solutions to boost efficiency. Transform your business communication and organization with the right tools. Gresham takes us on a deep dive into the functionalities of Basecamp, comparing it to other popular platforms like Asana, ClickUp, and Trello. Discover how consolidating tasks, calendars, files, and client communication into one cohesive system can save time and enhance productivity. We also uncover the power of scheduling tools for seamless meeting management across time zones, ensuring nothing slips through the cracks. Finally, join us as we discuss digital tools and strategies to further enhance business efficiency. From cost-effective alternatives for digital services to note-taking preferences, Gresham shares his favorite digital solutions like Evernote and the Samsung NotePhone. We also explore the importance of building habits over sheer discipline, with insights to improve productivity and time management.

    43 min
  2. 07/11/2024

    Unlocking Freelance Success: Time Management and Strategy with Julie DeLuca Collins

    What do you think of the show? Let me know! Unlock the secrets to building a thriving freelance business as we sit down with expert business coach Julie DeLuca Collins. Have you ever wondered how successful entrepreneurs reverse-engineer their goals to align their daily operations with long-term visions? Julie shares her invaluable insights on time management, defining services, identifying your ideal customer base, and crafting effective pricing strategies. Get ready to take notes on the top mistakes freelancers make and learn actionable steps to evaluate and enhance your business practices. Julie’s career journey is nothing short of inspiring. From retail management at Macy’s to becoming a Chief Innovation Officer at a multimillion-dollar educational company, Julie’s unique path has equipped her with profound insights into sales, marketing, and business operations. With a strong passion for empowering women in business, she transitioned to coaching during the pandemic. Julie has helped countless clients master business fundamentals, such as LLC formation and email marketing, all while maintaining a strategic vision for long-term success. Tune in to discover how to create a successful business strategy and achieve time and income freedom. We explore the importance of setting clear business goals, maintaining work-life balance, and defining your niche to maximize your client base. Julie’s practical tips on effective time management, setting boundaries, and building productive habits are sure to resonate with entrepreneurs at any stage. Don’t miss out on this opportunity to gain valuable knowledge and motivation to push your freelance business to new heights.

    47 min
  3. 05/23/2024

    A Deep Dive into Brand Identity with Laura Hulleman's Revolutionary Strategy

    What do you think of the show? Let me know! Embark on a transformative journey with us as we sit down with Laura Hulleman, the mastermind behind the Endotype Formula, and unravel the true essence of branding that goes far beyond eye-catching designs. In a candid conversation, Laura shares her evolution from personal trainer to branding guru, underscoring the vital connection between a business owner's persona and their brand identity. Dive into the revelation of how aligning your brand with your inner being can not only create a magnetic presence but also resonate deeply with your audience, whether you're a health professional, freelancer, or web designer. Branding is an art, and with Laura's Endotype Formula, we're painting a masterpiece of authenticity. We dissect the power of this personality assessment tool, showing how a five-question quiz can illuminate core behaviors and the true nature of a client's business. This episode is a goldmine for those seeking to integrate genuine, compelling branding into their work, surpassing the traditional process of mood boards and endless questionnaires. Finally, we share the success story of Angie, a business owner who, with her vibrant endotype at the helm, reimagined her brand and watched her business soar. This compelling tale exemplifies the potential for web designers to infuse branding services with unparalleled value, elevating their clients' businesses to new heights. So tune in, take our endotype quiz, and begin the journey to brand enhancement rooted in self-discovery and authenticity.

    44 min

About

Web Pro Savvy is a podcast for freelance web designers and developers, hosted by Cathy Sirvatka. You'll hear interviews with experienced freelance web pros about their business operations, the services they offer, and the types of clients they work with. They openly share their stories and pull back the curtain on how they achieve success so that you can boost your own business.  Cathy also shares her own experiences and insights that help other freelancers skip past the trials to achieve satisfaction and success.