Straight To Voicemail

Share Your Genius
  • 5.0 (9)
  • MARKETING
  • UPDATED WEEKLY

What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.

  1. What’s the key to a strong revenue marketing strategy? | Kate O’Neil, Co-Founder and CEO, Opre

    4D AGO

    What’s the key to a strong revenue marketing strategy? | Kate O’Neil, Co-Founder and CEO, Opre

    Revenue marketing gets messy fast. Multiple teams are involved, pressure is high, and results are expected now and later. In 2025, many teams are still spreading their efforts thin without a clear strategy for what actually drives revenue. In this episode of Straight to Voicemail, Amanda Smith talks with Kate O’Neil, Co-Founder and CEO of Opre. Kate has spent over 20 years building and scaling SaaS companies, including LeanKit and Salesfusion. She shares how focusing on fewer channels, especially LinkedIn, helped her generate millions in pipeline and reach senior decision makers without chasing every new tactic. You’ll learn: How focusing on one channel drives stronger revenue resultsWhy CEO led LinkedIn content can unlock inbound demandHow consistency beats perfection in revenue marketing Jump into the conversation:(00:00) Why we wanted to hear from Kate(00:23) Why doing more is not the answer(00:38) Why LinkedIn became the primary channel(01:01) What a strong revenue marketing strategy looks like(01:18) How CEO posting drives pipeline(01:32) Why done beats perfect on LinkedIn(01:56) Building a daily posting habit(02:27) When inbound demand starts showing up(02:45) Reaching senior buyers without demos Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

    4 min
  2.  How do you scale a brand voice across locations and teams? | Allison Barber, Senior Marketing Leader, RISE Commercial District

    FEB 10

     How do you scale a brand voice across locations and teams? | Allison Barber, Senior Marketing Leader, RISE Commercial District

    Getting your brand voice right across multiple teams and locations is tough. Different leadership styles, varying locations, and mixed communication strategies can turn a clear message into a game of broken telephone. So, how do you keep your brand strong and consistent no matter where it’s heard? In this episode of Straight to Voicemail, Amanda Smith sits down with Allison Barber, Senior Marketing Leader at RISE Commercial District, to talk about the strategies that make scaling a brand voice possible. Allison shares her process for creating a brand blueprint that resonates across diverse teams, and why leadership alignment is key to maintaining consistency and trust throughout an organization. You’ll learn: How to build a brand blueprint that resonates across diverse teamsWays to integrate mission and values into everyday operationsWhy clear communication from leadership is critical for brand consistencyJump into the conversation:(00:00) Why we wanted to hear from Allison Barber (01:09) How to Scale a Brand Voice (01:51) Mission, Vision, and Values (02:40) Surveying Employees and Customers (03:29) Branding and Culture Integration (04:05) The Role of Leadership(04:29) Consistent Brand Messaging Across Locations (05:07) The Importance of Respect and Alignment (05:28) Returning to the "Why" Behind the Brand Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

    6 min
  3. What’s the biggest challenge B2B CMOs face today? | Stefania Casciari Carter, CMO, Precis

    FEB 3

    What’s the biggest challenge B2B CMOs face today? | Stefania Casciari Carter, CMO, Precis

    Creating content is no longer the hardest part of marketing. The real challenge today is cutting through the noise. Audiences are overwhelmed, and traditional channels are losing their power. As new "invisible channels" emerge, the modern CMO must find ways to stay visible in a crowded, fast-moving space. In this episode of Straight to Voicemail, Amanda Smith sits down with Stefania Casciari Carter, CMO at Precis, to discuss how AI is changing what marketers need to focus on. Stefania shares her insights on why distribution is now the top challenge for B2B CMOs and how brands can use AI to streamline efforts while keeping creativity and originality at the forefront. You’ll learn: How to navigate the emerging “invisible channels” in marketingWhy distribution should be your focus, not just content creationHow AI can support, but not replace, the human element in marketingJump into the conversation:Jump into the conversation:(00:00) Why we wanted to hear from Stefania(01:30) Why distribution has become the CMO’s biggest test(01:58) The rise of "invisible channels" and new marketing spaces(02:42) How AI is changing content creation and marketing teams(03:24) Balancing technology and human creativity in marketing(04:30) Stefania’s approach to empowering marketing teams for the future Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

    5 min
  4. Can small teams really build big-impact content strategies? | Leila Spann, Founder, enbloom Marketing

    JAN 27

    Can small teams really build big-impact content strategies? | Leila Spann, Founder, enbloom Marketing

    Big teams, big budgets, big output…but does bigger always mean better? When it comes to content, small teams often have the advantage. They can pivot faster, take risks, and avoid the long approval chains that slow down innovation. In this episode of Straight to Voicemail, Amanda Smith sits down with Leila Spann, Founder of enbloom Marketing, to explore how small teams can create big-impact content strategies. Leila shares her approach to content strategy, which proves that alignment and smart systems allow even the smallest teams to punch above their weight. You’ll learn: How small teams can create big-impact content with limited resourcesWhy content repurposing is the key to maximizing outputThe power of alignment over scale in content strategy Jump into the conversation:(00:00) Why we wanted to hear from Leila(01:30) Why big doesn’t always mean better in content marketing(02:45) The importance of focus and speed for small teams(04:00) Leila’s approach to building alignment in small teams(06:15) How content repurposing helps small teams punch above their weight(08:00) Why strategy, not scale, should lead your content efforts(09:20) How to create high-impact content on a limited budget Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

    4 min
  5. Why is building market eminence important? | David Newman, Founder, Do It! Marketing

    JAN 20

    Why is building market eminence important? | David Newman, Founder, Do It! Marketing

    The market is crowded with CEOs regurgitating safe opinions. Following this path is an easy ticket to generating content, but what use is your strategy if you just blend in with the noise? Success is about building trust by standing out as an original expert. 'Market eminence', the combination of visibility, credibility, and brand preference, helps leaders earn trust and rise above the noise. In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with David Newman, Founder of Do It! Marketing, to discuss how leaders can position themselves as market experts and build strong personal brands. David, a mentor and author of Do It! Selling, shares how CEOs can embrace bold thinking, challenge industry norms, and earn the trust that fuels business growth. You’ll learn: How to create content that elevates your market eminenceWhy CEOs should stop sharing "how-to" content and start sharing "how to think"The importance of being a myth-buster in your industry Jump into the conversation:(00:00) Why we wanted to hear from David(01:14) The difference between fitting in and standing out(03:05) Why “how to think” content matters more than “how to do”(04:32) Building credibility through bold, contrarian thinking(06:12) The importance of preparing your audience for what's next(07:43) How market eminence drives business success Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

    5 min
  6. What does a modern ABM strategy look like? | Nadia Davis, VP of Marketing, CaliberMind

    JAN 13

    What does a modern ABM strategy look like? | Nadia Davis, VP of Marketing, CaliberMind

    Account-based marketing is fumbling buyer expectations. Teams using outdated ABM strategies are losing trust left and right, before meaningful conversations ever start. Today’s buyers are more informed, more skeptical, and quicker to disengage from anything that feels generic. Traditional ABM approaches focused on scale, and surface-level personalization no longer work. What is rising instead is precision. Teams that understand the full buying group, real account pain, and intent signals are the ones staying relevant and earning trust. In this episode of Straight to Voicemail, Amanda Smith talks with Nadia Davis, VP of Marketing at CaliberMind. Nadia has built ABM and revenue functions from the ground up and shares what a modern ABM strategy looks like today. She explains how account intelligence, analytics, and sales alignment help teams engage earlier, create relevance, and move deals forward faster. You’ll learn: How to build ABM around buying groups instead of leadsWhy account intelligence outperforms generic personalizationHow sales and marketing stay aligned around real buyer pain Jump into the conversation:(00:00) Why we wanted to hear from Nadia(00:47) What defines a modern ABM strategy(01:31) ICP, buyer journey, and buying groups(02:20) Why buyers ignore generic pitches(02:46) The role of analytics in ABM(03:29) Finding true account pain(04:26) Activating the full buying group(05:00) What staying ahead with ABM looks like today Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

    6 min
  7. How should brands be using data in an impactful way? | Austen Clark, Co-Founder, Adatha Group

    JAN 6

    How should brands be using data in an impactful way? | Austen Clark, Co-Founder, Adatha Group

    Brands are buried in data these days, but most of it doesn’t actually get them anywhere. It’s easy to get lost in all the numbers, especially when they don’t help you understand the people behind them. The trick? Using data with intention to really get your audience. Let’s be real, that means connecting with them on a human level. In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with Austen Clark, Co-Founder of Adatha Group, to explore how brands can use data in a more human-centered way. With over 600 events under his belt, Austen has built his career on bridging the gap between data and meaningful human connections. He shares how his deep understanding of people allows him to transform marketing strategies, showing how data, when used with intention, can drive authentic relationships that fuel long-term growth. You’ll learn: Why connecting with people first makes data meaningfulHow to turn metrics into actions that drive growthThe importance of human elements in B2B marketingJump into the conversation:(00:00) Why we wanted to hear from Austen(01:06) The human-first approach to data and marketing(02:25) Connecting people through data in events(04:05) Why empathy and connection matter more than numbers(06:00) How inside jokes lead to stronger business relationships(08:35) Using data to understand human behavior, not just numbers(10:20) The power of face-to-face interactions in driving results Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

    6 min
  8. How do you trust content if it’s coming from AI? | Jesse Bourgeault-Trickey, Global Deployment Manager, Happeo

    12/30/2025

    How do you trust content if it’s coming from AI? | Jesse Bourgeault-Trickey, Global Deployment Manager, Happeo

    Anyone can scale up and produce content, but gaining market trust can make or break your brand’s success. Today, AI is shaping how content is created, published, and distributed at scale, and many brands are prioritizing efficiency without stopping to ask what it costs…putting their credibility at risk. The real danger is publishing faster than you can verify. AI can surface information, but it cannot validate accuracy or insight, which raises a critical question: who is accountable for what gets published? As AI becomes woven into everyday workflows, the future of content depends on whether teams can build systems that don’t just move fast, but help people trust what they’re reading. In this episode of Straight to Voicemail, Rachel Elsts Downey talks with Jesse Bourgeault-Trickey, Global Deployment Manager at Happeo. Jesse shares how organizations can trust the content they publish when AI is involved, and why verification, ownership, and communication matter more than ever. Drawing from his work helping global teams deploy digital workplaces, he explains how trust is built through systems, not shortcuts. You’ll learn: Build trust by pairing AI with subject matter expert ownershipCreate a system to audit and verify content over timeUse internal feedback loops to surface content gaps Jump into the conversation:(00:00) Why we wanted to hear from Jesse (00:09) Why speed can undermine trust (01:06) The rise of AI in everyday content (01:35) Trust but verify as a content framework (02:10) The role of subject matter experts (02:46) Finding and fixing content gaps (03:13) What verified content looks like (03:45) Using AI on trusted knowledge (04:20) Keeping teams informed as content changes (05:11) How trust is reinforced over time Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.

    6 min
See All (94)

5
out of 5
9 Ratings

About

What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.

Information

More From Share Your Genius