Straight To Voicemail

Share Your Genius
  • 5.0 (10)
  • Marketing
  • Updated Weekly

What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.

  1. 3d ago

    How can companies improve discoverability as buyers turn to LLMs? | Sydney Sloan, Chief Marketing Officer, G2

    B2B buyers aren’t following a straight path anymore. Many marketers still rely on traditional SEO, websites, and review pages to capture attention, but today’s buyers are increasingly turning to AI and LLMs to compare their options and validate their decisions. This shift creates a critical question for modern organizations: how do you get discovered when your audience’s first stop isn’t Google, but a machine-powered assistant? In this episode of Straight to Voicemail, Amanda Smith hears from Sydney Sloan, Chief Marketing Officer at G2, to break down the practical steps organizations can take to stay visible in the age of AI. Sydney shares practical advice on Answer Engine Optimization, leveraging user-generated content, and building content workflows that align with how buyers actually research today. You’ll learn: How the B2B buyer journey is changing in an AI-first worldPractical strategies to improve discoverabilityHow to create content workflows that combine human insight with AI efficiencyJump into the conversation: (00:00) The changing buyer journey (02:00) Introduction to Answer Engine Optimization (AEO) (03:00) Content engineering and Human-AI collaboration (04:00) Leveraging user-generated content (04:40) Bonus rips and website optimization Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/  Follow Amanda Smith on LinkedInhttps://www.linkedin.com/in/amanda-alexander-smith/  Follow Sydney Sloan on LinkedIn https://www.linkedin.com/in/sydsloan/ G2 https://www.g2.com/

    5 min

  2. May 26

    What are the top 3 drivers of success for strategic account managers? | Cassandra Farr, SVP and Head of Enterprise Strategic Solutions, Philips

    Successful account managers don’t push harder. They listen better.  Too often, account managers rely on territory knowledge, product expertise, or years of experience to close deals, but that’s only half the equation. Real impact isn’t about what you know, it’s about how you show up. So, how can account managers drive results that are truly meaningful, both for their clients and their business? In this episode of Straight to Voicemail, Amanda Smith hears from Cassandra Farr, SVP and Head of Enterprise Strategic Solutions at Philips, about the areas account managers should prioritize to succeed. Cassandra shares how leading with curiosity not only strengthens customer relationships but also unlocks measurable business outcomes. You’ll learn: Why curiosity is the starting point for every successful enterprise relationshipHow connection turns account executives into trusted partners, not vendorsWhat “closing” really means and how to guide customers to make confident decisionsJump into the conversation: (00:00) Why top account executives win based on presence, not product or territory (01:00) The role of curiosity in understanding your customer (02:00) The airplane story that shows how fast real connection can be built (03:30) Why “Always Be Closing” falls short and what to focus on instead (04:15) Breaking down the three Cs: curiosity, connection, and closing in practice (05:00) How to move from vendor status to becoming a true trusted partner Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/  Follow Amanda Smith on LinkedInhttps://www.linkedin.com/in/amanda-alexander-smith/  Follow Cassandra Farr on LinkedIn https://www.linkedin.com/in/cassandra-farr-586784/ Philips http://www.philipsmedicalcapital.com/

    6 min

  3. May 19

    How can fractional experts create immediate business impact? | Patrick Elliott, Founder and CMO, Four Cross GTM

    The fastest way to fail as a fractional leader is trying to fix everything. More and more companies are leaning on fractional and contract leaders to bring senior expertise. But with limited time, leaders must quickly grasp the culture, decode the business, and drive change almost instantly. So, how exactly can they deliver impact when time is short? In this episode of Straight to Voicemail, Adam Sockel hears from Patrick Elliott, Founder and CMO at Four Cross GTM, to explore the core qualities that enable fractional and contract leaders to deliver fast results without compromising quality. Patrick emphasizes that rather than trying to do everything, leaders should focus on the few levers that create immediate, meaningful business impact. You’ll learn: How to make an immediate impact as a fractional leader without a long onboardingThe three traits that separate effective fractional operators from the restHow to identify and prioritize the few growth drivers that actually move the businessJump into the conversation: (00:00) Why fractional leaders are expected to deliver fast (01:00) The three traits every effective fractional leader needs (03:00) How to run fast, effective discovery using proven frameworks (05:00) The three growth drivers to prioritize first (07:00) How to work within company culture and build trust quickly Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/  Follow Adam Sockel on LinkedInhttps://www.linkedin.com/in/adam-sockel/ Follow Patrick Elliott on LinkedIn https://www.linkedin.com/in/pfelliott/ Four Cross GTM https://www.fourcrossadvisory.com/

    9 min
  4. How can media brands help companies stand out and build trust? | Cliff Simon, CEO and Founder, Polaris Ops

    May 12

    How can media brands help companies stand out and build trust? | Cliff Simon, CEO and Founder, Polaris Ops

    If your brand sounds like everyone else, you’ve already lost. In a digital landscape defined by noise, speed, and AI-generated conformity, attention is easy to buy, but trust is not. Differentiation isn’t just a creative choice anymore, it’s a business imperative. So how do media brands enable companies to stand out and earn trust where it matters most? In this episode of Straight to Voicemail, Rachel Elsts Downey hears from Cliff Simon, CEO and Founder at Polaris Ops, to explore how media brands help companies establish authenticity and credibility through consistent, thoughtful content. Cliff argues that quality engagement beats sheer scale, proving that connection matters more than attention. You’ll learn: Why media brands stand out in an AI-saturated marketHow strong POV and consistency build trust before the sales cycleWhy engagement quality matters more than views or attributionJump into the conversation: (00:00) Why media brands matter now(00:45) Authenticity in a world of AI-generated content(01:15) Standing out with a distinct voice and perspective(01:45) Media as a long-term brand moat(02:05) The consumerization of B2B buying(02:35) People buy from people(02:55) The challenge of measuring media ROI(03:20) Signals that your content is actually working(03:45) Why engagement matters more than scale Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/  Follow Rachel Elsts Downey on LinkedInhttps://www.linkedin.com/in/rachelelstsdowney/ Follow Cliff Simon on LinkedIn https://www.linkedin.com/in/cliff-simon/ Polaris Ops https://www.linkedin.com/company/polaris-ops/

    6 min

  5. May 5

    How can leaders intentionally balance personal growth and professional success? | Joe Whetstone, Founder, STRIVE

    Most people don’t lack ambition; they lack alignment. Too often, personal and professional growth are treated as separate paths. People spend years climbing the corporate ladder while neglecting their personal foundations, only to end up stuck in an unfulfilling cycle of work and responsibilities. So how can leaders bring their personal and professional goals into alignment? In this episode of Straight to Voicemail, Adam Sockel hears from Joe Whetstone, Founder of STRIVE, to explore how leaders can design lives and careers that are purposeful, balanced, and deeply fulfilling. Joe shares why meaningful careers emerge not from relentless hustle but from intentionally shaping your life around what truly matters. You’ll learn: How personal priorities directly impact professional performance and long term successA simple framework for defining your own life pillars and making them actionableHow to set purpose driven goals that keep you accountable and aligned over timeJump into the conversation: (00:00) Why personal and professional growth are deeply connected (01:00) The turning point at 40 and redefining what matters (02:00) Building your personal pillars and living with intention (03:00) The idea behind STRIVE and its core values (04:00) Creating purpose driven goals with the 40 in my forties concept (05:00) Accountability, community, and sustained growth Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/  Follow Adam Sockel on LinkedInhttps://www.linkedin.com/in/adam-sockel/ Follow Joe Whetstone on LinkedIn https://www.linkedin.com/in/joe-whetstone-71a32235/ STRIVE https://striveonward.com/

    6 min

  6. Apr 28

    What’s the biggest misconception about personal branding? | Ashley Schroeder, Co-Founder and President, Loob

    Personal branding without personal growth is just performance. Too many businesses mistake visibility for influence, skipping the internal work that creates true differentiation. In a world where everyone operates from the same baseline, standing out requires clarity, depth, and alignment, and yet most brands never get there. So what exactly are the common misconceptions businesses have about personal branding? In this episode of Straight to Voicemail, Adam Sockel sits down with Ashley Schroeder, Co-Founder and President at Loob, to unpack what it really takes to build an authentic personal brand. Ashley explains that it all begins with a solid foundation, starting with understanding who you are, who you serve, the impact you want to make, and the values that guide you. You’ll learn: Why personal branding without personal growth turns into performance instead of differentiationThe difference between visibility and a true personal brand and why most people get it wrongHow defining your why and values becomes the foundation for standing out and guiding your businessJump into the conversation: (00:00) Why personal branding is widely misunderstood (01:00) The biggest misconception about personal branding (01:45) Why platforms and visibility are not the foundation (02:10) The role of purpose and values in standing out (02:40) Why everything feels like a commodity today (03:00) Simplifying brand strategy into something actionable (03:20) Showing up authentically without performing Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/  Follow Adam Sockel on LinkedInhttps://www.linkedin.com/in/adam-sockel/ Follow Ashley Schroeder on LinkedIn https://www.linkedin.com/in/schroederashley/ Loob https://www.loobitup.com/

    4 min

  7. Apr 21

    How can entrepreneurs design events that drive real ROI? | Jeremiah Berkheimer, Founder, Pact Haus

    The real ROI of events is built long before anyone walks through the door. Yet many entrepreneurs still define ROI by numbers—leads, pipeline, conversions—when not all returns are immediately quantifiable. So what does it take to design events that truly drive ROI?In this episode of Straight to Voicemail, Amanda Smith hears from Jeremiah Berkheimer, Founder at Pact Haus, to talk about the secrets to event-driven ROI. Jeremiah challenges the idea that it’s all about the numbers, and explains why the real value is built through frictionless, meaningful connections. You’ll learn:Why traditional event metrics fail to capture true ROI How creativity enhances operational excellence in event planning How to design event experiences that foster real human connection Jump into the conversation:(00:00) Why event ROI is hard to prove(00:45) Rethinking ROI beyond data(01:30) Treating events like a brand or destination(02:00) The disney example of designed experience(02:45) ROI starts before the event(03:20) Designing connection during the event(03:50) Extending ROI after the event(04:20) Why emotion drives results(04:40 ) How creativity makes event operations more impactful(05:00) The real goal: Long-term relationships Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/ Follow Amanda Smith on LinkedInhttps://www.linkedin.com/in/amanda-alexander-smith/ Follow Jeremiah Berkheimer on LinkedInhttps://www.linkedin.com/in/eventnerd/ Pact House https://www.linkedin.com/company/pacthaus/

    6 min
  8. How can companies put people at the heart of tech marketing? | Winona Rajamohan, Product Marketing Manager, Seel

    Apr 14

    How can companies put people at the heart of tech marketing? | Winona Rajamohan, Product Marketing Manager, Seel

    In a world increasingly powered by AI, human connection remains a powerful differentiator, and that’s especially true in tech marketing. While AI is reshaping the middle of the marketing funnel, the moments that build trust, capture attention, and influence decisions are still deeply human. So how can businesses create meaningful, human-centered experiences that stand out? In this episode of Straight to Voicemail, Rachel Elsts Downey hears from Winona Rajamohan, Product Marketing Manager at Seel, to explore how businesses can put memorable human experiences at the heart of tech marketing. Winona explains why marketers should focus less on purely technical execution and instead tap into the fundamental human desires that drive trust and connection. You’ll learn: Why the rise of AI makes human connection even more valuable in marketingHow memorable experiences build trust and deeper customer relationshipsHow to balance human connection and technology across the buyer journeyJump into the conversation: (00:00) Rethinking B2B marketing in an AI-driven world(01:00) Why AI makes human connection more important(02:00) Creating memorable in-person experiences(03:00) Where trust is built in the buyer journey(05:00) A simple framework for human-centered marketing Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again. Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/  Follow Rachel Elsts Downey on LinkedInhttps://www.linkedin.com/in/rachelelstsdowney/ Follow Winona Rajamohan on LinkedIn https://www.linkedin.com/in/winonarajamohan/ Seel https://www.linkedin.com/company/addseel/

    8 min
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5
out of 5
10 Ratings

About

What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.

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