Straight To Voicemail

Share Your Genius
Share Your Genius
  • 5.0 (10)
  • Marketing
  • Updated Weekly

What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.

  1. 4h ago

    Winning B2B Buyers with Short Form Video | Richard Ormsby, Lavendr

    Capturing the attention of B2B buyers has never been harder, especially in an environment where traditional corporate ads are routinely ignored. But as consumer attention shifts toward short-form, vertical video, B2B marketers are discovering a powerful new way to engage decision-makers where they already spend their time. In this episode of Straight to Voicemail, Adam Sockel hears from Richard Ormsby, Founder and CEO of Lavendr. Richard breaks down how the explosive growth of B2C microdramas offers a blueprint for B2B video marketing. He shares why corporate buyers don't stop being human when they clock in, the power of hooking an audience in the first three seconds through storytelling, and how vertical video formats can directly drive pipeline and revenue. You’ll learn: Why the explosive growth of B2C microdramas offers a new blueprint for B2B video strategyWhy B2B buyers don't stop being human consumers when they clock in at workHow combining storytelling with vertical formatting hooks decision-makers in the first three secondsHow short-form video can move past traditional ad resistance to drive millions in revenueJump into the conversation: (00:01) Why we wanted to hear from Richard Ormsby (01:10) The downstream impact of B2C microdramas on B2B video (01:38) The rise of short-form video and proving its economic model (02:31) Storytelling plus format: Adapting to modern attention spans (03:15) Hooking corporate buyers in the first three seconds (04:03) Turning short-form video into millions in B2B revenue Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

  2. 2d ago

    Balancing Data and Gut Instinct in B2B Decision-Making | Colt Steingraber, RevPartners

    In a B2B landscape driven by constant momentum, it's easy to get caught up in the rush for the next big campaign while overlooking the power of reflecting on past performance. Without a clear framework to measure what actually worked, teams risk relying on isolated data, emotional reactions, or disjointed strategies that fail to move the needle. In this episode of Straight to Voicemail, Adam Sockel hears from Colt Steingraber, Senior Team Lead for Marketing at RevPartners. Colt breaks down how organizations can transform quarterly performance reviews from empty exercises into actionable growth engines. Drawing on RevPartners' Revenue Performance Model (RPM), he outlines how mature CRM data, clear primary and secondary KPIs, and trend analysis replace ambiguity with cross-team alignment across sales, marketing, and leadership. He shares how combining reliable data with gut instinct empowers teams to make confident mid-quarter pivots, double down on high-converting channels, and make strategic shifts that directly impact revenue outcomes. You’ll learn: Why looking back at performance with a structured framework is essential for driving future revenue outcomesHow analyzing long-term trends instead of isolated numbers removes emotional reactions and ambiguity across teamsHow uniting sales, marketing, and leadership around reliable CRM data builds cross-team alignment on what to do nextHow combining objective data with gut instinct empowers organizations to make confident, mid-quarter strategic pivotsJump into the conversation: (00:00) Why we wanted to connect with Colt Steingraber (01:35) Revenue attribution challenges and the Revenue Performance Model (02:22) Setting up primary and secondary KPIs across the customer journey (03:24) Trends over numbers: Building cross-team alignment (04:12) Balancing data with gut instinct for mid-quarter pivots (04:45) Turning QBR insights into actionable commitments Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

  3. Aug 13

    How Core Values Drive B2B Brand Identity | Joseph Ray, Lighthouse Technology Services

    Navigating a brand identity shift can feel like uncharted territory, especially when new products, changing markets, or company growth start pulling your message in different directions. Without a clear anchor, it is easy for a brand to lose sight of what made it successful in the first place. In this episode of Straight to Voicemail, Adam Sockel hears from Joseph Ray, Director of Marketing Services at Lighthouse Technology Services. Joseph discusses how organizations can manage identity shifts without compromising their foundation. Drawing a unique parallel between expanding a business and welcoming a second child, he breaks down how to balance new brand ventures while staying rooted in your core principles. He shares how leaning into unshakeable core values can guide your marketing strategy, maintain customer trust, and even spark creative content initiatives like launching a podcast.   You’ll learn: Why welcoming a second child offers a fresh perspective on managing multiple product lines and distinct brand identities under one roofWhy mission and foundational principles should never change, even when your business or market shiftsHow living out a principle like "be a lighthouse" can inspire authentic initiatives like launching a community-focused podcastHow taking control of your visual, verbal, and content identity defines how your company shows up in the market Jump into the conversation: (00:00) Why we wanted to hear from Joseph Ray (00:52) Juggling distinct product lines and multiple brand identities (02:00) Core values as your brand anchor (02:41) Bringing values to life through marketing (03:50) Using core principles to launch and elevate a podcast (04:45) Why marketers are the ultimate stewards of brand identity Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

  4. Aug 11

    B2B vs. B2C: Marketing to Humans First | Monica Stockbridge, Dutch Vet

    Every marketer is under pressure to produce results, but when you're working with limited time and budget, the line between B2B and B2C strategies can get blurry. The urge to be everywhere at once often leads to burnout instead of breakthroughs. In this episode of Straight to Voicemail, Adam Sockel hears from Monica Stockbridge, Content Marketing Strategist at Dutch Vet, on how to navigate marketing strategy on a tight budget. Monica’s advice cuts through the complexity: whether you're selling to a single consumer or an enterprise committee, you're still marketing to humans. She shares practical ways to focus your limited resources, from leveraging subject matter experts to choosing the right content formats, so even small teams can drive real impact. You'll learn: Why remembering there is always a human on the receiving end is the ultimate key to effective content marketingHow B2B and B2C buying cycles differ, and why picking the right content format saves limited resourcesHow to leverage subject matter expert interviews to quickly multiply your content output across channels Jump into the conversation: (00:00) Why we wanted to hear from Monica Stockbridge (01:27) The underlying core of B2B vs. B2C marketing (02:14) Choosing the right formats for your audience (02:50) Leveraging SMEs to build trust and multiply content (03:15) Writing helpful human content on a tight budget Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

  5. Aug 6

    Why finding human truths and brand mythology wins customers | Alan Roll, Deel

    In a world where digital feeds are overwhelmed with constant noise, standing out isn't about shouting the loudest, but about getting people to fall in love with your brand even in places where it doesn't always seem to make sense. When it comes to finding the secret to building unexpected brand obsession and maximizing the influence of your business, there is no one better to turn to than Alan Roll, Head of Brand and Creative at Deel. In this episode of Straight to Voicemail, Adam Sockel  hears from Alan on how companies can break through the clutter by tapping into amazing storytelling. Alan breaks down the intersection of category, customer, and company, explaining why finding your basic human truth and building an inspirational mythology will always win out over a commoditized conversation. You'll learn: Tapping into a basic human truth is the essential foundation needed to get audiences genuinely excited and jazzed about your brand   Building an inspirational myth anchors the brand, helping customers envision a different future tightly aligned with their own belief systems   Balancing company authenticity, customer relevance, and category differentiation ensures you avoid a commoditized conversation   As AI scales information, being surgical and precise with your brand story becomes critical to ensure it is interpreted correctlyJump into the conversation: (00:00) Why we wanted to hear from Alan Roll  (01:30) The core secrets to building an unexpected brand  (02:42) Tapping into basic human truths to activate an audience  (03:26) How the intersection of company, customer, and category creates authenticity  (04:40) Why AI makes precision in storytelling more critical than ever Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

  6. Aug 4

    How to create supply chain stability amid changing global economics | Anthony DeFilippis, Cargo Trans

    In a global market overwhelmed by geopolitical shifts and trade volatility, achieving operational stability isn't about crossing your fingers and hoping for the best, but about building an ecosystem resilient to change. Real authority and sustainability in supply chain management come down to how agile your sourcing network is when global rules shift overnight. When it comes to building a bulletproof mitigation strategy and maximizing the financial health of your shipping operations, there is no one better to turn to than Anthony DeFilippis, Co-CEO of Cargo Trans. In this episode of Straight to Voicemail, Adam Sockel hears from Anthony on how small and medium-sized businesses can survive the complexities of modern logistics by mastering the art of supply chain optionality. Anthony breaks down his vital framework for navigating trade uncertainty, explaining why proactive tariff planning will always win out over reactive crisis management. You'll learn: How building a nimble, multi-supplier network eliminates single-source dependenciesWhy your customs broker is as critical as your accountant, and how tariffs often dwarf corporate taxesWhy tariff mitigation must happen at the product development level, long before you place a POHow global customs agencies are heavily increasing vigilance on compliance and bills of material.Jump into the conversation: (00:00) Why we wanted to hear from Anthony DeFilippis (01:08) Flexible sourcing and multiple suppliers (01:15) Scenario planning and geographic diversification (02:40) Tariff mitigation and transparent pricing (03:11) Importance of close customs relationships (03:51) Managing tariffs with upstream planning (04:33) Supply chain visibility and disruption simulation Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

  7. Jul 28

    Why showing up in AI search and blending old-school tactics wins B2B buyers | Brandy Morton, Brandy Morton Marketing

    In a marketplace flooded with generic content and AI-generated noise, capturing your buyer’s attention isn't about out-publishing the competition, it’s about changing how and where you show up. True visibility today happens when your brand effortlessly enters the exact conversations your prospects are already having. To navigate this new frontier of digital discovery and learn how to optimize your authority for both human readers and machine algorithms, we sat down with Brandy Morton, Founder & CEO of Brandy Morton Marketing.   In this episode of Straight to Voicemail, Adam Sockel connects with Brandy to unpack the massive shift toward AI-powered search and answer engines. Brandy shares her practical blueprint for blending classic marketing wisdom with cutting-edge technology, demonstrating how a specialized focus on informational intent can turn a standard blog into a powerhouse revenue generator. You'll learn: Why 87% of B2B buyers are now using generative AI from problem identification down to their final vendor shortlistsHow to shift from traditional keyword stuffing to building structured, expert-backed blog content that gets your brand cited by answer engines like ChatGPTPractical ways to track your brand's presence in AI search, from running manual buyer prompt tests to leveraging automated visibility checkersJump into the conversation: (00:00) Why we wanted to hear from Brandy Morton (01:15) The massive shift from traditional search engines to conversational answer engines (03:14) Transforming B2B blogs into high-performing AI citation magnets (04:36) How to audit your brand's visibility and track buyer prompts across platforms (05:14) First steps to formatting your content for compounding, AI-forward SEO results Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

  8. Jul 23

    The Best Way to Invest in AI for Immediate ROI | Jason Ogden, Syrup

    In a world where digital feeds are overwhelmed with constant noise, standing out isn't about chasing the latest marketing gimmick or having the flashiest website, but about being where your buyers are already looking. Real authority and conversion in modern business come down to how visible your brand is when buyers are quietly researching solutions on their own. When it comes to navigating shifting buyer behaviors and capturing high-intent traffic with immediate ROI, there is no one better to turn to than Jason Ogden, President and Partner at Syrup. In this episode of Straight to Voicemail, Adam Sockel hears from Jason on how B2B companies can safely invest in both the short and long-term by mastering the shift toward AI visibility. Jason breaks down why self-navigating buyers are turning to LLMs over traditional search engines, and explains why prioritizing AI optimization is the safest and fastest way to win modern deals. You'll learn: Why understanding the rise of the "self-navigating buyer" is critical to your 2026 go-to-market strategyHow optimizing for AI LLM conversations drives traffic that is 4 to 5 times more likely to convert than general web trafficThe reason AI visibility services deliver immediate, same-day ROI compared to the 6-to-12-month tail of traditional SEOHow to capture a powerful first-mover advantage before your competitors crowd the AI spaceJump into the conversation: (00:00) Why we wanted to hear from Jason Ogden (01:12) Why AI-originated buyers are more educated and significantly easier to convert (02:23) How AI visibility services beat traditional SEO with near-instant ROI (03:08) Where to spend the safest AI dollars in marketing right now Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

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What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.

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