Markigy: The Science of Marketing Strategy

Leanne Dow-Weimer
  • 5.0 (10)
  • MARKETING
  • UPDATED BIWEEKLY

Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue. As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results. It can be difficult to sort through all of the options and figure out which ones will actually work for our business. We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right? Well, actually no, it doesn’t. This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy. We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too. How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”. [This episode was produced and brought to you by Reignite Media].

  1. 12/03/2025

    Partnerships Are the New Growth Engine: The Next GTM Era W/ Amanda Nielsen

    In this episode, Leanne sits down with partnerships leader and multi-hyphenate creator Amanda Nielsen to talk about the real power behind modern marketing: authenticity, community, and the compounding force of partnerships. From reclaiming harmful workplace experiences to navigating sudden layoffs with transparency, Amanda shows how human-first marketing isn’t just refreshing — it’s effective, scalable, and the future of GTM. Be Your Real Self (Seriously): Amanda says being totally honest—even about tough stuff like layoffs or dealing with a jerk at work (which inspired her brand, Thought Leader Labs)—is what actually gets you noticed and builds trust. Forget the perfectly polished stuff.Partnerships are the Secret Weapon for Growth: Teaming up with influencers, consultants, and other partners is way better than cold calls. Why? Because you're borrowing their community's trust, and that shared credibility equals exponential reach (think big companies like HubSpot and Salesforce).Relationships > Fancy Funnels: Stop stressing about perfect marketing dashboards. People buy based on relationships, word-of-mouth, and who they trust, not because they slid neatly through a chart. Amanda's take: Marketing attribution is basically made up. Lead with humanity, not metrics.If you’re burnt out on traditional GTM or craving a more human, flexible path, partnerships may be your next career move — and Amanda’s Pivot to Partnerships cohort is where to start. Check out her Thought Leader Labs store for tech-humor merch, follow her on LinkedIn, and tap into the Markigy community for more episodes that blend strategy, creativity, and real-world marketing science. Connect: Amanda Nielsen LinkedIn: https://www.linkedin.com/in/verydemanda/ Websites: https://verydemanda.com/ https://thotleaderlabs.com/ Maven Course: https://maven.com/partnershipsschool/pivot-to-partnerships-the-best-kept-secret-in-go-to-market-careers?utm_campaign=markigypodcast   Leanne LinkedIn: https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletter Substack   Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

    40 min

  2. 11/06/2025

    Marketing Is a Marathon: Building Value in Complex Environments w/ Jessica Lyn Zall

    In this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer sits down with Jessica Zall, Chief Marketing Officer at Burford Capital, to explore how modern marketing earns trust in complex B2B environments. Jessica brings two decades of experience across fintech and financial services — and a powerful perspective on why attention, alignment, and authenticity are the true currencies of marketing success. 💡 Key TakeawaysAttention is a privilege. When someone gives you their time, marketers have a responsibility to make it worthwhile — not just push products or brand messages.Marketing must span the full customer lifecycle. It’s not just top-of-funnel; it should be integrated across awareness, onboarding, retention, and renewal.Alignment is everything. Sales, marketing, customer success, and leadership must work from a shared strategy and “sing from the same hymn sheet.”Culture drives clarity. Breaking silos starts internally — through transparent communication, meetings with purpose, and consistent internal messaging.Change management is marketing. Internal education, patience, and persistence are key to transforming how organizations view marketing’s role.AI is a tool, not a replacement. Technology can enhance efficiency, but empathy, storytelling, and human oversight make marketing truly matter.Be adaptable. In complex, high-pressure environments, CMOs need to be strategists, educators, and relationship-builders — often all at once.Marketing is a marathon, not a sprint. Sustainable impact takes time, data, and consistent alignment around value creation.🎧 Listen ForReal examples of uniting sales, marketing, and legal teams under a single go-to-market strategy.How to educate internal teams on what “real marketing” means — and earn credibility at the executive table.The future of marketing as an orchestrator: connecting strategy, culture, and technology into one seamless customer experience.🔗 ConnectJessica Zall https://www.linkedin.com/in/jessicazall/ Host: Leanne Dow-Weimer https://www.linkedin.com/in/leannedow/ Website:  markigy.com Get in, we're doing a newsletter Substack   Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

    38 min

  3. 09/15/2025

    Owning Your Brand Narrative with Melissa Rosenthal

    Owning Your Brand Narrative with Melissa Rosenthal In this episode, Leanne is joined by Melissa Rosenthal, co-founder of Outlever and former executive at BuzzFeed, Cheddar, and ClickUp. Melissa shares her journey from scaling media and SaaS brands to building a company that helps others own their narrative and ditch the outdated playbook. Their conversation dives into the collapse of traditional marketing metrics, the hype (and hollowness) of AI-powered content, and what truly drives sustainable growth today. Key themes from the conversation include: Vanity Metrics vs. Real Impact: Why traffic, impressions, and clicks are often distractions—and what to measure instead if you want to build long-term brand value. The AI Gold Rush & Content Saturation: How overreliance on generative tools is flooding the market with sameness—and why human-first, POV-driven content cuts through. Distribution That Actually Works: Why Melissa believes distribution isn’t about channels, but about people—and how to tap into referral networks and real relationships that compound over time. Owning the Message, Not Renting It: The risk of building brand visibility on borrowed channels—and how Outlever helps companies become their own media powerhouse. The Collapse (and Rebuild) of GTM Strategy: A candid take on how go-to-market models are breaking under AI-era pressure, and what new strategies high-growth teams are testing instead. From missed opportunities in content strategy to Melissa’s take on why outbound is on life support, this episode is packed with real talk, marketing strategy that’s built to last, and the mindset shifts needed to thrive in 2025 and beyond. Where to find Melissa: www.linkedin.com/in/melissarosenthal5/https://www.outlever.com/Connect with Leanne: https://www.linkedin.com/in/leannedow/Email: info@markigy.com Get in, we're doing a newsletter Substack   Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

    44 min

  4. 07/11/2025

    From Organic to Paid: Growth Marketing Tactics That Build Trust w/ Brennan Tobin

    In this episode, Leanne is joined by Brennan Tobin, founder of Odd Duck Marketing Group, a growth marketing agency with a specialty in social commerce and TikTok Shop. Brendan shares his journey from top companies to building a nimble agency that helps brands unlock rapid scale. Their discussion dives deep into the strategies, mindsets, and tactical considerations behind social commerce success—and where it can go wrong. Key themes from the conversation include: Speed to Scale: How TikTok Shop offers brands a new seven-figure channel in months—but only if they're ready to iterate fast and accept early failures as critical data.  Content at Volume: Why Brendan has changed his mind about prioritizing quality over quantity, embracing high-volume, low-friction publishing to learn what resonates.  Audience Segmentation in Practice: How selling the same product to very different audiences requires messaging nuance that marketers often skip.  Organic Trust vs Paid Scale: The difference between B2B client acquisition and B2C sales—and why trust-building organic strategies are essential even for agencies specializing in paid social.  Real Talk on Who Shouldn’t Use TikTok Shop: Brendan’s candid view on why early-stage brands lacking product-market fit should focus elsewhere before investing in TikTok Shop's resource-heavy demands.  Explore how to validate creative ideas rapidly, the importance of creative testing before scaling campaigns, and the traps marketers fall into when they assume tactics are one-size-fits-all. Whether you’re a brand exploring social commerce or a marketer navigating changing buyer journeys, this episode is packed with practical insights, cautionary tales, and a refreshingly honest look at what drives real results. Where to find Brennan: LinkedIn (look for the 🦆 emoji next to his name)Connect with Leanne: https://www.linkedin.com/in/leannedow/www.markigy.com Get in, we're doing a newsletter Substack   Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

    41 min

  5. 06/26/2025

    Invisible Engine: How Marketing Ops Powers Strategic Growth w/ Darrell Alfonso

    In this episode, Leanne sits down with Darrell Alfonso to unpack why so many marketing strategies fail at the execution stage—and what organizations can do to fix that. Drawing from experience at Amazon, startups and now Indeed, Darrell shares the frameworks, mindset shifts, and real-world examples that have helped him turn chaos into clarity. We explore: Why strategy without execution is just a slide deckHow growth hides operational debtCommunicating the value of ops (without sounding like a broken record)The order of operations: people → process → techScrappy pilots vs. shiny platformsWhy data quality is non-negotiable in an AI worldDarrell also opens up about hard lessons from his career—like how being a brilliant SME isn't enough if you can't translate your impact—and how writing everything down became the game-changer for both his leadership and creator journey. Whether you're a CMO, a RevOps leader, or someone who’s just tired of firefighting instead of building, this one’s for you. Connect with Darrell Alfonso: LinkedIn: https://www.linkedin.com/in/darrellalfonso Newsletter: https://darrellalfonso.substack.com/ Connect with Leanne Dow-Weimer LinkedIn: https://www.linkedin.com/in/leannedow/ Get in, we're doing a newsletter Substack   Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

    48 min

  6. 06/12/2025

    Trust Over Tactics: A Systems Approach to Scalable Growth w/ Oleg Kovalev

    In this episode, Leanne sits down with Oleg Kovalev to unpack the not-so-secret secret behind his astonishing growth results: scaling from $200K to $2.5M in 9 months. It wasn’t a growth hack, a viral post, or paid ad wizardry. It was systems—thoughtfully designed, constraint-breaking, customer-informed systems. Oleg shares how startup founders and marketers can escape the “tactics trap” by focusing on what not to do, using data-driven customer insights, and applying just enough structure to unlock scale without rigidity. Leanne and Oleg dive into: ● Why smart marketing systems aren’t bureaucratic; they’re accelerators ● The difference between content that drives trust vs. content that collects likes ● Why repetition is branding and boredom is a feature, not a flaw ● The overlooked power of asking “what should we not do?” Whether you're drowning in ideas or unsure what to prioritize next, this episode is a strategic reset for marketers and founders ready to build sustainable traction that lasts beyond launch. 🔗 Connect Oleg Kovalev https://www.linkedin.com/in/alecko/ Leanne Dow-Weimer https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletter Substack   Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

    32 min

  7. 05/29/2025

    Using AI agents to to reshape MOPS & More w/ Stephen Stouffer

    In this episode, Leanne and guest Stephen Stouffer explore the rise of AI agents and how they’re not just changing workflows, but reshaping entire marketing and operations teams. From the early days of Zapier and logic-based automations to today’s AI-powered agents that make decisions, execute tasks, and even tattletale on risky customer interactions, this conversation spans the full evolution of intelligent automation. But it’s not just about convenience, it’s about responsibility. Leanne and Stephen dive into: The difference between automation, AI-infused tools, and true AI agentsHow to build safe guardrails to reduce hallucinations and ensure accuracyReal-world examples of agents managing CRM updates, meeting notes, lead routing, and at-risk flagsThe disappearing “middle” in marketing teams—and why future marketers must master both AI fluency and strategic judgmentWhy senior leaders need to control, not just use, AI—and how to start experimenting safely today Whether you're just starting with AI tools or already building your own agents, this episode offers insights, practical advice, and future-facing strategy on navigating the AI-powered workplace.🔗 Connect  Stephen Stouffer https://www.linkedin.com/in/stephenstouffer/ Leanne Dow-Weimer https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletter Substack   Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

    34 min

  8. 04/16/2025

    Know Your Audience or Lose Them: Why Strategy Starts with Research w/ Jesse Harris

    In this episode, Leanne Dow-Weimer sits down with Jesse Harris, Senior Editor at Brand Lab, to unpack how deep audience research—not assumptions—should guide your marketing strategy. From understanding chemists’ actual content preferences to exposing the myths around AI adoption in technical fields, this conversation is packed with insights on what it really takes to connect with niche, specialized buyers. Whether you're marketing to scientists or just trying to stop your team from chasing fluffy content trends, this episode is a must-listen for B2B marketers who care about relevance, rigor, and ROI. 🔍 What You’ll Learn:Why removing personal bias is essential to building customer-first contentThe difference between content that educates vs. content that convertsHow scientists prefer to consume information—and why it mattersWhat your audience’s aspirations reveal about your GTM contentSurprising data on AI skepticism in highly technical industries  🧪 Bonus Insight:Marketing to technical audiences? Whitepapers might be “unsexy,” but when done right, they’re your secret weapon. Connect with Jesse Harris: https://www.linkedin.com/in/jesse-ji-harris/ Read the research: https://acsmediakit.org/blog/resources/marketing-for-chemical-sciences-survey-report/?src=BrandLab&partnerref=KitResourcePage Connect with Leanne: https://www.linkedin.com/in/leannedow/ www.markigy.com Get in, we're doing a newsletter Substack   Copyright © 2022-2025 Markigy LLC, Leanne Dow-Weimer All rights reserved

    41 min
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About

Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue. As marketers, we are constantly bombarded with new tools and strategies that we imagine will help us improve our results. It can be difficult to sort through all of the options and figure out which ones will actually work for our business. We often default to comparing our own strategies to what others in our industry are doing- it will save us time anyways, right? Well, actually no, it doesn’t. This may save time in the short term, but long term, it prevents us from developing truly creative and customer-centric solutions for our business We imagine a world where more marketers are taking informed strategic risks AND measuring ROI. We believe the two are not mutually exclusive! We want to empower you to try new strategies and break past the mindset of finding the “perfect” strategy. We believe to become an extraordinary marketer, you can’t use ordinary methods or ordinary ways. We are action-oriented, "growth" marketers, open to experimenting and learning. We are risk takers that believe in long term wins for the customer equals long term wins for our business too. How? Human. Centric. Marketing. The combination of where science, creativity, and strategy meet, or as we also like to call it: “Markigy”. [This episode was produced and brought to you by Reignite Media].

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