Aussie Online Growing on Shopify

Rachel Abdy
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

You know your product inside out. But getting seen, clicked, and converting online? That’s where I step in.​ I help small Shopify eCommerce brands grow their visibility, email lists, and revenue through strategic Meta Ads and Klaviyo Email Marketing. No smoke. No mirrors. No locked-in retainers. Just smart, focused support that gets your marketing working harder. I run my own eCommerce brand and have been in the trenches for 5+ years. In 2025, I doubled my revenue using the same strategies I now offer my clients. And one of those clients? Had their biggest year in 10 years.

  1. 23H AGO

    E161 - A Content Creator: You Can Work With Him For Your eCommerce Biz Too

    In this episode, I break down why content volume has become one of the biggest growth drivers for online stores in 2026 and why so many businesses hit a ceiling simply because they don’t have enough creative assets for Meta to work with. I share a practical solution for brands who don’t have time to create content themselves: using a done-for-you contentbundle designed specifically to give your ads, emails, socials, and website the variety they need to perform. I If you know your marketing could be working harder but content creation keeps falling to the bottom of your to-do list,this episode will show you what’s possible when that bottleneck disappears. 👉 Reach out to work with Liam ⁠HEREHit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱   🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts. 🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork. 🔍 Unravel Meta Ads without the cash burn Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it. 🔧 How I Help You know your product inside out - I help you get it seen, clicked, and converting online. 🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚 📞 Ready for your next step? Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck. 👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 👉 Reach out to work with Liam HERE Thanks for listening!Rachel – eCommerce Enthusiast https://www.aussieonlinegrowingonshopify.com.au/book-online

    24 min

  2. FEB 11

    E160 - Let's Be The Driver of our Steam Train This Year! Grow your Shopify Store

    In this episode, I dust off one of my all-time favourite business analogies - being the driver of your steam train (and yes, also the captain of your ship) - to talk about what actually moves your business forward in 2026. If you want a fun, confidence-boosting reset that reminds you you’re in charge of the journey - this episode is for you. 🚂⚓✨ We unpack why growth isn’t about doing more, chasing shiny ideas, or endlessly rebuilding the “perfect” plan, but about laying some tracks, fuelling the engine, and actually getting moving. I chat through how things like Meta ads, email marketing, and consistent action power momentum, why you’re always the one at the controls, and the sneaky habits that stall progress (hello over-branding, dashboard refreshing, and waiting for the “right time”). Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts. 🎯 Anti-agency. Pro small business. I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks? Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork. 🔍 Unravel Meta Ads without the cash burn Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it. 🔧 How I Help You know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: • run smarter, more profitable Meta ad campaigns • turn traffic into customers through strategic email marketing This is ideal if: • ads feel expensive or inconsistent • your email list isn’t pulling its weight • you want clarity instead of more complexity 🎧 Keep learning, at your own pace Tune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚 📞 Ready for your next step? Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck. 👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for listening! Rachel – eCommerce Enthusiast https://www.aussieonlinegrowingonshopify.com.au/book-online

    33 min

  3. FEB 4

    E159 - One Email = $550 in Revenue (Here’s Why It Worked)

    In this episode, I break down how one simple email sent during a quick Australia Day flash sale generated $550 in revenue - and why the result had far less to do with the discount itself than most business owners think. I walk through the real breakdown behind the sale, including how just three customers spent well above the usual order value, why a $9 promo item triggered hundreds of dollars in extra purchases, and how wishlist behaviour quietly boosts revenue when you give customers a reason to visit your website. If you’ve ever wondered whether sending “just one more email” is worth the effort, this episode will completely change how you see promo emails and their impact on sales. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts. 🎯 Anti-agency. Pro small business. I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks? Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork. 🔍 Unravel Meta Ads without the cash burn Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it. 🔧 How I Help You know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: • run smarter, more profitable Meta ad campaigns • turn traffic into customers through strategic email marketing This is ideal if: • ads feel expensive or inconsistent • your email list isn’t pulling its weight • you want clarity instead of more complexity 🎧 Keep learning, at your own pace Tune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚 📞 Ready for your next step? Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck. 👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 ________________________________________ Thanks for listening! Rachel – eCommerce Enthusiast https://www.aussieonlinegrowingonshopify.com.au/book-online

    26 min

  4. JAN 28

    E158 - Planning Your 2026 Shopify Year: Promos and our Energy / Capacity

    This episode is about creating a plan that supports both your business and your life - without pressure, panic, or constant promotion. I share a more sustainable way to think about planning for 2026, focusing on intention over intensity, seasonal rhythms instead of endless discounts, and promo calendars as flexible guides rather than rigid rules. We talk about why fewer, well-supported moments outperform constant noise, how to plan around your capacity and real customer behaviour, and why having a living, reviewable plan matters more than chasing every platform change. If you want clarity, confidence, and a plan that helps people find your business when it suits them - this episode will help you decide what’s worth planning this year, and what you can finally let go of. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts. 🎯 Anti-agency. Pro small business. I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks? Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork. 🔍 Unravel Meta Ads without the cash burn Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it. 🔧 How I Help You know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: • run smarter, more profitable Meta ad campaigns • turn traffic into customers through strategic email marketing This is ideal if: • ads feel expensive or inconsistent • your email list isn’t pulling its weight • you want clarity instead of more complexity 🎧 Keep learning, at your own pace Tune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚 📞 Ready for your next step? Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck. 👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 ________________________________________ Thanks for listening! Rachel – eCommerce Enthusiast https://www.aussieonlinegrowingonshopify.com.au/book-online

    22 min
  5. E157 - I’m Sharing My Meta Dashboard: Why Advantage+ Shopping Is Working So Well in 2026

    JAN 21

    E157 - I’m Sharing My Meta Dashboard: Why Advantage+ Shopping Is Working So Well in 2026

    In this episode, I open up my Meta Ads dashboard and breakdown why Advantage+ Shopping campaigns are working so well right now, even when the daily results don’t always look pretty. Using real data from multiple client accounts, I explain how cold traffic prospecting inside ASC actually works, why low cost-per-purchase can exist alongside “average” ROAS,and how creative volume allows Meta to sort your ads into its own internal funnel. You’ll learn how to read ASC data properly at the ad level, why turning off ads too early can kill performance, what daily spend volatility really means, and how patience - not panic - leads to scale. If you’ve ever wanted to switch off ads after a bad day, this episode will change how you look at Meta Ads in 2026. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱   🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts. 🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork. 🔍 Unravel Meta Ads without the cash burn Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it. 🔧 How I Help You know your product inside out - I help you get it seen, clicked, and converting online. 🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚 📞 Ready for your next step? Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck. 👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 Thanks for listening!Rachel – eCommerce Enthusiast https://www.aussieonlinegrowingonshopify.com.au/book-online

    29 min

  6. JAN 14

    E156 - Planning Your 2026 Shopify Success: Why Structure Beats Hustle

    Planning your Shopify growth for 2026 and already feeling overwhelmed? In this episode, I unpack why most Shopify plans fail by February - and why the answer isn’t doing more, but building better structure. You’ll learn a simple five-step framework to clear business clutter, set one actionable growth goal, master your calendar, create repeatable systems, and track progress without burnout. With practical Shopify examples covering Meta ads, email marketing, content, launches, and planning cycles, this episode shows how structure (not hustle) creates sustainable revenue, momentum, and clarity - plus one simple action you can take this week to set your store up for a stronger 2026. Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠⁠HERE and start growing today! 🌱 https://www.aussieonlinegrowingonshopify.com.au/book-online 🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts. 🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork. 🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it. 🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: • run smarter, more profitable Meta ad campaigns • turn traffic into customers through strategic email marketing This is ideal if: • ads feel expensive or inconsistent • your email list isn’t pulling its weight • you want clarity instead of more complexity 🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚 📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck. 👉 Book your Free Discovery Call ⁠⁠HERE and start growing today! 🌱 Thanks for listening! Rachel – eCommerce Enthusiast https://www.aussieonlinegrowingonshopify.com.au/book-online

    31 min

  7. JAN 9 · BONUS

    [BONUS EPISODE] Meta is the place to be in January 2026 for profitable customers - 100%!

    Get on it today! You'll find your new customers profitably in 2026 on Meta! Join me for this scrappy, chatty, car episode I just had to share these amazing results - Cost Per Purchase ranging from $6 to $34 - for real! Book your FREE Discovery Call in my calendar: https://www.aussieonlinegrowingonshopify.com.au/book-online 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts. 🎯 Anti-agency. Pro small business. I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks? Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork. 🔍 Unravel Meta Ads without the cash burn Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it. 🔧 How I Help You know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: • run smarter, more profitable Meta ad campaigns • turn traffic into customers through strategic email marketing This is ideal if: • ads feel expensive or inconsistent • your email list isn’t pulling its weight • you want clarity instead of more complexity 🎧 Keep learning, at your own pace Tune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚 📞 Ready for your next step? Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck. 👉 Book your Free Discovery Call ⁠⁠and start growing today! 🌱 ________________________________________ Thanks for listening! Rachel – eCommerce Enthusiast https://www.aussieonlinegrowingonshopify.com.au/book-online

    8 min

  8. JAN 7

    E155 - Klaviyo Deliverability Score Repair. Tips for Email Revenue Success in 2026 [A Case Study]

    In this case study episode, I break down how a real Klaviyo account repaired its email deliverability score from Fair to Excellent, and what this means for your 2026 email marketing planning. You’ll learn the exact segmentation, send-frequency, and content strategy changes that improved inbox placement, reduced unsubscribes, and strengthened list health - including how fixing the right flow (not campaigns) halved unsubscribe rates, and why fresh leads from ads play a key role in long-term deliverability. If you want higher open rates, better engagement, and emails that actually reach the inbox, this episode gives you clear, practical steps you can apply immediately. Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 🌟 Small Aussie Brands Grow Online 📈 Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts. 🎯 Anti-agency. Pro small business. I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks? Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork. 🔍 Unravel Meta Ads without the cash burn Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it. 🔧 How I Help You know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: • run smarter, more profitable Meta ad campaigns • turn traffic into customers through strategic email marketing This is ideal if: • ads feel expensive or inconsistent • your email list isn’t pulling its weight • you want clarity instead of more complexity 🎧 Keep learning, at your own pace Tune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚 📞 Ready for your next step? Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck. 👉 Book your Free Discovery Call ⁠⁠HERE⁠⁠ and start growing today! 🌱 ________________________________________ Thanks for listening! Rachel – eCommerce Enthusiast https://www.aussieonlinegrowingonshopify.com.au/book-online

    36 min
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You know your product inside out. But getting seen, clicked, and converting online? That’s where I step in.​ I help small Shopify eCommerce brands grow their visibility, email lists, and revenue through strategic Meta Ads and Klaviyo Email Marketing. No smoke. No mirrors. No locked-in retainers. Just smart, focused support that gets your marketing working harder. I run my own eCommerce brand and have been in the trenches for 5+ years. In 2025, I doubled my revenue using the same strategies I now offer my clients. And one of those clients? Had their biggest year in 10 years.

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