The Mom Empire Podcast

Alyssa Truesdell
  • 5.0 (3)
  • MARKETING
  • UPDATED BIMONTHLY

Welcome to "The Mom Empire Podcast," a captivating podcast brought to you by TME Brand Marketing a boutique marketing company dedicated to helping executives navigate the intricacies of personal branding in the digital space. In this fast-paced and ever-evolving online world, building a strong personal brand has become essential for standing out, fostering meaningful connections, and achieving professional success. Join us each week as we dive into crafting a personal brand by talking with real-life individuals out there crushing it in the marketing world. Grab your latte and let's do this!

  1. Ep13: Building a Brand Through Building Community

    02/13/2023

    Ep13: Building a Brand Through Building Community

    Hey guys we’re back with another episode of The Mom Empire podcast! We are excited to get to chat with our new friend Erik Thornton a local Gallatin, TN Realtor. We met Erik at a Gallatin Young Professionals Happy Hour event a few weeks ago and have since had lunch and chatted about all things real estate marketing. TME started a new division this year focusing on helping UK estate agencies grow their online presence by using American based marketing techniques and we were thrilled to pick Erik’s brain more about his real estate journey. Erik is a realtor yes, but has an entrepreneurial brain. He has helped start a business professionals group, called B3 that meets once a month to network and connect with other business professional in the community.  During this episode we talk about the importance of working within your strengths for your business. We basically learn that Erik is a community marketing genius, even though he doesn't realize it. We love community marketing because it sets you and your business up to be the expert in your industry more organically. It gives your business a face, voice and personality helping you build your know, like and trust factor.  Tune in and listen to our awesome conversation with Erik, our new Business Bestie. Be sure to check out all of what's going on with Erik by following him on social media, @erik.thornton.realtor and tune into his real estate podcast on YouTube: https://youtube.com/@Real_Estate_Your_Way For more on B3 visit them at their to get dates for the next meeting, @b3_business_bonding_beer.

    43 min
  2. Ep12: The Power of Community for Women in Business

    01/30/2023

    Ep12: The Power of Community for Women in Business

    Welcome back to our second episode of the new year! We are thrilled to be back and even more excited about this episode! During this episode we talk with the genius minds behind The Collab. The Collab is a community and co-working space for women. A space where women can get some work done, cultivate connections, build community, and grow together. Whether you're looking for a new work environment, an aspiring entrepreneur, an established company founder,  a freelance creative, or simply looking for a new venue —  you'll find yourself at home among The Collab's inspiring local community. Founders, Fabi and Emma are such a delight to speak with and their love for the female business community is so evident in this business venture as well as their why. During this episode we hear more about The Collab space, the dream behind it, the reality of making this space happen and their why. It is truly inspiring to hear from them and get to pick their brain about women in business.  We can't wait for you to tune in and we can't wait for The Collab to be open to the public in a few short months! If you are interested in learning more about The Collab, head over to their website thecollabtn.com and be sure to follow them on social media @thecollabtn See ya next time!

    47 min
  3. Ep11: Strategize Your Business for 2023

    01/16/2023

    Ep11: Strategize Your Business for 2023

    Hi listeners! Welcome to 2023! We are so excited for the content we have coming out this year on the podcast. We have some amazing guests and stories that we hope inspire you and move your business forward in new ways! Our first episode of 2023 is with one of our mentors and business coaches, Janessa Borges. Janessa is a Business Mindset Strategist and Therapist. She specializes in helping solo entrepreneurs start, grow, and scale their businesses with a focus on helping other therapists operate their own successful private practice. She is the mastermind behind Private Practice Blueprint, the only all-inclusive program that gives a roadmap for clinicians to build their business. She has 12+ years of intensive marketing and content strategy training that has helped her grow her own six figure business. She now coaches other business owners on how to produce winning content that will grow your business and increase profit margins. During this episode we chat about all things business planning and strategy as well as listening to her explain how to visualize your business in the long term and short term. We know there are so many informational nuggets in here that can boost your business and your business mindset as we all kickstart our 2023! So grab your headphones and let’s do this!

    35 min
  4. Ep10: Content Creating For Clients

    12/20/2022

    Ep10: Content Creating For Clients

    We are back with another episode of The Mom Empire Podcast! Woo! Last one of 2022!  This episode was one of my favorites because I got to chat with my team and hear more about their life as a TME designer. During the episode we talk about what it is like to create content for other people, specifically our clients. We discuss the challenges we face with creativity block and how we move past that. We also talk about how processes and how we have grown as a company and fine tuned some of our behind the scene processes to streamline our efforts. We talk about the importance of a strategy for our clients and the importance of sticking to that strategy. How to fill the gaps of a client strategy when they come to us with an almost complete marketing plan. This recording was so fun because we are such a close knit team, even though we live miles apart we have created this team of rockstars who we love. So join us as we discuss our work and we hope you enjoy listening to our team!

    49 min
  5. Ep9: Marketing Your Side Hustle

    12/12/2022

    Ep9: Marketing Your Side Hustle

    Welcome back! Today we on The Mom Empire Podcast we are talking with Murray Miller, host of The Family Business with Murray Miller podcast. Murray is a financial strategist, entrepreneur, author, speaker & business coach. No one understands better than Murray that developing multiple streams of income is a key component to independence and freedom living.  Murray has been a client of ours for almost 2 years and we have learned so much from his business model as well as his wealth of knowledge on all things financial freedom. During our chat we cover ways to create residual income to boost your business, habits to establish when setting your business financial goals, managing your time and why your time is valuable, plus so much more. This talk with Murray was eye opening and so accurate, no matter what your business is. We hope you tune in to gain some financial insight as well as reaching out to Murray for more! You can get connected with Murray by visiting thefamilybusiness.info

    53 min
  6. Ep:8 - The Importance of Personal Branding

    12/05/2022

    Ep:8 - The Importance of Personal Branding

    Welcome back! During this episode we spoke with Terri Stephan who develops personal branding for the world’s top executives through her company Brand One. Terri is the expert on building a personal brand that advances careers and she has earned respect from Fortune 500 clients around the world. She built her former company Ecuity Edge from the ground up and sold it in 5 years to a Fortune 50 company. Through her company Ecuity Edge, Terri has earned the coveted Microsoft Gold Partner Award, Microsoft Partner of the Year finalist award and Microsoft US Partner of the Year. So, needless to say we are thrilled to get to pick Terri's brain and learn more about her newest business, Brand One! In this episode we chat about the importance of a personal brand and why it is a necessary business strategy. We also talk about overcoming the fear of putting yourself out there, getting clear on your values, and building content that supports you as a thought leader in your industry. Terri explains that a successful personal brand creates a strategy around your thought leadership pillars and what drives you. A personal brand cultivates authenticity, credibility, and builds strategic relationships with your audience, business partners, and potential employers. We hope you get some inspiration out of this episode and definitely go check out Brand One and take the Personal Brand Assessment at brandone.co See you next time!

    41 min
  7. Ep:7 - Outsourcing Corporate Digital Marketing

    11/29/2022

    Ep:7 - Outsourcing Corporate Digital Marketing

    Welcome back! Today we will be chatting about marketing from a corporate perspective with, Scott Ball, VP of Global Sales and Marketing for Fisher Manufacturing. Scott has so much knowledge in the world of marketing, and not just digital marketing but in person, face to face marketing as well as so much more.  Scott has been with Fisher for over 4 years, after having spent over 30 years selling in the food service industry. He handles all sales, functions for the company which includes managing over 32 Rep firms both domestically as well as international and working with their 150 rep sales people ensuring they are trained on Fisher products and managing the sales to their respective dealers. He manages all of the marketing needs for Fisher, which includes their website, brochures, social media and digital media. And finally, he manages the Customer Service team to ensure they are handling the needs of Fisher customers as well as managing the order entry process. During this episode we discuss the changes in marketing throughout Scott's extensive career as well as how he has utilized The Mom Empire's services to market his company. This episode is full of informational nuggets and we can't wait for you to dive in. Interested in learning more about Fisher Manufacturing? Head over to their socials @fisherfaucets

    35 min
  8. Ep:6 - Digital Branding Vs. Digital Marketing

    11/14/2022

    Ep:6 - Digital Branding Vs. Digital Marketing

    Hey guys, welcome back! On this episode, I chat with Jennifer, our talented Founder and Jess one of our designers and resident marketing specialist. We discuss all things digital branding and digital marketing. Two areas we LOVE to talk about. I mean Jen even wrote a book about it! Check that out here!   Digital marketing and digital branding can sound like the same thing, but in fact, they are two different things. Digital branding comes first. This is the process of creating your company identity through your website and social media. Without a solid brand, you can't have a strong marketing strategy. A brand is how you express your company values, the way that you speak to your niche, and how you inspire customer loyalty. Digital branding doesn't sell like marketing does. It builds relationships. It's more about creating a positive image rather than inspiring people to make a purchase.  So, tune in and get the scoop on Digital Branding and Marketing!

    50 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to "The Mom Empire Podcast," a captivating podcast brought to you by TME Brand Marketing a boutique marketing company dedicated to helping executives navigate the intricacies of personal branding in the digital space. In this fast-paced and ever-evolving online world, building a strong personal brand has become essential for standing out, fostering meaningful connections, and achieving professional success. Join us each week as we dive into crafting a personal brand by talking with real-life individuals out there crushing it in the marketing world. Grab your latte and let's do this!

Information

  • Creator
    Alyssa Truesdell
  • Years Active
    2022 - 2023
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © Alyssa Truesdell
  • Show Website
    The Mom Empire Podcast