Run The Block

Cam Sulsona
  • 5.0 (4)
  • MARKETING
  • UPDATED WEEKLY

Hey, I’m Cam Explains and this is RUN THE BLOCK where I’m bringing together Coaches, Entrepreneurs, Freelancers, and more to share best practices to level up your skills and earn XP in no time! Why? Because there's crazy crossover between these groups that NO ONE is talking about. TBH, most of us have the same the burning questions that keep our minds racing each night starring at the ceiling fan, stuck in no man's land. You know, the ones like: when will I make more cash, why don’t more customers/clients find me, do I really have to post..again, do I ever get to actually take time off, and should I just quit? So... We decided to build, the first-ever immersion channel using the C4 method with Know-How, Stories, and Kindness to put a smile on your face while we also give you unmatched & upgraded skills, hair-raising chills, and make your year deals. You'll earn experience points (XP) in real-time so, you can Dominate Locally & Build Globally by reigniting your passion through innovation & collaboration. This is what Run The Block is all about. New episodes on Mondays & Thursdays with Bonus Episodes on the horizon. Only question left is, Are you ready to RUN YOUR BLOCK? Just press play already :) Talk soon, cam " I'm done explaining" explains ps - we are also going to build a community (together) so make sure after you've checked out the podcast head over to Instagram at cam.explains for the latest how-tos, behind the scenes actions, how I run my local market and important info and updates (if that's your thing). pps - thanks for reading and can't wait to see you on the inside

  1. 07/26/2024

    Ep. 39 Niche down or go wide debate, Prime Day Deals Updates, and outcome based marketing

    Overview:In this episode of Run The Block, Summary Cam and Michael cover updates to Amazon Prime Day Deals, niche down versus going wide in business, how to use outcomes in business for marketing purposes and emphasizing the need for focus on delivering results and creating offers that address the desired outcomes of your target audience. Connect:Wanna know more about Cam, Micheal or The Live RICH Project ? Connect w/ us on Twitter (X) & Instagram so we can continue the convo @cam.explains | @michael_connects *Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/ ps - 🔑 The Live RICH Community is above to go LIVE (officially on July 7th) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list. We'll be opening a few select spots for July before we go full scale. Sound Bites: "90% of my Amazon businesses now done after these shenanigans. Never again. Never again.""Best possible experience, most possible convenience." Show Notes:Chapters 00:00 Amazon's Prime Day Deals Update 10:52 Supporting Local Businesses 18:00 Niche Down: Gain Laser Focus and Outperform Competitors 19:31 Go Wide: Leveraging Strengths and Moving from Strength to Strength 26:05 Speaking to Outcomes in Business and Marketing 27:27 The Importance of Experience and Convenience 29:45 Building Healthy Habits alongside Weight Loss Programs 32:40 Selling What People Want and Need 38:11 Financial Challenges and Concerns 45:41 The Impact of Convenience and Technology on Spending

    47 min

  2. 07/22/2024

    Ep. 38 Amazon Prime Day Record Sales, How do colleges actually make money, and the future of education and online communities

    Overview:In this episode of Run The Block, Cam and Michael discuss Amazon Prime Day Sales, worker injuries at Amazon warehouses (during these increased sales periods). They also jump into the alarming increase in college tuition over the past four decades, the growing number of non-academic administrative employees in universities, and the high percentage of underemployed college graduates. They bridge these topics to display the benefits of online learning, community-based education, and mentorship programs. They also highlight the need for individuals to take responsibility for their own education and career paths while looking for groups, youtube channels and more relative to one's current level and goals. Connect:Wanna know more about Cam, Micheal or The Live RICH Project ? Connect w/ us on Twitter (X) & Instagram so we can continue the convo @cam.explains | @michael_connects *Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/ ps - 🔑 The Live RICH Community is now LIVE) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list. We'll be opening a few select spots in July before we go full scale. Sound Bites: "Half of college graduates end up in jobs that don't require a degree." "The future of education is something that needs to be decentralized, far more effective, fuel efficient." "Take Responsibility." Show Notes:00:20 Amazon Prime Day 08:16 Worker Injuries at Amazon Warehouses 15:55 The Alarming Rise in College Tuition 25:38 The Misappropriation of Funds by Universities 31:06 The Need for a Better Way to Learn 37:21 The Benefits of Online Learning and Mentorship 46:26 Investing in Education Relative to Your Goals

    1h 2m

  3. 07/03/2024

    Ep. 37 The 6 Skills You Need To Build Success: Business Periodization 101

    Overview:In this episode of Run The Block, Michael & Cam cover the concept of business periodization and the importance of mastering different skill sets in order to be successful in product and service-based businesses. The conversation also discusses the importance of autonomy, competence, and relatedness in self-determination theory, as well as the three foundational freedoms: financial freedom, time freedom, and freedom of purpose. The presentation includes a breakdown of the sales process and the importance of effective productivity. See The FULL Video Breakdown on X or YouTube Here: The Live RICH Project X The Live RICH Project YouTube Connect:Wanna know more about Cam, Micheal or The Live RICH Project ? Connect w/ us on Twitter (X) & Instagram so we can continue the convo @cam.explains | @michael_connects *Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/ ps - 🔑 The Live RICH Community is above to go LIVE (officially on July 7th) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list. We'll be opening a few select spots for July before we go full scale. Key Takeaways/Sound Bites: "Business periodization is a game changer for most business owners once they understand and utilize it.""The goal of marketing is for you and your milkshake to bring all of the people to the yard.""There are five ways to generate leads: organic marketing, affiliate marketing, partnerships, cold outreach, and paid traffic.""Systems are sets of processes that create efficiency in day-to-day operations." Show Notes:00:00 AI Jailbreaking and Trust 02:23 Introduction to Business Periodization 03:22 The Importance of Business Periodization 04:19 Fundamental Beliefs 05:56 Effective Productivity vs. Being Productive 16:09 Mastering the Primary Skill Set 21:20 The Sales Process: Building Rapport and Discovery 23:07 Effective Productivity: Doing the Right Things 23:36 The Three Main Skill Sets of Business Periodization 24:33 Generating Leads: The Five Ways to Market & Grow Your Business or Brand 31:24 Creating Efficiency and Time Freedom with Systems and Technology 36:24 The Art of Persuasion: Copywriting, Public Speaking, and Behavior Change 42:38 The Wrap Up & Next Steps

    47 min

  4. 06/30/2024

    Ep. 36 Does podcast length matter, how consumers search online now, & is buy now pay later trouble brewing for business owners?

    Overview:In this episode of Run The Block, Michael & Cam discuss the optimal length for podcasts, the importance of using podcasts (and long-form content) as a top-of-funnel nurturing tools, they explore the changing landscape of online search with social media and AI chatbots vs. search engines like google, and buy now pay later loans and the potential risks associated with them for business owners Also, they announce the upcoming launch of The Live RICH Project, a community focused on empowering individuals with knowledge and skills to improve their lives (waiting list details below). Connect:Wanna know more about Cam, Micheal or The Live RICH Project ? Connect w/ us on Twitter (X) & Instagram so we can continue the convo @cam.explains | @michael_connects *Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/ ps - 🔑 The Live RICH Community is above to go LIVE (officially on July 8th) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list. The Live RICH Project comes to life on July 8th, focusing on education, mentorship, and empowerment." We'll be opening a few select spots for July before we go full scale so DM michael @michael_connects for all the details. Key Takeaways:Podcasts are effective for top-of-funnel marketing and nurturing relationships with your audience.Online search behavior has shifted, with social media and AI chatbots becoming popular sources of information.There is a need for better education and financial literacy to address issues such as record debt, obesity, and health problems. Show Notes:00:00 Introduction 03:34 The Optimal Length for Podcasts 08:30 Enrolling others in your mission. 14:19 Creating opt-ins with content. 19:41 Nurture sequence for customer conversion. 20:59 The Changing Landscape of Search Engines 29:11 Lionel Messi's Take on The G.O.A.T. 34:40 The Impact of Michael Jordan 35:36 The Role of Timing in Greatness 42:03 The Rise of Phantom Debt from Buy Now Pay Later Loans 52:22 Unconventional Protest: Pooping in the River 01:01:01 Announcing the Liverich Project: Education, Empowerment, and Financial Literacy 01:04:50 The value of skills.

    1h 11m

  5. 06/26/2024

    Ep. 35 Who actually uses social media (breakdown), What's happening to the 'middle class' and How to be stay ready for what's next

    Overview:In this episode of Run The Block, Michael and Cam discuss social media marketing strategies and the importance of understanding your target audience for SEO or social media shopping tools to rank higher. They also jump into the financial struggles faced by the majority of people right now, and why building your own business or side hustle to Live RICH through ownership has never been easier. Tune in for all this and much more... Connect:Wanna know more about Cam, Micheal or The Live RICH Project? Connect w/ us on Twitter (X) & Instagram so we can continue the convo @cam.explains | @michael_connects ps - 🔑 The Live RICH Community is above to go LIVE (officially on July 7th) 💬 DM myself or michael (links above) ‘live rich' if you want more details and to jump on the waiting list. We'll be opening a few select spots for July before we go full scale. btw - If you're looking to start or further your nutritional education, Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/ Key Takeaways: Different social media platforms have different user demographics, so it's important to choose the right platform for your target audience.Building a side hustle or business is crucial for generating wealth through ownership.Acquiring skills, learning sales and marketing, and taking advantage of opportunities are key to success.The future of education needs to focus on teaching relevant skills and knowledge.Timing plays a significant role in success, and being prepared for opportunities is essential. Show Notes:[00:00:56] Who got Sunscreen and who got a Sunburn? [00:07:00] YouTube's Impact Across Generations. [00:08:37] Utilizing Social Media Platforms. [00:14:27] Crushing it on Snapchat advice. [00:17:49] Email marketing's importance in 2024. [00:22:03] Social media shopping trends. [00:23:03] TikTok shop and potential risks. [00:26:23] Building effective marketing funnels. [00:30:47] Financial Education and Strategies. [00:36:31] Future of education [00:40:29] Rental market impact. [00:41:33] Time to go all in. [00:46:50] Timing and market insights. [00:48:15] Timing and success of billionaires. [00:52:33] Opportunity during chaotic times. [00:55:13] Learning valuable skill sets. [00:58:59] Building wealth through side hustles. [01:01:58] Diverse ecosystem for prosperity.

    1h 2m

  6. 06/23/2024

    Ep. 34 The 4 Pillars Of Success: How To Build Your Own RICH Life (Following These Simple Steps)

    Overview:On Today's Episode of Run The Block, The guys cover How To Live RICH. What does that mean? How can you build a life full of passion and adventure that provides purpose and puts money in the bank? Michael and Cam talk shop on the 4 pillars of success to building a RICH life, when to seek mentorship and community, how to tie this into a new or current business model for service providers or products (ecomm), and overview the importance of being the authentic you! Tune in to find out how you too can Live RICH! Connect:Wanna know more about Cam, Micheal or The Live RICH Project ? Connect w/ us on Twitter (X) & Instagram so we can continue the convo @cam.explains | @michael_connects *Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/ ps - 🔑 we love working w/ coaches that have wild missions & untapped potential | 💬 DM me ‘c-suite’ if you want more details. We'll be opening 3 spots for July. Live RICH community - starts July 15th! First 25 members get the founders admission* DM Michael ( @michael_connects ) to join the waitlist now! Sounds Bites: "Your mess is your message. Don't be afraid to put yourself out there because when you put out the real raw unfiltered truth about you and what you've been through, you don't know who in the audience is going to connect to it." "We have to give people hope. We have to give people the ability to do for themselves. And by the way, that just comes from knowledge." "Self-development is the key to all development." Show Notes:00:01 Is X listening to us? 08:08 Building a Rich Life 25:18 Leadership: Guiding and Empowering Others 32:45 Values: Defining Who You Are and What You Stand For 40:47 Innovation: Constantly Evolving and Developing 42:30 Community: The Power of Connection and Support 43:53 The Power of Self-Development and Innovation 46:20 Building a Business and Monetizing Skills 50:13 The Role of Emerging Technology in Growth 56:45 The Importance of Contribution and Giving Back 01:01:30 Creating Harmony and Fostering Social Awareness 01:08:13 Prioritizing Health and Wellness for Success 01:11:54 Living by Core Values and Finding Your Higher Calling

    1h 20m

  7. 06/20/2024

    Ep. 33 Launching a Successful Group Coaching Model In 90 Days

    Overview:In This Episode of Run The Block, Michael & Cam break down - How to launch a successful group coaching model. They discuss the importance of determining the rationale and outcome, choosing deliverables and features, articulating benefits, and setting the length and price of the program. They also talk about creating marketing materials, launching the group, and the options for future cohorts or evergreen groups - emphasizing the value of engaging the audience, collecting feedback, and promoting one-on-one coaching. Michael and Cam also touch on the finer points of executing marketing strategies, including email campaigns and lead magnets. Show Notes:00:01 The Harvard Study on Aliens and the Theories Surrounding Them 08:13 Launching a Successful Group Coaching Model 26:13 Articulating Benefits and Setting Length and Price 33:37 Creating Marketing Materials and Engaging the Audience 39:29 Promoting One-on-One Coaching and Future Cohorts 41:04 Executing Effective Marketing Strategies 44:37 The Power of Waitlists 49:19 Monetizing Your Passion or Skill Set 53:24 The Importance of Pricing 58:42 Group Programs: Benefits and Challenges 01:05:30 The Changing Market 01:10:56 We're Here to Help 01:15:40 Final Thoughts: Get to Work Connect:Wanna know more about Cam, Micheal or The Live RICH Project ? Connect w/ us on Twitter (X) & Instagram so we can continue the convo @cam.explains | @michael_connects *Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/ ps - 🔑 we love working w/ coaches that have wild missions & untapped potential | 💬 DM me ‘c-suite’ if you want more details. We'll be opening 3 spots for July.

    1h 16m

  8. 06/17/2024

    Ep 32. UnSkipable Ads, TikTok Tells Creators How To Make Money, No more like button, and Hidden fees or terms with ai

    Overview:The episode covers X removing the like button, Instagram testing unskippable ads, and TikTok's transparency on audience growth. Tune in for a mix of tech news and humorous banter! Connect:Wanna know more about Cam, Micheal or The Live RICH Project? Connect w/ us on Twitter (X) & Instagram so we can continue the convo @cam.explains | @michael_connects *Connect with MMU @metabolicmentoruniveristy on Instagram (dm "rich" ) or check out the website: https://www.metabolicmentor.com/ ps - 🔑 we love working w/ coaches that have wild missions & untapped potential | 💬 DM Michael_Connects "refresh" if you want more details. We'll be opening 3 spots for July. Key Takeaways:The removal of the like button on social media platforms can have both positive and negative implications, such as increased privacy and reduced validation for users. Leveraging influencer marketing with nano influencers can be more cost-effective and targeted compared to working with larger influencers. AI technology is advancing rapidly and has the potential to revolutionize content creation and automation. Despite the challenges and uncertainties in the world, it is important to focus on building unity and community to create positive change. There is still ample opportunity for individuals to start creating content and sharing their message, as the online space continues to grow and evolve. Unskippable ads on Instagram may lead to user frustration and a potential decline in user engagement. Storytelling is a powerful tool on TikTok and other platforms, as it builds trust and resonates with audiences. The terms and conditions of Adobe's software raise concerns about ownership and usage rights of user content. Individuals should strive to decentralize and collaborate with others to reclaim their power and build resilient communities. Show Notes:[00:01:11] Social media platform changes. [00:06:30] Oversensitization to global tensions. [00:09:01] Influencer marketing profitability. [00:14:28] "Nano" influencers and their impact. [00:17:42] The disappearing like button. [00:21:30] Why X removed the like button. [00:24:20] Content creation challenges and habits. [00:26:45] The future of AI. [00:30:08] Leveraging technology for podcast efficiency. [00:33:52] Instagram's Unskipable ads - coming soon?!? [00:37:55] Ad Evolutions [00:40:15] TikTok Releases Info On How To Make Money [00:42:29] The power of influencer marketing. [00:44:16] TikTok as a search engine. [00:47:16] The importance of storytelling. [00:53:22] The power of positivity. [00:55:13] Adobe's concerning content license. [00:59:49] Ownership of AI-generated content. [01:05:20] Power dynamics in tech industry. [01:08:47] The future of collaboration.

    1h 10m
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Trailer

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About

Hey, I’m Cam Explains and this is RUN THE BLOCK where I’m bringing together Coaches, Entrepreneurs, Freelancers, and more to share best practices to level up your skills and earn XP in no time! Why? Because there's crazy crossover between these groups that NO ONE is talking about. TBH, most of us have the same the burning questions that keep our minds racing each night starring at the ceiling fan, stuck in no man's land. You know, the ones like: when will I make more cash, why don’t more customers/clients find me, do I really have to post..again, do I ever get to actually take time off, and should I just quit? So... We decided to build, the first-ever immersion channel using the C4 method with Know-How, Stories, and Kindness to put a smile on your face while we also give you unmatched & upgraded skills, hair-raising chills, and make your year deals. You'll earn experience points (XP) in real-time so, you can Dominate Locally & Build Globally by reigniting your passion through innovation & collaboration. This is what Run The Block is all about. New episodes on Mondays & Thursdays with Bonus Episodes on the horizon. Only question left is, Are you ready to RUN YOUR BLOCK? Just press play already :) Talk soon, cam " I'm done explaining" explains ps - we are also going to build a community (together) so make sure after you've checked out the podcast head over to Instagram at cam.explains for the latest how-tos, behind the scenes actions, how I run my local market and important info and updates (if that's your thing). pps - thanks for reading and can't wait to see you on the inside

Information

  • Creator
    Cam Sulsona
  • Years Active
    2022 - 2024
  • Episodes
    43
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 Cam Sulsona
  • Show Website
    Run The Block