Storydriven Marketing: The B2B brand storytelling podcast

Helena Merschdorf
  • 5.0 (1)
  • MARKETING
  • UPDATED BIWEEKLY

This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.

  1. 06/20/2023

    What’s the Difference Between Copy, Content, and Story?

    In this episode, I break down the key differences between your brand story, your content, and your copy, and how they all need to work together to effectively build your brand. Topics include: What your brand story should (and shouldn't) include The relationship between your brand story and your content Why not all content is copy (but when it absolutely should be!) How to make your copy, content, and story work together like a well oiled machine Enjoy the show! To learn more about Brand Storytelling, join our FREE course, the ⁠⁠Storydriven Marketing Academy⁠⁠. If you want to get in touch, connect with me on ⁠⁠LinkedIn⁠⁠ or reach out via our ⁠⁠website⁠⁠.

    15 min

  2. 06/06/2023

    The Ultimate Guide to Vulnerability in B2B Marketing - The Good, The Bad, and The Ugly

    In this episode, I chat about why vulnerability matters now more than ever in B2B marketing (hello, ChatGPT), and how to embrace vulnerability in your content without venturing into the awkward zone of oversharing. Topics include: What does "appropriate vulnerability" look like in B2B marketing How you can walk the fine line between authentic vulnerability and awkward oversharing Questions to ask yourself to determine if your vulnerability is genuine and appropriate (including flowchart) Enjoy the show! To learn more about Brand Storytelling, join our FREE course, the ⁠⁠Storydriven Marketing Academy⁠⁠. If you want to get in touch, connect with me on ⁠⁠LinkedIn⁠⁠ or reach out via our ⁠⁠website⁠⁠. Lastly, you can find the vulnerability flowchart discussed in the episode here.

    19 min

  3. 05/23/2023

    Every Company is a Media Company… But What Does That Mean for You?

    In this episode, I chat about how the internet and social media has impacted traditional advertising and brand reach in the last two decades, and how adopting a media company attitude for your businesses can help you come out on top in 2023. Topics include: What "being a media company" looks like on a practical level How to build a robust media strategy that builds brand loyalty and trust The role of content marketing and brand storytelling for sustained growth Enjoy the show! To learn more about Brand Storytelling, join our FREE course, the ⁠⁠Storydriven Marketing Academy⁠⁠. If you want to get in touch, connect with me on ⁠⁠LinkedIn⁠⁠ or reach out via our ⁠⁠website⁠⁠.

    17 min

  4. 05/09/2023

    Scaling Your Organisation with CEO Thought Leadership Content

    In this episode, I discuss how to effectively scale your organisation (and build your personal profile) with thought leadership content Topics include: How to give your audience a high ROI per unit of time they invest in consuming your content by adding your unique thoughts and ideas to a topic Systems and strategies for uncovering your best thoughts, ideas and unique perspectives Which aspects of creating thought leadership content you can (and can't) outsource Enjoy the show! To learn more about Brand Storytelling, join our FREE course, the ⁠⁠Storydriven Marketing Academy⁠⁠. If you want to get in touch, connect with me on ⁠⁠LinkedIn⁠⁠ or reach out via our ⁠⁠website⁠⁠.

    17 min

  5. 04/25/2023

    Building a Story Engine for Growth Stage Tech Companies

    In this episode, I chat about what building an effective content marketing engine looks like for growth stage tech companies, and why NOW is the absolute best time to start. Topics include: Optimal content marketing tools for Series A marketers At which stage it makes sense to engage agencies/freelancers and what to outsource Which aspect of content marketing you should never outsource (and why) How small teams can take on big industry competitors How to use CEO thought leadership content to build your organisation Enjoy the show! To learn more about Brand Storytelling, join our FREE course, the ⁠⁠Storydriven Marketing Academy⁠⁠. If you want to get in touch, connect with me on ⁠⁠LinkedIn⁠⁠ or reach out via our ⁠⁠website⁠⁠.

    24 min

  6. 04/12/2023

    How to Bootstrap Your Content Production with Maximum ROI

    In this episode, I chat about the importance of maximizing ROI in content marketing and give you a step-by-step process for creating and distributing content effectively on a budget. Topics include: Operationalising and scaling content on a budget or as a one-man-band What realistic and achievable content distribution looks like as a team of 1 How to give your content legs by repurposing it across long and short shelf-life channels Enjoy the show! To learn more about Brand Storytelling, join our FREE course, the ⁠Storydriven Marketing Academy⁠. If you want to get in touch, connect with me on ⁠LinkedIn⁠ or reach out via our ⁠website⁠.

    29 min

  7. 12/20/2022

    How to Make B2B Marketing More Human with Brand Storytelling

    In this episode, I break down how you can make your B2B marketing more human and engaging with brand storytelling by tapping into your audience's emotional drivers and core desires.  Enjoy the show! To learn more about Brand Storytelling, join our FREE course, the Storydriven Marketing Academy. If you want to get in touch, connect with me on LinkedIn or reach out via our website.

    16 min

  8. 12/06/2022

    Brand Storytelling vs Telling a Story

    In this episode, I break down the difference between brand storytelling and telling a story in your marketing. I also outline how you can effectively pair the two to become your customers' obvious choice. Enjoy the show! To learn more about Brand Storytelling, join our FREE course, the Storydriven Marketing Academy.  If you want to get in touch, connect with me on LinkedIn or reach out via our website.

    24 min
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About

This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.

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