7 episodes

Suppose you can’t keep up and don’t know where to begin. How would you like to have a business and digital marketing mentor with decades of multi-faceted entrepreneurial experience guide you with Sage Wisdom and enlightened insights? What if you could sidestep sinkholes, pitfalls, and major delays in bringing your business vision and aspirations to fruition with simple, actionable steps? Enter, The Athena Arena Podcast - The Digital Content Strategy Academy for 6, 7, & 8 Figure (what I call) Wonder Woman Brands & Mastering Your Inner Game And for all you gorgeous and talented men out there…don’t let the “Wonder Woman Brands” thing throw you! This is as much for men as it is for women. This digital marketing podcast is intended to take you from online overwhelm, meaning “you can’t keep up and don’t know where to begin,” to deep-rooted clarity and confidence as to where to begin on your content marketing journey, building a successful online business and letting go of the overwhelm and perfectionism tendencies that may be running your digital marketing show.You do not need to be everywhere doing everything whatsoever!Now here’s something else…this podcast is also intended to help you “Master Your Inner Game.”And not necessarily in the usual way…But in the meantime…My name is Liz Gracia, I have been a successful restauranteur, multi-unit home furnishings retailer/owner, retail consultant, and director of operations & marketing for a $ 4 million/year interior design firm and retailer, wholesale manufacturer, and small digital marketing agency founder since 2009. I started in my digital marketing agency specializing in SEO-driven WordPress website design for 100s of small businesses and conscious solopreneurs.Since then, I have tackled all areas of the online marketing landscape that I will address in this digital marketing podcast, including:SEO (search engine optimization)-KWR (keyword research)Developing a content marketing strategy in general…Personal branding and the significance of branding in general…Email marketing & list building,Building sales funnels,A/B split testing landing pages and email opt-in forms, PPC advertising,Affiliate Marketing,Social media marketing,WordPress website design,Video marketing, Podcasting,Business building,And so much more!So, there are many topics I can cover in this podcast. And if you have particular questions or topics beyond digital marketing, I welcome them.And on that topic, you can ask me a question that could eventually become a podcast at TheAthenaArena.com/questionsThank you for joining me as we evolve in creating simple, impactful content marketing strategies for your business and mastering your inner game.

The Athena Arena Liz Gracia

    • Business

Suppose you can’t keep up and don’t know where to begin. How would you like to have a business and digital marketing mentor with decades of multi-faceted entrepreneurial experience guide you with Sage Wisdom and enlightened insights? What if you could sidestep sinkholes, pitfalls, and major delays in bringing your business vision and aspirations to fruition with simple, actionable steps? Enter, The Athena Arena Podcast - The Digital Content Strategy Academy for 6, 7, & 8 Figure (what I call) Wonder Woman Brands & Mastering Your Inner Game And for all you gorgeous and talented men out there…don’t let the “Wonder Woman Brands” thing throw you! This is as much for men as it is for women. This digital marketing podcast is intended to take you from online overwhelm, meaning “you can’t keep up and don’t know where to begin,” to deep-rooted clarity and confidence as to where to begin on your content marketing journey, building a successful online business and letting go of the overwhelm and perfectionism tendencies that may be running your digital marketing show.You do not need to be everywhere doing everything whatsoever!Now here’s something else…this podcast is also intended to help you “Master Your Inner Game.”And not necessarily in the usual way…But in the meantime…My name is Liz Gracia, I have been a successful restauranteur, multi-unit home furnishings retailer/owner, retail consultant, and director of operations & marketing for a $ 4 million/year interior design firm and retailer, wholesale manufacturer, and small digital marketing agency founder since 2009. I started in my digital marketing agency specializing in SEO-driven WordPress website design for 100s of small businesses and conscious solopreneurs.Since then, I have tackled all areas of the online marketing landscape that I will address in this digital marketing podcast, including:SEO (search engine optimization)-KWR (keyword research)Developing a content marketing strategy in general…Personal branding and the significance of branding in general…Email marketing & list building,Building sales funnels,A/B split testing landing pages and email opt-in forms, PPC advertising,Affiliate Marketing,Social media marketing,WordPress website design,Video marketing, Podcasting,Business building,And so much more!So, there are many topics I can cover in this podcast. And if you have particular questions or topics beyond digital marketing, I welcome them.And on that topic, you can ask me a question that could eventually become a podcast at TheAthenaArena.com/questionsThank you for joining me as we evolve in creating simple, impactful content marketing strategies for your business and mastering your inner game.

    How Can You Ensure a Happy Harmonious Thanksgiving? Discover a Powerful Yet Simple & Effective Technique

    How Can You Ensure a Happy Harmonious Thanksgiving? Discover a Powerful Yet Simple & Effective Technique

    Do you dread some family gatherings?
    Is there one relative that makes you cringe with the things that come from their mouths?
    How about the political discussions?
    As we all know, they are a sinkhole for the whole gathering—a downward spiral into bad behavior and regrettable utterances.
    And there’s a good reason, according to consciousness research, that is so.
    But we’re not going to go into that today. That’s an entirely another topic.
    Today I want to help you Ensure a Happy Harmonious Thanksgiving.
    And how do you do that?
    Today you are going to Discover a Powerful Yet Simple & Effective Technique to transform the energy and the direction of any gathering.
    But before I start...
    Happy Thanksgiving Week to you!

    I love goofing off and preparing for Thanksgiving. In fact, I just published a blog post where I curated gorgeous Thanksgiving recipes, table settings, and flower arrangements.
     I have also put together some past videos with some of our MBS network members where we share our favorite quotes and toasts that you can take to your Thanksgiving table this year.
    CLICK HERE
     
    What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success?
    Get my Top 10 Online Marketing Checklist here and find out!

    • 16 min
    How to Master Your Inner Game When It Comes to Keyword Marketing Research?

    How to Master Your Inner Game When It Comes to Keyword Marketing Research?

    This week I am discussing a topic around Mastering Your Inner Game related to keyword marketing research and developing a content marketing strategy in general.
    That’s kinda weird, right?
    How can they possibly be related?
    So let’s do a little recap, and then I will connect the dots.
    Last week I covered the #1 thing most small business owners & solopreneurs miss entirely from their online marketing and web development efforts.
    Since 2009 I have been helping people with website design and search engine optimization. I realized that everyone who has come to me needs to be aware that keyword research is essential to anyone’s online content.
    GOOGLE has a huge database of information that is easily accessible through keyword research tools.
    Understanding your market from a search point of view is reasonable and rational before diving into any content development, especially your website and lead magnets.
    There’s more than enough time and money wasted on these two endeavors to warrant how significant keyword research and developing a content marketing strategy can be.
    And this is the type of service you would receive from SEO and SEM agencies, which is what I do as well, except that I think I get more intentional about getting you involved in the process and the strategy so that you get connected energetically to your target audience. 
    I don’t think most SEO-SEM agencies do this. It’s a different understanding and approach to helping you get conscious instead of handing this off to someone else and perhaps inadvertently giving away your own power in the process.
    This is a whole other topic I’m not going to get into today, I want you to ponder this possibility.

    Listen to this episode as you discover powerful insights and growth hacks in your efforts to create the business and life you dream of.

    Here are some other resources I mention:


    What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success?
    Get my Top 10 Online Marketing Checklist here and find out!

    • 32 min
    What's the #1 Thing Most Entreprenuers Miss Entirely in Their Online Marketing Plan?

    What's the #1 Thing Most Entreprenuers Miss Entirely in Their Online Marketing Plan?

    Hey there!
    What’s the #1 thing most small business owners and solopreneurs miss entirely before they develop a new website (or update it), create lead magnets and email nurture funnels, offer products or services, develop online courses,make videos, write blog posts, launch an online business or even launch podcasts? 
    I’ve been in the SEO-driven WordPress website design and digital marketing world since 2009. I see the same thing repeatedly, and today we’re going to discuss the #1 thing most people neglect before diving into a new website or any online marketing effort.

    But before I do, 
    my name is Liz Gracia. I am your Happy, Insightful, and Perceptive host of AARadio.com. 
    Welcome to episode 5 of The Athena Arena Podcast – The Content & Digital Marketing Strategy Academy for Aspiring 6, 7, and 8-figure (what I call) Wonder Woman Brands & Mastering Your Inner Game…and for all you brilliant men out there…don’t be fooled by the whole “wonder woman” thing…this is meant for you too!
     So let’s get to today’s topic..the #1 thing most business owners miss entirely before diving into developing any content marketing assets.

    Most people have “online Overwhelm”, meaning you can’t keep up and don’t know where to begin!
    Does this sound familiar?
    It can become analysis paralysis and you start throwing spaghetti at the walls to see what sticks. 
    What if told you there’s an easy way to assess the viability of any marketing content you are creating before spending an inordinate amount of time and effort in creating it. 
    This is true for product and services development and business development in general.
    Stop floundering, guessing, and wasting valuable time! 
    Create an easy yet powerful clarity-driven roadmap and structure around an intelligence-based content strategy that gets results. 
     
    So Let’s see how intuitive you are…what do you think is the #1 thing most entrepreneurs miss before diving into online marketing or even developing a business plan?
    Before I tell you what it is, let’s first define content marketing assets.
    It may seem obvious, but let’s not leave any stone unturned.
    ·        Website,
    ·        Lead Magnets,
    ·        Email nurture funnels,
    ·        Digital courses,
    ·        Launching an online business,
    ·        Videos,
    ·        Podcasts, and
    ·        Social media posts
    All of these content assets can take a significant amount of time.

    Here are the links I promised you  to move forward today:

    Get my Business Awareness Boost here.

    Keyword Research Tools I've used:

    Ubersuggest
    SEMRush
    Moz
    What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success?
    Get my Top 10 Online Marketing Checklist here and find out!

    • 29 min
    We've All Been Dealt a Hand in This Lifetime...Do You Know What Your Strong Suit Is?

    We've All Been Dealt a Hand in This Lifetime...Do You Know What Your Strong Suit Is?

    We’ve all been dealt a unique hand in this life.
    Do you know your strong suit?
    Have you ever had it validated by a strengths, personality, or skills assessment?
    If so, how do you know whether it’s trustworthy?
    Well, today I’m going to introduce you to the Clifton Strengths test and why, for only around $20 bucks, it is a trustworthy assessment of your top 5 skills.
    I will also share my assessment as an example of what you can expect and why it’s so significant.
    Additionally, I will put the Clifton Strengths text into context, based on consciousness research, next to other popular assessments like your astrology (300k+), enneagram, or Akashic records (50K+).
    That’s today’s topic for Mastering Your Inner Game

    If you’re anything like me, you’ve probably always had an interest in understanding yourself better.
    Many of us seek to know our life purpose. 
    If you’re spiritually oriented, you may be more interested in your soul purpose or your higher calling. 
    What did we come here to experience, and who did we come here to be? 
    There are many reliable ways to discover answers to these questions based on consciousness research.
    Today, I want to share my experience with the Clifton Strengths test, which was recommended to me about 18 months ago. 
    It was significant because I could finally accept my greatest strengths and stop floundering and guessing where to put my attention.
    I could finally forge a truer path by applying the greatest strengths I came here to use and express and stop wasting my time being someone I’m not. 
    I want to put the Clifton Strengths test into context with other popular career aptitude tools.
    I am sharing the consciousness calibrations of:
    The Clifton Strengths Test, (395)An Astrology Report (210-405),The Enneagram (390), and The Akashic Records (499)All of them hold a level of truth in consciousness. Some hold significantly more truth than others.

    Here are some other resources I promised you:
    Take your Clifton Strengths Test here.Check out Daniel Pink's Book WHEN- understand why time of day for taking an assessment matters.Clear your energy field before doing anything significant in your life and take Donna Eden's 7 Day Challenge and Daily Energy RoutineCHeck out Your Weekly Dose of Higher Consciousness podcast for episodes about HIGHER levels of consciousness and LOWER ones.Check out my interview with Akashic Records expert Lisa BarnettGet an expert intro to the Enneagram here & the shadow side here.What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success?
    Get my Top 10 Online Marketing Checklist here and find out!

    • 35 min
    What's Up with Athena & Wonder Woman? Hint: Archetypes in Branding- They're Powerplays!

    What's Up with Athena & Wonder Woman? Hint: Archetypes in Branding- They're Powerplays!

    Register for my FREE Webinar: The Power of Brand Archetypes in Branding a Growth Hack in Marketing

    So what’s up with the name of my website and podcast, The Athena Arena and the tagline supercharge your business with a “Wonder Woman Brand”?
    You may be wondering, Why Athena and why wonder woman brand?
    What feeling or emotion does it evoke for you?
    Is it intriguing or does it fall flat?
    Does it give you an idea as to what it’s all about?
    I have found that it immediately grabs someone’s attention… why do you think that is? 
    Well, it has to do with using the power of archetypes in branding to communicate quickly who you serve, what value-driven results you produce for clients, and painting a picture for your clients future.
    If the notion of using archetypes in branding is new to you, then stay tuned for today’s quick introduction to archetypes in branding, why it’s a powerplay in consciousness, and why advertising agencies have been using these for decades either consciously or unconsciously, to speak to their ideal clients.

    Welcome to episode 3 of The Athena Arena Podcast – The Content & Digital Marketing Strategy Academy for Aspiring 6, 7, and 8-figure (what I call) Wonder Woman Brands & Mastering Your Inner Game…and all you brilliant men out there…don’t be fooled by the whole “wonder woman” thing…this is meant for you too!
    So how can you supercharge your business by using an Archetype in branding?
    Register for my FREE Webinar: The Power of Brand Archetypes in Branding a Growth Hack in Marketing


    Archetypes in Branding Book A toolkit for creatives and strategists I HIGHLY recommend for your marketing libraryThe Power of Brand Archetypes Webinar Discover The Power of Brand Archetypes in a Growth Hack in Marketing. Register for FREE hereDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success?
    Get my Top 10 Online Marketing Checklist here and find out!

    • 21 min
    What Does It Mean to Master Your Inner Game?

    What Does It Mean to Master Your Inner Game?

    Hey there!
    Last week I promised I’d dive a little deeper into how this podcast is intended to assist you with Mastering Your Inner Game….
    another way you could look at it is by Mastering Your Mindset…
    but as we move along, you’ll understand why the “Inner Game” is really where the power to transform or significantly re-engineer your life can happen
    What does this mean?
    How can you move into Mastery regarding your life, business, and mindset?
    Today I will tell you what this will look like as this podcast evolves. 


    But before I do, 
    My name is Liz Gracia. I am your Happy, Insightful, and Perceptive host of AthenaArenaRadio.com.

    Welcome to episode 2 of The Athena Arena Podcast – The Content & Digital Marketing Strategy Academy for Aspiring 6, 7, and 8-figure (what I call) Wonder Woman Brands & Mastering Your Inner Game…and gorgeous men…don’t be fooled by the whole “wonder woman” thing…this is meant for you too!

    As promised in episode 1, this podcast is more than just “how to” digital marketing tips and strategies.


    All the digital marketing “doing” in the world (or “doing” in general) is of no use if you keep spinning your wheels and getting nowhere in some areas of your life.


    And when you realize you’ve “done” all that you can to no avail, then it’s time to take a closer look…


    What’s going on inside of you that is blocking your intent?


    What types of suppressed and repressed emotions are bottle-necking your powerful conscious intent to create what you want for your life? And why are they significant?


    Don’t worry; we’re not going into deep psychoanalysis, though you could…I will simply share my experience in Mastering My Inner Game and some proven and powerful techniques for going about it relatively easily.


    Though, I’ve got to forewarn you that the relative ease will have to come with courage and willingness to accept the truth about your humanity and way of being, as well as forgiving yourself for not knowing any better. 
    What do 6, 7, & 8-Figure "Wonder Woman" Brands do to supercharge their businesses for online success?
    Get my Top 10 Online Marketing Checklist here and find out!

    • 41 min

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