Mint Measure

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Welcome to the Mint Measure podcast! We discuss everything digital advertising, measurement and analytics. Stay ahead of trends and become an analytics expert! Find us at MintMeasure.com

  1. 08/17/2023

    41. Media Planning for 2024

    Scott shares 5 things to think about in preparation for 2024 planning: Use zero-based planning Do real research Plan to test & learn Get ready for a cookie-light world Contextual > Behavioral Are you looking for better insights around attribution and incrementality? Check out our self-guided demo of Bi-Modal Attribution at ⁠demo.mintmeasure.com

  2. 08/03/2023

    40. Ad Fraud with Adam Heimlich

    Scott sits down with Adam Heimlich, CEO of Chalice Custom Algorithms, to talk about some of the latest news in AdTech and and ad fraud.

  3. 07/13/2023

    39. Graduating from Tactical to Strategic Work

    Lots of agencies get stuck doing tactical work that's commoditized and is highly replaceable. Scott shares how you can start to position your agency and career as a more strategic thinker and build long-term value. Are you looking for better insights around attribution and incrementality? Check out our self-guided demo of Bi-Modal Attribution at ⁠demo.mintmeasure.com

  4. 07/06/2023

    38. Accuracy in Attribution

    We talk about how attribution should fit into the conversation around attribution and why perfect accuracy probably shouldn't be your goal. Are you looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com

  5. 06/29/2023

    37. Youtube's Ad Fraud

    Scott breaks down a new study showing Youtube's ad fraud and how the industry can solve for these issues. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com

  6. 06/16/2023

    36. iOS 17 and Google's EU Antitrust

    We explain what's coming with Apple's announcement of iOS 17 blocking click tracking out of the mail and messages app as well as incognito browsing and discuss Google's Antitrust lawsuit in the EU and what that means for the US and 3rd party cookies. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com

  7. 06/08/2023

    35. Doing More With Less

    It seems like every team is being asked to do more with less - a marketer's favorite task! We break down a framework and a few best practices on how to make this a reality. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com

  8. 05/25/2023

    34. How BMA attributes organic traffic, Evaluating your MMM, and developing Analytical Skills

    In this episode, Scott answers questions about attributing organic content, our proprietary iCPA, evaluating MMMs, and developing an analytical mindset. Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at ⁠MintMeasure.com

See All (42)

About

Welcome to the Mint Measure podcast! We discuss everything digital advertising, measurement and analytics. Stay ahead of trends and become an analytics expert! Find us at MintMeasure.com

Information

  • Creator
    Mint Measure
  • Years Active
    2022 - 2023
  • Episodes
    42
  • Rating
    Explicit
  • Copyright
    © Mint Measure
  • Show Website
    Mint Measure