Black Belt Business

Matthew Brenner
  • 5.0 (12)
  • ENTREPRENEURSHIP
  • UPDATED DAILY

Behind the scenes insights from the Top 1% of martial arts business owners, instructors, and athletes. If you want to learn how to grow your martial arts school, keep more of your student for longer, and create a team of instructors you can depend on, this podcast is for you.

  1. Use This Strategy To Get New Students Right Now |Lightning Series| [Chris Casamassa Ep 98]

    8H AGO

    Use This Strategy To Get New Students Right Now |Lightning Series| [Chris Casamassa Ep 98]

    In this episode, Chris shares insights on using birthday parties as a powerful tool for acquiring new students. He discusses the structure of a successful birthday party, the importance of collecting information and offering value, the process of converting guests into students, and the role of birthday parties in retention and staff training. Additionally, the value of providing high-quality t-shirts as part of the offer is emphasized.

    17 min

  2. JAN 9

    Leading 1000+ Martial Arts Schools [Taekwon Lee CEO ATA, Ep 97]

    In this special episode Matthew Brenner flies out to Pittsburgh to interview Taekwon Lee, the CEO of the ATA, during one of their large tournaments. This is a live recording, so please give us some grace with the audio. They delve into the intricacies of event management, financial planning for tournaments, and the evolution of the ATA to meet modern needs. The conversation also highlights the importance of creating safe environments, effective marketing strategies, and the role of leadership in supporting school owners. Personal growth and overcoming adversity are emphasized as key themes, along with a vision for the future of the ATA.

    1h 26m
  3. How To Inspire Female Martial Artists [Courtney Eardley Ep. 96]

    10/30/2025

    How To Inspire Female Martial Artists [Courtney Eardley Ep. 96]

    Courtney Eardley is a Taekwondo enthusiast and social media mentor. In this episode, we explore the challenges and triumphs of inspiring the next generation of female martial artists. Discover how Courtney's journey from TKD olympic athlete to mentor is paving the way for young women to break barriers and find their place in the martial arts community. Whether you're a seasoned instructor or a newcomer, this conversation offers valuable insights into fostering inclusivity and empowerment in martial arts. Tune in to learn how you can make a difference.

    1h 3m
  4. How To Get New Students From Birthday Parties [Jason Purcell Ep. 95]

    10/24/2025

    How To Get New Students From Birthday Parties [Jason Purcell Ep. 95]

    If you wanna learn how to enroll new students from birthday parties, this episode is for you. Matthew Brenner interviews Jason Purcell, a successful martial arts school owner in Seattle, who shares insights on how to effectively use birthday parties as a marketing tool to enroll new students. It's the main marketing strategy Jason used to scale to $135K per month in recurring gross revenue. He provides detailed strategies for creating engaging birthday party experiences that not only entertain children but also promote the school's values and programs to parents, so the guests turn into new students.

    54 min
  5. Social Media Mistakes For Martial Arts Schools [Lizzy Friedman Ep. 94]

    10/10/2025

    Social Media Mistakes For Martial Arts Schools [Lizzy Friedman Ep. 94]

    In this episode of the Black Belt Business Podcast, Matthew Brenner and social media expert Lizzy Friedman, founder of Iconic, dive into the essentials of crafting a compelling social media presence for martial arts schools. Listeners will learn: Effective Social Media Strategies: Discover how to create engaging content that attracts new students without overwhelming your schedule. You'll also see live audits and insights: Gain valuable insights from live audits of real martial arts school Instagram accounts, highlighting what works and what doesn't. Building Community and Engagement: Learn the importance of community involvement and how to leverage social media to foster connections and drive business growth. Don't miss out on this opportunity to transform your social media game.

    57 min
  6. 3 Keys To Converting Leads Into Students Faster [Ep. 93]

    10/07/2025

    3 Keys To Converting Leads Into Students Faster [Ep. 93]

    Stop waiting weeks to enroll new students. Here's how to enroll new students faster.

    27 min
  7. How He Built A $4M/Yr Martial Arts Organization [Jesse Isaacs Ep. 92]

    09/26/2025

    How He Built A $4M/Yr Martial Arts Organization [Jesse Isaacs Ep. 92]

    Matthew Brenner interviews Jesse Isaacs, the owner of Integrity Martial Arts, with 6 locations grossing $4M/ year. If you want to learn how to scale your schools past 1 location or create one HIGHLY profitable school, this episode is for you. They discuss their strategy for instructor pay, how to keep business and family relationships healthy without killing each other, and what to think about BEFORE opening your 2nd location.

    53 min
  8. You're Teaching Character Development Wrong [Stan Lee Ep. 91]

    09/26/2025

    You're Teaching Character Development Wrong [Stan Lee Ep. 91]

    In this episode, Matthew Brenner interviews Stan Lee, a martial arts instructor and business owner, about the importance of character development in martial arts schools. He shares what martial arts school owners do wrong, specifically with younger students, and what they should do instead so character development sticks. Stan spends 6 months yachting, and 6 months at his school. Pretty cool, huh? If you

    43 min
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5
out of 5
12 Ratings

About

Behind the scenes insights from the Top 1% of martial arts business owners, instructors, and athletes. If you want to learn how to grow your martial arts school, keep more of your student for longer, and create a team of instructors you can depend on, this podcast is for you.

Information

  • Creator
    Matthew Brenner
  • Years Active
    2022 - 2026
  • Episodes
    101
  • Rating
    Explicit
  • Copyright
    © 2025 Matthew Brenner
  • Show Website
    Black Belt Business