Impact Masters Podcast

Impact Masters Media

The Impact Masters Podcast explores the forces shaping Africa’s technology and innovation ecosystem while connecting them to global tech trends and best practices.  Hosted by technology ecosystem builder Michael Kimathi, the show features authentic conversations with the founders, developers, investors, and thought leaders who are building the future of Africa and influencing the global digital economy. As the tech landscape shifts toward AI-augmented engineering and globalized talent pools, Impact Masters focuses on tactical, proven frameworks—not theory. We deconstruct the socio-technical challenges of building scalable software, securing venture capital, and leading high-performance engineering teams across emerging and global markets. Each episode dives into how technology is transforming the way we live, work, and govern, with a focus on: Software & DevEx: Engineering, developer experience, DevRel, and product design.Digital Transformation: AI integration and scaling high-performance teams.The Startup Playbook: Securing venture capital and driving startup growth. While deeply rooted in Africa’s tech journey, we also unpack global innovations that inspire local impact. We tell authentic stories, preserve Africa’s tech history, share actionable insights, and challenge the status quo: body, mind, and spirit. If you’re a tech founder, developer, investor, or innovator looking to understand Africa’s digital future while staying plugged into global technology trends, this podcast is your guide.  Subscribe to join the community.

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  1. Jul 22 ·  Video

    The B2B Video Marketing Trifecta For Trust And Revenue with Tim Bradley

    Let us know how we are doing We talk with Tim Bradley, co-founder of Pennant Video, about why B2B video works best when it builds trust in the mid-funnel instead of chasing trends. We break down a simple three-part framework that helps marketing and sales teams explain their value, prove outcomes, and shorten the messy middle of the buyer journey.  • Tim’s path from early DIY storytelling to agency leadership and launching a focused B2B video company  • Why video complements email, sales calls, and in-person meetings by scaling a consistent message  • The video marketing trifecta: anthem videos for “why,” explainer videos for “what,” endorsement videos for proof  • How to think about ROI across top, middle, and bottom of funnel content  • Video-first planning for rebrands, launches, sales kickoffs, and other high-attention moments  • When to keep content in-house vs when to outsource for higher production value and stronger first impressions  • Organic distribution basics: formats, captions, website placement, trade show versions, internal sales enablement files  • AI and stock content tradeoffs, and why trust and authenticity beat shortcuts  • Advice for new creators on learning lighting, audio, editing, feedback loops, and finding mentors  I encourage anyone to go to the website and can grab that that that ebook. It’s just a PDF download. You can check us out at africastalking.com and impactmasters.io  Support the show Subscribe & Follow Check us out at www.impactmasters.io. Subscribe for transformative conversations on YouTube. Listen Everywhere: Apple | Spotify | YouTube Music | Amazon | iHeart | Buzzsprout Host: LinkedIn | X Follow Us: X | LinkedIn

    The B2B Video Marketing Trifecta For Trust And Revenue with Tim Bradley
See All Season 67 (1)

About

The Impact Masters Podcast explores the forces shaping Africa’s technology and innovation ecosystem while connecting them to global tech trends and best practices.  Hosted by technology ecosystem builder Michael Kimathi, the show features authentic conversations with the founders, developers, investors, and thought leaders who are building the future of Africa and influencing the global digital economy. As the tech landscape shifts toward AI-augmented engineering and globalized talent pools, Impact Masters focuses on tactical, proven frameworks—not theory. We deconstruct the socio-technical challenges of building scalable software, securing venture capital, and leading high-performance engineering teams across emerging and global markets. Each episode dives into how technology is transforming the way we live, work, and govern, with a focus on: Software & DevEx: Engineering, developer experience, DevRel, and product design.Digital Transformation: AI integration and scaling high-performance teams.The Startup Playbook: Securing venture capital and driving startup growth. While deeply rooted in Africa’s tech journey, we also unpack global innovations that inspire local impact. We tell authentic stories, preserve Africa’s tech history, share actionable insights, and challenge the status quo: body, mind, and spirit. If you’re a tech founder, developer, investor, or innovator looking to understand Africa’s digital future while staying plugged into global technology trends, this podcast is your guide.  Subscribe to join the community.

Information

  • Creator
    Impact Masters Media
  • Episodes
    85
  • Seasons
    45
  • Rating
    Clean
  • Copyright
    © 2026 Impact Masters Podcast
  • Show Website
    Impact Masters Podcast