Recruiting Better with Ben Browning

Ben Browning - Recruiting Better
Recruiting Better with Ben Browning

Welcome to the Recruiting Better Podcast, with me, Ben Browning. For ambitious recruiters, it’s never been tougher to get recognized as a trusted advisor and true partner to your candidates and clients. Join me, each week as I address your challenges head-on by answering questions from real recruitment consultants and business leaders. So if you’re looking for inspiration, strategies and tactics to help you make more placements, find more candidates, or charge bigger fees, stay tuned. Join the Recruiting Better community here: www.bit.ly/recruitingbetter

  1. Cold Calling vs. LinkedIn & Email: What Works Best for Recruiters? With Zac Thompson & Jack Frimston

    2 DAYS AGO

    Cold Calling vs. LinkedIn & Email: What Works Best for Recruiters? With Zac Thompson & Jack Frimston

    Take my FREE test now and find out what is holding back your recruitment business. 👉 https://bit.ly/bdstrategyassessment In this episode of Recruiting Better, host Ben Browning sits down with Zac Thompson and Jack Frimston from We Have a Meeting to discuss the power of cold calling in modern sales. They break down why cold outreach remains one of the most effective ways to connect with decision-makers and how sales professionals can refine their process to achieve better results. Zac and Jack share their thoughts on sales methodology, the importance of discipline in sales, and how businesses can create a structured approach to prospecting that delivers consistent results. They also explain the psychology behind effective communication, the role of pattern interrupts, and why cold calling is far from dead. Whether you're a recruiter, sales consultant, or business leader looking to refine your business development strategies, this episode is packed with actionable insights to help you drive better conversations and close more deals. Key Takeaways: Cold Calling as a Competitive Advantage – Why a well-executed cold call stands out in today’s digital-first sales world. Breaking Patterns for Better Sales Engagement – How to use psychology to create more engaging sales conversations. Inbound vs. Outbound Lead Quality – Why outbound sales often result in better-qualified leads. The Discipline of Sales – How structure, consistency, and intentionality separate top performers. Motivation & Mindset in Sales – How discipline, stoicism, and self-awareness contribute to long-term success. Sales Playbooks & Process Optimization – How to build a structured approach to cold outreach that maximizes conversions. The Power of Data & Direct Mail – Strategies for obtaining the best contact data and leveraging personalized outreach. Noteworthy Quotes: "A well placed, well delivered cold call is now novel again." – Zac Thompson "Not all meetings are created equally. Salespeople need to respect their time and the prospect's time by qualifying effectively." – Jack Frimston "Discipline in sales isn’t just about making calls; it’s about creating a structure that ensures consistent success." – Ben Browning "Most recruiters don’t have a sales problem; they have an input problem." – Zac Thompson "Sometimes your USP isn’t your service, it’s how you sell." – Jack Frimston Key Timestamps: [00:00:00] Introduction and Episode highlights [00:04:05] Why Cold Calling Remains Effective [00:06:24] The Role of Pattern Interrupts in Sales [00:07:40] The role of cold calling over the next few years [00:12:55] Inbound vs Outbound Lead Quality [00:17:08] The Importance of Structure and Process in Sales [00:23:40] The Stoic Approach to Sales and Motivation [00:28:04] Finding the Right Sales Data and Contact Information [00:32:17] Direct Mail and Unique Sales Approaches [00:41:26] How to Motivate Sales Teams [00:50:19] The Common Mistakes Recruiters Make in Business Development Follow the Guest Jack Frimston: LinkedIn: https://www.linkedin.com/in/jack-frimston-5010177b/ Website: https://www.wehaveameeting.com/ Follow the Guest Zac Thompson: LinkedIn: https://www.linkedin.com/in/zac-thompson-33a9a39b/ Website: https://www.wehaveameeting.com/ Follow...

    51 min
  2. How Top Recruiters Scale from 150K to $1M Using These 10 Steps with Ben Browning

    FEB 26

    How Top Recruiters Scale from 150K to $1M Using These 10 Steps with Ben Browning

    Take my FREE test now and find out what is holding back your recruitment business. 👉 https://bit.ly/bdstrategyassessment  In this episode of Recruiting Better, Ben Browning challenges the conventional wisdom that training alone is the key to recruiter success. Instead, he shares ten powerful strategies that top-performing recruiters use to break through plateaus and dramatically increase their billings. Drawing from his personal experiences and the successes of elite recruiters, Ben highlights the importance of mindset, self-review, and consistent process execution. If you're a recruitment consultant or leader looking to elevate your business development (BD) strategy and performance, this episode is packed with actionable insights. Key Takeaways: Listening to calls – Reviewing your own calls helps refine messaging and improve effectiveness. Listening to other calls – Learning from colleagues’ calls provides new perspectives and strategies. Watching meetings – Observing client interactions helps identify areas for better engagement. Reviewing customer feedback – Gaining direct insights from clients enhances service and approach. Making a clear plan – A well-structured BD strategy increases execution consistency. Pipeline reviews – Regularly analyzing deals ensures stronger forecasting and decision-making. Pre-mortem – Anticipating risks before they happen helps mitigate potential deal failures. Following a process – Consistency in execution leads to scalable and predictable results. Listening to your clients/candidates – Understanding their priorities improves relationships and success rates. Coaching – Continuous feedback and development drive performance growth over time. Noteworthy Quotes: "The difference between a half-a-million biller and a 150K biller isn’t skill, it's how they apply their skills." – Ben Browning "If business development feels boring, that’s a good sign it means you have a predictable, scalable process." – Ben Browning "There is no difference in raw potential between you and the top billers, the difference is how they manage themselves." – Ben Browning Follow the Host: Ben Browning on LinkedIn: https://www.linkedin.com/in/benbrowningrec/  Follow Recruiting Better Podcast on: YouTube:https://www.youtube.com/@recruitingbetter Email: ben@beresonant.co.uk LinkedIn: https://www.linkedin.com/company/recruiting-better/ Website: https://recruitingbetter.substack.com/

    30 min
  3. How Recruiters Can Break Past 150K and Scale to 300K Without More Training with Ben Browning

    FEB 18

    How Recruiters Can Break Past 150K and Scale to 300K Without More Training with Ben Browning

    Take my FREE test now and find out what is holding back your recruitment business. 👉 https://bit.ly/bd-strategy-assesment  --------------------------------------------------------------- In this episode of Recruiting Better, Ben Browning discusses how recruitment consultants can overcome common challenges in business development (BD). Many consultants hesitate to focus on sales, either because they don’t feel confident or believe it’s not part of their job. Ben explains that the real issue often lies in a lack of clarity and structure within the organization. Without a defined strategy, many recruiters aren’t sure how to approach BD, which can hurt their confidence. Ben stresses that creating a clear sales process is essential for boosting motivation and success. Ben also talks about why traditional sales methods aren’t as effective anymore. He encourages recruitment leaders to shift from transactional sales, like filling vacancies quickly, to building long-term relationships with clients. By offering real solutions instead of just completing tasks, consultants can improve their value. Tracking the right metrics and aligning them with business goals is another key point Ben brings up to help teams stay focused and motivated. This episode is a must-listen for recruitment leaders who want to create a high-performing team that grows the business sustainably. Key Takeaways: Clear Metrics and Process – Having clear goals and an effective process is key to motivating your team and driving success. Building Confidence in Sales – Many recruiters are unsure about sales. Ben offers tips on how to help them feel more confident in business development. Rethinking Old Sales Methods – Traditional methods like focusing on call volume or CV-to-job ratios no longer work. It’s time to focus on building real client relationships. Clarity Drives Motivation – When recruiters lack a clear strategy, their motivation suffers. Giving them clarity helps boost their drive. Moving from Transactional to Solution-Focused Sales – Great salespeople stop focusing on quick wins and start offering long-term solutions to clients. Tracking What Matters – Instead of focusing on outdated KPIs, recruiters should track things like call outcomes and client engagement to see what really works. Adapting to New Sales Channels – With evolving technology, sales strategies need to focus on quality and personalization to keep up with the times. Noteworthy Quotes: "When recruiters don’t believe their actions will lead to results, their motivation to do business development drops." – Ben Browning "Sales hasn’t changed, but how we use phones, email, and DMs has evolved drastically. We need to keep up." – Ben Browning "Motivation comes when everyone knows what to do and believes it’ll work." – Ben Browning "Training is important, but what really drives success is tracking the right things and constantly improving." – Ben Browning Follow the Host: Ben Browning on LinkedIn: https://www.linkedin.com/in/benbrowningrec/ Follow Recruiting Better Podcast on: YouTube:https://www.youtube.com/@recruitingbetter Email: ben@beresonant.co.uk LinkedIn: https://www.linkedin.com/company/recruiting-better/ Website: a href="https://recruitingbetter.substack.com/"...

    33 min
  4. Recruiters Are Losing Clients Because Their BD Strategy Relies on Cold Calls with Ben Browning

    FEB 11

    Recruiters Are Losing Clients Because Their BD Strategy Relies on Cold Calls with Ben Browning

    Take my FREE test now and find out what is holding back your recruitment business. 👉 https://bit.ly/bd-strategy-assesment  In this episode of Recruiting Better, Ben Browning tackles the common challenges recruitment consultants face when it comes to business development (BD). Many consultants hesitate to focus on sales, either because they don’t see it as part of their job or they feel nervous about asking for big commitments. Ben explains that the root cause of this hesitation often comes from a lack of clarity and a defined strategy within organizations. With so many recruiters unsure of how to approach BD, Ben stresses the importance of having a clear and effective sales process to help boost their confidence and motivation. Ben also explores why traditional sales methods are no longer effective and how recruitment leaders need to shift their focus from transactional sales to building long-term relationships with clients. Instead of just filling vacancies, consultants should position themselves as trusted advisors offering real solutions. By tracking the right metrics and aligning them with business goals, recruitment organizations can help their teams feel more confident and motivated to generate new business. This episode is perfect for recruitment leaders who want to create a motivated, high-performing team focused on growing business. Key Takeaways: Clear Metrics and Process – To motivate your team, you need clear goals and a process that everyone believes will work. Building Confidence in Sales – Many recruiters are nervous about doing sales. Ben talks about how to help them step up and get comfortable with business development. Rethinking Old Sales Methods – The old way of focusing on things like call volume or CV-to-job ratios isn't working anymore. Instead, we need to focus on building real client relationships. Clarity Drives Motivation – Many recruiters aren’t sure what to do because they lack a clear strategy. Giving them that clarity will increase motivation. Moving from Transactional to Solution-Focused Sales – The best salespeople stop thinking in terms of quick transactions and start offering long-term solutions to clients' problems. Tracking What Matters – Ben stresses that instead of focusing on traditional KPIs, recruiters should track things like call results and client engagement to see what’s actually working. Adapting to New Sales Channels – With technology changing, the way we reach clients needs to evolve too. Sales strategies must focus on quality and personalization. Noteworthy Quotes: "When recruiters don’t believe their actions will lead to results, their motivation to do business development drops." – Ben Browning "Sales hasn’t changed, but how we use phones, email, and DMs has evolved drastically. We need to keep up." – Ben Browning "Motivation comes when everyone knows what to do and believes it’ll work." – Ben Browning "Training is important, but what really drives success is tracking the right things and constantly improving." – Ben Browning Follow the Host: Ben Browning on LinkedIn: https://www.linkedin.com/in/benbrowningrec/  Follow Recruiting Better Podcast on: YouTube:https://www.youtube.com/@recruitingbetter Email: ben@beresonant.co.uk LinkedIn: a href="https://www.linkedin.com/company/recruiting-better/" rel="noopener noreferrer"...

    32 min
  5. How Employer Branding is Revolutionizing Recruitment with James Ellis

    JAN 28

    How Employer Branding is Revolutionizing Recruitment with James Ellis

    Take my FREE test now and find out what is holding back your recruitment business. 👉 https://bit.ly/bd-strategy-assesment  ----------------------------------------------------------------- Welcome to the Recruiting Better podcast! This week, we’re speaking with James Ellis, Chief Brand Builder at Employer Brand Labs. With over a decade of experience, James is an expert in employer branding and a well-known voice on platforms like LinkedIn and YouTube. In this episode, James talks about how employer branding can transform the way recruiters work. He explains why focusing on what makes a company unique is more effective than trying to appeal to everyone. James shares practical advice for building trust with candidates and creating meaningful connections. Whether you're a recruiter, HR professional, or employer branding specialist, his insights offer a fresh perspective on creating lasting and impactful strategies. Key Takeaways: Embracing Credibility with Employer Branding:  James highlights the importance of honesty and transparency in branding to build trust and resonate with the right candidates. The 3D Framework: Goal, Experience, Reward James’s innovative model for employer branding focuses on mission-driven goals, unique work experiences, and tailored rewards to differentiate and attract the perfect hire. Solving Recruitment Challenges through Differentiation Instead of mimicking big-name strategies, James advocates for recruiters to explore unique avenues and target niche candidates. Personalized Recruiting for Long-term Success James shares strategies for recruiters to enhance engagement by crafting tailored, one-to-one messaging. The Power of Employer Branding for Small Companies Employer branding isn’t just for large corporations. James explains how smaller firms can leverage distinct branding to compete with industry giants. Follow the Guest James Ellis: LinkedIn: https://www.linkedin.com/in/thewarfortalent/  Website: https://www.employerbrandlabs.com Follow the Host Ben Browning: LinkedIn: https://www.linkedin.com/in/benbrowningrec/ Follow and Watch:  YouTube: https://www.youtube.com/@recruitingbetter Email: ben@beresonant.co.uk LinkedIn: https://www.linkedin.com/company/recruiting-better/ Website: https://recruitingbetter.substack.com/

    50 min
  6. How Transformational Recruitment Builds Predictable Pipelines and Beats the Competition with Ben Browning

    JAN 21

    How Transformational Recruitment Builds Predictable Pipelines and Beats the Competition with Ben Browning

    Take the my FREE test now and find out what is holding back your recruitment business. 👉 https://bit.ly/bd-strategy-assesment ----------------------------------------------------------------- In this episode of the Recruiting Better Podcast, host Ben Browning uncovers why traditional recruitment methods may be holding you back and shares a transformative approach to elevate your recruitment game. Drawing from real-world experiences and proven strategies, Ben illustrates how recruiters can secure committed clients, create a predictable revenue pipeline, and position themselves as indispensable partners in the hiring process. Through insightful discussions and practical advice, this episode equips both novice and seasoned recruiters with the tools to enhance their impact, navigate industry challenges, and foster meaningful client relationships. Whether you're seeking to refine your approach or achieve greater success in recruitment, this episode delivers actionable steps to transform your career. Key Highlights: Breaking the Cycle of Hard Recruitment: Understand why focusing on job-to-job opportunities limits your impact and discover a new approach to securing long-term client relationships.From Transactional to Transformational: Learn how to position yourself as a trusted consultant who adds measurable value to clients’ hiring strategies.The Power of Pipeline Predictability: Build a consistent flow of opportunities by fostering client commitment and planning ahead for future roles.Transforming Hiring Into a Competitive Advantage: Explore how improving hiring strategies can help clients achieve business goals and give them a competitive edge in their industry.Engaging Hiring Managers: Discover how acting as a recruitment coach can empower hiring managers to make better decisions, reduce turnover, and enhance team performance.Metrics That Matter: Delve into key performance indicators like time-to-hire, quality of hire, and stakeholder satisfaction to demonstrate your value as a consultant. Follow the Host: Ben Browning on LinkedIn: https://www.linkedin.com/in/benbrowningrec/ Follow Recruiting Better Podcast on: YouTube: https://www.youtube.com/@recruitingbetterEmail: ben@beresonant.co.ukLinkedIn: https://www.linkedin.com/company/recruiting-better/Website: https://recruitingbetter.substack.com/

    31 min
  7. How Solving Problems Scales Recruitment Revenue Faster Than Discounts by Adam Tiberius

    JAN 14

    How Solving Problems Scales Recruitment Revenue Faster Than Discounts by Adam Tiberius

    Is your sales strategy boosting or blocking your results? Find out where you stand and uncover areas to improve. Take the test now and find out what you could be doing differently. 👉 https://bit.ly/bd-strategy-assesment ------------------------------------------------------------------ Welcome to the Recruiting Better podcast! This week, we’re joined by the brilliant Adam Tiberius, a trailblazing business development leader who has redefined recruitment strategies. With his transformative approach, Adam has built scalable, data-driven systems that have doubled revenue and established high-performing teams across the UK, Europe, and the US. In this episode, Adam shares his game-changing journey, exploring the importance of foundational market mapping, actionable problem-solving, and building a consistent process for success in business development. From leading teams to achieving precision-driven results, Adam’s insights are a must-hear for recruitment leaders, consultants, and managers. Key Takeaways: The Power of a North Star Market Framework Adam emphasizes the importance of foundational market mapping, providing a clear direction and compounding value over time. Precision-Driven Prospecting Discover how Adam’s “phone-first” approach leads to consistent success by focusing on solving real client problems. Systemization for Scalability Learn how building tools and integrating them into processes ensures long-term success and replicable outcomes. Why Relationships Aren’t Enough Adam challenges the notion of relationship-driven recruitment, showing how solving client problems delivers real results. Never Discounting on Value Adam’s refusal to compromise on fees reinforces credibility and strengthens client trust. Follow the Adam Tiberius: LinkedIn: https://www.linkedin.com/in/adam-tiberius-1511831ba/?originalSubdomain=uk  Website: https://zenopa.com/us/adam-tiberius/         Follow the Host : Ben Browning on LinkedIn: https://www.linkedin.com/in/benbrowningrec/        Follow and Watch:  YouTube: https://www.youtube.com/@recruitingbetter Email: ben@beresonant.co.uk LinkedIn: https://www.linkedin.com/company/recruiting-better/ Website: https://recruitingbetter.substack.com/

    45 min
  8. Sales Techniques for Recruiters to Win Clients and Close Deals with Mike Weinberg

    JAN 7

    Sales Techniques for Recruiters to Win Clients and Close Deals with Mike Weinberg

    Is your sales strategy boosting or blocking your results? Find out where you stand and uncover areas to improve. Take the FREE test now and find out what you could be doing differently. 👉 https://bit.ly/bd-strategy-assesment ------------------------------------------------------------------ Welcome to the Recruiting Better podcast. I'm joined by the legendary Mike Weinberg, a four-time bestselling sales author and sales expert who’s revolutionized how teams win high-quality new business. Mike brings decades of experience in training and coaching elite sales and recruitment teams, with a focus on simplifying strategies and maximizing results. In this episode, Mike takes us through his framework for effective sales, highlighting the keys to targeting the right clients, crafting compelling messaging, and owning your calendar to boost productivity. Mike’s insights are practical and actionable, making them invaluable for recruiters, leaders, and business developers looking to sharpen their strategies and win more business. Key Takeaways: Targeting with Precision: Mike emphasizes the importance of building a finite, focused prospecting list to make every effort strategic and impactful. Messaging that Matters: Discover how to create a compelling, outcome-focused power statement that resonates with clients and differentiates your value. Proactive Calendar Management: Success in sales stems from spending more time creating and advancing opportunities, not just reacting to immediate needs. Consultative Selling: Mike shares how moving from a transactional approach to a consultative one builds trust and increases client retention. Differentiation through Action: The power of identifying client problems and delivering outcomes as a key driver of business success. Follow the Mike Weinberg: LinkedIn: https://www.linkedin.com/in/mikeweinberg2024/  Instagram: https://www.instagram.com/mike_weinberg/?hl=en  Facebook: https://www.facebook.com/newsalescoach/  Website: https://mikeweinberg.com/  Follow the Host : Ben Browning on LinkedIn: https://www.linkedin.com/in/benbrowningrec/ Follow and Watch:  YouTube:a...

    46 min
See All (42)

Trailer

4.4
out of 5
5 Ratings

About

Welcome to the Recruiting Better Podcast, with me, Ben Browning. For ambitious recruiters, it’s never been tougher to get recognized as a trusted advisor and true partner to your candidates and clients. Join me, each week as I address your challenges head-on by answering questions from real recruitment consultants and business leaders. So if you’re looking for inspiration, strategies and tactics to help you make more placements, find more candidates, or charge bigger fees, stay tuned. Join the Recruiting Better community here: www.bit.ly/recruitingbetter

Information

  • Creator
    Ben Browning - Recruiting Better
  • Years Active
    2022 - 2025
  • Episodes
    42
  • Rating
    Clean
  • Copyright
    © Ben Browning - Recruiting Better
  • Show Website
    Recruiting Better with Ben Browning

You Might Also Like

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada