Behind The Click Podcast | E-commerce and Leadership

E-commerce Germany News - part of E-commerce Berlin Expo ecosystem

Because behind every click lies a story - a story of vision, leadership, and innovation. And that’s exactly the story we want to tell. Previously E-commerce Germany News Podcast, the show is about the people making decisions and driving progress in the industry. But it’s also about what it takes to make that click happen - the strategies, insights, and leadership that inspire change, build teams, and create the future. Powered by E-commerce Germany News - part of the larger E-commerce Berlin Expo ecosystem. Hosted by Janine Vanessa Heinrich.

  1. #64: Arber Sejdiji, CEO & Co-founder of Zenline AI, on AI-powered category management for retailers

    May 27

    #64: Arber Sejdiji, CEO & Co-founder of Zenline AI, on AI-powered category management for retailers

    Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.Retailers manage millions of products - yet most decisions about what to stock and what to charge are still made with outdated tools and incomplete data. So what does it actually take to fix that?In this episode, host Janine Vanessa Heinrich sits down with Arber Sejdiji, CEO & Co-founder of Zenline AI and Forbes 30 Under 30 honoree, who is building the AI-native layer for retail assortments, helping category teams answer the two questions that drive everything: what should I offer, and what will my customers actually pay for it?https://www.linkedin.com/in/janine-vanessa-heinrich/https://www.linkedin.com/in/arbersejdiji/From Excel-based category reviews to fully agentic AI systems, Arber explains why most retailers are still operating with the mindset of two years ago, why European retailers risk falling dangerously behind Amazon, Temu, and Shein, and why waiting for perfect data is the biggest mistake a retailer can make.They explore what it really means to automate a category manager's job, how a single wrong data definition can make an AI agent completely useless, and why the companies that win will be the ones that increase the velocity of their decisions, not just the quality of their tools.🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com.Follow for more:  ■ ⁠YouTube⁠  ■ ⁠LinkedIn⁠  ■ ⁠Instagram⁠  ■ ⁠Facebook⁠  ■ ⁠Twitter⁠

    37 min
  2. #63: Andreas Fischer, CEO of minubo, on building the data foundation every e-commerce brand needs

    May 13

    #63: Andreas Fischer, CEO of minubo, on building the data foundation every e-commerce brand needs

    Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo. Data is the foundation of every smart business decision in e-commerce. But most companies are sitting on a mountain of it without knowing how to turn it into action or profit. In this episode, host Janine Vanessa Heinrich sits down with Andreas Fischer, CEO of minubo, winner of the Jury Grand Choice Award at the E-commerce Germany Awards, to unpack why most e-commerce brands are still struggling to make data work for them, and what it actually takes to fix that. From data silos and broken BI pipelines to AI-ready data models and semantic layers, Andreas explains why two-thirds of AI projects fail before they even start, and why the problem is almost never the technology. They explore what it really means to be data-driven versus just data-rich, how a single bad data point can cost a retailer thousands, and why building the right data foundation is the most important thing an e-commerce brand can do before touching AI. 🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com. Follow for more:  ■ ⁠YouTube⁠  ■ ⁠LinkedIn⁠  ■ ⁠Instagram⁠  ■ ⁠Facebook⁠  ■ ⁠Twitter⁠

    42 min
  3. #62: Larissa Schmid, Co-Founder & CEO of saint sass, on how small brands take on industry giants

    Mar 25

    #62: Larissa Schmid, Co-Founder & CEO of saint sass, on how small brands take on industry giants

    Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo. What does it really take for a small brand to compete with global industry giants? In this special Behind the Click episode, recorded live at the E-commerce Berlin Expo, host Janine Vanessa Heinrich sits down with Larissa Schmid, Co-Founder & CEO of saint sass, to unpack how a Berlin-based startup built a globally recognized brand - worn by icons like Madonna, Cynthia Erivo, and more. From launching statement tights that went viral to scaling internationally with a lean testing approach, this episode dives into what it actually takes to win as a challenger brand in a crowded market. Lissa also shares how Saint Sass approached international expansion, why emotion-based ads outperform feature-based ones, and what founders should not focus on in the early days. 🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com. Follow for more:  ■ ⁠YouTube⁠  ■ ⁠LinkedIn⁠  ■ ⁠Instagram⁠  ■ ⁠Facebook⁠  ■ ⁠Twitter⁠

    33 min
  4. #61: Miriam Jacks, Founder & CEO of JACKS beauty line, on building a personal brand that drives real business growth

    Mar 18

    #61: Miriam Jacks, Founder & CEO of JACKS beauty line, on building a personal brand that drives real business growth

    Welcome to Behind the Click, powered by the E-commerce Berlin Expo. What does it really take to build a personal brand that turns into a successful business? In this special live episode recorded at the E-commerce Berlin Expo 2026, host Janine Vanessa Heinrich sits down with Miriam Jacks, Founder & CEO of Jacks Beauty Line, to talk about the power and pressure of personal branding in today’s digital world. Miriam shares the story behind building one of Germany’s most recognizable beauty brands, growing her company from a personal Instagram account to a business generating €15 million in annual revenue and employing more than 50 people. From going live on Instagram during lockdown to building a loyal community and navigating the challenges of public visibility, this episode dives deep into the reality behind personal branding - the opportunities, the emotional toll, and the lessons learned along the way. Miriam also shares practical advice for founders who want to start building their personal brand today - including the one habit you should begin practicing this week. 🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com. Follow for more:  ■ ⁠YouTube⁠  ■ ⁠LinkedIn⁠  ■ ⁠Instagram⁠  ■ ⁠Facebook⁠  ■ ⁠Twitter⁠

    31 min
  5. #60: Felix Hoffmann, Founder & CEO at 7Learnings, on how AI agents will reshape retail

    Jan 13

    #60: Felix Hoffmann, Founder & CEO at 7Learnings, on how AI agents will reshape retail

    Welcome to Behind the Click, powered by the ⁠⁠E-commerce Berlin Expo.⁠ Are we entering the era of autonomous shopping? In this episode, host Janine Vanessa Heinrich sits down with Felix Hoffmann, Founder & CEO at 7Learnings, to unpack how AI shopping agents and decision automation will reshape retail in Europe, and why most retailers aren’t ready yet. Felix breaks down the future of commerce using a powerful analogy: autonomous driving to autonomous shopping. Europe is currently at “level 1–2” (chatbots, recommendations, early orchestration), but the real disruption isn’t instant checkout - it’s decision optimization: when AI starts making purchase decisions and retailers must adapt from selling to humans to selling to agents. From OpenAI, Google, Amazon, and the race to own the shopping layer, to what retailers need to build (APIs, data readiness, cost attribution) to stay discoverable, this episode is a wake-up call for anyone working in e-commerce, pricing, or retail strategy. 🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com. Follow for more:  ■ ⁠⁠YouTube⁠⁠  ■ ⁠⁠LinkedIn⁠⁠  ■ ⁠⁠Instagram⁠⁠  ■ ⁠⁠Facebook⁠⁠  ■ ⁠⁠Twitter⁠

    50 min
  6. #59: Charly De Backer, Head of Business Development at SysPay, on payment orchestration

    Jan 7

    #59: Charly De Backer, Head of Business Development at SysPay, on payment orchestration

    Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo. Payments look simple on the surface - a checkout button, a confirmation screen, done. But behind the scenes, payments are one of the most underestimated growth levers in e-commerce. In this episode, host Janine Vanessa Heinrich sits down with Charly De Backer, Head of Business Development at SysPay, to unpack what merchants often overlook when it comes to payment performance, and how the right setup can directly impact revenue, risk, and scalability. From acceptance rates and smart routing to payment orchestration and multi-acquirer strategies, Charly explains why payments are no longer just infrastructure, but a strategic business advantage. They explore why relying on a single acquirer can quietly limit growth, how payment performance is shaped by decisions merchants never see, and why human expertise still plays a critical role in an increasingly automated payments landscape. 🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com. Follow for more:  ■ ⁠YouTube⁠  ■ ⁠LinkedIn⁠  ■ ⁠Instagram⁠  ■ ⁠Facebook⁠  ■ ⁠Twitter⁠

    44 min
  7. #58: Dara Kossok-Spieß, Head of Digitalization and Network Policy at German Retail Federation (HDE), on AI’s impact on retail

    12/02/2025

    #58: Dara Kossok-Spieß, Head of Digitalization and Network Policy at German Retail Federation (HDE), on AI’s impact on retail

    Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo. In this episode, host Janine Vanessa Heinrich is joined by Dara Kossok Spieß, Head of Digitalization and Network Policy at German Retail Federation (HDE), to dive into the impact of AI on the future of retail. Dara unpacks how AI is transforming the retail landscape, particularly for small and medium-sized enterprises (SMEs), and why embracing AI is no longer optional for survival. AI usage in retail has more than doubled in just two years, but while big retailers are racing ahead, many smaller businesses risk being left behind. Dara shares why AI adoption must be a priority for SMEs and what steps they can take to close the growing gap. In this episode, Dara discusses: - Why AI is a game-changer for retail businesses of all sizes. - The key drivers of successful AI implementation and the dangers of being left behind. - Overcoming fear of AI and embracing it as a tool for efficiency and growth. - The need for better regulation to ensure a fair playing field for SMEs and large enterprises alike. - The future of AI agents and the impact they will have on consumer experiences and market dynamics. - How businesses and policymakers can work together to create a more innovation-friendly environment. This conversation is a must-listen for business owners, entrepreneurs, and anyone interested in the future of AI in retail. 🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com. Follow for more:  ■ ⁠YouTube⁠  ■ ⁠LinkedIn⁠  ■ ⁠Instagram⁠  ■ ⁠Facebook⁠  ■ ⁠Twitter⁠

    1 hr
  8. #57: Alexandra Szarmach, CHRO & Managing Director of flaconi, on rebuilding work culture and performance

    11/25/2025

    #57: Alexandra Szarmach, CHRO & Managing Director of flaconi, on rebuilding work culture and performance

    Welcome to Behind the Click, powered by the ⁠E-commerce Berlin Expo.⁠ How do you rebuild a company from the inside out, without cutting people, killing culture, or losing momentum? In this episode, host Janine Vanessa Heinrich sits down with Alexandra Szarmach, CHRO & Managing Director of flaconi, to unpack how she helped lead one of Germany’s biggest beauty retailers through a full cultural and operational turnaround. When Alexandra joined in 2023, flaconi was facing tough times: low morale, high turnover, unclear identity, and no profitability in sight. Today, the company is thriving, growing, united, and celebrated for a people-first culture built on transparency, trust, and real leadership alignment. Alexandra shares how flaconi rebuilt leadership foundations, redefined its values, brought teams back together after years of remote fragmentation, and launched a gamified culture program inspired by Harry Potter that employees genuinely love. From honest communication to data-driven HR, from regaining profitability to embracing AI to kill repetitive work, this is a masterclass in modern leadership. 🟠 Interested in being a guest on our podcast? Reach out to us at pr@ecommerceberlin.com. Follow for more: ■ ⁠YouTube⁠ ■ ⁠LinkedIn⁠ ■ ⁠Instagram⁠ ■ ⁠Facebook⁠ ■ ⁠Twitter⁠

    1h 9m
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About

Because behind every click lies a story - a story of vision, leadership, and innovation. And that’s exactly the story we want to tell. Previously E-commerce Germany News Podcast, the show is about the people making decisions and driving progress in the industry. But it’s also about what it takes to make that click happen - the strategies, insights, and leadership that inspire change, build teams, and create the future. Powered by E-commerce Germany News - part of the larger E-commerce Berlin Expo ecosystem. Hosted by Janine Vanessa Heinrich.

Information

  • Creator
    E-commerce Germany News - part of E-commerce Berlin Expo ecosystem
  • Years Active
    2022 - 2026
  • Episodes
    64
  • Rating
    Clean
  • Copyright
    © E-commerce Germany News - part of E-commerce Berlin Expo ecosystem
  • Show Website
    Behind The Click Podcast | E-commerce and Leadership

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