Talkin' Paint Podcast Auto Detailing Marketing, SEO and Business Advice

Gabe Fletcher
  • 5.0 (12)
  • MARKETING
  • UPDATED SEMIWEEKLY

Serving the Auto Detailing and Auto Film Industry - Gabe Fletcher, Founder of Detailing Growth Marketing Agency https://detailinggrowth.com brings first-hand industry knowledge in business development, marketing strategies and growth concepts to the Auto Detailing, Ceramic Coating, Window Tinting and Paint Protection Film Industry. Join their free marketing group on Facebook for more information - https://facebook.com/groups/detailinggrowth/ Interested in being on Talkin Paint? Reach out at https://talkinpaint.com/be-a-guest/

  1. The Evolution of Detailing: From Experience to Innovation

    JAN 17

    The Evolution of Detailing: From Experience to Innovation

    WORK WITH ME HERE: https://gabe.detailinggrowth.com/podcast In this episode of the Talkin’ Paint podcast I sit down with Jeremy Harding from Nasiol USA to talk about what really matters when you choose a coating brand for your shop. We walk through his thirty plus years in the industry, why Nasiol chose to be a true manufacturer instead of only a label, and how that choice shapes the products installers use every day. I ask Jeremy the questions that owners are already thinking about. We talk about single layer coatings, real world durability, what makes an installation actually repeatable for a team, and how to judge a coating line without chasing hype. We also dig into values, how brands treat distributors and shops, and why your mindset as a student of the craft will decide where your business ends up. Chapters: 00:22 - Concerns About Product Safety03:33 - The Journey into Detailing09:56 - Transitioning to New Opportunities13:45 - Introduction to Naziol and Its Market Strategy17:07 - Introduction to NASIO Products and Market Positioning29:29 - Understanding Coating Chemistry and User Experience31:07 - The Importance of User Experience in Product Engineering39:01 - Transitioning to Business Perspectives49:42 - Transitioning from Detailer to Distributor: Insights and Experiences55:55 - A Shift in Perspective on Industry Relationships01:01:17 - Navigating Training Challenges in the Industry01:04:46 - Approaching Success as a Student01:06:23 - Growth Through Experience Short list Companies Mentioned Nasiol USA: Nano coating manufacturer focused on safe, high performing products for installers.Detailing Growth: Full stack marketing and growth partner for detailing and film shops.Autoality: Supply partner that helps shops lower costs on towels and consumables.Meguiar’s, 3M, RUPES: Brands that shaped Jeremy’s experience in paint care and tools. Short list Websites Mentioned detailinggrowth.comautoality.com

    1h 11m
  2. The Answer Is Boring and That Is Why You Won't Do It | The #1 Reason That Detailers Will Stay Exactly Where They Are, Big Shops, Small Shops Are Not Immune!

    12/08/2025

    The Answer Is Boring and That Is Why You Won't Do It | The #1 Reason That Detailers Will Stay Exactly Where They Are, Big Shops, Small Shops Are Not Immune!

    Work with me here: In this episode, Tyler and I talk about the real costs of inaction in your detailing business. We break down why staying stagnant is expensive and how simple systems like time blocking for follow up can transform your revenue. I share a client story about how one recurring calendar event helped a two person shop hit $50,000 a month by making follow up non negotiable. We get into why shop owners struggle with investing in intangible growth, the mindset shifts you need to scale, and how to stop making excuses that are costing you money. If you feel stuck or unsure about taking action during the slower season, this episode will give you clarity on what you need to do today to grow tomorrow. Chapters: 00:01 - The Fundamentals of Business and Capitalism03:00 - The Cost of Inaction in Business Growth20:30 - Navigating Business Challenges26:29 - The Importance of Time Management for Growth31:55 - The Importance of Consistency in Business Growth Companies Mentioned Detailing Growth Auto Audi (Detailers Club) Detail Tech Garage Websites Mentioned detailinggrowth.com autoality.com Key Takeaways Follow up is the lifeblood of your business. One hour of time blocked follow up every day can double your close rate without spending another dollar on leads. If you are letting 70 to 80% of your leads go cold every month, you are paying an invisible tax that shows up as lost revenue. Consistency is the currency you pay for compounding growth, and most shop owners refuse to pay it because they want short term comfort over long term results.

    40 min
  3. Why Detailers Keep Losing Customers & Why Exceptional Work is Not Enough In Auto Detailing & Auto Film

    10/14/2025

    Why Detailers Keep Losing Customers & Why Exceptional Work is Not Enough In Auto Detailing & Auto Film

    In this episode, I break down the biggest misconception in the detailing industry: the difference between being good at the work and actually building a brand. Most shop owners think that doing exceptional paint corrections and flawless PPF installs automatically creates customer loyalty. They believe that if they just focus on being the best technician, everything else will fall into place. But here's the reality: exceptional work is just the baseline. It's the minimum requirement to stay in business.  What actually creates a brand is the relationship you build with customers between transactions. I walk through what happens in most detail shops, why customers forget about you after 14 months even when they loved your work, and the economics of customer acquisition versus retention. If you've ever felt like you're on a hamster wheel constantly replacing customers who drift away, this episode will show you exactly why that's happening and what you need to do differently.  The math is simple: maintaining relationships with existing customers is the highest leverage activity in your business, but most shop owners never do it because it doesn't feel productive in the moment. Chapters: 00:04 - Understanding Brand Building vs. Customer Retention03:31 - Building Relationships Beyond Transactions06:31 - Maintaining Customer Relationships09:46 - The Importance of Customer Relationships12:40 - The Importance of Maintaining Customer Relationships17:16 - Building Real Relationships for Sustainable Growth Takeaways: Most detailing shop owners mistakenly believe that exceptional work alone establishes a brand identity when in fact it does not. A brand transcends logos and aesthetics; it encompasses the emotional relationship clients have with your business. Building a lasting brand necessitates nurturing relationships with customers beyond the immediate transaction of service. The economics of retaining existing customers is significantly more favorable than acquiring new ones, underscoring the importance of relationship maintenance. branding for detailers, customer retention strategies, building a brand in detailing, detail shop marketing, customer acquisition costs, emotional connection in business, maintaining customer relationships, repeat business tips, transaction vs relationship business, detail shop success, brand loyalty in detailing, effective communication with clients, marketing for auto detailers, customer experience in detailing, importance of follow-up, growing a detail business, referrals in detailing, customer engagement strategies, relationship building in business, sustainable growth for detailers

    18 min
  4. When customers say "Go F**K Yourself" | Dealing with tough customers in your detailing business

    07/29/2025

    When customers say "Go F**K Yourself" | Dealing with tough customers in your detailing business

    Click Here To Work With Detailing Growth Click Here To Work With Me ChipOne.AI The episode of Talkin' Paint Podcast, I share a raw account of firing a customer who crossed the line from frustrated to abusive. I break down exactly what went wrong when dealing with difficult clients, including an elderly gentleman who told me to go f*** myself in his own shop. I reveal critical shop management tips and systems that could have prevented this situation, plus gives away I'm giving away my free terms of service template that reduced customer conflicts by 95%. 0:00 - Firing a customer story intro 0:18 - Detailing Growth sponsor message 0:58 - Episode introduction 1:21 - Customer told me to f*** myself 1:34 - Breaking down what happened 2:39 - GM Will's role explained 3:31 - Customer interactions cognitive load 4:12 - Setting expectations framework 6:36 - Compliment, reality check, commitment 7:52 - Expectations breakdown failure 8:31 - Terms of Service system 10:01 - Chip One AI free tool 11:38 - What went wrong analysis 12:30 - Red flag warning signs 13:17 - Reinstalled entire PPF job 14:26 - Industry standards explanation 15:16 - Customer picks up vehicle 16:02 - Raised voice three times 16:52 - Final confrontation details 17:54 - Team respect non-negotiable 18:38 - Warning other shop owners 19:38 - Three touch expectation system 20:19 - Escalation framework levels 20:58 - Team protection policy 21:20 - Financial cost analysis 22:04 - Culture starts with boundaries 23:13 - Detailing Growth services 23:37 - Detailers OS coaching Takeaways: In managing a larger scale business, one must be prepared to handle difficult customer interactions, which can sometimes lead to uncomfortable situations. Setting proper expectations with clients is crucial in order to maintain a positive relationship and avoid misunderstandings regarding service quality. Implementing a structured Terms of Service agreement significantly mitigates customer conflicts and clarifies the scope of work and limitations before service begins. It is imperative to protect team members from verbal abuse, ensuring a respectful workplace environment, as this directly influences overall morale and productivity. Continuous improvement in customer interaction practices is necessary, particularly in managing difficult clients and setting realistic expectations for service outcomes. Firing a problematic customer can be financially beneficial in the long term by preserving team morale and maintaining service standards, despite the immediate loss of revenue. Links referenced in this episode: detailinggrowth.comchipone.aiworkwith.detailinggrowth.com

    24 min
  5. Zero to $100k a Month | Being Relentless @ Sales in High End Auto Film & Detailing

    05/05/2025

    Zero to $100k a Month | Being Relentless @ Sales in High End Auto Film & Detailing

    This episode I'm joined by Jeff Joiner from Auto Luxe Florida shares his journey from luxury car sales to building a successful auto detailing business from scratch. In just one year, Detailing Growth helped Jeff grow his shop from zero to $100,000 monthly revenue by leveraging his exceptional sales skills, building the right team, and creating strategic partnerships. He discusses the importance of quality products, building market trust and how he transformed his business growth. 00:30 - Podcast Introduction 01:55 - Jeff's High-End Shop Background 03:23 - Starting From Nothing in the Market 05:30 - Early Growth Challenges 08:11 - Importance of Market Trust 09:38 - Building Through Video Content 15:45 - Switching Marketing Partners 18:10 - Backend Business Challenges 19:10 - Managing Technicians vs Sales Teams 20:40 - Finding the Right Technical Talent 24:34 - Building an Effective Team 27:53 - Creating a Strong Support System 30:00 - The Constant Grind of Entrepreneurship 34:02 - Creating Complete Business Systems 42:10 - Quality Products Make a Difference 47:20 - Partnering with Ceramic Pro 49:04 - Community Marketing Strategies 51:51 - Final Thoughts and Conclusion Takeaways: The journey of entrepreneurship can be unexpectedly challenging, often diverging from initial expectations. A solid foundation in sales can significantly enhance business growth and customer acquisition. Investing in high-quality products and reliable suppliers is crucial for maintaining business integrity. Building a strong, supportive team is essential for navigating the complexities of running a business. Establishing relationships with industry leaders can provide invaluable support and resources for growth. Engaging in community events and networking can vastly increase local awareness and customer base. Links referenced in this episode: detailinggrowth.com Companies mentioned in this episode: Detailing Growth Ceramic Pro Jaguar Land Rover Autolux

    52 min
  6. How to Document Systems in Your Detailing Business: Work Less While Growing More

    04/22/2025

    How to Document Systems in Your Detailing Business: Work Less While Growing More

    Talkin’ Paint Podcast: How to Document Systems in Your Detailing Business: Work Less While Growing More The episode of Talkin' Paint Podcast, Gabe Fletcher discusses how documenting business systems transformed his detailing shop from chaos to consistency. He explains why putting processes on paper is crucial for growth, allowing him to reduce his work hours from 75+ to under 40 weekly while increasing revenue by 30%. Gabe shares practical documentation techniques and emphasizes that "being irreplaceable doesn't make you valuable, it makes you trapped." Timestamp: 00:22 - Detailing Growth Sponsor Message 01:02 - Introduction to Systems Documentation 03:02 - Why Document Your Shop Systems 04:29 - Where to Start With Documentation 06:06 - Practical System Documentation Approach 08:25 - Morning Meeting System Benefits 09:37 - Quality Check Process Implementation 10:22 - Client Communication Timeline 11:28 - Getting Started With Documentation 14:43 - Detailer OS Facebook Group Info Schedule a Discovery Call Sign Up For The Detail Shift Newsletter Subscribe to Detailing Growth on Youtube Companies mentioned in this episode: detailing growth Detailing Growth Detailers OS Detailer OS Detailer OS Magnified Growth detailing systems, documentation in detailing, improving shop efficiency, detailing business coaching, sales process for detailers, documenting processes, PPF installation guide, ceramic coating techniques, automotive detailing strategies, client communication in detailing, SOP creation for detailing, business growth in detailing, effective detailing workflows, systems implementation for detailers, reducing operational chaos, maximizing productivity in detailing, training staff in detailing, client check-in process, optimizing detailing services, detailing growth strategies

    16 min
  7. In Detailing the Grind Is Not Optional. This Is the Truths That No One Tells You About Growth

    04/15/2025

    In Detailing the Grind Is Not Optional. This Is the Truths That No One Tells You About Growth

    Book A Call Here | Youtube Here | Facebook Group Here | Does Your Business Suck? Talkin’ Paint Podcast: How to Embrace the Entrepreneurial Grind: Business Growth Strategies That Work The episode of Talkin' Paint Podcast, Gabe Fletcher is joined by his operations partner Tyler Lordi to discuss the essential mindset needed for business growth in challenging times. They dive into why embracing the struggles of entrepreneurship is non-negotiable, emphasizing that execution is the solution to most business problems. The conversation highlights the critical importance of building effective referral systems and delivering exceptional service that goes beyond customer expectations to drive sustainable growth. Timestamp: 0:35 - Embracing Business Challenges 3:08 - The Grind Isn't Optional 7:16 - System That Got You Here 10:54 - Building While Flying 14:24 - Marketing vs Growth Agency 18:38 - Execution Is The Solution 21:46 - Focus On Your Path 24:33 - Process Improvement Matters 29:14 - Building Trust Currency 32:40 - Humanizing Business Conversations 35:53 - Your Truth vs The Truth 38:00 - Detailer OS Community Links referenced in this episode: detailinggrowth.comdetaileros.com Companies mentioned in this episode: Detailing Growth business growth, grind mode, entrepreneurship tips, business coaching, detailing industry, local SEO, referral systems, marketing strategies, execution in business, overcoming challenges, business mindset, consulting services, systems implementation, building trust in business, business automation, small business advice, growth agency, effective advertising, building brand experience, embracing the struggle

    40 min
  8. Kill Perfectionism In Your Detailing Business - Build A Business You Actually Love

    02/22/2025

    Kill Perfectionism In Your Detailing Business - Build A Business You Actually Love

    On this episode of the Talkin' Paint Podcast, I talk about preventing burnout and building a sustainable detailing business. I explore how detailers often chase others' versions of success rather than defining their own path, emphasizing the importance of genuine enjoyment in the work. I also jam on some of my own personal insights about business scaling, effective sales strategies, and the critical role of community engagement. I also highlight how proper CRM systems and business reflection can prevent burnout and drive growth. Timestamp: 0:00 - Preventing Burnout in Detailing 3:03 - Building Your Own Version of Success 6:05 - Sales Strategy and Follow-up Systems 9:38 - Business Values and Quality Standards 12:41 - Creating Personal Board Meetings 15:27 - Finding Joy in Your Business 17:35 - Community Engagement Importance 19:07 - Closing Thoughts and Resources Schedule a Discovery Call Sign Up For The Detail Shift Newsletter Subscribe to Detailing Growth on Youtube podscan_43qQFsrtPYjXXkUpEKRSEUrQvMV1SJp6

    24 min
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5
out of 5
12 Ratings

About

Serving the Auto Detailing and Auto Film Industry - Gabe Fletcher, Founder of Detailing Growth Marketing Agency https://detailinggrowth.com brings first-hand industry knowledge in business development, marketing strategies and growth concepts to the Auto Detailing, Ceramic Coating, Window Tinting and Paint Protection Film Industry. Join their free marketing group on Facebook for more information - https://facebook.com/groups/detailinggrowth/ Interested in being on Talkin Paint? Reach out at https://talkinpaint.com/be-a-guest/

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