How To Be The ONLY Game in Town

In this episode, Mick Holly chats with Roy Osing author of Be Different or Be Dead. Roy shares how he took a business from startup to $1billion is sales through Audacious Unheard of Marketing. He also reveals how to craft your ONLY STATEMENT - how to position yourself as truly unique. Don't miss this episode!

You can contact Roy at:

roy.osing@gmail.com

or go to his website:

https://www.bedifferentorbedead.com/

(0:00) Introduction and welcoming remarks (2:23) Building a successful internet business with Roy Osing (7:00) Marketing to cravings instead of needs (10:24) Targeting specific customer groups for business growth (14:57) Delivering a unique customer experience (21:13) Differentiation vs. Distancing: The power of the 'only statement' (27:25) Developing a strategic plan: Declaring growth intent and defining customer groups (31:00) The structure of business objectives and the importance of review (35:50) Audacious leadership in business growth (40:51) From selling to serving: The power of building relationships (49:32) Getting the sales compensation plan right (55:13) Closing thoughts, advice and promotion for Apple Podcasts reviews and 'Sell the Sizzle' website