Sell More by Making Your Ideas “Sticky” with BRAIN GLUE

Why do some ideas and phrases stick in our minds? I talk to James Bond author of Brain Glue on the science behind making your ads and marketing campaigns stick like glue so you stand out and are never forgotten. Don't miss this one

Find James's book Brain Glue here: https://cf.fasterbuyer.com/brain-glue

Or go to Amazon and click this link: https://a.co/d/cpE8gjS

(0:00) Introduction to the episode and guest - James I Bond (3:24) James I Bond's background and selling strategy (5:54) Winning Seagrams and the role of brain patterns (11:20) Resonating with the audience and importance of compelling business names (18:16) Understanding your target customer and powerful persuasion techniques (26:08) Hiring James I Bond and growing your business (31:32) Steps to creating a successful sales pitch (39:16) Emotional side of selling and quality explanation (41:01) First seller vs. second seller and closing a sale (44:22) Using customer testimonials and purchasing "Brain Glue" (46:28) Use of artificial intelligence in sales and closing remarks.