DAT Fitness Business Podcast

Tom Blackman and Dan Smith
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Business mentoring for online coaches and gym owners

Episodes

  1. 01/18/2024

    39. Clients over Christmas

    Prevent drop off of clients over christmas If you’re a fitness coach struggling to retain clients or gain momentum during the holiday season, this episode is for you.   We provide actionable insights and strategies to not only retain your existing clients but to attract new ones during the festive period.   We discuss: Why clients often pause their fitness journeys in December.   Strategies to keep clients engaged despite holiday distractions.   Creative marketing tactics for attracting new clients during and after the holiday season.   Key points covered Engage early with clients about holiday fitness plans.Introduce fun challenges and quizzes.Share inspiring client success stories.Plan effective marketing for January.Offer flexible training start dates and incentives.Maintain a strong online presence.Be sensitive to clients’ unique holiday challenges. The post 39. Clients over Christmas appeared first on BUILD | Business Mentoring.

    41 min

  2. 01/17/2024

    38. The embarrassment of failure holding you back

    Don't give a f what other people think If you suffer from imposter syndrome as a coach or you’re constantly worried what people will think of you if you post something then this is the podcast that will solve that problem.   Many coaches we talk to are thinking ‘what if’ about their programs.   What if it fails, what if no one signs up.   It leads them to procrastinate and they end up endlessly tweaking a good program and never launching.   In this episode we talk about these fears and how to overcome them to be a more confident and better coach. The post 38. The embarrassment of failure holding you back appeared first on BUILD | Business Mentoring.

    28 min

  3. 01/16/2024

    37. Facebook Ads

    A guide to getting started with Facebook Ads for fitness coaches Are you a fitness coach who needs help with Facebook ads?   We know it can be hard to use ads right and not waste money.   In this podcast, we talk all about how to use Facebook ads.   We tell you when to start using them, how to make ads that people like, and how to not spend too much money.   You will learn how to talk to the right people with your ads, and how to make your ads work better by testing them.   If you want your Facebook ads to bring you more fitness clients and not cost a lot, listen to this podcast. The post 37. Facebook Ads appeared first on BUILD | Business Mentoring.

    33 min

  4. 12/15/2023

    36. Triage Calls – stop wasting time on people who won’t buy

    Improve your Sales call success to a 80-90% conversion rate Are you filtering your enquiries to make sure people who have no business being on a sales call with you don’t make it that far?   In our experience most coaches don’t do this and end up wasting a ton of time talking to people on sales calls who aren’t good leads and aren’t ready to buy just yet.   Even worse they aren’t even your ideal client and you’ve just wasted 45 minutes.   In this podcast you’ll learn how to filter out your enquiries so that the only people who get on a sales call with you are those who are 99% ready to buy. The post 36. Triage Calls – stop wasting time on people who won’t buy appeared first on BUILD | Business Mentoring.

    40 min

  5. 12/15/2023

    35. Getting Better Testimonials From Your Clients

    Stop your testimonials delivering 'Yes' or 'NO' answers that tell future customers nothing about your coaching. Get testimonials that sell your coaching for you.   In this episode, learn how to showcase your coaching success by highlighting your client transformations.   We’ll cover among other things, the 3 types of testimonials that you can use with clients to demonstrate the journey and the results people can expect when working with you.   You’ll learn how to create stories that not only attract new clients but also establish your credibility as a coach. The post 35. Getting Better Testimonials From Your Clients appeared first on BUILD | Business Mentoring.

    40 min

  6. 12/14/2023

    34. Build an offline presence to grow your online business

    Online coaching doesn't mean you never meet people in real life Neglecting your offline presence could be restricting the growth of your online business. Many coaches focus purely on the online side of their business without creating in person events to meet people in the real world. In this episode we show you how to build your business online by taking things offline. The post 34. Build an offline presence to grow your online business appeared first on BUILD | Business Mentoring.

    33 min

  7. 12/13/2023

    33. Threads – should you bother with another platform?

    Is there any benefit to using threads for an online fitness coach? Are you wasting your time trying to get clients on Threads as an online coach? Should you bother at all with it if you weren’t on Twitter before? Because it’s just a rip off of Twitter right? update: When we recorded this episode Threads was just launching. Wonder how this has aged The post 33. Threads – should you bother with another platform? appeared first on BUILD | Business Mentoring.

    39 min

  8. 11/09/2023

    32. Does a Discount Mean Devaluing Your Coaching?

    discounts run the risk of devaluing your coaching When should you offer discounts for your coaching?   Should you ever offer discounts?   Discounts run the risk of devaluing your coaching price.  Just like the DFS sale is always on, if you’re always offering discounts your price to value plummets.   So how can you create an offer that’s priced to sell, without pricing yourself out of the online coaching market?   In this podcast we discuss different ways of pricing your coaching without devaluing the benefit in your customer’s eyes The post 32. Does a Discount Mean Devaluing Your Coaching? appeared first on BUILD | Business Mentoring.

    46 min

  9. 11/01/2023

    31. How You Put People Off Working With You

    Things Online Fitness Coaches Do To Repel Clients That They Don't Even Know They Are Doing You want to get more online fitness clients?   But you’re not getting many leads for your coaching?   Maybe you’re doing something that’s pushing them away.   In this podcast, we discuss the common mistakes coaches make that repel clients, often not intentionally.   We’ll provide you with practical solutions to turn things around and attract more fitness clients into your business. The post 31. How You Put People Off Working With You appeared first on BUILD | Business Mentoring.

    49 min

  10. 10/30/2023

    30. Stop Clients Cancelling For Holidays

    A client holiday shouldn't mean a drop in income for you A big problem for fitness coaches – keeping clients when they will be away for a bit and want to cancel.   Are your clients going on a holiday or just enjoying the time off work?   Either way they may decide that they don’t need you for a bit.   Bad Times.   If you’re an online coach then clients may feel they don’t need to pay when they aren’t at home and may ask to take a break and ‘pick it up after they get back’.   You know they won’t and even worse will probably undo all the good work they’ve done.   How can you as a coach, both help them to enjoy holidays but also not wreck their bodies from over doing it?   In this episode we discuss: How to keep clients following their plans on their holidays.The importance of growing a community so the discussion continues away from home.Making workout plans that can change easily, and how to work with your clients when they go on trips.Ideas on how to adjust your business model to be less reliant on selling ‘workouts’ and more on the long term goal The post 30. Stop Clients Cancelling For Holidays appeared first on BUILD | Business Mentoring.

  • 10 Episodes

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Business mentoring for online coaches and gym owners

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