The revenue machine

Emmanuel Scuto

Passionnate about car rental company transformation in yield management, Emmanuel Scuto interviews the industry experts to put the light on revenue management. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  1. Sep 20

    #40 Olivier Boucher, distribution tactic within a RM strategy

    “That's because it involves investments of several million to attract customers. Right now, no car rental company is willing to do that, so my idea is to offer a hybrid solution.” Olivier Boucher, a seasoned expert in car rental and mobility, has spent 30 years in the industry, primarily with Europcar at both national and international levels. ‍ His career includes consulting roles in Saudi Arabia, business development for Budget in the UAE, and ongoing consultancy in mobility. Olivier’s experience spans sales, franchise operations, and strategic growth, notably scaling Budget UAE from a small fleet to over 2,000 vehicles. ‍ He emphasizes adaptability, international exposure, and the importance of data-driven decisions. His approach is rooted in balancing direct and broker-driven sales, optimizing local market opportunities, and maintaining strong relationships with partners. Olivier’s spirit is captured in his advice: "Continue what you're doing, become international," and his belief that "every day is different" in car rental, making it an exciting and rewarding field. Hosted on Ausha. See ausha.co/privacy-policy for more information.

    #40 Olivier Boucher, distribution tactic within a RM strategy

  2. Aug 30

    #39 Renaud Dion, from RM in hospitality to owner of a restaurant in Cambodia

    "we increased the revenue per day by +25% playing with room types" Renaud Dion began his career in revenue management with Sofitel in San Francisco, followed by a pivotal role at Réside Étude in Paris, where he built the revenue management department from scratch. He later joined Adagio, a joint venture between Accor and Pierre Vacances, leading a larger team and managing more structured operations. Seeking greater purpose, Renaud transitioned from corporate roles to entrepreneurship, relocating to Cambodia and successfully opening two restaurants. His approach blends data-driven decision-making, segmentation, and operational empathy, which he credits as key to his business resilience, especially during crises like COVID. Renaud’s journey illustrates how revenue management principles can be adapted beyond hotels, emphasizing humility, listening, and continuous learning. As he says, "Take things one by one," reflecting his thoughtful, step-by-step method to both career and business. Dancing in the moonlight by King Harvest Vienna by Billy Joel References Yield planet (channel manager) Hubert Joly The heart of business (ex CEO of Best Buy) Karim Malak Previous podcast episodes #34 Benjamin Hode, WeBoost #35 Fabian Bartnick, RM in Restaurants #21 Romain Charié, RevBell Hosted on Ausha. See ausha.co/privacy-policy for more information.

    #39 Renaud Dion, from RM in hospitality to owner of a restaurant in Cambodia

  3. Jul 18

    #38 Louise Charlot, yield and pricing in the Outdoor hospitality Industry vFR

    “Fixed rates, last-minute deals: Campgrounds have trained their customers to wait for decades… and lost revenue.” Louise Charlot, founder of RM Camping, shares her journey from working in tourism marketing to becoming a pioneer in revenue management for the camping sector. ‍ After more than a decade with Flower Camping, she launched one of the first agencies dedicated to revenue management for campsites, helping owners move from fixed, seasonal pricing to dynamic strategies. Louise emphasizes the importance of data-driven decisions, regular performance reviews, and adapting to market trends. ‍ As recently as nine years ago, campgrounds operated with fixed pricing (no price increases during the season, only last-minute promotions). RM Camping convinced these outdoor lodging operators that booking entire weeks in August four months in advance meant “leaving money on the table.” It was necessary to vary the prices via a dynamic process. ‍ Her approach is pragmatic and collaborative, focusing on building trust with clients through clear dashboards with clear key performance indicators and step-by-step optimization. As she says, “Have confidence, be curious, and keep learning.” Louise’s story is one of innovation, patience, and the value of adapting best practices from other hospitality sectors to the unique world of outdoor accommodation. ‍Linked In Louise Charlot ‍ References‍ Inaxel software eSeason software Booking expert Maxxton Officiel des Terrains Campings.com Yield booking Eurodecisions WeYield Forum RevBell Revenue makers ‍ Musics Nina Simone My baby just cares for me Sofiane Pamart + Alba Bon entendeur ‍ Link to previous episod Benoît Rottembourg, revenue management at Maersk (maritime shipping) Hosted on Ausha. See ausha.co/privacy-policy for more information.

    #38 Louise Charlot, yield and pricing in the Outdoor hospitality Industry vFR

  4. Jun 14

    #37 Loic Certain, revenue management in train vFR

    "Context is everything in revenue management: if the context is well defined, then the KPI makes sense and the decision is clear." Summary of the discussion Loïc Certain, an expert in revenue management, shares his journey from hospitality to rail transport, highlighting his passion for data and process optimization. Starting with a background in economics and hotel management, Loïc quickly moved into revenue management, automating alerts and reports for hotel directors. His transition to SNCF marked a shift to a highly analytical and process-driven environment, where he led pricing and competitive intelligence during the opening of rail competition in France. Loïc emphasizes the importance of context in interpreting data and making decisions, and advocates for continuous learning and curiosity. His approach is both pragmatic and innovative, focusing on actionable insights and challenging industry beliefs. As he says, "Learning is necessary and what makes us grow every day." References Discussed Persons Loïc Certain Benoît Rottembourg Books Revenue Management and Pricing Analytics by Gallego & Topaloglu Carthage by Irene Vallejo Les Groseilles de novembre by Andrus Kivirähk Music Artecomo Amante by Indira Paganotto (feat. Nile Rodgers) Morning Glory by Paul Dore and all other choices on the Revenue Machine Playlist (Spotify) Hosted on Ausha. See ausha.co/privacy-policy for more information.

    #37 Loic Certain, revenue management in train vFR

  5. May 15

    #36 Benoit Rottembourg, revenue management at Maersk (maritime shipping)

    Revenue management is curling: aim, accept you’ll be wrong, and design the ‘brushing’ to correct the shot. Benoit Rottembourg is a mathematician with a PhD in applied mathematics who transitioned from solving abstract problems to tackling real-world business challenges. His career began at Bouygues, where he worked on workforce and supply chain optimization, before moving into pricing and revenue management at TF1, a French TV channel. Benoit became a pioneer in implementing revenue management in new industries, including campsites and maritime shipping, notably leading the digital transformation at Maersk. There, he helped design and launch a dynamic pricing tool for spot cargo, overcoming industry resistance and legacy processes. His approach emphasizes the importance of aligning technology with business needs, fostering collaboration between data scientists and operational teams, and adapting solutions to real-world volatility. Listen to the curling metaphor and you will understand the trick of the revenue management. How to improve permanently : never forget the human and the consequences of the processes. So observe and listen. get infuse by brillant brains like data scientists. Talent is universal. Benoit now focuses on auditing algorithms for robustness and fairness, always advocating for a hands-on, field-driven approach to optimization. Linked In Benoit Rottembourg References The Theory and Practice of Revenue Management by Kalyan T. Talluri, Garrett Van Ryzin Revenue Management and Pricing Analytics by Guillermo Gallego and Huseyin Topaloglu Musics The Hu "wolf totem" Feu Chatterton "allons voir" Hosted on Ausha. See ausha.co/privacy-policy for more information.

    #36 Benoit Rottembourg, revenue management at Maersk (maritime shipping)

  6. Apr 6

    #35 Fabian Bartnick, Restaurant and Bar F&B Revenue Management

    "Certainty at times doesn't mean black and white. Certainty means I'm going to go in the right direction based on the data that I have." Fabian Bartnick began his career in hospitality by chance, starting at the front desk and night shifts at Heathrow, where he was introduced to revenue management through hands-on projects. He quickly progressed through roles in reservations and multi-property revenue management, eventually joining IHG and later moving to the technology side with Ideas, where he helped build the consulting division for EMEA. Fabian’s journey led him to co-found a company focused on revenue management for restaurants (F&B), leveraging his expertise in tech, revenue management, and events. His approach emphasizes the importance of both data-driven decisions and human insight, especially in dynamic environments like restaurants, where immediate feedback and adaptability are crucial. Fabian is recognized for pioneering the adaptation of revenue management principles from rooms to F&B, advocating for immersive learning, and fostering collaboration between operations and revenue teams. Chapter00:00:00 Introduction and cultural anecdotes00:04:30 Fabian’s background and entry into revenue management00:13:20 Early training and learning by doing00:23:10 The role of mindset and non-data information00:29:40 Embracing uncertainty and decision reversibility00:36:00 Transition to RMS technology and industry observations00:46:30 Founding a restaurant revenue management company00:54:00 Challenges in F&B data and operational realities01:06:00 Table and seat optimization vs. menu and server performance01:15:00 Personal learning habits and advice for young professionals Music Rage Against The Machine - Killing In The Name Disturbed - The Sound of Silence Hosted on Ausha. See ausha.co/privacy-policy for more information.

    #35 Fabian Bartnick, Restaurant and Bar F&B Revenue Management

  7. Mar 11

    Tip #4 Why slashing prices is never enough when there is no demand

    Is tourist demand collapsing? Don't make the classic mistake of slashing prices by following your competitors. It's a trap that erodes margins without generating volume.1 The real solution lies elsewhere: in analytical discipline and a Revenue Management strategy founded on data and direct marketing. Discover the 4 essential steps to manage your business with method and composure, even in a storm.1 Read the full article on the WeYield Blog: Why Slashing Prices Is Never EnoughWhat Shady Younis intervention during the Revenue Management Conference March 2024 in Berlin How Boost Car Rental Business Success? Shady Younis Hosted on Ausha. See ausha.co/privacy-policy for more information.

    Tip #4 Why slashing prices is never enough when there is no demand

  8. Feb 25

    #34 Benjamin Hode, outsourcing du revenue management vFR

    "Essayez, essayez : les succès compenseront les échecs" Carrière Benjamin Hode, originaire de Nantes, a débuté sa carrière dans le secteur de la location de voitures en tant que préparateur saisonnier chez Europcar. Sa passion pour la gestion et les voitures l'a conduit à occuper des postes dans la gestion de flotte, la gestion de projet, puis finalement dans la gestion des revenus, où il a été le pionnier des pratiques RM chez Europcar Atlantique. Benjamin s'est ensuite orienté vers le conseil et a fondé WeBoost, où il aide les sociétés de location de voitures à mettre en œuvre et à externaliser leurs stratégies de gestion des revenus. Sa carrière se caractérise par une approche pratique, une volonté d'apprendre de ses erreurs et un désir de partager ses connaissances, que ce soit par le biais d'engagements universitaires ou d'expériences innovantes en matière de tarification dans le secteur de l'hôtellerie. L'histoire de Benjamin est celle d'un apprentissage continu, d'une grande capacité d'adaptation et d'un engagement à rendre la gestion des revenus accessible et efficace. Benjamin Hode sur Linked in Chapitres 00:00:00 Le parcours de Benjamin : ses racines nantaises et ses débuts professionnels 00:13:45 Débuts dans la location de voitures et la gestion de flottes 00:22:10 Transition vers le RM chez Europcar Atlantique 00:34:20 Les leçons clés du RM : apprendre de ses erreurs et s'adapter 00:45:00 Évolution technique : données, automatisation et touche humaine 00:58:30 Conseil et création de WeBoost : externalisation de la gestion des revenus 01:10:00 Application du RM au bar : tarification dynamique du prix de la bière 01:20:15 Formation, partage des connaissances et implication universitaire 01:30:00 Réflexions, conseils et conclusions Références Tony Lesaffre (Europcar Atlantique) Denis Maure (Europcar Atlantique) Emmanuel de Brosses Olivier Martin, Stairway Management Renaud Dion Nelson Mandela : « Je ne perds jamais. Soit je gagne, soit j'apprends. » Musique Kassav’ - Zouk la sé sel médikaman nou ni Ninho - Goutte d’eau (Hip Hop Symphonique) Hosted on Ausha. See ausha.co/privacy-policy for more information.

    #34 Benjamin Hode, outsourcing du revenue management vFR
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Ratings & Reviews

5
out of 5
4 Ratings

About

Passionnate about car rental company transformation in yield management, Emmanuel Scuto interviews the industry experts to put the light on revenue management. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Information

  • Creator
    Emmanuel Scuto
  • Years Active
    2022 - 2026
  • Episodes
    40
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    The revenue machine