Digital Investors

Matt and Liz Raad

The Digital Investors Podcast is your guide to achieving financial independence through online businesses, showcasing stories and strategies of real people who have transitioned to online income and built high cash-flow portfolios in the new digital economy.Discover how you can: quit your job with online businesses, buy websites, build and grow websites for significant income, build alternative digital assets to traditional real estate, create the perfect side hustle or additional income streams.Hosted by Matt Raad and Liz Raad – successful website investors, angel investors, and digital educators who have trained thousands of entrepreneurs the digital skills to generate income online.In this podcast, they reveal their strategies for success in buying, building, renovating and selling websites, and interview real people from all walks of life who have bought and grown online business, earning from thousands per month to millions. Listen now for education, ideas and inspiration!DISCLAIMER: The information in this podcast is educational/general in nature and is not financial or investment advice.

  1. FEB 5

    Ep 128: Why Your Personal Brand Will Be Worth Nothing (Unless You Fix This)

    Everyone's building personal brands right now. But here's the problem nobody talks about: they're almost impossible to sell. In this episode, I sit down with Greg Elfrink from Empire Flippers, a company that's sold over 2,500 online businesses and helped create 93 millionaires through exits. Greg drops a shocking stat: out of all those deals, only FIVE were personally branded businesses. Why? Because when YOU are the business, buyers can't replicate you. That fitness influencer with six-pack abs making $150K/month? Nearly impossible to sell to someone who doesn't look like that. The good news? there IS a way to transition. Tune in to hear: • Why personal branding is brilliant for starting out (but becomes a trap later) • The exact moment you need to start planning your transition (hint: way earlier than you think) • How to build "faceless funnels" that convert without your face • The Empire Flippers story—how they deliberately transitioned away from being "The Justin and Joe Show" • How AI and deepfakes are making transitions easier than ever (Greg's AI avatar actually outperforms his real videos) • What buyers need to know before purchasing a personally branded business • When to contact a broker (at least 12 months before you want to sell) Whether you're building a personal brand or thinking about buying one, this episode will be worth your time. Want To Learn How To Buy Websites for Income and Financial Independence? You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip

    35 min
  2. JAN 5

    Ep 126: Why this is the hottest 2-person business to start in 2026 (it's not an AI business)

    Everyone is talking about starting an AI business - zero code, zero employees, and a $1M outcome. And while that can be true, it usually assumes you have 40+ hours a week to learn AI from the ground up. But what if you don’t? What if you’re working a full-time job, have kids and family commitments, and only have 8-12 hours a week to work on a side hustle? In this episode, we talk about why a digital agency may be a far better option in that situation, but not in the way most people think about agencies. Digital agencies are one of the easiest and highest cash-flow online businesses heading into 2026, and one of the few business models where you can start from zero, build real digital skills, and potentially grow into a seven-figure or even multimillion-dollar exit. I’m joined by Greg from Empire Flippers, who shares what he’s seeing from serious buyers, why digital agencies are becoming so attractive, and where the biggest opportunities are right now. If you want 2026 to be the year you finally build an income online, this is an interview you don’t want to miss. Want To Learn How To Buy Websites for Income and Financial Independence? You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip

    46 min
  3. 11/20/2025

    Ep 123: How to Turn Your Passion Blog Into Millions (Most People Miss This...)

    What if your hobby or passion blog could sell for seven figures? Most people laugh at that idea. "Passion blogs don't scale," they say. "They're just hobbies." What if they're wrong? I've brought in someone who's proven it over and over again. Fiona Laidlaw, Regional Director for Asia Pacific at Flippa, senior M&A broker, and absolute legend at selling seven-figure online businesses. She's been in the trenches for years. She's seen promising sites die on the vine. She's also watched passion projects transform into multimillion-dollar exits. The difference? Most blog owners miss this... Today, Fiona's sharing the truth about passion-driven sites: • Which ones actually become multimillion-dollar exits (and why) • Which ones stay small forever (the warning signs are obvious once you know them) • The unseen signals that separate a hobby from a real digital asset worth millions There's a cautionary tale buried in this conversation. The kind that only comes from someone who's watched hundreds of deals unfold. Some that made fortunes. Others that crashed and burned. If you're building a passion-driven site right now, this interview will either validate everything you're doing... or completely change your strategy. If you're not building one yet? Today might be the day you start. The opportunity is massive. And most people are missing it entirely. Want To Learn How To Buy Websites for Income and Financial Independence? You don’t need tech skills or prior experience, just the right strategy and a proven plan. Learn how 6-figure earners are buying profitable online businesses (the smart and safe way in 2026): https://www.ebusinessinstitute.com.au/dip

    41 min
4.4
out of 5
12 Ratings

About

The Digital Investors Podcast is your guide to achieving financial independence through online businesses, showcasing stories and strategies of real people who have transitioned to online income and built high cash-flow portfolios in the new digital economy.Discover how you can: quit your job with online businesses, buy websites, build and grow websites for significant income, build alternative digital assets to traditional real estate, create the perfect side hustle or additional income streams.Hosted by Matt Raad and Liz Raad – successful website investors, angel investors, and digital educators who have trained thousands of entrepreneurs the digital skills to generate income online.In this podcast, they reveal their strategies for success in buying, building, renovating and selling websites, and interview real people from all walks of life who have bought and grown online business, earning from thousands per month to millions. Listen now for education, ideas and inspiration!DISCLAIMER: The information in this podcast is educational/general in nature and is not financial or investment advice.

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