The Photo Diaries Podcast

Grace Costa
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  • Entrepreneurship

Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary!

  1. May 31

    Inside my new Photographers Only Business Membership

    Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE Corporate Client Email Template Bundle $27 https://gracecostaphoto.myflodesk.com/vp5dn4sbfi  Many family photographers are being asked to shoot corporate headshots or service business clients and it’s a great revenue stream if you do it well. There is however a difference when dealing with families vs business and organisations and the language is different and expectatIons are different.  So I’ve build something to help you make the transition a little easier “ CORPRORATE EMAIL TEMPLATES is for you if you’ve never been in the corporate works and the communication and planning with corpaye clients feels dauting to you.  The bundle will set you up to confidently tackle any situation you may encounter.  Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    16 min

  2. May 19

    How Jessica Whitaker Built a Photography Brand Using YouTube, SEO & Community

    Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this live episode of The Photo Diaries Podcast recorded at the WPPI photography conference, I sit down with Jessica Whitaker to unpack how she built a global photography brand through YouTube, SEO, and community-led marketing. From starting her YouTube channel in 2012 to creating the widely known Build and Bloom community, Jessica shares how she carved out space in the industry by making photography more accessible, inclusive, and searchable. If you’re a photographer who wants consistent leads without relying on social media, this conversation will completely shift how you think about visibility and marketing. Jessica's facebook group is here https://www.facebook.com/groups/buildandbloomjessicawhitaker Photography Business Mentoring with Grace https://www.gracecosta.com/photography-mentoring/ Follow Jessica Whitaker on IG https://www.instagram.com/jessicawhitaker/ Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    12 min

  3. May 19

    Pricing for Photographers Pt 1- Client Transformation stories

    Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase at the end of July 2026. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    29 min

  4. May 13

    Magnum documentary photographer, Trent Parke - Live from his recent storytelling workshop

    Join the Photographers Only Membership before the founders price increase. Find out more about monthly group coaching and marketing education with Grace Costa HERE If you love experimental photography, street photography or documentary photography, this episode is for you.  I've recorded this episode live from his workshop at the NGA in Canberra. I firstly share my insights and summary of the workshop, before going into the live workshop.  Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    35 min

  5. May 1

    Rethinking Value in Photography (with Tony Powell): Pricing, Licensing & Building a Profitable Business

    In this episode of The Photo Diaries Podcast, Grace sits down with Washington DC–based commercial photographer Tony Powell at WPPI in Las Vegas USA. Tony shares his journey from photographing his own dance company to building a highly successful photography career working with magazines, corporate clients, and even celebrities. This conversation dives deep into what many photographers struggle with pricing, perceived value, and building a sustainable business  and reveals what’s actually possible when you position yourself as a professional. From charging $550 per image to licensing work for over $20,000, Tony breaks down how photographers can think differently about their work, their clients, and their long-term business model. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    23 min

  6. Apr 15

    WPPI Photography Conference Summary - Las Vegas

    Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE Inside this episode, Grace shares her experience attending the 5 day WPPI Conference in Las Vegas. Hear all the insights and about the day she comes face to face with the most famous living photographer on the planet. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    26 min

  7. Apr 10

    AI in Photoshop: How Generative Expand & Firefly Are Changing Photography Workflows (with Meredith Stotzner from Adobe)

    Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this episode of The Photo Diaries Podcast, Grace sits down with Meredith Stotzner from Adobe live at WPPI to unpack one of the biggest shifts happening in photography right now AI. If you’ve been hearing about AI tools in Adobe Photoshop but haven’t fully explored them yet, this episode will bring you up to speed quickly. From generative expand to Firefly models, Meredith shares how AI is not just improving editing workflows but completely changing what’s possible for photographers. Key Takeaway AI isn’t replacing photographers it’s removing the friction. What used to take advanced skills (or outsourcing) can now be done in seconds, giving you more time to focus on creativity, client experience, and growing your business. As Meredith explains, these tools are designed to expand what’s possible, not limit it—helping photographers execute their vision faster and more seamlessly than ever before.  Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    17 min

  8. Mar 19

    What is Brand Positioning & Why should you care - with Hey Lita

    Hey friend, I want to invite you to join the Photographers Only Membership before the founder's price increase. Find out more about monthly group business coaching and marketing education for photographers in business with Grace Costa HERE In this episode of the Photo Diaries podcast, Grace interviewed Lita about brand positioning, where they explored how creatives like photographers and designers can effectively position themselves in the market.  Lita explained that brand positioning goes beyond market gaps to focus on how a brand communicates its desired identity in the minds of its target audience. They discussed the importance of understanding and communicating the unique impact a business makes on its clients, rather than just focusing on features and services. Lita shared examples including a home birth photographer who repositioned herself as a storyteller, and explained how even seemingly similar businesses can differentiate themselves through their messaging and brand experience. The conversation concluded with practical advice for creatives looking to establish their brand positioning, including the importance of consistent messaging and understanding their target audience's deeper needs and values. Follow Lita https://www.instagram.com/heylita.branding/ Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    47 min
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About

Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary!

Information

  • Creator
    Grace Costa
  • Years Active
    2022 - 2026
  • Episodes
    64
  • Rating
    Clean
  • Copyright
    © 2026 The Photo Diaries Podcast
  • Show Website
    The Photo Diaries Podcast