The Photo Diaries Podcast

Grace Costa
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Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary!

  1. 5D AGO

    Rethinking Value in Photography (with Tony Powell): Pricing, Licensing & Building a Profitable Business

    In this episode of The Photo Diaries Podcast, Grace sits down with Washington DC–based commercial photographer Tony Powell at WPPI in Las Vegas USA. Tony shares his journey from photographing his own dance company to building a highly successful photography career working with magazines, corporate clients, and even celebrities. This conversation dives deep into what many photographers struggle with pricing, perceived value, and building a sustainable business  and reveals what’s actually possible when you position yourself as a professional. From charging $550 per image to licensing work for over $20,000, Tony breaks down how photographers can think differently about their work, their clients, and their long-term business model. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    23 min

  2. APR 15

    WPPI Photography Conference Summary - Las Vegas

    Inside this episode, Grace shares her experience attending the 5 day WPPI Conference in Las Vegas. Hear all the insights and about the day she comes face to face with the most famous living photographer on the planet. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    26 min

  3. APR 10

    AI in Photoshop: How Generative Expand & Firefly Are Changing Photography Workflows (with Meredith Stotzner from Adobe)

    In this episode of The Photo Diaries Podcast, Grace sits down with Meredith Stotzner from Adobe live at WPPI to unpack one of the biggest shifts happening in photography right now AI. If you’ve been hearing about AI tools in Adobe Photoshop but haven’t fully explored them yet, this episode will bring you up to speed quickly. From generative expand to Firefly models, Meredith shares how AI is not just improving editing workflows but completely changing what’s possible for photographers. Key Takeaway AI isn’t replacing photographers it’s removing the friction. What used to take advanced skills (or outsourcing) can now be done in seconds, giving you more time to focus on creativity, client experience, and growing your business. As Meredith explains, these tools are designed to expand what’s possible, not limit it—helping photographers execute their vision faster and more seamlessly than ever before.  Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    17 min

  4. MAR 19

    What is Brand Positioning & Why should you care - with Hey Lita

    In this episode of the Photo Diaries podcast, Grace interviewed Lita about brand positioning, where they explored how creatives like photographers and designers can effectively position themselves in the market.  Lita explained that brand positioning goes beyond market gaps to focus on how a brand communicates its desired identity in the minds of its target audience. They discussed the importance of understanding and communicating the unique impact a business makes on its clients, rather than just focusing on features and services. Lita shared examples including a home birth photographer who repositioned herself as a storyteller, and explained how even seemingly similar businesses can differentiate themselves through their messaging and brand experience. The conversation concluded with practical advice for creatives looking to establish their brand positioning, including the importance of consistent messaging and understanding their target audience's deeper needs and values. Follow Lita https://www.instagram.com/heylita.branding/ Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    47 min

  5. MAR 11

    Live panel interview at WPPI Photographers Conference in Las Vegas

    Today I'm joined by three USA based photography business owners to break down their side of the industry and uncover what makes their business successful.  Boudoir, Seniors, and Branding & Headshots, Dance photography Guests on the show: Erica Manning- Follow her @ericamanningphoto Andrew Hiorth- Follow him @andrew_images and @fableboudoir1 Aric Lipp- Follow her @aricalipp Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    48 min

  6. FEB 19

    If You Don’t Lead Your Photography Business to Success Who Will

    In this episode of the Photo Diaries podcast, host Grace Costa, a seasoned commercial photographer, discusses the importance of taking charge of your own photography business.  She shares insights and tips on how to control the direction and feel of your business, urging photographers to embrace leadership, make decisive choices, and set the right fee structures.  Grace highlights the importance of aligning work with personal values and the power of confident decision-making in driving business success. She also extends an invitation for a free clarity call and offers additional resources for support. The episode concludes with a call for listeners to leave reviews and ratings for the podcast. https://www.gracecosta.com/resources/ BOOK A FREE CHAT- https://app.studioninja.co/online-booking/portal/0a800fc8-8c59-1afd-818c-66187c674027/sessions 00:00 Introduction to the Photo Diaries Podcast 00:33 Welcome Back and Social Media Detox 01:48 The Importance of Business Control for Photographers 03:21 Envisioning Your Business for the Next 12 Months 06:25 Empowerment and Leadership in Your Photography Business 11:53 The Value of Photography in the Digital Age 15:38 Conclusion and Call to Action Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    15 min

  7. FEB 9

    What You’ll Wish You Started Sooner in Your Photography Business

    In this episode of The Photo Diaries Podcast, Grace Costa asks one powerful question: What are you going to wish you started sooner? If you’ve ever felt stuck in your photography business riding the highs and lows, unsure when to ask for help, or telling yourself “it’ll work itself out”this episode is for you. Grace shares her honest perspective on coaching, mentoring, and why trying to figure everything out on your own is often the long road to success. Drawing from her own experience investing heavily in coaching and masterminds over the past six years, she breaks down why support isn’t an expense — it’s a strategy. You’ll hear: Why waiting until things feel dire is the wrong time to seek helpThe hidden cost of piecing together advice from podcasts, YouTube, and InstagramWhy paying more can actually create better results (and deeper commitment)How trust, focus, and strategy change when you invest properlyThe mindset shift required to take your photography business seriouslyThis episode is a permission slip for photographers who know they want more — more stability, more confidence, more income — and are ready to stop taking the long route. If you’re ready to invest in yourself, get support, and build a business that actually works, this conversation will meet you right where you are. Ready for support? You can work with Grace inside her Established Studio Mentorship, a six-month mentoring container designed for photographers with grit and commitment to make their business better than they ever imagined.  Find out more about Business mentoring with Grace https://www.gracecosta.com/photography-mentoring/ Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    10 min

  8. JAN 31

    You’re Underestimating the Value of Your Photography

    In this episode of The Photo Diaries, Grace Costa explores the true value of photography and why photographers often need to be reminded of the impact their work truly has. Using a clear business branding example, Grace breaks down how photography goes far beyond “just taking photos” and plays a critical role in shaping perception, trust, and connection. She reflects on why so many photographers undercharge — often believing they’re simply having fun — and how this mindset causes them to overlook the long-term value their images bring to a business or an individual. Throughout the episode, Grace guides photographers to shift their focus from deliverables to transformation, helping them understand how to communicate the outcomes and influence of their work with confidence and clarity. If you’ve ever struggled to explain your pricing, articulate your value, or felt unsure about charging what you’re worth, this episode will help you reframe photography as the powerful asset it truly is — and step into your role as a professional with confidence. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    17 min
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About

Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary!

Information

  • Creator
    Grace Costa
  • Years Active
    2022 - 2026
  • Episodes
    60
  • Rating
    Clean
  • Copyright
    © 2026 The Photo Diaries Podcast
  • Show Website
    The Photo Diaries Podcast

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