The Photo Diaries Podcast

Grace Costa
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Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary!

  1. JAN 31

    You’re Underestimating the Value of Your Photography

    In this episode of The Photo Diaries, Grace Costa explores the true value of photography and why photographers often need to be reminded of the impact their work truly has. Using a clear business branding example, Grace breaks down how photography goes far beyond “just taking photos” and plays a critical role in shaping perception, trust, and connection. She reflects on why so many photographers undercharge — often believing they’re simply having fun — and how this mindset causes them to overlook the long-term value their images bring to a business or an individual. Throughout the episode, Grace guides photographers to shift their focus from deliverables to transformation, helping them understand how to communicate the outcomes and influence of their work with confidence and clarity. If you’ve ever struggled to explain your pricing, articulate your value, or felt unsure about charging what you’re worth, this episode will help you reframe photography as the powerful asset it truly is — and step into your role as a professional with confidence. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    17 min

  2. JAN 19

    Slow Season Strategy for Photographers in Business

    If the slow season in your business sees you catching up on Netflix or having long lunches with friends, this episode will inspire you to work on your business with purpose on the most important things. This episode will get you taking action. Fix broken bitsset up templatesCreate contentUpdate stuffDecluttering shitPre book clients for the coming monthsPortfolio building timeStudio Ninja was mentioned in this episode if you would like my discount code for Studio Ninja -  Referral promo code: BYQR429X04F3X3 Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    25 min

  3. 12/31/2025

    The New Wave of Money Mindset for Photographers- An attitude shift

    In this episode of The Photo Diaries, Grace unpacks one of the most powerful yet often avoided topics in the photography world: money mindset. If you’ve ever struggled to raise your rates, felt guilty about charging your worth, or carried family or cultural beliefs about money into your business… this episode is going to shift something big for you. Grace shares her own upbringing, the money stories she inherited, and the mindset rewiring that helped her build a thriving commercial photography business.  You’ll learn practical affirmations, examples, and real-life stories that will help you earn, receive, enjoy, and manage money with confidence as a professional photographer.  • Why photographers MUST unlearn old money stories  • How the media and childhood messaging shaped your beliefs around wealth  • The new wave of positive, shame-free money thinking • How Grace raised her rates confidently with long-term clients • Why it’s okay to be “expensive” • How to decline low-budget jobs without fear • Healthy money habits that attract more income • Affirmations from Denise Duffield-Thomas for a prosperous business • The Japanese concept of “Happy Money” by Ken Honda • Why gratitude for money amplifies your earning potential  Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    27 min

  4. 12/19/2025

    Blog Updates you Need to Make as a Photographer in Business

    If you’re a commercial photographer heading into the holiday season and wondering how to use the quieter weeks in your business wisely this episode is for you. In this podcast, I’m sharing why updating your existing blog posts is one of the smartest, lowest-effort marketing moves you can make over the Christmas break and how it can directly support better visibility, stronger authority, and more aligned client enquiries in the year ahead. You don’t need to write more content.  You need to make the content you already have work harder. In this episode, we cover: Why updating old blogs often performs better than writing new onesWhich blog posts commercial photographers should prioritise firstSimple blog updates that improve SEO, clarity, and conversionsHow to optimise your blog for Google and AI searchEasy ways to turn one blog update into a week of marketing contentA realistic holiday-season blog audit you can complete in a few hoursThis episode is ideal for:  ✔ Commercial photographers  ✔ Brand, headshot, corporate & event photographers  ✔ Photographers who want sustainable visibility without burnout follow grace https://www.instagram.com/stories/gracecostaphotographer/ Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    16 min

  5. 12/15/2025

    Photographers Simple Guide to Google Reviews

    In this episode Grace shares the importance of how to start using Google reviews in your client workflow in your photography business to build trust and credibilty overtime.  How to get started on google business listingWhen to ask for the reviewWhat to say in the email requesting the review. Sign up to Grace's email newsletter for more tips like this Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    15 min

  6. 12/04/2025

    Should You Discount for Not-For-Profits? The Truth Photographers Need to Hear.

    Grace discussed her experiences with pricing strategies and working with not-for-profit organizations, sharing examples of when to offer discounts and maintaining professional rates. She emphasized the importance of charging full rates for high-end events while maintaining respect for not-for-profit organizations, noting that photographers should feel empowered to offer discounts if they personally connect with the organization. Grace stressed the significance of building a strong professional reputation through a solid online presence and industry expertise, which allows photographers to confidently stand firm on pricing. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    12 min

  7. 09/23/2025

    Lessons From the Studio Floor: How Working for Other Studios prepared me for my own Business

    JOIN-  MARKETING FOR PHOTOGRAPHERS WORKSHOP- LIVE 3/10/2025 AT 12PM (AEST) https://www.gracecosta.com/marketing-made-for-you-live-workshop/ In this episode, Grace Costa takes you back to her PHOTO DIARY, where it all began, working in other people's photography studios. She breaks down the important lessons learned from each role over the first 15 years of her professional photographer career. From working in a glamour portrait studio, to her amazing role as staff photographer for the Department of Defence, let's dive in!  Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    25 min

  8. 09/22/2025

    Understanding your Ideal Client is the Key to Successful Marketing

    Join the Marketing for Photographers Workshop 3rd October 2025 3rd October 2025 from 12pm AEST ONLINE head to the link above to find out more.  Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    12 min
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About

Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary!

Information

  • Creator
    Grace Costa
  • Years Active
    2022 - 2026
  • Episodes
    53
  • Rating
    Clean
  • Copyright
    © 2026 The Photo Diaries Podcast
  • Show Website
    The Photo Diaries Podcast