The Photo Diaries Podcast

Grace Costa
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Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary!

  1. DEC 19

    Blog Updates you Need to Make as a Photographer in Business

    Send us a text If you’re a commercial photographer heading into the holiday season and wondering how to use the quieter weeks in your business wisely this episode is for you. In this podcast, I’m sharing why updating your existing blog posts is one of the smartest, lowest-effort marketing moves you can make over the Christmas break and how it can directly support better visibility, stronger authority, and more aligned client enquiries in the year ahead. You don’t need to write more content.  You need to make the content you already have work harder. In this episode, we cover: Why updating old blogs often performs better than writing new onesWhich blog posts commercial photographers should prioritise firstSimple blog updates that improve SEO, clarity, and conversionsHow to optimise your blog for Google and AI searchEasy ways to turn one blog update into a week of marketing contentA realistic holiday-season blog audit you can complete in a few hoursThis episode is ideal for:  ✔ Commercial photographers  ✔ Brand, headshot, corporate & event photographers  ✔ Photographers who want sustainable visibility without burnout follow grace https://www.instagram.com/stories/gracecostaphotographer/ Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    16 min

  2. DEC 15

    Photographers Simple Guide to Google Reviews

    Send us a text In this episode Grace shares the importance of how to start using Google reviews in your client workflow in your photography business to build trust and credibilty overtime.  How to get started on google business listingWhen to ask for the reviewWhat to say in the email requesting the review. Sign up to Grace's email newsletter for more tips like this Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    15 min

  3. DEC 4

    Should You Discount for Not-For-Profits? The Truth Photographers Need to Hear.

    Send us a text Grace discussed her experiences with pricing strategies and working with not-for-profit organizations, sharing examples of when to offer discounts and maintaining professional rates. She emphasized the importance of charging full rates for high-end events while maintaining respect for not-for-profit organizations, noting that photographers should feel empowered to offer discounts if they personally connect with the organization. Grace stressed the significance of building a strong professional reputation through a solid online presence and industry expertise, which allows photographers to confidently stand firm on pricing. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    12 min

  4. SEP 23

    Lessons From the Studio Floor: How Working for Other Studios prepared me for my own Business

    Send us a text JOIN-  MARKETING FOR PHOTOGRAPHERS WORKSHOP- LIVE 3/10/2025 AT 12PM (AEST) https://www.gracecosta.com/marketing-made-for-you-live-workshop/ In this episode, Grace Costa takes you back to her PHOTO DIARY, where it all began, working in other people's photography studios. She breaks down the important lessons learned from each role over the first 15 years of her professional photographer career. From working in a glamour portrait studio, to her amazing role as staff photographer for the Department of Defence, let's dive in!  Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    25 min

  5. SEP 22

    Understanding your Ideal Client is the Key to Successful Marketing

    Send us a text Join the Marketing for Photographers Workshop 3rd October 2025 https://www.gracecosta.com/marketing-made-for-you-live-workshop/ Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    12 min

  6. AUG 19

    Overtime Happens: How to Protect Your Time, Energy, and Client Relationship

    Send us a text Grace Costa addressed managing event overtime for photographers, citing a client's shoot that ran past schedule, causing billing uncertainty due to poor communication. She advised including an hourly overtime clause in contracts and proactively communicating additional charges to clients during the event for approval. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    7 min

  7. JUL 19

    Collaborations for Photographers

    Send us a text This episode is brought to you by my latest masterclass- Lightroom Workflow and Colour Correction Masterclass July 31st Live online.  https://www.gracecosta.com/product/lightroom-colour-correction-masterclass-31july/ This episode,  Grace shares her collaboration experiences over the years and lessons learned from each one.  Grace ends with 3 tips for successful collaborations with other businesses. Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    16 min

  8. JUN 19

    Selling Art with Gallery Owner and Landscape Photographer - Scott Leggo

    Send us a text Subscribe to my Photographer's Only newsletter : https://www.gracecosta.com/subscribe/ In this episode, I chat with Australian landscape photographer Scott Lego, founder of the Scott Leggo Gallery in Canberra, about what it really takes to grow a successful wall art business. We dive into: How to study your addressable market and find your ideal segmentScott’s journey selling wall art before his gallery even existedThe importance of knowing your customer acquisition costsSmarter ways to promote your work beyond social mediaWhy knowing the “why” behind your business mattersPricing your artworkAnd how putting your customer at the centre of everything drives real resultsIf you're a photographer or creative looking to turn your work into a profitable business, this episode is packed with practical wisdom. Check out Scott's stunning work at https://www.scottleggo.com/?srsltid=AfmBOoqY7zJzONuSG30qDSWA3-TboP-yNDQzlSBY6KIEnwAIjAMK0lxw Instagram https://www.instagram.com/scottleggogallery Support the show Find Grace at www.gracecosta.com SUBSCRIBE TO THE PHOTOGRAPHER'S ONLY NEWSLETTER https://www.gracecosta.com/subscribe/ DOWNLOAD THE FREEBIES https://www.gracecosta.com/resources/ Instagram https://www.instagram.com/gracecostaphotographer/ Resources for photographers https://www.gracecosta.com/resources/

    1h 1m
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About

Welcome to The Photo Diaries Podcast. I’m your host Grace Costa, a commercial photographer of over 2 decades, photography busines and marketing mentor. This podcast opens up a secret diary about the world of the photography industry. We’ll bring you inspiring interviews with industry professionals in the world of business & creativity, as well as stories, and tips to help propel you through your photography journey- whether you're just starting out, or a seasoned pro. Thanks for joining me today, now, let’s open the latest diary!

Information

  • Creator
    Grace Costa
  • Years Active
    2022 - 2025
  • Episodes
    50
  • Rating
    Clean
  • Copyright
    © 2025 The Photo Diaries Podcast
  • Show Website
    The Photo Diaries Podcast

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