Customer vulnerability is no longer viewed as a niche issue affecting a small group of consumers. Economic pressure, aging populations, digital banking, scams, financial hardship, illness, bereavement, disability, job loss, domestic abuse, low financial resilience, and limited digital access can all place customers at greater risk of financial harm. In this episode of The Intuition Finance Digest, we explore why banks are under increasing regulatory pressure to identify customers who may need additional support, respond appropriately, and monitor whether they are receiving fair outcomes. The discussion looks at customer vulnerability as a changing set of circumstances rather than a fixed category. A customer may become vulnerable after an unexpected life event, while someone experiencing vulnerability today may no longer need the same support in the future. We also look at what this means in practice for banks, including identification, sensitive data handling, flexible support, accessible processes, product design, digital banking, automated decision-making, and outcomes-based monitoring. In this episode, we cover: Why customer vulnerability has become a major issue for banks How vulnerability can arise and change over time What regulators expect from banks and financial institutions Why customers may not always disclose vulnerable circumstances How banks can provide support without unnecessary labeling Why products, technology, and processes need to be tested for customer impact Why fair outcomes matter more than simply having procedures in place Resources: Learn more about Intuition Know-How, our financial learning platform: https://www.intuition.com/know-how/ Find out more about Intuition Publishing here: https://www.intuition.com/ Follow Intuition Publishing on LinkedIn for the latest finance learning insights: https://www.linkedin.com/company/intuition-publishing-ltd./ Listen to The Intuition Finance Digest on Spotify and other major podcast platforms. #FinancialServices #ConsumerDuty #ConductRisk #BankingCompliance #FinancialRegulation