The TriPOD- Behind the Creative

YourFilm
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The 'TriPOD- Behind the Creative' podcast is hosted by video production agency YourFilm's creative management team: Kevin Owens and Matthew Newman . With our many years of experience in the video production and marketing industry, we're looking to shed some light on industry practices- offering valuable insights into what goes on behind the camera, the scenes and the edit suite! We discuss a variety of topics including routes into the industry, how TV advertising works, how much video production costs and much, much more. We've kept the tone informal, and uncensored! Please visit, like and subscribe to our YouTube channel! https://youtube.com/@YourfilmUK Visit our website: http://www.your.film

  1. 1d ago

    Brand Positioning & Penetration: Gareth Turner’s Strategic Insights from FMCG Giants

    Welcome to TriPOD - Behind the Creative, the podcast that peels back the curtain on the people, ideas, and stories driving success in marketing, branding, and the creative industries. . In this episode, we sit down with Gareth Turner—dubbed the “800 pound gorilla” of FMCG marketing, though he’s quick to joke he’s heard worse. Gareth’s journey through the world of marketing for big-name brands like Guinness, Heineken, Arla, and Weetabix, before launching his own consultancy, is packed with lessons, insights, and plenty of laughs. Gareth Turner: linkedin.com/in/garethaturner garethturner71@gmail.com http://www.bigblackdoor.com Gareth shares his unconventional career path, from psychology graduate to customer service, sales, and finally to the helm of some of the UK’s most beloved brands. He discusses the leap from big business to launching his own agency, laying bare the realities of imposter syndrome and the importance of celebrating milestones—even if it’s just with a single bottle of Buck’s Fizz. You’ll hear about: The difference between sales and marketing and how creativity finds a place in both The critical role of understanding your target audience (and why you should never underestimate the over-50s!) The importance of “ruthless consistency” in branding, salience, and memory structures Insights from his work with brands like John Smith’s, Lurpak, and Anchor, including brand positioning and product innovation How AI is reshaping creative strategy, both as an accelerant and as a risk What it’s really like to sign off on multimillion-pound campaigns—and then walk away to go solo If you want to understand how brands truly grow, what makes creative work commercially effective, and how leading marketers approach their craft (and self-doubt), this is the episode for you. Don’t forget to subscribe for more behind-the-scenes stories from the creative frontlines! #FMCG #BrandStrategy #MarketingInsights #GarethTurner #CreativeLeadership #BrandBuilding #MarketingPodcast #BusinessGrowth #EntrepreneurLife #Advertising #ConsumerPsychology #AIinMarketing #ImposterSyndrome #CerealIndustry #FoodAndDrink #BrandPositioning #CreativeProcess #SalesAndMarketing #AgencyLife #TriPODPodcast

  2. Jun 26

    Interview with Caris Rianne, founder of the Women X Film Festival & Rianne Pictures

    In this episode of TriPOD – Behind the Creative, Matthew and Tony sit down with Caris Rianne, founder of Rhianne Pictures and the driving force behind the Women X Film Festival. Together, they delve into the evolution of the Northeast's film industry, the challenges and opportunities facing filmmakers in the region, and the importance of community and collaboration. Caris shares her personal journey from a working-class background to festival founder, discusses barriers faced by women and underrepresented voices on set, and explains how her passion for inclusivity shaped the ethos of her festival and production company. Tune in for an honest, inspiring look at building creative communities, pushing for industry change, and supporting the next generation of filmmakers. https://www.riannepictures.com/ https://www.riannepictures.com/womenx

  3. Jun 23

    How Direct Response TV Turns Viewers Into Customers- Simon Hinton Responsive TV

    In this episode of Tripod, we speak with Simon Hinton from Responsive TV about what makes direct response TV advertising work. Simon shares his experience creating award-winning DRTV, home shopping and product films, exploring how brands can turn attention into action, stay broadcast compliant, and maximise revenue from every customer contact.

  4. Mar 4

    3 Things: Are TV Ads Dead? Video Podcast is King! Are Drones yesterday's news?

    “3 Things”: three hot topics from the world of marketing and video production. This episode kicks off with a debate about the enduring power of TV commercials—are they still the king of advertising, or have streaming and digital channels finally dethroned them? You’ll hear insights about audience trends, the perception of trust and credibility that comes with TV spots, and why big brands still see value in this classic medium. Next, the conversation shifts to video podcasts. The hosts break down why more people are watching, not just listening, to their favourite shows, how platforms like YouTube are reshaping podcast consumption, and what it means for brands and creators. The final topic: Drones—fad or fixture? The duo looks back on the evolution of drone usage in video production, the shift from novelty to essential tool, and how changing laws and technology are continuing to drive innovation in this space. If you’re curious about the evolving creative landscape—or just want to hear two industry pros debate what’s next—this episode is for you.

  5. Feb 19

    Performer Usage Fees: What to Know Before Filming a TV Ad

    In this episode, Kevin Owens and Matthew Newman dive into the often-overlooked world of performer usage fees—the hidden costs that can dramatically impact TV ad budgets. Drawing from their own real-world experience with a recent client brief, they break down how these fees are calculated, why they matter, and the common misconceptions that catch many brands off guard. From navigating budgets and pitching creative concepts, to managing the practical realities of working with production agencies and talent, Kevin Owens and Matthew Newman pull back the curtain on the conversations and decisions that shape video marketing and TV commercial production. Whether you're curious about how money flows behind the scenes, or you're gearing up for your own campaign, this episode promises a candid, down-to-earth look at an industry topic every marketer and business owner should understand. Stay tuned for actionable advice, insider tips, and a few laughs along the way as they talk through what it really takes to get your ad—and your performers—on screen.

  6. Feb 17

    "First Shot" Film Competition update

    And the winner is... To celebrate YourFilm's 20th year in business last year, we launched the “First Shot,” a competition offering an aspiring filmmaker the chance to produce their own short film. Back in October, YourFilm announced the winner at the Prolific North Marketing Awards: Jake Metcalf! Pre-production is now underway on Jake's exciting script: 'Playboy'. After our first pre-production meeting and script review session, we invited Jake onto the Tripod podcast to talk about what led him to this opportunity and where his ultimate ambitions lie!

    "First Shot" Film Competition update

  7. 02/24/2025

    Lights, Camera, Rankings: SEO Secrets for Video Pros: Interview with Martyn King

    In this engaging episode of TriPOD - Behind the Creative, hosts Kevin and Marc sit down with Martyn King, the Client Services Director at Route Agency in Newcastle, to demystify the world of SEO. Martyn, who hesitantly admits to being an SEO expert, delves into the intricacies of search engine optimisation, explaining its vital role in boosting online visibility. The conversation covers the evolution of SEO, its potent impact on businesses, the ongoing challenge of adapting to changing algorithms, and the balance between SEO and engaging content. The discussion also explores the interplay between SEO and modern video content, detailing how platforms like YouTube and TikTok have reshaped media consumption. Whether it's a deep dive into keyword strategies or the significance of video thumbnails, this episode is jam-packed with insights for anyone looking to master the art of standing out in the digital landscape. Tune in to discover how to navigate the complexities of SEO and enhance your online presence. Martyn King BIO: based in Newcastle, serves as the Client Services Director at Route Agency. With a keen understanding of SEO's power as both a helpful ally and formidable challenge, Martyn navigates the competitive world of search engine optimization to ensure top visibility for his clients. He likens the intricacies of Google searches to a vast competition, with potentially 300,000 contenders vying for the coveted top spots. Martyn's expertise lies in strategically steering his clients toward these prime positions, recognising that users rarely venture beyond the top three search results. #seo #searchengineoptimization #DigitalMarketing #GoogleSearch #VideoMarketing #YouTubeSEO #ContentCreation #DigitalStrategy #aiinmarketing #VideoEngagement #SEOTrends #KeywordResearch #WebsiteOptimization #OnlineTrust

    Lights, Camera, Rankings: SEO Secrets for Video Pros: Interview with Martyn King

  8. 02/20/2025

    YourFilm Turns 20: The USA Job

    Welcome to TriPOD- Behind the Creative, the podcast that takes you behind the scenes of the creative process, exploring the stories, challenges, and successes behind some of the most intriguing projects. Join hosts Matthew and Kevin as they engage with industry experts, creatives, and clients to uncover the untold stories that fuel the creative world. In this special episode, we celebrate a significant milestone – 20 years of YourFilm – with a throwback to one of our most memorable projects from 2006, affectionately referred to as "The USA Job." We've reconnected with our dear client, Andy, who joins us once more to reminisce about this exciting and eventful journey. Listen in as Matthew Newman and Kevin, along with Andy, dive into the experiences and anecdotes from this hallmark project. From navigating faulty satnav coordinates in the UK to experiencing an Air India flight with its unique quirks, and the unforgettable escapades in Chicago and Toronto, this episode is packed with laughter, learning, and nostalgia. Discover how filming customer testimonials on production lines at companies like Heinz and exploring groundbreaking touch screen technology paved the way for this early milestone. We reflect on the international adventures that saw the team tasked with filming across the UK and North America, and the hilarious twists that came with it. Whether you're a seasoned creative, a YourFilm fan, or someone interested in filmmaking, this episode offers valuable insights and a hearty dose of humour. Don't miss this trip down memory lane as we celebrate two decades of creativity, growth, and unforgettable stories. Remember to like, subscribe, and share with your friends, too! #YourFilm20Years #BehindTheCreative #PodcastInterview #FilmProduction #ClientStories #VideoContent #FilmmakingJourney #CreativeProjects #storytelling #InternationalProjects

    YourFilm Turns 20: The USA Job
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About

The 'TriPOD- Behind the Creative' podcast is hosted by video production agency YourFilm's creative management team: Kevin Owens and Matthew Newman . With our many years of experience in the video production and marketing industry, we're looking to shed some light on industry practices- offering valuable insights into what goes on behind the camera, the scenes and the edit suite! We discuss a variety of topics including routes into the industry, how TV advertising works, how much video production costs and much, much more. We've kept the tone informal, and uncensored! Please visit, like and subscribe to our YouTube channel! https://youtube.com/@YourfilmUK Visit our website: http://www.your.film

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