Business is Good with Chris Cooper

Chris Cooper
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One on one mentorship saved my business. So I decided to share that process starting with a 200-word blog post. Fast forward to today and my mentorship practice is a 21 million dollar worldwide company with a team of 50 professional mentors. Scaling from a tiny gym business to one of the largest mentorship practices in the world meant developing simple systems that could be taught easily to others. But building a movement requires leading by example, and showing people that business isn’t evil; that building wealth doesn’t require taking it from others; and that creating value lifts us all. It’s always been important to me to succeed the right way: without empty promises or slimy sales tricks. So the purpose of the Business Is Good podcast is to share the models that will scale a business FAST; but, more importantly, to help you build a business you’re proud to own. Visit businessisgood.com for more info and resources from the show.

  1. 6D AGO

    Why Universities Are Failing

    Canadian universities are in crisis — and not just because the government cut international student visas. Fourteen Ontario universities are running combined deficits of over $400 million. The University of Waterloo is staring down a $75 million shortfall. Laurentian already went bankrupt. And through all of it, the response from most institutions has been to ask the government for more money rather than examine how they got here. In this episode of BusinessIsGood, Chris Cooper makes the case that universities are businesses — whether they want to admit it or not — and they're failing at the basics. Chris breaks down four specific failures holding universities back. First, fiscal management: institutions that built their entire revenue model around a single funding source they couldn't control, then acted surprised when it disappeared. Second, curriculum relevance: graduates entering the workforce without knowing how to use AI, navigate the gig economy, or market themselves — because their professors were hired under an industrial model that no longer exists. Third, the social experience myth: the "campus life" pitch that peaked in 1985 and mostly vanished, leaving students who were put into groups but never actually taught how to work in them. Fourth, and most critically, the failure to teach people how to think — skipping logic, self-leadership, public speaking, and entrepreneurship in favour of increasingly abstract academic programming. The question universities need to answer honestly: what are they actually selling? And if it's critical thinking, real-world preparation, or how to manage oneself — most universities should put themselves through their own program first. Connect with Chris Cooper: Website - https://businessisgood.com/

    18 min

  2. FEB 23

    Actually, We Need The Billionaires

    Anti-billionaire sentiment is at an all-time high in Canada — and it's costing us. In this direct response to the Paikin Podcast's call for higher taxes on the wealthy, Chris Cooper dismantles five of the most persistent myths about billionaires, delivers statistics most Canadians have never seen, and makes the case that wealth creators aren't the problem — they're the solution. Topics include: the scarcity fallacy and why wealth creation is not zero-sum; the reality of what the wealthy actually pay in taxes; why most "billionaires" don't have a billion dollars in cash; how corporate taxes subsidize your personal tax rate; the real cost of running a business in Canada; what happened when France tried a wealth tax; and why attacking wealth creation is a threat to democracy itself. Connect with Chris Cooper: Website - https://businessisgood.com/

    20 min

  3. FEB 18

    Six Side Hustles that Actually Work

    After our last episode about teaching kids entrepreneurship, many parents realized they wanted to start something themselves. But most side hustle advice is terrible - scams, pyramid schemes, or ideas requiring massive followings. This episode cuts through the noise with six proven side hustles you can start this week with under $200 and 5-10 hours per week. **The Six Side Hustles:** **Virtual Assistant Services** ($600-1,800/month) - Handle administrative tasks for small businesses remotely. Minimal startup, flexible hours. **Online Tutoring** ($480-1,600/month) - Teach what you know, whether academic subjects or professional skills. Parents are desperate for quality tutoring. **Pet Sitting & Dog Walking** ($400-1,200/month) - Canadians spent $10 billion on pets in 2023. Trusted local pet care is always in demand. **Freelance Content Writing** ($500-2,000/month) - Every business needs blogs, social media content, and newsletters but most owners hate writing. **Home Services** ($600-2,000/month) - Handyman work, cleaning, organizing. Simple services with constant demand. **Digital Products** ($100-500/month) - Create templates, guides, or courses once and sell them forever. Each side hustle includes: exactly what it is, why it works, startup costs, how to get your first client, time commitment, and realistic income expectations. No hype. No "quit your job in 90 days." Just practical ways real Canadians can create extra income while keeping their day jobs.

    18 min

  4. FEB 10

    How to Talk To Your Kids About Money

    Three parents texted me the same week. All asking: "What should I tell my kid about entrepreneurship?" One said: "My 16-year-old asked if she should start a business or get a job at Tim Hortons. I told her to focus on school. What should I have said?" Another: "My son wants to start a lawn care business but I'm worried he'll fail and get discouraged." And the third: "My daughter asked why she needs university if she could just sell stuff online. Did I kill her dreams?" These are good parents trying to give good advice. But nobody taught them about entrepreneurship, so they default to what their parents told them: "Get good grades, go to college, get a stable job." Except that world doesn't exist anymore. This episode is my answer to those parents. Three conversations every parent should have with their kids about making money, starting businesses, and building real security. Learn why the "risky" path (entrepreneurship) is actually the secure one. Discover the three types of businesses any kid can start for $100 or less. Understand why failure at 16 costs $100 but failure at 35 costs $100,000. The math is simple: A kid mowing 10 lawns on Saturdays makes $1,300/month—double a Tim Hortons job in fewer hours while learning skills they'll use their entire life. Golden Hour Challenge: Have "The Dinner Table Business Plan" conversation tonight. Ask your kid what they'd do, pick one thing to start, do the math together, and challenge them to make their first $100 profit in 30 days. The goal isn't making them millionaires. It's teaching them to create value. Because that's real security. Connect with Chris Cooper: Website - https://businessisgood.com/

    23 min

  5. FEB 2

    How to Make More Money (3 Ways)

    Three friends graduated high school together. Same opportunities, same starting point. Fifteen years later, one makes $85,000 working overtime (exhausted), one makes $115,000 through specialization (better income, still trapped by time), and one makes $105,000 total with $30,000 coming from assets that earn while she sleeps. The difference isn't intelligence or work ethic. It's leverage. Most Canadians are stuck trading time for money. Statistics Canada reports that over 30% of workers have taken on side gigs just to survive. We work more hours for the same money because we don't understand the three fundamental paths to earning more. Path One: Work more hours (1X leverage, hard ceiling). Path Two: Increase your skills through education and specialization (3X leverage, higher income but still time-dependent). Path Three: Buy assets that work for you (infinite leverage, no ceiling). This episode combines Naval Ravikant's principles on leverage with Robert Kiyosaki's Rich Dad Poor Dad framework—but for regular people, not just entrepreneurs. You don't need to own a business. You can start with $50. Learn how to calculate your "Freedom Number," open your first investment account, and begin building wealth through Canadian index funds, real estate, and digital assets. Discover why only 3% of Canadians achieve financial independence, and how you can join them. Golden Hour Challenge: Create your Personal Leverage Map and take your first concrete step toward Path Three income. Stop renting out your time. Start buying assets. Connect with Chris Cooper: Website - https://businessisgood.com/

    25 min

  6. JAN 24

    What IS Money? (And Why Most People Get It Wrong)

    Before you can earn more money, you need to understand what money actually is. And no, we're not talking about dictionary definitions. Money is simply a measure of value—nothing more, nothing less. It's the standardized measuring stick humanity invented so we could trade efficiently. Before money, early humans faced chaos: How many eggs is a goat worth? How does a philosopher survive when you can't eat ideas? The ancient Mesopotamians solved this around 5,000 years ago by creating the shekel—a standard weight of barley or silver. The first actual coins came from the Kingdom of Lydia around 700 BC. Every successful society since has needed some way to measure and exchange value. This episode breaks down the fundamentals: the difference between money and currency, what "fiat" actually means, and how cryptocurrencies and stablecoins work—all explained in plain language you could share with your kids. But here's the critical insight: if money is a measure of value, then there's only ONE way to earn more money—create more value. You can do this through volume (more work), specialization (rare skills), or creation (making something valuable to others). Your Golden Hour task: List what you did today, then write what value each action created for someone else. This simple exercise will transform how you think about your work and earning potential. Stop chasing money. Start creating value. The money will follow. Listen now at businessisgood.com Connect with Chris Cooper: Website - https://businessisgood.com/

    16 min

  7. JAN 18

    Your Daily Non-Negotiables - Making Success Unavoidable

    Steve Jobs wore the same black turtleneck every day. Mark Zuckerberg wears gray t-shirts. Tim Cook wakes up at 4 AM and follows the exact same routine. Warren Buffett protects his calendar so fiercely that Bill Gates wrote admiringly about it. These aren't quirks. They're systems designed to reduce decision fatigue and conserve mental energy for decisions that actually matter. In this episode, I walk you through a proven framework to identify your Daily Non-Negotiables—the 3-4 specific actions that, if you did them without fail, would make success unavoidable. WHAT YOU'LL LEARN: Why the most successful CEOs follow strict daily routines (and it's not what you think)The three-part framework: Vision → Priorities → Non-NegotiablesHow to turn vague goals into specific, measurable daily actionsReal examples of strong vs. weak Daily Non-NegotiablesWhy 40% of your life is already on autopilot (and how to make that work for you)How to build a backup plan so your habits actually stick THE FRAMEWORK: Part 1: VISION - Who are you becoming? Identify the version of yourself one year from now at your absolute best. Part 2: PRIORITIES - What three areas create the most leverage? Focus on the growth areas that move you toward your vision. Part 3: NON-NEGOTIABLES - What's one specific daily action for each priority? Build habits that are specific, measurable, brief, repeatable, and valuable. THIS IS A GUIDED EXERCISE: I walk you through each step with pauses for you to think and write. By the end of this episode, you'll have your three Daily Non-Negotiables identified and ready to implement. YOUR GOLDEN HOUR: Protect your Daily Non-Negotiables. Block the time. Set up tracking. Build the system. Small actions, repeated consistently, compound into massive transformation. MENTIONED IN THIS EPISODE: Steve Jobs' wardrobe simplification strategyMark Zuckerberg's decision-reduction approachTim Cook's 4 AM routineWarren Buffett's time protectionJack Dorsey's themed daysDuke University research on habitual behaviorThe average person's 35,000 daily decisions Whether you're running a $100K business or building toward $1M, this framework will help you engineer success through consistent daily action. This is BusinessIsGood—practical business growth strategies for Canadian entrepreneurs who are ready to move beyond survival mode and build businesses that thrive. Connect with Chris Cooper: Website - https://businessisgood.com/

    15 min

  8. JAN 11

    Decision Fatigue: Why Your Best Decisions Don't Happen at 4 PM

    A Toronto entrepreneur just made a $12,000 hiring mistake—not because she lacked experience, but because she made the decision at 4 PM after already burning through her mental energy on dozens of smaller choices throughout the day. This is decision fatigue, and it's costing Canadian business owners far more than money. Your brain has a finite amount of decision-making energy. Every choice you make—from what to eat for breakfast to whether to approve a budget—drains that battery a little more. By mid-afternoon, you're running on empty, but that's exactly when the big, important decisions usually arrive. Research proves this isn't just in your head. A famous study found that judges granted parole to prisoners 70% of the time in the morning, but less than 10% in the afternoon. Same judges, same cases—the only difference was decision fatigue. In this episode, Chris Cooper explores what decision fatigue is, why it matters for Canadian entrepreneurs, and how to train yourself like a mental athlete to make better decisions when they matter most. You'll learn six practical strategies for preserving your decision-making energy and discover how non-negotiable habits can eliminate dozens of daily choices. According to a 2025 BDC survey, 36% of Canadian business owners report that mental health challenges interfere with their work at least once weekly. For entrepreneurs under 40, that number jumps to 60%. Your Golden Hour task: Track every decision you make this week. You can't fix what you can't see. This episode sets up the next discussion on Daily Non-Negotiables and the Golden Hour system. Connect with Chris Cooper: Website - https://businessisgood.com/

    19 min
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About

One on one mentorship saved my business. So I decided to share that process starting with a 200-word blog post. Fast forward to today and my mentorship practice is a 21 million dollar worldwide company with a team of 50 professional mentors. Scaling from a tiny gym business to one of the largest mentorship practices in the world meant developing simple systems that could be taught easily to others. But building a movement requires leading by example, and showing people that business isn’t evil; that building wealth doesn’t require taking it from others; and that creating value lifts us all. It’s always been important to me to succeed the right way: without empty promises or slimy sales tricks. So the purpose of the Business Is Good podcast is to share the models that will scale a business FAST; but, more importantly, to help you build a business you’re proud to own. Visit businessisgood.com for more info and resources from the show.

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