Women That Sell

Riley May
  • 4.0 (4)
  • BUSINESS
  • UPDATED BIWEEKLY

You've built the skills, now it's time to make them convert. Women That Sell is where high-level female founders master the psychology behind modern sales, content that actually moves people and positioning that makes buying feel obvious. This is the intersection of strategy, identity and intelligent marketing, built for women who are done leaving money on the table. Hosted by Riley May, founder of Women That Sell.

  1. The Conversion Series Part Two: The Misdiagnosis That's Keeping Capable Women Stuck

    2D AGO

    The Conversion Series Part Two: The Misdiagnosis That's Keeping Capable Women Stuck

    You've tried posting more consistently. You've rebranded. You've niched down further. You've adjusted your pricing. You've invested in programs that were supposed to fix it. And still, six months later, the conversion gap is basically the same and the self-doubt is heavier than it was before. This episode is about why. Not because you made bad decisions or chose the wrong solutions, but because every single one of those attempts was solving the wrong problem. And until the right problem is named, no solution will stick. In this episode, I walk through the five most common misdiagnoses women reach for when their content isn't converting and explain, clearly and without judgment, why each one fails to address the real cause. The real cause is always a buyer psychology problem. And once you see that, everything you've already invested in starts to make a different kind of sense. In This Episode The five most common misdiagnoses women try when they're not converting and why each one addresses the wrong layerWhy posting more consistently doesn't fix conversion when the content itself isn't serving the buyer journeyWhat rebranding, niche clarity, and pricing adjustments actually do and what they can't doWhy investing in more programs often produces the same result as the last one, and what's structurally missing from most of themThe difference between a visibility problem and a buyer psychology problem and why they require completely different solutionsWhy none of your past investments were wasted and what they become once the missing layer is in place Listener Reflection Which of the five misdiagnoses have you tried? Not as a criticism of past decisions but as data about what hasn't worked and why.When you think about the conversion gap in your business right now, can you see the buyer psychology layer that's been missing?What would it mean for your content strategy if you accepted that consistency, aesthetics and niche clarity aren't the whole answer? What would you add? Mentioned in This Episode Download Why People Watch But Never Buy a 22-minute audio training that gives you the buyer psychology framework and the Content Conversion Audit to map your own content against the five stages today. Join ⁠The Lounge⁠ Free community with resources, conversations, and tools for women building powerful businesses. Explore ⁠Women That Sell⁠ My flagship program for women scaling their businesses with integrity and modern sales. Download ⁠Why People Watch But Never Buy⁠ The 22-minute audio training + Content Conversion Audit. $37 AUD. Follow ⁠Riley⁠ on Instagram Daily thoughts and behind-the-scenes on business, sales, and everything in between. Follow ⁠Women That Sell⁠ on Instagram Sales insights, content strategy and lessons on buyer psychology. Book Riley for ⁠Speaking or Podcast Interviews⁠ For guest speaking, collaborations or podcast interviews.

    23 min
  2. The Conversion Series: Why Your Content Is Building an Audience That Won't Buy

    MAR 23

    The Conversion Series: Why Your Content Is Building an Audience That Won't Buy

    You have real engagement. You have an audience that trusts you. You show up consistently and people genuinely respond to what you create. And yet the income doesn't reliably reflect any of it. Some months convert well. Others don't. You can't isolate the variable which means you can't replicate the good months or protect yourself from the slow ones. If that experience is familiar, this episode is for you. Because it has a very specific cause and it is not what most people in this industry will tell you it is. In this episode, I'm walking you through the five stages of buyer awareness, the psychological framework that explains exactly why content that attracts people doesn't automatically convert them. I'll cover what each stage looks like, what content it requires, and why most online service providers are unintentionally skipping the stages where buying decisions are actually made. By the end, you will understand more about why your content does and doesn't convert than most programs in this space will ever teach you. Why engagement and desire are not the same thing and why confusing them is the real reason your audience isn't convertingThe five stages of buyer awareness, clearly explained and applied directly to your contentWhat stage three content is, why it's where desire forms, and why almost no one creates itWhy stages four and five are the most underproduced content in most accounts and what you're losing because of itThe difference between building an audience and building a buying audience and why visibility strategies won't close that gapWhat shifts in your content when you start creating with stage-awareness instead of just consistency Your Reflection When you look at your last ten pieces of content honestly how many were serving stages one and two? How many were stage three, four, or five?What would it look like to create one piece of stage three content this week? Not a product pitch, a specific painting of the transformation your work creates.Is there a stage five buyer in your audience right now? Someone who has been following you a while, engaging consistently, who might simply be waiting for a clear and warm invitation? Mentioned in This Episode Download Why People Watch But Never Buy — a 22-minute audio training that walks through the full five-stage framework, plus the Content Conversion Audit so you can map your own content and know exactly what to create next. Join The Lounge Free community with resources, conversations, and tools for women building powerful businesses. Explore Women That Sell My flagship program for women scaling their businesses with integrity and modern sales. Download Why People Watch But Never Buy The 22-minute audio training + Content Conversion Audit. $37 AUD. Follow Riley on Instagram Daily thoughts and behind-the-scenes on business, sales, and everything in between. Follow Women That Sell on Instagram Sales insights, content strategy and lessons on buyer psychology. Book Riley for Speaking or Podcast Interviews For guest speaking, collaborations or podcast interviews.

    23 min
  3. The Uncomfortable Truth About Success: Why Your Standards Threaten People (And What To Do About It)

    MAR 15

    The Uncomfortable Truth About Success: Why Your Standards Threaten People (And What To Do About It)

    Your success is making people uncomfortable. Your discipline is threatening people. Your standards are activating something in others that they haven't dealt with. And if you're like most women, your first instinct has been to minimise yourself to share less, tone it down, make yourself smaller. This episode is about why that needs to stop, and what it actually takes to maintain your standards without apologising for them. In This Episode Why people react to your success (it's projection, not about you)What subtle competition actually looks like and why the most insecure person in the room often withdraws rather than performsThe real cost of minimising yourself to make others comfortableThe self-discipline required to maintain your standards when everyone around you is comfortable with mediocrityWhy detachment is always louder than defence Join ⁠The Lounge⁠Free community with resources, conversations, and tools for women building powerful businesses. Explore ⁠Women That Sell⁠My flagship program for women scaling their businesses with integrity and modern sales. Download the Instagram Invite StrategiesThe exact framework for turning conversations into clients through Instagram. Follow ⁠Riley⁠ on InstagramDaily thoughts and behind-the-scenes on business, pregnancy and everything in between. Follow ⁠Women That Sell⁠ on InstagramSales insights, client conversation and lessons on sales psychology. Book Riley for ⁠Speaking or Podcast⁠ InterviewsFor guest speaking, collaborations or podcast interviews.

    39 min
  4. Self-Trust Is Built in the Moments You Don't Feel Like It

    MAR 1

    Self-Trust Is Built in the Moments You Don't Feel Like It

    What does it actually mean to hold your standards in a hard season? Not in theory but in the moments where every justification is sitting right there, available to you and completely valid. This episode unpacks the difference between compassion and self-abandonment, why suffering is often reinforced by the narratives we rehearse, and what it looks like to lead yourself well when conditions aren't optimal. In This Episode Why standards are only tested when temptation is presentnot when it's easyThe language reframe that moves you from victim to ownership instantly ("I don't have time" becomes "it's not a priority")How self-trust is built through follow-through, especially when you don't feel like itThe difference between pain (inevitable) and suffering (often optional)The one question to ask when everything feels heavy: "Where am I contributing to this, and what would leadership look like right now?" Continue the Conversation Join ⁠The Lounge⁠Free community with resources, conversations, and tools for women building powerful businesses. Explore ⁠Women That Sell⁠My flagship program for women scaling their businesses with integrity and modern sales. Download the Instagram Invite StrategiesThe exact framework for turning conversations into clients through Instagram. Follow ⁠Riley⁠ on InstagramDaily thoughts and behind-the-scenes on business, pregnancy and everything in between. Follow ⁠Women That Sell⁠ on InstagramSales insights, client conversation and lessons on sales psychology. Book Riley for ⁠Speaking or Podcast⁠ InterviewsFor guest speaking, collaborations or podcast interviews.

    28 min
  5. An Honest Life Update (Pregnancy, Postpartum Plans & Redefining Everything)

    FEB 23

    An Honest Life Update (Pregnancy, Postpartum Plans & Redefining Everything)

    No frameworks, no strategy just an honest conversation about where I'm actually at right now. I'm sharing a full life update as I head into the final stretch of pregnancy: what my postpartum plan looks like, how I'm thinking about business in a season that's asking me to slow down, and why I'm not fighting that anymore. If you've ever felt like you needed to keep pushing to prove something, or you're in your own season of transition, this one's for you. In This Episode Instagram Q&A: the questions you actually wanted answered about pregnancy, postpartum, and holding a business through it allHow my definition of success has quietly shifted and why that feels lighterMy postpartum plan and how I'm setting the business up to hold without me performingThe mindset carrying me through this season: building a business that performs while you're in a full life seasonWhy I'm not apologising for redefining what "enough" actually means Continue the Conversation Join ⁠The Lounge⁠Free community with resources, conversations, and tools for women building powerful businesses. Explore ⁠Women That Sell⁠My flagship program for women scaling their businesses with integrity and modern sales. Download the Instagram Invite StrategiesThe exact framework for turning conversations into clients through Instagram. Follow ⁠Riley⁠ on InstagramDaily thoughts and behind-the-scenes on business, pregnancy and everything in between. Follow ⁠Women That Sell⁠ on InstagramSales insights, client conversation and lessons on sales psychology. Book Riley for ⁠Speaking or Podcast⁠ InterviewsFor guest speaking, collaborations or podcast interviews.

    56 min
  6. Nervous System Regulation In Sales (Why This Changes Everything)

    FEB 16

    Nervous System Regulation In Sales (Why This Changes Everything)

    You can have the best content strategy, the best offer, the perfect sales process but if your nervous system is dysregulated, sales will always feel hard. This is for the woman who's exhausted by sales conversations, who can't sleep when she has an open inquiry, who takes every "I'll think about it" personally and spirals for days. This episode breaks down why sales triggers your nervous system and what to do about it. In This Episode Why sales triggers your nervous system and what's actually happening in your body during a sales conversationThe real cost of selling from a dysregulated place (and why it shows up as desperation, not confidence)How to detach from outcomes without becoming detached from peoplePractical tools to stay grounded in sales conversationsWhy skill creates nervous system safety and why confidence isn't the same as regulation Continue the Conversation Join ⁠The Lounge⁠Free community with resources, conversations, and tools for women building powerful businesses. Explore ⁠Women That Sell⁠My flagship program for women scaling their businesses with integrity and modern sales. Download the Instagram Invite StrategiesThe exact framework for turning conversations into clients through Instagram. Follow ⁠Riley⁠ on InstagramDaily thoughts and behind-the-scenes on business, pregnancy and everything in between. Follow ⁠Women That Sell⁠ on InstagramSales insights, client conversation and lessons on sales psychology. Book Riley for ⁠Speaking or Podcast⁠ InterviewsFor guest speaking, collaborations or podcast interviews.

    28 min
  7. Educational Content vs. Conversion Content (And Why You Need Both In The Right Ratio)

    FEB 8

    Educational Content vs. Conversion Content (And Why You Need Both In The Right Ratio)

    Not all content is created equal. If you're spending hours creating educational content and wondering why it's not translating to sales, this episode will explain exactly why. This is for the woman who's posting consistently, getting good engagement, people are telling her how helpful she is but her bank account doesn't reflect all that effort. You're not doing something fundamentally wrong. You're just missing pieces of the ecosystem. In This Episode The crucial difference between educational content and conversion contentand why educational content alone will never make you consistent moneyThe 5 awareness stages and how to create content for each oneHow to audit your current content strategy to find the gapsThe ratio of educational to conversion content you actually needReal examples of how to transform educational posts into conversion posts Continue the Conversation Join ⁠The Lounge⁠Free community with resources, conversations, and tools for women building powerful businesses. Explore ⁠Women That Sell⁠My flagship program for women scaling their businesses with integrity and modern sales. Download the Instagram Invite StrategiesThe exact framework for turning conversations into clients through Instagram. Follow ⁠Riley⁠ on InstagramDaily thoughts and behind-the-scenes on business, pregnancy and everything in between. Follow ⁠Women That Sell⁠ on InstagramSales insights, client conversation and lessons on sales psychology. Book Riley for ⁠Speaking or Podcast⁠ InterviewsFor guest speaking, collaborations or podcast interviews.

    25 min
  8. What Is Skill-Based Sales (And Why Confidence Alone Will Never Be Enough)

    FEB 1

    What Is Skill-Based Sales (And Why Confidence Alone Will Never Be Enough)

    You've been told that if you just believed in yourself more, sales would get easier but it hasn't worked because confidence isn't a strategy. This episode breaks down the difference between confidence-based selling (what most women are taught) and skill-based selling (what actually creates predictable income). This is for the woman who's making money but can't shake the feeling that one bad month could unravel everything. In This Episode Why "just be more confident" is terrible advice for intelligent womenThe 3 components of skill-based sales and how to build each oneHow to tell if you're relying on confidence vs. skillWhat changes when you shift from hoping to knowingThe confidence trap and why it keeps you stuck Continue the Conversation Join ⁠The Lounge⁠Free community with resources, conversations, and tools for women building powerful businesses. Explore ⁠Women That Sell⁠My flagship program for women scaling their businesses with integrity and modern sales. Download the Instagram Invite StrategiesThe exact framework for turning conversations into clients through Instagram. Follow ⁠Riley⁠ on InstagramDaily thoughts and behind-the-scenes on business, pregnancy and everything in between. Follow ⁠Women That Sell⁠ on InstagramSales insights, client conversation and lessons on sales psychology. Book Riley for ⁠Speaking or Podcast⁠ InterviewsFor guest speaking, collaborations or podcast interviews.

    29 min
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Ratings & Reviews

4
out of 5
4 Ratings

About

You've built the skills, now it's time to make them convert. Women That Sell is where high-level female founders master the psychology behind modern sales, content that actually moves people and positioning that makes buying feel obvious. This is the intersection of strategy, identity and intelligent marketing, built for women who are done leaving money on the table. Hosted by Riley May, founder of Women That Sell.

Information

  • Creator
    Riley May
  • Years Active
    2022 - 2026
  • Episodes
    26
  • Rating
    Explicit
  • Copyright
    © Riley May
  • Show Website
    Women That Sell

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